Martin Bihl
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martinbihl.bsky.social
Martin Bihl
@martinbihl.bsky.social
Creative | Copy | Concept | Collaboration

https://www.martinbihl.com/
Reposted by Martin Bihl
When you're inside a moment of change, you can't see its full shape. The entrepreneurs of 1985 didn't know they were living through a golden age because they were too busy wrestling with 300 baud modems.

(Via Kevin Kelly)

www.joanwestenberg.com/p/you-are-n...
You Are Not Late
www.joanwestenberg.com
November 12, 2025 at 4:14 AM
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What Finland, coffee and #NeilDeGrasseTyson have to do with being curious and its importance. We talk with artist and entrepreneur #JimHarper on episode 3 of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e...
#curiousity #podcast
Episode 03-Jim Harper
Podcast Episode · You're On Mute · 02/29/2024 · 12m
podcasts.apple.com
November 12, 2025 at 9:50 PM
Reposted by Martin Bihl
What happens when someone from @BCG and @BainAlerts takes a long hard look at the advertising industry. Pour yourself a tall one and read our review of #MadisonAvenueManslaughter: the-agency-review.com/manslaughter/ @madaveslaughter
Madison Avenue Manslaughter
A buddy of mine was general manager at an agency that was selling itself to one of the holding companies. One evening over drinks he said “Frankly, my biggest concern has to do with maintaining the…
the-agency-review.com
November 11, 2025 at 3:52 PM
I freely admit that my solution may be too simple or even just what you'd expect from someone in advertising. That doesn't make it wrong, however. “Would I lie to you: Some thoughts on social media”: tinyurl.com/54eaxtud#soc... #advertising #facebook #twitter #youtube #disinformation
Would I Lie to You?: Some thoughts on social media — Martin Bihl
Everyone has an idea about what to do with social media and the problem of disinformation. Here's one that no one will like.
tinyurl.com
November 12, 2025 at 11:37 PM
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Anyone who is or has been in a relationship can tell you how illogical and unpredictable people are.

Something as simple as "what do you want to eat" can turn into a situation quick, fast and in a hurry.

I get that this makes no sense but we are talking about human beings.
November 11, 2025 at 3:45 PM
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“Simplicity is an all-or-none proposition. No picking and choosing allowed. If you can only muster up the energy to buy into part of it, you’re just going to hurt yourself trying.” We review Ken Segall’s “Insanely Simple”: wp.me/P23AlC-fM @apple @ksegall.bsky.social
Insanely Simple
There is a peculiar form of Stockholm Syndrome that is unique to advertising, where agencies not only become inured to the nasty, brutish and short outbursts of their clients, but they actually dev…
wp.me
November 10, 2025 at 10:35 PM
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“You can’t let these things get to you. You have to push that frustration back so you can see more clearly.” Thoughts on whether regrets are good or bad with artist #GaryHudson. #YoureOnMuteThePodcast episode 2: podcasts.apple.com/us/podcast/e... #podcasts #regrets #mistakes
Episode 02-Gary Hudson
Podcast Episode · You're On Mute · 02/29/2024 · 12m
podcasts.apple.com
November 11, 2025 at 3:32 PM
What #AppleMacintosh ads from before you were born have to do with how #AI is impacting #advertising & design today. I look at #FlairAI: www.martinbihl.com/business-thi... @Apple @FlairAI_ #ArtificialIntelligence #GraphicDesign #Creativity
The Past and Pending: Looking at Flair.ai — Martin Bihl
What happens when a copywriter starts messing with an AI-powered graphics platform? Words, mostly. But also some insight about advertising.
www.martinbihl.com
November 11, 2025 at 3:46 PM
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How the idea of legacy relates to art and why it does. Or at least, why the artist #BobHawthorne thinks so. #YoureOnMuteThePodcast Episode 1: podcasts.apple.com/us/podcast/e... #podcasts #legacy #whatyouleavebehind #BobHawthorne
Episode 01-Bob Hawthorne
Podcast Episode · You're On Mute · 02/29/2024 · 15m
podcasts.apple.com
November 10, 2025 at 10:07 PM
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Garry Wills looks at leadership from the perspective and depth of a classics scholar and reveals insights that will change the way you think about leaders AND followers. We review #CertainTrumpets: wp.me/P23AlC-fX #leadership #business
Certain Trumpets: The Call of Leaders
This is a book on leadership unlike any other you’ve read, and for that reason alone it is worth reading. For those unfamiliar with the author, Garry Wills, an emeritus professor at Northwestern Un…
wp.me
November 10, 2025 at 3:41 AM
As @OfficialBerra said “if you don’t know where you’re going, how will you know when you get there www.martinbihl.com/business-thi...
The Madness of the Method: Why process matters — Martin Bihl
You walk into a meeting with a new client or a new agency, and you’re in that honeymoon phase when everyone is attentive and polite and laughs at each other’s stupid stupid jokes. And you’re there so ...
www.martinbihl.com
November 10, 2025 at 10:25 PM
Reposted by Martin Bihl
Subject yourself to 2 minutes and 11 seconds of the intro episode to decide if you want to endure the next thirtyfour or not. #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e...
Episode 00-Introduction to the Podcast
Podcast Episode · You're On Mute · 02/29/2024 · 2m
podcasts.apple.com
November 10, 2025 at 3:02 AM
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.@simonmainwaring describes a future where the line between companies and consumers – between buyers and sellers – is much grayer. And I don’t have to tell you what the implications for #advertisers would be, do I? We review #WeFirst: wp.me/P23AlC-g8
We First
It is a curious book indeed that posits the need for a change to the world’s dominant economic system from someone who readily and repeatedly concedes he is not an economist. But former Ogilvy Worl…
wp.me
November 9, 2025 at 12:24 AM
Several years ago I wrote a piece about the relationship between agencies and clients and what that had to do with brands. @WhyInteresting reprinted it and now you can read it here: whyisthisinteresting.substack.com/p/the-brand-... #branding #marketing #advertising
The Brand Edition
On marketing, utility, and roles
whyisthisinteresting.substack.com
November 10, 2025 at 3:24 AM
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To those people who can sleep past 8:00am, I hate you.😂🤣
November 9, 2025 at 3:23 PM
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November 9, 2025 at 12:11 AM
Reposted by Martin Bihl
Every generation thinks their decade had "real" culture and everything after is fake. The 90s kids say this about the 80s. The 2010s kids will say it about the 2000s. The pattern is so reliable it's boring. Culture isn't actually "worse" now. You just got older and stopped being the target demo.
November 8, 2025 at 5:58 AM
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Conversations about love, legacy, regret, creativity and more. But don’t worry, they’re short. #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/y... #podcast ßYoureOnMuteThePodcast #conversation
You're On Mute
Society & Culture Podcast · a series of brief conversations about the big things people don't usually have conversations about.
podcasts.apple.com
November 8, 2025 at 9:27 PM
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Did anyone explore the question of what it means to be famous in America better than #RichardAvedon? Or more relentlessly? We review “1944-1994” the companion piece to his retrospective at @whitneymuseum: wp.me/P23AlC-gu
Evidence 1944-1994
In 1994, upon the (more or less) 50th anniversary of his career, New York’s Whitney Museum held a retrospective of the work of the photographer Richard Avedon. This book, with essays by the show’s …
wp.me
November 8, 2025 at 1:21 AM
“This industry hands out job titles with more reckless abandon than a sports doctor handed out painkillers in the 60s.” Why I tried to define what makes a CCO a CCO. Well, one of the reasons: www.martinbihl.com/business-thi... #advertising #creative #advertisingagencies
10 things to Look for in a Chief Creative Officer — Martin Bihl
Nobody asked me what makes a good CCO, so here you go. Advertising agencies beware.
www.martinbihl.com
November 9, 2025 at 12:09 AM
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Historians, pundits & sportscasters love to look at key moments & say “that was the turning point” – but can we identify these moments in our lives as we live them? Art Advisor Rob Fields & I discuss this & other topics on episode 33 of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e...
Episode 33-Rob Fields
Podcast Episode · You're On Mute · 01/30/2025 · 17m
podcasts.apple.com
November 8, 2025 at 12:36 AM
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What insight about #socialmedia could a book from 2013 possibly still have? Quite a lot for those who can distinguish the forest from the trees. We review @paulmrand’s “Highly Recommended”: wp.me/P23AlC-gO @ZocaloGroup @UChicago
Highly Recommended
Buried in the final third of Highly Recommended is perhaps the book’s most important message. It concerns what Rand calls “the 90/10 rule”: The 90/10 rule states that you spend 90 percent of your t…
wp.me
November 7, 2025 at 1:26 AM
If we have to check everything AI does to make sure it’s not parroting crazy stuff it found on the internet, then why use it? How Constitutional AI hopes to address that www.martinbihl.com/business-thinking/constitutional-ai #artificialintelligence #AI #constitutionalai
Programmed By Fellows with Compassionate Visions: Some Thoughts on Constitutional AI  — Martin Bihl
It's no secret that AI has been generating hallucinations - but have no fear, here comes Constitutional AI which will keep an eye on what AI produces. Or will it? Or said another way, who codes the wa...
www.martinbihl.com
November 8, 2025 at 1:14 AM
Reposted by Martin Bihl
The more 'advertising professionals' share their examples of 'great' AI executions, the more I realize that the call is coming from inside the house.

Some of us have no copulating clue what makes creative strong or good.

Great advertising has a thought behind it - a concept.
November 6, 2025 at 3:16 PM
Reposted by Martin Bihl
Doing cool things is not the same as doing good advertising.

Yes, advertising has to be interesting, but there has to be a message connected to that interesting.
November 6, 2025 at 3:39 PM