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ETA
@etainsurance.bsky.social
Award-winning cycle insurance & breakdown cover since 1990
UK's Most Ethical Provider 2025
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How long do you wait for a safe crossing before you build your own?

#Guerrillatrafficcalming
Reposted by ETA
My ebike is speed and power regulated from the factory because lawmakers see it as a safety threat to people in cities if left unchecked.
Today on Flatbush/Clarkson. This kind of wreckage should not be possible on residential streets.
October 5, 2025 at 10:23 PM
It's that time of year again.
Dig out your lights...or enter our free draw to win a set 👇

www.eta.co.uk/news/win-a-k...
October 2, 2025 at 10:32 AM
Reposted by ETA
“You cannot get through a single day without having an impact on the world around you. What you do makes a difference, and you have to decide what kind of difference you want to make.”
— Jane Goodall

#RIPJaneGoodall
October 2, 2025 at 4:52 AM
That time we built a flamethrower to deal with close passes...
October 1, 2025 at 3:06 PM
Found myself cycling behind this little thing today.

Yes, it's smokey and would be better with an electric motor, but its size, speed and weight make it the most sane car in London.
September 30, 2025 at 8:49 AM
“Bicycling … is the nearest approximation I know to the flight of birds. The airplane simply carries a man on its back like an obedient Pegasus; it gives him no wings of his own.”
Louis Halle
Glider pilot John Bange, c. 1930, Clifton, Queensland, Australia.
September 29, 2025 at 11:03 AM
As you start to pull together your winter wardrobe, it’s worth sparing a thought for your bike.

We've got a Bike Parka to give away 👇

www.eta.co.uk/news/protect...
Protect your bike from autumn showers (and prying eyes) with a Bike Parka | ETA
Protect your bike from rain, frost and theft with the Bike Parka – a tough, waterproof bicycle cover. Enter our giveaway for a chance to win one.
www.eta.co.uk
September 22, 2025 at 10:31 AM
Let's cut the confusion – if it’s not an e-bike, it’s an e-moto.
www.eta.co.uk/news/e-bikes...
E-bikes vs e-motos: Why clear language matters for UK roads | ETA
Confusion between e-bikes and high-powered electric motorbikes is fuelling policy and enforcement problems in the UK. Could the term ‘e-moto’ help distinguish between them, as it is starting to do in ...
www.eta.co.uk
September 18, 2025 at 2:08 PM
Top marks for ingenuity, but it's less of a sweat to get our 24/7 Cycle Rescue service for only £24 per year...
September 18, 2025 at 8:53 AM
Could Lime bikes evolve into a cargo bike for all?
www.eta.co.uk/news/could-l...
Could London’s next Lime bike be a cargo bike for all? | ETA
Imagine if Lime replaced its Gen4 e-bikes with a Gen5 cargo bike – giving every Londoner access to a practical cargo bike when they need one.
www.eta.co.uk
September 11, 2025 at 3:43 PM
Spoiler alert: the new Renault 4 e-bike looks nothing like this 👇

www.eta.co.uk/news/renault...
Renault 4 e-bike: a missed chance to make cargo even cooler? | ETA
Renault’s ‘R4’ e-bike is a sensible folder - but a missed chance to channel the classic quatrelle charm. We explore what true automotive-grade bikes could be.
www.eta.co.uk
September 3, 2025 at 10:39 AM
"Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius - and a lot of courage - to move in the opposite direction."

E.F. Schumacher
Innovation makes useful things smaller and smaller. Overconsumption makes things bigger and bigger (and more dangerous with bigger costs & consequences). Bigger vehicles and larger homes for fewer people is not progress. HT @fietsprofessor for graphic
September 2, 2025 at 2:51 PM
Few things provoke as much passion as the prospect of a UK cycle lane: where NIMBYism meets fever-dream levels of paranoia.

www.eta.co.uk/news/bikes-b...
Bikes, bombs and barking dogs: Britain’s cycle lane phobia | ETA
From territorial dogs to imagined jewel heists, Britain’s objections to cycle lanes veer into the absurd.
www.eta.co.uk
August 20, 2025 at 3:03 PM
Who's old enough to remember how close New Labour came to halving road deaths in the noughties? What ever happened to grand visions for safer streets?
www.eta.co.uk/news/helsink...
Helsinki’s zero road deaths show how the UK could save lives again | ETA
Helsinki cut road deaths to zero with lower speeds and enforcement. The UK halved deaths 2000–2010 before stalling - here’s how to get back on track.
www.eta.co.uk
August 20, 2025 at 11:35 AM
The Cycle to Work scheme is skewed towards high earners. Time for a reboot.
www.eta.co.uk/news/cycle-t...
Cycle to Work scheme reboot: scrap VAT on commuter bicycles | ETA
Cycle to Work skews to higher earners. A 20% VAT waiver would reach millions - including low-paid and self-employed - and, with vouchers, could approach cost-neutrality.
www.eta.co.uk
August 18, 2025 at 3:17 PM
“illegal e-bikes to be crushed within 48hrs” makes a good splash, but here’s what recent headllines glossed over: new powers could be used on cars too.
www.eta.co.uk/news/crushin...
Crushing illegal e-bikes won’t fix road danger | ETA
The 48-hour illegal e-bike crush may grab headlines, but the real road safety gains come from curbing cars. We explore why lower speeds, safer vehicles, and cleaner air matter more than crushing bikes...
www.eta.co.uk
August 18, 2025 at 10:59 AM
Want to make your pre-trip chores a little easier? We’re giving away a Euro driving kit packed with everything you need: spare bulb & fuse kit; UK sticker, headlamp beam deflectors, 5 high-vis vests, warning triangle and a first aid kit 👇

www.eta.co.uk/news/driving...
Driving from the UK to France? Here’s your 2025 checklist (plus win a Euro driving kit) | ETA
Driving from the UK to France in 2025? Discover the latest legal requirements—including documents, safety gear, emissions stickers, and more—to stay compliant and avoid fines.
www.eta.co.uk
August 13, 2025 at 8:37 AM
It’s only when you peel off a tyre after a few months on the road – in this case, a Gatorskin humbled by a rogue staple – that you appreciate how slime tubes earn their keep. This one quietly holding a rock-solid 100psi...

Win a pair in a size of your choice 👇
www.eta.co.uk/news/slime-s...
Slime self-sealing inner tubes: ride on after punctures + Win a Pair | ETA
Hate punctures? Slime self-sealing tubes fix small flats as you ride. Learn the pros and cons – and enter to win a pair in your size.
www.eta.co.uk
August 12, 2025 at 10:49 AM
Helsinki has quietly achieved something extraordinary: a full calendar year without a single road death. Didn't make the papers here though...should have gone to Specsavers

www.eta.co.uk/news/shortsi...
Shortsighted: why uk media misses the full picture on road safety | ETA
UK headlines fixate on driver eye tests but ignore how cities like Helsinki have cut road deaths to zero. Here’s what works - and why it’s missing.
www.eta.co.uk
August 11, 2025 at 3:59 PM
If police seize your e-bike, there's a very good chance it wasn't an e-bike in the first place...

www.eta.co.uk/news/my-e-bi...
My e-bike has been seized by police – what happens next? | ETA
Impounded e-bike? This guide explains why police seized it, how section 59 works, what documents you need for release (including insurance), the EAPC vs “motor vehicle” test, and the proposed 48-hour ...
www.eta.co.uk
August 8, 2025 at 11:56 AM
Road pricing is the answer to many things - not least the fact that EVs shift trips away from walking, cycling and public transport.

The problem is that none of the major UK political parties seem to want it

www.eta.co.uk/news/norways...
Norway’s EV boom shows what happens when driving feels free | ETA
A new study from Norway reveals that electric car ownership increases overall driving - shifting trips away from walking, cycling and public transport. What does this mean for transport policy?
www.eta.co.uk
July 30, 2025 at 11:34 AM