Chris Jones
@chrisjj.bsky.social
Pondering SERPs since 1996-ish. Old enough to remember how it began, too old to care how it ends.
Pinned
Reposted by Chris Jones
Strange data = #CoreUpdate in the making?
November 30, 2025 at 3:36 PM
Strange data = #CoreUpdate in the making?
In a sea of distraction it’s good to see how searchers gravitate to my well contrusted text Ads. 80% CTR is exceptional but around 10% is normal. Maybe searchers are tired of the distractions and text Ads are seen as more attractive because our B2B searchers want websites.
November 24, 2025 at 9:57 PM
In a sea of distraction it’s good to see how searchers gravitate to my well contrusted text Ads. 80% CTR is exceptional but around 10% is normal. Maybe searchers are tired of the distractions and text Ads are seen as more attractive because our B2B searchers want websites.
ChatGPT: You're in a very common situation for B2B websites — great performance, but low volume, which means Google knows nothing about you, even though Lighthouse shows perfection.
November 23, 2025 at 1:03 PM
ChatGPT: You're in a very common situation for B2B websites — great performance, but low volume, which means Google knows nothing about you, even though Lighthouse shows perfection.
The return of the rank trackers?
November 22, 2025 at 1:47 PM
The return of the rank trackers?
From my journal: Yesterday on Google Ads got 6 clicks for xxxx xxx CPC 1.70 and CTR 35% This phenomenal CTR is a result of matching the heading to the search term in an ocean of less relevant distractions which I guess searchers hate. #ppc
November 19, 2025 at 9:53 AM
From my journal: Yesterday on Google Ads got 6 clicks for xxxx xxx CPC 1.70 and CTR 35% This phenomenal CTR is a result of matching the heading to the search term in an ocean of less relevant distractions which I guess searchers hate. #ppc
Something satisfying in finding that my Great Great Great Grandfather was Jones the Butcher.
November 12, 2025 at 1:36 PM
Something satisfying in finding that my Great Great Great Grandfather was Jones the Butcher.
Am I doing something right? Good start to the day.
November 12, 2025 at 10:47 AM
Am I doing something right? Good start to the day.
I know it's only Thursday but just checkin'
November 6, 2025 at 2:23 PM
I know it's only Thursday but just checkin'
Reposted by Chris Jones
Steve, if you can’t be polite, I’m not taking you trick-or-treating.
October 31, 2025 at 11:15 PM
Steve, if you can’t be polite, I’m not taking you trick-or-treating.
Sunday chocolate bot alert! GSC fun. Query filter is set to include " gb". Who is the gb bot?
October 28, 2025 at 10:49 AM
Sunday chocolate bot alert! GSC fun. Query filter is set to include " gb". Who is the gb bot?
To hide or not to hide? Gemini says hide rich editorial content. Not sure I agree with that one. This comes after I suggested our visitors are only interested in navigating away from the category page to the product page. Maybe Gemini is trying to satisfy my opinion.
October 27, 2025 at 1:08 PM
To hide or not to hide? Gemini says hide rich editorial content. Not sure I agree with that one. This comes after I suggested our visitors are only interested in navigating away from the category page to the product page. Maybe Gemini is trying to satisfy my opinion.
Reposted by Chris Jones
The problem with these fraudsters is they are so sophisticated. 😂
October 21, 2025 at 10:49 AM
The problem with these fraudsters is they are so sophisticated. 😂
Reposted by Chris Jones
The web might change overnight. Are you ready?
On PodRocket, @jono.id makes the case for hedging our bets... not by chasing trends, but by doubling down on the fundamentals.
YT: buff.ly/xE4udjk
Apple: buff.ly/azaJQ9g
Spotify: buff.ly/YgpSFz4
On PodRocket, @jono.id makes the case for hedging our bets... not by chasing trends, but by doubling down on the fundamentals.
YT: buff.ly/xE4udjk
Apple: buff.ly/azaJQ9g
Spotify: buff.ly/YgpSFz4
October 9, 2025 at 3:33 PM
The web might change overnight. Are you ready?
On PodRocket, @jono.id makes the case for hedging our bets... not by chasing trends, but by doubling down on the fundamentals.
YT: buff.ly/xE4udjk
Apple: buff.ly/azaJQ9g
Spotify: buff.ly/YgpSFz4
On PodRocket, @jono.id makes the case for hedging our bets... not by chasing trends, but by doubling down on the fundamentals.
YT: buff.ly/xE4udjk
Apple: buff.ly/azaJQ9g
Spotify: buff.ly/YgpSFz4
I'm doing something heiniously black hat and the search engine is punishing me harshly.
I wish I knew what it was. 🤔
I wish I knew what it was. 🤔
October 7, 2025 at 9:24 AM
I'm doing something heiniously black hat and the search engine is punishing me harshly.
I wish I knew what it was. 🤔
I wish I knew what it was. 🤔
Reposted by Chris Jones
🚨 New tool: Impolighthouse
Not just “how fast is my site?”, but “why is it slow, and what does that say about our org?”
A deliberately impolite wrapper on top of Lighthouse, that calls out your organizational cruft, blockers & bad decisions.
www.jonoalderson.com/impolighthou...
Not just “how fast is my site?”, but “why is it slow, and what does that say about our org?”
A deliberately impolite wrapper on top of Lighthouse, that calls out your organizational cruft, blockers & bad decisions.
www.jonoalderson.com/impolighthou...
Impolighthouse
Get brutally honest performance feedback that actually tells you what's wrong and how to fix it.
www.jonoalderson.com
September 23, 2025 at 10:53 AM
🚨 New tool: Impolighthouse
Not just “how fast is my site?”, but “why is it slow, and what does that say about our org?”
A deliberately impolite wrapper on top of Lighthouse, that calls out your organizational cruft, blockers & bad decisions.
www.jonoalderson.com/impolighthou...
Not just “how fast is my site?”, but “why is it slow, and what does that say about our org?”
A deliberately impolite wrapper on top of Lighthouse, that calls out your organizational cruft, blockers & bad decisions.
www.jonoalderson.com/impolighthou...
Given that SEO trackers still create impressions for page 1, if you show for some queries on page 1 your Google Search Console Average Position GSCAP will be flatteringly skewed high. #GSC
September 20, 2025 at 5:02 PM
Given that SEO trackers still create impressions for page 1, if you show for some queries on page 1 your Google Search Console Average Position GSCAP will be flatteringly skewed high. #GSC
Reposted by Chris Jones
Went to a very interesting event at Robinson College in #Cambridge tonight:
'How to Save the Internet' with Nick Clegg (former UK deputy PM, more recently at Meta) in discussion with Matt Brittin (until recently President of #Google in EMEA).
It was, ostensibly, to promote Clegg's new book.
/1
'How to Save the Internet' with Nick Clegg (former UK deputy PM, more recently at Meta) in discussion with Matt Brittin (until recently President of #Google in EMEA).
It was, ostensibly, to promote Clegg's new book.
/1
September 17, 2025 at 7:33 PM
Went to a very interesting event at Robinson College in #Cambridge tonight:
'How to Save the Internet' with Nick Clegg (former UK deputy PM, more recently at Meta) in discussion with Matt Brittin (until recently President of #Google in EMEA).
It was, ostensibly, to promote Clegg's new book.
/1
'How to Save the Internet' with Nick Clegg (former UK deputy PM, more recently at Meta) in discussion with Matt Brittin (until recently President of #Google in EMEA).
It was, ostensibly, to promote Clegg's new book.
/1
I have adjusted my conclusions of the UK impression surge of 2 Jul. It looks like global imps from tracker bots became designated as UK imps. Av Position collapsed since bots drill down to page 10 whilst real searchers don't. Disabling num=100 excludes bots so UK data becomes realistic again.
September 17, 2025 at 9:29 AM
I have adjusted my conclusions of the UK impression surge of 2 Jul. It looks like global imps from tracker bots became designated as UK imps. Av Position collapsed since bots drill down to page 10 whilst real searchers don't. Disabling num=100 excludes bots so UK data becomes realistic again.
Reposted by Chris Jones
I had a bit of a rant on LinkedIn: www.linkedin.com/pulse/lies-d...
Lies, damned lies... and data?
It's a tricky time to work in digital marketing. If your boss/client hasn't replaced you with AI they're going to soon.
www.linkedin.com
September 16, 2025 at 11:14 AM
I had a bit of a rant on LinkedIn: www.linkedin.com/pulse/lies-d...
Necessity is the mother of invention. Yet again.
Ukrainian FPV drone manufacturers Vyriy and "Fourth Law" announced the launch of mass production of drones with a guidance system
September 15, 2025 at 4:18 PM
Necessity is the mother of invention. Yet again.
Shenanigans afoot.
September 15, 2025 at 9:28 AM
Shenanigans afoot.
Reposted by Chris Jones
More of my rants made it to BBC today
Thanks for the interview @thomasgermain.bsky.social
www.bbc.com/future/artic...
Thanks for the interview @thomasgermain.bsky.social
www.bbc.com/future/artic...
You might be ghosting the internet. Can it survive?
Your clicks have immense power. Collectively, just moments of our attention can lift or sink a site. But our browsing is changing, and it could reshape the internet you know and love.
www.bbc.com
July 29, 2025 at 1:04 PM
More of my rants made it to BBC today
Thanks for the interview @thomasgermain.bsky.social
www.bbc.com/future/artic...
Thanks for the interview @thomasgermain.bsky.social
www.bbc.com/future/artic...
The search engine doesn't rank your website. It ranks it's data of your website.
Thought for the day.
Thought for the day.
July 24, 2025 at 12:00 PM
The search engine doesn't rank your website. It ranks it's data of your website.
Thought for the day.
Thought for the day.