Chad S. White
@chadswhite.bsky.social
GVP of CRM Strategy at Zeta Global | 5x Author of "Email Marketing Rules" & ~4,000 posts on digital and email marketing | previously at Oracle, Litmus, Salesforce, ExactTarget | former journalist | Find my best stuff at EmailMarketingRules.com
“Inbox providers have injected themselves in between senders and their subscribers in a way they never have before. This is similar to AI browsers wanting to disintermediate retailers like Amazon, which is suing...”
For the full interview >> www.spamresource.com/2026/01/spam...
For the full interview >> www.spamresource.com/2026/01/spam...
Spam Resource Spotlight: Chad S. White
Chad S. White is Group Vice President of CRM Strategy for Zeta Global. He is also the publisher of EmailMarketingRules.com , a blog and reso...
www.spamresource.com
January 21, 2026 at 4:41 PM
“Inbox providers have injected themselves in between senders and their subscribers in a way they never have before. This is similar to AI browsers wanting to disintermediate retailers like Amazon, which is suing...”
For the full interview >> www.spamresource.com/2026/01/spam...
For the full interview >> www.spamresource.com/2026/01/spam...
Reposted by Chad S. White
I don’t really care about “peak performance.”
But I do care about avoiding deep valleys.
But I do care about avoiding deep valleys.
January 19, 2026 at 1:51 PM
I don’t really care about “peak performance.”
But I do care about avoiding deep valleys.
But I do care about avoiding deep valleys.
Reposted by Chad S. White
LinkedIn articles are increasingly cited in AI responses. This means our PR efforts 👋 are not just shaping human chatter; they are influencing machine outputs too.
So if AI prioritises LinkedIn over traditional media, does that make us, less reliant on journalists too?
#GEO #AEO
So if AI prioritises LinkedIn over traditional media, does that make us, less reliant on journalists too?
#GEO #AEO
January 19, 2026 at 2:05 PM
21 predictions about how channel marketing will change in 2026—in terms of consumer behaviors, creative, accessibility, personalization, analytics, email marketing, mobile marketing, etc. >> zetaglobal.com/resource-cen...
Top Channel Marketing Trends for 2026 | Zeta
Discover the top channel marketing trends shaping 2026—from AI-driven personalization to nostalgic branding and agent optimization.
zetaglobal.com
January 15, 2026 at 8:15 PM
21 predictions about how channel marketing will change in 2026—in terms of consumer behaviors, creative, accessibility, personalization, analytics, email marketing, mobile marketing, etc. >> zetaglobal.com/resource-cen...
Reposted by Chad S. White
Had this cold email with the merge field left blank, which just screams 'spammy content'... 😂
January 15, 2026 at 2:00 PM
Had this cold email with the merge field left blank, which just screams 'spammy content'... 😂
AI summaries are impacting sender reputations in a fundamentally new way, signaling a new age of email deliverability. I spoke with Jake Nathan at Lifecycle Letter about this change and what it means for marketers >> www.lifecycleletter.com/p/how-ai-sum... #emailmarketing #digitalmarketing
How AI Summaries Are Reshaping Email Deliverability
Chad S. White on AI summaries quietly reshaping inbox control, relevance, and sender reputation.
www.lifecycleletter.com
January 14, 2026 at 3:47 PM
AI summaries are impacting sender reputations in a fundamentally new way, signaling a new age of email deliverability. I spoke with Jake Nathan at Lifecycle Letter about this change and what it means for marketers >> www.lifecycleletter.com/p/how-ai-sum... #emailmarketing #digitalmarketing
Reposted by Chad S. White
Huge and "It’s unclear what the Apple/Google partnership means for the ChatGPT integration in the future." -> Apple announces a multi-year deal to use Google's Gemini to power new Siri features later in 2026, saying Google's tech "provides the most capable foundation"
Apple picks Google's Gemini to run AI-powered Siri coming this year
Google's market value surpassed Apple for the first time since 2019 as it rolls out updated artificial intelligence features.
www.cnbc.com
January 12, 2026 at 6:16 PM
Huge and "It’s unclear what the Apple/Google partnership means for the ChatGPT integration in the future." -> Apple announces a multi-year deal to use Google's Gemini to power new Siri features later in 2026, saying Google's tech "provides the most capable foundation"
The Last Word on December 2025: A roundup of #digitalmarketing and #emailmarketing articles, posts, and social buzz you might have missed last month… www.emailmarketingrules.com/the-last-wor...
The Last Word on December 2025 - Email Marketing Rules
A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed during December 2025.
www.emailmarketingrules.com
January 9, 2026 at 10:10 PM
The Last Word on December 2025: A roundup of #digitalmarketing and #emailmarketing articles, posts, and social buzz you might have missed last month… www.emailmarketingrules.com/the-last-wor...
I’m excited to present at Litmus Live 2026 about the growing need to better manage omnichannel subscribers. I hope you’ll join me. Registration is free >> www.litmus.com/conference?u... #emailmarketing #digitalmarketing
January 9, 2026 at 6:55 PM
I’m excited to present at Litmus Live 2026 about the growing need to better manage omnichannel subscribers. I hope you’ll join me. Registration is free >> www.litmus.com/conference?u... #emailmarketing #digitalmarketing
Google’s new feature, which lets users to add up to 3 additional Gmail addresses to their Google account, puts even more emphasis on the ability of marketers to connect activity across multiple email addresses to a single customer. zetaglobal.com/resource-cen... #emailmarketing #digitalmarketing
Gmail Alias Feature Raises the Bar for Identity Resolution | Zeta
Google's new Gmail alias feature lets users unify multiple email addresses—prompting marketers to rethink identity resolution strategies.
zetaglobal.com
January 8, 2026 at 7:53 PM
Google’s new feature, which lets users to add up to 3 additional Gmail addresses to their Google account, puts even more emphasis on the ability of marketers to connect activity across multiple email addresses to a single customer. zetaglobal.com/resource-cen... #emailmarketing #digitalmarketing
Google infuses Gemini functionality into Gmail >> blog.google/products-and...
Gmail is entering the Gemini era
Learn more about the next era of Gmail, now using Gemini 3 and Personal Intelligence.
blog.google
January 8, 2026 at 2:09 PM
Google infuses Gemini functionality into Gmail >> blog.google/products-and...
In 2026, we’ll be moving on from AI’s full-of-promise adolescent phase straight into its rebellious phase. Here are four predictions and how they will affect digital marketers’ channel priorities, corporate policies, and martech stack decisions in the year ahead. www.cmswire.com/digital-expe...
AI’s Rebellious Adolescent Phase Will Be on Full Display in 2026: 4 Predictions
AI-generated content, agentic browsers and automation shortcuts are reshaping where trust lives and which channels still work.
www.cmswire.com
January 7, 2026 at 7:07 PM
In 2026, we’ll be moving on from AI’s full-of-promise adolescent phase straight into its rebellious phase. Here are four predictions and how they will affect digital marketers’ channel priorities, corporate policies, and martech stack decisions in the year ahead. www.cmswire.com/digital-expe...
In 2026, we’ll be moving on from AI’s full-of-promise adolescent phase straight into its rebellious phase. Here are four predictions and how they will affect digital marketers’ channel priorities, corporate policies, and martech stack decisions in the year ahead. www.cmswire.com/digital-expe...
AI’s Rebellious Adolescent Phase Will Be on Full Display in 2026: 4 Predictions
AI-generated content, agentic browsers and automation shortcuts are reshaping where trust lives and which channels still work.
www.cmswire.com
January 7, 2026 at 7:06 PM
In 2026, we’ll be moving on from AI’s full-of-promise adolescent phase straight into its rebellious phase. Here are four predictions and how they will affect digital marketers’ channel priorities, corporate policies, and martech stack decisions in the year ahead. www.cmswire.com/digital-expe...
Reposted by Chad S. White
If you're emailing my e-commerce business to pitch your services and putting "Issue with my order" as your subject so I open your email, you're going straight to spam. 🗑️
January 7, 2026 at 11:37 AM
If you're emailing my e-commerce business to pitch your services and putting "Issue with my order" as your subject so I open your email, you're going straight to spam. 🗑️
Reposted by Chad S. White
This video interview starts with the most flattering compliment I’ve ever received, then we dive into email marketing, AI disruption, and trust as the battleground of 2026 >> www.cmswire.com/digital-mark... #emailmarketing #digitalmarketing
Marketing’s New Reality: Less Reach, More Risk, Tougher Choices
CMSWire 2025 Contributor of the Year Chad S. White breaks down why email continues to be solid amid AI summaries, zero-click search and platform volatility.
www.cmswire.com
December 31, 2025 at 1:15 PM
This video interview starts with the most flattering compliment I’ve ever received, then we dive into email marketing, AI disruption, and trust as the battleground of 2026 >> www.cmswire.com/digital-mark... #emailmarketing #digitalmarketing
Reposted by Chad S. White
I though this was already listed on email-bugs but apparently not so just added it
github.com/hteumeuleu/e...
github.com/hteumeuleu/e...
Gmail removed styles with white space color syntax · Issue #160 · hteumeuleu/email-bugs
Email Client Gmail Operating System All versions Expected Result I'd ideally expect the colour to render or if it's blocked, i'd only expect the color property to be removed rather than everything....
github.com
December 18, 2025 at 3:52 PM
I though this was already listed on email-bugs but apparently not so just added it
github.com/hteumeuleu/e...
github.com/hteumeuleu/e...
Watch me and the other judges of the 2025 Stripo Choice Awards select this year’s winners for (1) Best Email Design, (2) Best Interactive Email, and (3) Best Email with the Idea and Results. www.youtube.com/live/M4jyprm... #emailmarketing #digitalmarketing
Stripo Choice Awards 2025: Winners announcement ceremony
YouTube video by Stripo Email Design Platform
www.youtube.com
December 17, 2025 at 3:37 PM
Watch me and the other judges of the 2025 Stripo Choice Awards select this year’s winners for (1) Best Email Design, (2) Best Interactive Email, and (3) Best Email with the Idea and Results. www.youtube.com/live/M4jyprm... #emailmarketing #digitalmarketing
If you've ever wondered why I use my middle initial, here's why >> www.chadswhite.com/why-i-use-my...
Why I use my middle initial: Meet my googlegangers - Chad S. White
Is your personal brand tangled up with your googlegangers? Mine was, which is why I rebranded myself with my middle initial.
www.chadswhite.com
December 15, 2025 at 6:10 PM
If you've ever wondered why I use my middle initial, here's why >> www.chadswhite.com/why-i-use-my...
The Rise of Agentic AI and the New Era of Human Collaboration >> zetaglobal.com/resource-cen...
AI and Human Collaboration in Modern Marketing | Zeta
Explore how AI and human collaboration is reshaping marketing through smarter workflows, strategic creativity, and adaptive systems.
zetaglobal.com
December 12, 2025 at 7:49 PM
The Rise of Agentic AI and the New Era of Human Collaboration >> zetaglobal.com/resource-cen...
Reposted by Chad S. White
The Email Markup Database is live!
Did you know that ~20% of emails collected still use the element but only 0.5% of emails use .
Well you do know, and there is loads more exciting information to find as you dig in database.emailmarkup.org
Did you know that ~20% of emails collected still use the
Well you do know, and there is loads more exciting information to find as you dig in database.emailmarkup.org
December 12, 2025 at 3:52 PM
The Email Markup Database is live!
Did you know that ~20% of emails collected still use the element but only 0.5% of emails use .
Well you do know, and there is loads more exciting information to find as you dig in database.emailmarkup.org
Did you know that ~20% of emails collected still use the
Well you do know, and there is loads more exciting information to find as you dig in database.emailmarkup.org
The Last Word on November 2025: A roundup of #digitalmarketing and #emailmarketing articles, posts, and social buzz you might have missed last month… www.emailmarketingrules.com/the-last-wor...
The Last Word on November 2025 - Email Marketing Rules
A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed during November 2025...
www.emailmarketingrules.com
December 5, 2025 at 10:00 PM
The Last Word on November 2025: A roundup of #digitalmarketing and #emailmarketing articles, posts, and social buzz you might have missed last month… www.emailmarketingrules.com/the-last-wor...
Which AI path will you take as a marketer? Will you become …
🦾 The cyborg
🖥️ The monitor
🔬 The innovator
🛠️ The artisan
Or will you become something else? >> www.cmswire.com/digital-mark... #digitalmarketing #emailmarketing
🦾 The cyborg
🖥️ The monitor
🔬 The innovator
🛠️ The artisan
Or will you become something else? >> www.cmswire.com/digital-mark... #digitalmarketing #emailmarketing
Marketing in the Age of AI: Which Path Leads to Your Best Work?
Cyborg, Monitor, Innovator, Artisan — the future isn’t about choosing one lane, but knowing when to shift paths as AI reshapes your craft.
www.cmswire.com
December 4, 2025 at 3:27 PM
Which AI path will you take as a marketer? Will you become …
🦾 The cyborg
🖥️ The monitor
🔬 The innovator
🛠️ The artisan
Or will you become something else? >> www.cmswire.com/digital-mark... #digitalmarketing #emailmarketing
🦾 The cyborg
🖥️ The monitor
🔬 The innovator
🛠️ The artisan
Or will you become something else? >> www.cmswire.com/digital-mark... #digitalmarketing #emailmarketing
Reposted by Chad S. White
Happy #SpotifyWrapped Day to all who celebrate!
December 3, 2025 at 2:43 PM
Happy #SpotifyWrapped Day to all who celebrate!
Zeta Global’s latest Email Marketing Benchmark report shares:
📈 Performance data by industry & email type
💬 Commentary from our experts
🗣️ Discussions of the latest inbox provider changes
💡 Tips on how to use benchmarks effectively
Free, no-form download >>
zetaglobal.com/resource-cen...
📈 Performance data by industry & email type
💬 Commentary from our experts
🗣️ Discussions of the latest inbox provider changes
💡 Tips on how to use benchmarks effectively
Free, no-form download >>
zetaglobal.com/resource-cen...
Email Benchmark Report | Zeta
Discover the latest trends in our quarterly email benchmark report, including key metrics, industry insights, and expert analysis.
zetaglobal.com
December 1, 2025 at 7:42 PM
Zeta Global’s latest Email Marketing Benchmark report shares:
📈 Performance data by industry & email type
💬 Commentary from our experts
🗣️ Discussions of the latest inbox provider changes
💡 Tips on how to use benchmarks effectively
Free, no-form download >>
zetaglobal.com/resource-cen...
📈 Performance data by industry & email type
💬 Commentary from our experts
🗣️ Discussions of the latest inbox provider changes
💡 Tips on how to use benchmarks effectively
Free, no-form download >>
zetaglobal.com/resource-cen...