Martin Bihl
@martinbihl.bsky.social
“The vast majority of people dismiss #advertising as the meaningless drivel of pretentious hacks and talentless charlatans”. I try to not live up to expectations. My interview with the @museaward: muse.world/interview-wi... @IAA_Awards
November 7, 2025 at 1:12 AM
“The vast majority of people dismiss #advertising as the meaningless drivel of pretentious hacks and talentless charlatans”. I try to not live up to expectations. My interview with the @museaward: muse.world/interview-wi... @IAA_Awards
How to determine whether your #CreativeDirector is actually creative or just a lazy, posing, jerk. With pictures! My interview in Canvas Rebel: canvasrebel.com/meet-martin-... #canvasrebel #advertising #creativity
November 1, 2025 at 2:36 AM
How to determine whether your #CreativeDirector is actually creative or just a lazy, posing, jerk. With pictures! My interview in Canvas Rebel: canvasrebel.com/meet-martin-... #canvasrebel #advertising #creativity
Why is the @LibraryAmerica site sort of my comfort food? Why does @tonymess’s site restore my faith in humanity? Why does @heyitsnoah’s site make me realize I’m an idiot? The answers to these and other questions you’re not asking, revealed: shorturl.at/BNH8y #writing #advertising
October 29, 2025 at 2:49 AM
Why is the @LibraryAmerica site sort of my comfort food? Why does @tonymess’s site restore my faith in humanity? Why does @heyitsnoah’s site make me realize I’m an idiot? The answers to these and other questions you’re not asking, revealed: shorturl.at/BNH8y #writing #advertising
I work 3 different clients from 3 different agencies into this lovely one hour chat with Dan Englander. 2 clients I call out by name. See if you can identify the 3rd. www.salesschema.com/martin-bihl-... #marketing @DansPalace @salesschema #creativity @TheAgencyReview #Zipatoni @RenegadeLLC
October 25, 2025 at 1:55 AM
I work 3 different clients from 3 different agencies into this lovely one hour chat with Dan Englander. 2 clients I call out by name. See if you can identify the 3rd. www.salesschema.com/martin-bihl-... #marketing @DansPalace @salesschema #creativity @TheAgencyReview #Zipatoni @RenegadeLLC
It’s the 4th quarter – when CFOs tell marketers to spend their $s or lose them next year! So they kick off dozens of projects to invoice before 12/31. While agencies are telling their employees to use up their PTO by year end or lose it.
Result? 3x the work & 1/2 the staff
Call for help
Result? 3x the work & 1/2 the staff
Call for help
October 6, 2025 at 8:16 PM
It’s the 4th quarter – when CFOs tell marketers to spend their $s or lose them next year! So they kick off dozens of projects to invoice before 12/31. While agencies are telling their employees to use up their PTO by year end or lose it.
Result? 3x the work & 1/2 the staff
Call for help
Result? 3x the work & 1/2 the staff
Call for help
Why #curiousity, #persistence and #entrepreneurialism are good things to have but also why they will annoy the hell out of everyone around you. My interview with the good folks at Bold Journey: boldjourney.com/news/meet-ma... #advertising #marketing #creativity #business
September 29, 2025 at 3:38 PM
Why #curiousity, #persistence and #entrepreneurialism are good things to have but also why they will annoy the hell out of everyone around you. My interview with the good folks at Bold Journey: boldjourney.com/news/meet-ma... #advertising #marketing #creativity #business
.#LanceThomas tries to have an intelligent conversation about #inspiration and #AI on his podcast but I’m there so it devolves into arcane literary allusions & references to #Eightballs. shorturl.at/lwxES #ArtificialIntelligence #creativity #advertising #orginagency
September 18, 2025 at 6:50 PM
.#LanceThomas tries to have an intelligent conversation about #inspiration and #AI on his podcast but I’m there so it devolves into arcane literary allusions & references to #Eightballs. shorturl.at/lwxES #ArtificialIntelligence #creativity #advertising #orginagency
“What excites you?” “What keeps you busy?” “What has been your most rewarding project?” and “Who are you wearing?” - My interview with @faris & @rosieyakob in #StrandsOfGenius: geniussteals.substack.com/p/1b9093a7-1... (except that last one. I made that up) #marketing #strategy #advertising
September 17, 2025 at 5:12 PM
“What excites you?” “What keeps you busy?” “What has been your most rewarding project?” and “Who are you wearing?” - My interview with @faris & @rosieyakob in #StrandsOfGenius: geniussteals.substack.com/p/1b9093a7-1... (except that last one. I made that up) #marketing #strategy #advertising
Why a baseball game is the best way to learn about a city. Also, some thoughts on risk, writing and the importance of art. My interview with #ShoutOutArizona: shoutoutarizona.com/meet-martin-... #creativity #advertising #writing #risk #marketing
September 6, 2025 at 6:36 PM
Why a baseball game is the best way to learn about a city. Also, some thoughts on risk, writing and the importance of art. My interview with #ShoutOutArizona: shoutoutarizona.com/meet-martin-... #creativity #advertising #writing #risk #marketing
Some thoughts on why making ads that don’t suck is hard, how to get better at it, and some other things. My interview in Canvas Rebel: canvasrebel.com/meet-martin-... #canvasrebel #advertising #creativity
September 3, 2025 at 3:35 PM
Some thoughts on why making ads that don’t suck is hard, how to get better at it, and some other things. My interview in Canvas Rebel: canvasrebel.com/meet-martin-... #canvasrebel #advertising #creativity
Higher Ed is talking about a “Demographic Cliff” but they’re not the only ones who should be worried about it. What it is & what it may mean for you: www.martinbihl.com/business-thi... #demographiccliff #generations #higheredmarketing #advertising
September 2, 2025 at 7:07 PM
Higher Ed is talking about a “Demographic Cliff” but they’re not the only ones who should be worried about it. What it is & what it may mean for you: www.martinbihl.com/business-thi... #demographiccliff #generations #higheredmarketing #advertising
Where I was born, what I’m reading, what I’m listening to, what I think – it’s kinda like #TigerBeat but for people Tiger Beat would find ridiculous. I curate @Faris & @rosieyakob’s #StrandsOfGenius at @geniusstealsco: shorturl.at/BNH8y #strategy #advertising @TigerBeatNow
August 29, 2025 at 6:10 PM
Where I was born, what I’m reading, what I’m listening to, what I think – it’s kinda like #TigerBeat but for people Tiger Beat would find ridiculous. I curate @Faris & @rosieyakob’s #StrandsOfGenius at @geniusstealsco: shorturl.at/BNH8y #strategy #advertising @TigerBeatNow
“There’s a continuum of agencies & clients & every agency & client exists on it.” Tune in to hear what the hell THAT means & why it’s important. www.salesschema.com/martin-bihl-... #marketing @DansPalace @salesschema #creativity @Theagencyreview #Zipatoni @RenegadeLLC #advertising
August 25, 2025 at 4:22 PM
“There’s a continuum of agencies & clients & every agency & client exists on it.” Tune in to hear what the hell THAT means & why it’s important. www.salesschema.com/martin-bihl-... #marketing @DansPalace @salesschema #creativity @Theagencyreview #Zipatoni @RenegadeLLC #advertising
Great creative doesn’t happen randomly. But randomness is a part of the equation. Some thoughts on the #creativeprocess during a #globalpandemic: musebycl.io/musings/wfh-... @MusebyClio #advertising
August 5, 2025 at 4:16 PM
Great creative doesn’t happen randomly. But randomness is a part of the equation. Some thoughts on the #creativeprocess during a #globalpandemic: musebycl.io/musings/wfh-... @MusebyClio #advertising
Thoughts on advertising that were not generated by AI because even a machine would have more sense than to cop to this shit. My interview with Bold Journey: boldjourney.com/news/meet-ma... #advertising #marketing #creativity #business #NotAI
July 31, 2025 at 4:01 PM
Thoughts on advertising that were not generated by AI because even a machine would have more sense than to cop to this shit. My interview with Bold Journey: boldjourney.com/news/meet-ma... #advertising #marketing #creativity #business #NotAI
Thanks to #LaurenAngeloni, #AnnaleeMiller, #KariGillenwater and everyone at #AIVA for the opportunity to be a judge at this year’s #W3Awards. As chaos swirls around us it’s always inspiring to see what great work can do. Congrats to all the winners.
#awardshows #creativity #web #advertising #awards
#awardshows #creativity #web #advertising #awards
July 27, 2025 at 6:12 PM
Thanks to #LaurenAngeloni, #AnnaleeMiller, #KariGillenwater and everyone at #AIVA for the opportunity to be a judge at this year’s #W3Awards. As chaos swirls around us it’s always inspiring to see what great work can do. Congrats to all the winners.
#awardshows #creativity #web #advertising #awards
#awardshows #creativity #web #advertising #awards
If references to #SirEdmundSpenser & #WilliamSBurroughs in a discussion of #AI & #inspiration doesn’t sound to you like utter chaos, check out my appearance on #LanceThomas’s #InspirationTrip: shorturl.at/lwxES #ArtificialIntelligence #creativity #advertising #orginagency
July 20, 2025 at 4:43 PM
If references to #SirEdmundSpenser & #WilliamSBurroughs in a discussion of #AI & #inspiration doesn’t sound to you like utter chaos, check out my appearance on #LanceThomas’s #InspirationTrip: shorturl.at/lwxES #ArtificialIntelligence #creativity #advertising #orginagency
You really should subscribe to @faris & @rosieyakob’s #StrandsOfGenius. What they’re reading, guest curations, & conversations with really smart people every week. Yes, occasionally they interview some bozos. Like me in this one, for instance: geniussteals.substack.com/p/1b9093a7-1... #advertising
July 19, 2025 at 5:46 PM
You really should subscribe to @faris & @rosieyakob’s #StrandsOfGenius. What they’re reading, guest curations, & conversations with really smart people every week. Yes, occasionally they interview some bozos. Like me in this one, for instance: geniussteals.substack.com/p/1b9093a7-1... #advertising
I said the world of cannabis marketing was “the wild west”. #SarahMahoney explained what I meant. Who knew I was so smart? mmm-online.com/home/channel... @MMMnews @LarryDobrow #advertising #cannabis #marketing #socialmedia @KyleBarich @fredkinch @griffenthorne1 @libuf21 #AmandaDaley
July 18, 2025 at 3:34 PM
I said the world of cannabis marketing was “the wild west”. #SarahMahoney explained what I meant. Who knew I was so smart? mmm-online.com/home/channel... @MMMnews @LarryDobrow #advertising #cannabis #marketing #socialmedia @KyleBarich @fredkinch @griffenthorne1 @libuf21 #AmandaDaley
The folks at ShoutoutArizona ask me four simple questions. I try to get in and out in under 4000 words. I think I did. Barely. shoutoutarizona.com/meet-martin-... #creativity #advertising #writing #risk #marketing
July 5, 2025 at 6:27 PM
The folks at ShoutoutArizona ask me four simple questions. I try to get in and out in under 4000 words. I think I did. Barely. shoutoutarizona.com/meet-martin-... #creativity #advertising #writing #risk #marketing
Someone asked me with a straight face about the “craft” of writing advertising so I answered them the same way. Though I can hear you snickering right now. My interview in Canvas Rebel: canvasrebel.com/meet-martin-... #canvasrebel #advertising #creativity
July 4, 2025 at 5:57 PM
Someone asked me with a straight face about the “craft” of writing advertising so I answered them the same way. Though I can hear you snickering right now. My interview in Canvas Rebel: canvasrebel.com/meet-martin-... #canvasrebel #advertising #creativity
Dan Englander at Sales Schema asked me if I’d like to talk about #advertising. He may never ask me another question again. Or anyone else for that matter: www.salesschema.com/martin-bihl-... #marketing @DansPalace @salesschema #creativity @Theagencyreview
June 26, 2025 at 4:13 PM
Dan Englander at Sales Schema asked me if I’d like to talk about #advertising. He may never ask me another question again. Or anyone else for that matter: www.salesschema.com/martin-bihl-... #marketing @DansPalace @salesschema #creativity @Theagencyreview
Our job in advertising is to set our clients apart within the category. Except in the cannabis biz, where the category is being built WHILE the brands are. My thoughts on who to watch: www.mmm-online.com/home/channel... #cannabis #cannabismarketing #cannabisbusiness #advertising #marketing
June 18, 2025 at 4:20 PM
Our job in advertising is to set our clients apart within the category. Except in the cannabis biz, where the category is being built WHILE the brands are. My thoughts on who to watch: www.mmm-online.com/home/channel... #cannabis #cannabismarketing #cannabisbusiness #advertising #marketing
George Lois was a very polarizing figure. That’s not necessarily a bad thing. My thoughts on the occasion of his passing: drupal.prod.adage.com/article/opin... #AdAge #GeorgeLois #advertising #creativerevolution
June 15, 2025 at 12:11 AM
George Lois was a very polarizing figure. That’s not necessarily a bad thing. My thoughts on the occasion of his passing: drupal.prod.adage.com/article/opin... #AdAge #GeorgeLois #advertising #creativerevolution
“I actually think advertising can help solve business problems.” The folks at Bold Journey asked me for my opinions on some things and this was likely NOT the most ridiculous of the lot. boldjourney.com/news/meet-ma... #advertising #marketing #creativity #business
June 1, 2025 at 3:59 PM
“I actually think advertising can help solve business problems.” The folks at Bold Journey asked me for my opinions on some things and this was likely NOT the most ridiculous of the lot. boldjourney.com/news/meet-ma... #advertising #marketing #creativity #business