Cheryl Wischhover
@cherylanneny.bsky.social
Beauty/retail reporter (BoF, NYT, Inc, Allure, FT,Bw, Vox). Former nurse practitioner. Earnest birder.
My first piece for the NYT, on Erica Taylor! www.nytimes.com/2025/09/27/s...
Social Media’s Midlife Makeup Guru
www.nytimes.com
September 30, 2025 at 3:50 PM
My first piece for the NYT, on Erica Taylor! www.nytimes.com/2025/09/27/s...
The beauty industry suddenly wants in on the over-40 consumer. I wrote about it:
open.substack.com/pub/heywhate...
open.substack.com/pub/heywhate...
The Beauty Industry Is Suddenly All-In On Gen X
After ignoring us for years
open.substack.com
June 29, 2025 at 2:15 PM
The beauty industry suddenly wants in on the over-40 consumer. I wrote about it:
open.substack.com/pub/heywhate...
open.substack.com/pub/heywhate...
Reposted by Cheryl Wischhover
OK, hear me out.
Pedro Pascal.
Viola Davis.
Much Ado About Nothing.
Broadway.
License to print money.
Pedro Pascal.
Viola Davis.
Much Ado About Nothing.
Broadway.
License to print money.
May 23, 2025 at 3:23 PM
OK, hear me out.
Pedro Pascal.
Viola Davis.
Much Ado About Nothing.
Broadway.
License to print money.
Pedro Pascal.
Viola Davis.
Much Ado About Nothing.
Broadway.
License to print money.
Blue-winged Warbler in the Hudson Valley, NY (a bit blurry- practicing my digiscoping skills!)🪶
May 3, 2025 at 12:23 PM
Blue-winged Warbler in the Hudson Valley, NY (a bit blurry- practicing my digiscoping skills!)🪶
Tree Swallows, the second best bird to have nesting in my bluebird box 🪶
April 27, 2025 at 11:29 AM
Tree Swallows, the second best bird to have nesting in my bluebird box 🪶
Kinda terrible phone pic, but here is the Central Park leucistic White-throated Sparrow 🪶
March 8, 2025 at 8:56 PM
Kinda terrible phone pic, but here is the Central Park leucistic White-throated Sparrow 🪶
Perhaps you had a metal lunchbox? A Wonder Woman doll? Garbage Pail Kids? Right this way for how our nostalgia is being sold and the lingering viral Grimace effects:
open.substack.com/pub/heywhate...
open.substack.com/pub/heywhate...
Selling Our Childhoods + An ‘80s Power Suit Resurgence
From lunchboxes to Star Wars + what is 'boom boom' fashion?
open.substack.com
March 8, 2025 at 8:48 PM
Perhaps you had a metal lunchbox? A Wonder Woman doll? Garbage Pail Kids? Right this way for how our nostalgia is being sold and the lingering viral Grimace effects:
open.substack.com/pub/heywhate...
open.substack.com/pub/heywhate...
I find it pretty dystopian how celebs are selling grifty menopause products. So I wrote about how they are using the beauty industry playbook to do it
open.substack.com/pub/heywhate...
open.substack.com/pub/heywhate...
Don’t Buy What the Hollywood Menoposse Is Selling + Gen X Commercials
Using beauty industry tricks to sell menopause products + Super Bowl ads
open.substack.com
February 14, 2025 at 1:08 PM
I find it pretty dystopian how celebs are selling grifty menopause products. So I wrote about how they are using the beauty industry playbook to do it
open.substack.com/pub/heywhate...
open.substack.com/pub/heywhate...
The waterfall recently seen in “Severance,” as snapped by me a few winters ago. It’s in Minnewaska, my favorite NY state park
February 13, 2025 at 3:16 AM
The waterfall recently seen in “Severance,” as snapped by me a few winters ago. It’s in Minnewaska, my favorite NY state park
Hello from Panama, where I am having a prettyyyyy good time 🪶
February 3, 2025 at 11:05 PM
Hello from Panama, where I am having a prettyyyyy good time 🪶
“Finding joy among the shit” is pretty much what I need right now. Our latest: clubbing for old people open.substack.com/pub/heywhate...
Clubbing for Old/Tired People + Lisa Lisa Gets a Biopic
A new nightlife phenomenon for middle age + freestyle fans, rejoice
open.substack.com
January 23, 2025 at 11:23 PM
“Finding joy among the shit” is pretty much what I need right now. Our latest: clubbing for old people open.substack.com/pub/heywhate...
So, how do I set the cooking section to be the home page of my NYT app?? I really can’t click into that headline mess everyday
January 21, 2025 at 1:14 PM
So, how do I set the cooking section to be the home page of my NYT app?? I really can’t click into that headline mess everyday
Therapeutic wren butt
Trying not to spiral into despair?
Look at this wren butt! 🪶
Look at this wren butt! 🪶
January 21, 2025 at 12:41 PM
Therapeutic wren butt
My woo woo belief is that I think those toe separator things can fix a lot of problems
December 27, 2024 at 3:17 AM
My woo woo belief is that I think those toe separator things can fix a lot of problems
Reposted by Cheryl Wischhover
Best of 2024:
A pair of mulga parrots, male on the left, from one of my trips to Gluepot Reserve this year.
These small parrots are insanely colourful. I always joke that they look like they got stuck in a paint factory 😄
🪶 #birds
A pair of mulga parrots, male on the left, from one of my trips to Gluepot Reserve this year.
These small parrots are insanely colourful. I always joke that they look like they got stuck in a paint factory 😄
🪶 #birds
December 22, 2024 at 7:41 AM
Best of 2024:
A pair of mulga parrots, male on the left, from one of my trips to Gluepot Reserve this year.
These small parrots are insanely colourful. I always joke that they look like they got stuck in a paint factory 😄
🪶 #birds
A pair of mulga parrots, male on the left, from one of my trips to Gluepot Reserve this year.
These small parrots are insanely colourful. I always joke that they look like they got stuck in a paint factory 😄
🪶 #birds
Dreamy
reminder that you need to listen to the Cocteau Twins' version of "Frosty the Snowman"
COCTEAU TWINS - FROSTY THE SNOWMAN
YouTube video by mattpopfavourites
www.youtube.com
December 20, 2024 at 10:10 PM
Dreamy
Are you even a Substacker if you don’t make recommendations? Behold, our first recs newsletter, including skin care thoughts from moi (it is NOT a gift guide🤪) open.substack.com/pub/heywhate...
Holiday Movies and Music Recommendations + '90s Hair is Back
From Nicole Kidman in 'Babygirl' to Gen X celebrity memoirs to winter skincare.
open.substack.com
December 19, 2024 at 8:33 PM
Are you even a Substacker if you don’t make recommendations? Behold, our first recs newsletter, including skin care thoughts from moi (it is NOT a gift guide🤪) open.substack.com/pub/heywhate...
The pigeons of Australia?
Scaly-breasted Lorikeets with Rainbow Lorikeets at my Taree campsite 🪶🦉📷
#birds #birdwatching #birding #WildOz #birdphotography
#BirdBluesky #australianbirds #parrots
#birds #birdwatching #birding #WildOz #birdphotography
#BirdBluesky #australianbirds #parrots
December 18, 2024 at 1:05 PM
The pigeons of Australia?
So @fawnianewyork.bsky.social and I turned an unhinged text exchange into a dual byline, fully reported story about Pedro Pascal and bookazines. I’ve never had so much fun open.substack.com/pub/heywhate...
‘OMG, Why Is Pedro Pascal on Teen Beat?!’
An exhaustive investigation into how Pedro Pascal's career, his online fans' horniness, and the dying magazine industry collided
open.substack.com
December 12, 2024 at 7:06 PM
So @fawnianewyork.bsky.social and I turned an unhinged text exchange into a dual byline, fully reported story about Pedro Pascal and bookazines. I’ve never had so much fun open.substack.com/pub/heywhate...
‘70s Kenny Loggins: surprisingly hot! (Loved the yacht rock doc)
December 9, 2024 at 12:02 AM
‘70s Kenny Loggins: surprisingly hot! (Loved the yacht rock doc)
Watching years-old videos to explain to me how to decide if someone is “babygirl.” Maybe it’s time I left the internet for good
December 7, 2024 at 1:00 AM
Watching years-old videos to explain to me how to decide if someone is “babygirl.” Maybe it’s time I left the internet for good
A life affirming documentary to watch, with tons of ‘80s nostalgia as a bonus
Songwriter of all your fave ‘80s/‘90s hits, Allee Wilis, called herself “the world’s best kept secret” — that's out now with a documentary on her moving journey and amazing achievements. I watched it for the nostalgia, but came away so inspired! heywhatevernevermind.substack.com/p/80s-music-...
The ‘Best Kept Secret’ Behind Your Favorite ‘80s Songs + WTF Is Gwen Stefani Doing
Meet the multi-talented Allee Willis + the No Doubt singer has a new gig
heywhatevernevermind.substack.com
December 5, 2024 at 9:39 PM
A life affirming documentary to watch, with tons of ‘80s nostalgia as a bonus
Need fun and campy? Recommend
December 4, 2024 at 11:42 PM
Need fun and campy? Recommend
I’m annoyed I didn’t watch Somebody Somewhere sooner. What a kind, beautiful show
December 3, 2024 at 3:56 AM
I’m annoyed I didn’t watch Somebody Somewhere sooner. What a kind, beautiful show
Oh
Love And Rockets have released their first official shoe (with T.U.K. Footwear)
November 30, 2024 at 9:24 PM
Oh