Cheryl Wischhover
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cherylanneny.bsky.social
Cheryl Wischhover
@cherylanneny.bsky.social
Beauty/retail reporter (BoF, NYT, Inc, Allure, FT,Bw, Vox). Former nurse practitioner. Earnest birder.
My first piece for the NYT, on Erica Taylor! www.nytimes.com/2025/09/27/s...
Social Media’s Midlife Makeup Guru
www.nytimes.com
September 30, 2025 at 3:50 PM
The beauty industry suddenly wants in on the over-40 consumer. I wrote about it:

open.substack.com/pub/heywhate...
The Beauty Industry Is Suddenly All-In On Gen X
After ignoring us for years
open.substack.com
June 29, 2025 at 2:15 PM
Reposted by Cheryl Wischhover
OK, hear me out.

Pedro Pascal.

Viola Davis.

Much Ado About Nothing.

Broadway.

License to print money.
May 23, 2025 at 3:23 PM
Blue-winged Warbler in the Hudson Valley, NY (a bit blurry- practicing my digiscoping skills!)🪶
May 3, 2025 at 12:23 PM
Tree Swallows, the second best bird to have nesting in my bluebird box 🪶
April 27, 2025 at 11:29 AM
Kinda terrible phone pic, but here is the Central Park leucistic White-throated Sparrow 🪶
March 8, 2025 at 8:56 PM
Perhaps you had a metal lunchbox? A Wonder Woman doll? Garbage Pail Kids? Right this way for how our nostalgia is being sold and the lingering viral Grimace effects:

open.substack.com/pub/heywhate...
Selling Our Childhoods + An ‘80s Power Suit Resurgence
From lunchboxes to Star Wars + what is 'boom boom' fashion?
open.substack.com
March 8, 2025 at 8:48 PM
I find it pretty dystopian how celebs are selling grifty menopause products. So I wrote about how they are using the beauty industry playbook to do it
open.substack.com/pub/heywhate...
Don’t Buy What the Hollywood Menoposse Is Selling + Gen X Commercials
Using beauty industry tricks to sell menopause products + Super Bowl ads
open.substack.com
February 14, 2025 at 1:08 PM
The waterfall recently seen in “Severance,” as snapped by me a few winters ago. It’s in Minnewaska, my favorite NY state park
February 13, 2025 at 3:16 AM
Hello from Panama, where I am having a prettyyyyy good time 🪶
February 3, 2025 at 11:05 PM
“Finding joy among the shit” is pretty much what I need right now. Our latest: clubbing for old people open.substack.com/pub/heywhate...
Clubbing for Old/Tired People + Lisa Lisa Gets a Biopic
A new nightlife phenomenon for middle age + freestyle fans, rejoice
open.substack.com
January 23, 2025 at 11:23 PM
So, how do I set the cooking section to be the home page of my NYT app?? I really can’t click into that headline mess everyday
January 21, 2025 at 1:14 PM
Therapeutic wren butt
Trying not to spiral into despair?

Look at this wren butt! 🪶
January 21, 2025 at 12:41 PM
My woo woo belief is that I think those toe separator things can fix a lot of problems
December 27, 2024 at 3:17 AM
Reposted by Cheryl Wischhover
Best of 2024:
A pair of mulga parrots, male on the left, from one of my trips to Gluepot Reserve this year.
These small parrots are insanely colourful. I always joke that they look like they got stuck in a paint factory 😄
🪶 #birds
December 22, 2024 at 7:41 AM
Dreamy
reminder that you need to listen to the Cocteau Twins' version of "Frosty the Snowman"
COCTEAU TWINS - FROSTY THE SNOWMAN
YouTube video by mattpopfavourites
www.youtube.com
December 20, 2024 at 10:10 PM
Are you even a Substacker if you don’t make recommendations? Behold, our first recs newsletter, including skin care thoughts from moi (it is NOT a gift guide🤪) open.substack.com/pub/heywhate...
Holiday Movies and Music Recommendations + '90s Hair is Back
From Nicole Kidman in 'Babygirl' to Gen X celebrity memoirs to winter skincare.
open.substack.com
December 19, 2024 at 8:33 PM
The pigeons of Australia?
Scaly-breasted Lorikeets with Rainbow Lorikeets at my Taree campsite 🪶🦉📷
#birds #birdwatching #birding #WildOz #birdphotography
#BirdBluesky #australianbirds #parrots
December 18, 2024 at 1:05 PM
So @fawnianewyork.bsky.social and I turned an unhinged text exchange into a dual byline, fully reported story about Pedro Pascal and bookazines. I’ve never had so much fun open.substack.com/pub/heywhate...
‘OMG, Why Is Pedro Pascal on Teen Beat?!’
An exhaustive investigation into how Pedro Pascal's career, his online fans' horniness, and the dying magazine industry collided
open.substack.com
December 12, 2024 at 7:06 PM
‘70s Kenny Loggins: surprisingly hot! (Loved the yacht rock doc)
December 9, 2024 at 12:02 AM
Watching years-old videos to explain to me how to decide if someone is “babygirl.” Maybe it’s time I left the internet for good
December 7, 2024 at 1:00 AM
A life affirming documentary to watch, with tons of ‘80s nostalgia as a bonus
Songwriter of all your fave ‘80s/‘90s hits, Allee Wilis, called herself “the world’s best kept secret” — that's out now with a documentary on her moving journey and amazing achievements. I watched it for the nostalgia, but came away so inspired! heywhatevernevermind.substack.com/p/80s-music-...
The ‘Best Kept Secret’ Behind Your Favorite ‘80s Songs + WTF Is Gwen Stefani Doing
Meet the multi-talented Allee Willis + the No Doubt singer has a new gig
heywhatevernevermind.substack.com
December 5, 2024 at 9:39 PM
Need fun and campy? Recommend
December 4, 2024 at 11:42 PM
I’m annoyed I didn’t watch Somebody Somewhere sooner. What a kind, beautiful show
December 3, 2024 at 3:56 AM
Oh
Love And Rockets have released their first official shoe (with T.U.K. Footwear)
November 30, 2024 at 9:24 PM