Chris Norton
@chrisnortonpr.bsky.social
Host of the World's Number 1 Marketing Mistakes Pod 👉 http://link.podtrac.com/EMM and Founder of Prohibition PR, PRCA Grand Prix Award Winner 2023. Lecturer on Integrated PR, PR Stunts and LFC fan.
Talks about #Crisis, #socialmedia, #PRstunts #FuckUps
Talks about #Crisis, #socialmedia, #PRstunts #FuckUps
Pinned
I was pretty shocked to see that our little podcast has made it to the 2nd position in the Apple Marketing Chart today.
Thanks to everyone who has been listening to the show, I am so thrilled you like it, and it's days like this that make working on it worthwhile.
I suppose we should look for the
Thanks to everyone who has been listening to the show, I am so thrilled you like it, and it's days like this that make working on it worthwhile.
I suppose we should look for the
LinkedIn articles are increasingly cited in AI responses. This means our PR efforts 👋 are not just shaping human chatter; they are influencing machine outputs too.
So if AI prioritises LinkedIn over traditional media, does that make us, less reliant on journalists too?
#GEO #AEO
So if AI prioritises LinkedIn over traditional media, does that make us, less reliant on journalists too?
#GEO #AEO
January 19, 2026 at 2:05 PM
Just posted: what hitting a UK #1 really felt like. Its far messier than you know it.
Full post down below:
www.linkedin.com/pulse/from-s...
Full post down below:
www.linkedin.com/pulse/from-s...
From SEO Disasters to Pink Batman: Lessons from the UK's Number 1 Marketing Podcast
The Illusion of ChoiceWe Hit Number 1 Marketing Pod Happy New Year, guys. What a couple of weeks we have already had this January.
www.linkedin.com
January 16, 2026 at 9:00 AM
Just posted: what hitting a UK #1 really felt like. Its far messier than you know it.
Full post down below:
www.linkedin.com/pulse/from-s...
Full post down below:
www.linkedin.com/pulse/from-s...
Would you like automatic entry into our prize draw to win a free copy of the best‑selling marketing book, The Illusion of Choice, by our very good podcast friend, the brilliant Richard Shotton
👉 Start the 2‑minute survey: www.surveymonkey.com/r/P2HZCLC
👉 Start the 2‑minute survey: www.surveymonkey.com/r/P2HZCLC
January 15, 2026 at 10:28 AM
Would you like automatic entry into our prize draw to win a free copy of the best‑selling marketing book, The Illusion of Choice, by our very good podcast friend, the brilliant Richard Shotton
👉 Start the 2‑minute survey: www.surveymonkey.com/r/P2HZCLC
👉 Start the 2‑minute survey: www.surveymonkey.com/r/P2HZCLC
We hit number 1 marketing podcast in the UK this week. Thanks so much for the support, guys, we really appreciate it.
My mum will be thrilled. 🤣 Thanks to all of the guests and to everyone who works on the show, even Will.
#marketingpodcast #applepodcast
My mum will be thrilled. 🤣 Thanks to all of the guests and to everyone who works on the show, even Will.
#marketingpodcast #applepodcast
January 14, 2026 at 3:38 PM
We hit number 1 marketing podcast in the UK this week. Thanks so much for the support, guys, we really appreciate it.
My mum will be thrilled. 🤣 Thanks to all of the guests and to everyone who works on the show, even Will.
#marketingpodcast #applepodcast
My mum will be thrilled. 🤣 Thanks to all of the guests and to everyone who works on the show, even Will.
#marketingpodcast #applepodcast
Prestige Gifting has turned to Prohibition 👋 as its retained communications agency.
www.prolificnorth.co.uk/news/prestig...
#pr #comms
www.prolificnorth.co.uk/news/prestig...
#pr #comms
Prestige Gifting appoints Leeds agency - Prolific North
Prestige Gifting has turned to Prohibition as its retained communications agency.
www.prolificnorth.co.uk
December 16, 2025 at 4:15 PM
Prestige Gifting has turned to Prohibition 👋 as its retained communications agency.
www.prolificnorth.co.uk/news/prestig...
#pr #comms
www.prolificnorth.co.uk/news/prestig...
#pr #comms
Marketers love saying the data is clear.
Then the numbers clash with your gut.
On Embracing Marketing Mistakes, Richard Shotton said his first move is to interrogate the research.
How was it gathered, who was asked, were answers forced?
If it is shaky, trust your gut. The skill is knowing whe
Then the numbers clash with your gut.
On Embracing Marketing Mistakes, Richard Shotton said his first move is to interrogate the research.
How was it gathered, who was asked, were answers forced?
If it is shaky, trust your gut. The skill is knowing whe
December 8, 2025 at 10:25 AM
Marketers love saying the data is clear.
Then the numbers clash with your gut.
On Embracing Marketing Mistakes, Richard Shotton said his first move is to interrogate the research.
How was it gathered, who was asked, were answers forced?
If it is shaky, trust your gut. The skill is knowing whe
Then the numbers clash with your gut.
On Embracing Marketing Mistakes, Richard Shotton said his first move is to interrogate the research.
How was it gathered, who was asked, were answers forced?
If it is shaky, trust your gut. The skill is knowing whe
This is my take on the whole Jaguar debacle.
Thanks to Andy Milligan for having me on his brilliant show.
You can catch it here: www.mmgdesign.net/podcast
#jaguar
Thanks to Andy Milligan for having me on his brilliant show.
You can catch it here: www.mmgdesign.net/podcast
#jaguar
December 1, 2025 at 10:26 AM
This is my take on the whole Jaguar debacle.
Thanks to Andy Milligan for having me on his brilliant show.
You can catch it here: www.mmgdesign.net/podcast
#jaguar
Thanks to Andy Milligan for having me on his brilliant show.
You can catch it here: www.mmgdesign.net/podcast
#jaguar
I could really do with a few more Black Friday spam emails.
Does anyone else want to tell me about a service I have never used, but can get 10% off?
Hurry, though, I will only be interested until 5 pm today, and then I am not interested. 😉
#blackfriday
Does anyone else want to tell me about a service I have never used, but can get 10% off?
Hurry, though, I will only be interested until 5 pm today, and then I am not interested. 😉
#blackfriday
November 28, 2025 at 1:35 PM
I could really do with a few more Black Friday spam emails.
Does anyone else want to tell me about a service I have never used, but can get 10% off?
Hurry, though, I will only be interested until 5 pm today, and then I am not interested. 😉
#blackfriday
Does anyone else want to tell me about a service I have never used, but can get 10% off?
Hurry, though, I will only be interested until 5 pm today, and then I am not interested. 😉
#blackfriday
Emeric's take is blunt: your analytics miss most word-of-mouth and dark social.
Don’t bin measurement. Track the visible “tip,” use it to spot where value clusters, then double down.
#DarkSocial #Analytics
Don’t bin measurement. Track the visible “tip,” use it to spot where value clusters, then double down.
#DarkSocial #Analytics
November 28, 2025 at 10:27 AM
Emeric's take is blunt: your analytics miss most word-of-mouth and dark social.
Don’t bin measurement. Track the visible “tip,” use it to spot where value clusters, then double down.
#DarkSocial #Analytics
Don’t bin measurement. Track the visible “tip,” use it to spot where value clusters, then double down.
#DarkSocial #Analytics
Here is my take on that Jaguar marketing debacle.
Thanks to Andy Milligan for letting me come on his show.
#marketing #jaguar
www.mmgdesign.net/podcast#epis...
Thanks to Andy Milligan for letting me come on his show.
#marketing #jaguar
www.mmgdesign.net/podcast#epis...
November 27, 2025 at 12:18 PM
Here is my take on that Jaguar marketing debacle.
Thanks to Andy Milligan for letting me come on his show.
#marketing #jaguar
www.mmgdesign.net/podcast#epis...
Thanks to Andy Milligan for letting me come on his show.
#marketing #jaguar
www.mmgdesign.net/podcast#epis...
Before Rachel Reeves ruins our Christmas, look who popped into the office for a quick chat. The lovely and brilliant Asif Choudry came in to discuss all things community and CommsHero, and of course, to share his biggest mistakes.
The episode will be coming out in a few weeks.
The episode will be coming out in a few weeks.
November 26, 2025 at 12:54 PM
Before Rachel Reeves ruins our Christmas, look who popped into the office for a quick chat. The lovely and brilliant Asif Choudry came in to discuss all things community and CommsHero, and of course, to share his biggest mistakes.
The episode will be coming out in a few weeks.
The episode will be coming out in a few weeks.
Tired of business waffle that says nothing?
Sarah Townsend shows how direct, human copy cuts through, speaks to one person, and drives action.
#Copywriting
Sarah Townsend shows how direct, human copy cuts through, speaks to one person, and drives action.
#Copywriting
November 25, 2025 at 2:18 PM
Tired of business waffle that says nothing?
Sarah Townsend shows how direct, human copy cuts through, speaks to one person, and drives action.
#Copywriting
Sarah Townsend shows how direct, human copy cuts through, speaks to one person, and drives action.
#Copywriting
New LinkedIn newsletter is up now.
Talk about a busy week at Prohibition, hitting 5,000 subs on YouTube and charting in Germany and Japan, then dive into a proper chat with Vikki Ross on the danger of “decent” copy, AI panic versus reality, and how to stop the safest line winning the day.
Talk about a busy week at Prohibition, hitting 5,000 subs on YouTube and charting in Germany and Japan, then dive into a proper chat with Vikki Ross on the danger of “decent” copy, AI panic versus reality, and how to stop the safest line winning the day.
Too many options kill your best ideas
Well, another busy week at Prohibition. Last night, I was out at the brilliant Potterspace's 60th birthday dinner, thanks to the organisers for inviting me along.
www.linkedin.com
November 20, 2025 at 11:20 AM
New LinkedIn newsletter is up now.
Talk about a busy week at Prohibition, hitting 5,000 subs on YouTube and charting in Germany and Japan, then dive into a proper chat with Vikki Ross on the danger of “decent” copy, AI panic versus reality, and how to stop the safest line winning the day.
Talk about a busy week at Prohibition, hitting 5,000 subs on YouTube and charting in Germany and Japan, then dive into a proper chat with Vikki Ross on the danger of “decent” copy, AI panic versus reality, and how to stop the safest line winning the day.
“I literally commissioned it whilst we were talking.” Imagine getting a detailed document that would normally take weeks and cost thousands… in minutes. This is the power of Google Gemini and how AI is changing the game.
Always a pleasure to have @andismit.bsky.social on the show.
#AIRevolution
Always a pleasure to have @andismit.bsky.social on the show.
#AIRevolution
November 14, 2025 at 11:32 AM
“I literally commissioned it whilst we were talking.” Imagine getting a detailed document that would normally take weeks and cost thousands… in minutes. This is the power of Google Gemini and how AI is changing the game.
Always a pleasure to have @andismit.bsky.social on the show.
#AIRevolution
Always a pleasure to have @andismit.bsky.social on the show.
#AIRevolution
"I wasn't even that creative." Louise Brogan shares her experience about following where your passion is, despite the odds. Sometimes the wrong start leads to the right path. You can’t always know the ending, but isn’t the chance worth taking?
Full video here 👉 www.youtube.com/watch?v=-S2f...
Full video here 👉 www.youtube.com/watch?v=-S2f...
November 13, 2025 at 10:25 AM
"I wasn't even that creative." Louise Brogan shares her experience about following where your passion is, despite the odds. Sometimes the wrong start leads to the right path. You can’t always know the ending, but isn’t the chance worth taking?
Full video here 👉 www.youtube.com/watch?v=-S2f...
Full video here 👉 www.youtube.com/watch?v=-S2f...
Ever walked into a meeting still wired from the last one? Your limbic system runs the show, your smart brain checks out, and you bulldoze your own ideas.
Try this instead: pause for 90 seconds.
Five deep breaths.
Let the chemistry settle.
Then think.
www.linkedin.com/pulse/90-sec...
Try this instead: pause for 90 seconds.
Five deep breaths.
Let the chemistry settle.
Then think.
www.linkedin.com/pulse/90-sec...
The 90-Second Habit That Saves Your Marketing
Hello Mistakes Lovers 👋, Quick heads-up, folks. We’ve got a little secret brewing.
www.linkedin.com
November 12, 2025 at 12:17 PM
Ever walked into a meeting still wired from the last one? Your limbic system runs the show, your smart brain checks out, and you bulldoze your own ideas.
Try this instead: pause for 90 seconds.
Five deep breaths.
Let the chemistry settle.
Then think.
www.linkedin.com/pulse/90-sec...
Try this instead: pause for 90 seconds.
Five deep breaths.
Let the chemistry settle.
Then think.
www.linkedin.com/pulse/90-sec...
Today’s Issue: A 90-second check that cuts noise and sharpens your next move. If you care about ROI and calmer calls under pressure, this will help.
🔗 www.linkedin.com/pulse/90-sec...
🔗 www.linkedin.com/pulse/90-sec...
The 90-Second Habit That Saves Your Marketing
Hello Mistakes Lovers 👋, Quick heads-up, folks. We’ve got a little secret brewing.
www.linkedin.com
November 12, 2025 at 11:57 AM
Today’s Issue: A 90-second check that cuts noise and sharpens your next move. If you care about ROI and calmer calls under pressure, this will help.
🔗 www.linkedin.com/pulse/90-sec...
🔗 www.linkedin.com/pulse/90-sec...
We chat about when Banksy set up a $10 street stall in New York, none of the passersby bought the cool artwork.
Why? They thought they were fakes, when in reality, the real originals were worth thousands.
#EmbracingMarketingMistakes #MarketingPsychology #ConsumerBehavior
Why? They thought they were fakes, when in reality, the real originals were worth thousands.
#EmbracingMarketingMistakes #MarketingPsychology #ConsumerBehavior
November 11, 2025 at 2:25 PM
We chat about when Banksy set up a $10 street stall in New York, none of the passersby bought the cool artwork.
Why? They thought they were fakes, when in reality, the real originals were worth thousands.
#EmbracingMarketingMistakes #MarketingPsychology #ConsumerBehavior
Why? They thought they were fakes, when in reality, the real originals were worth thousands.
#EmbracingMarketingMistakes #MarketingPsychology #ConsumerBehavior
"I wasn't even that creative." The amazing @louisebrogan shares her experience of following your passion, despite the odds. Sometimes the wrong start leads to the right path. Full video here 👉 www.youtube.com/watch?v=-S2f...
November 11, 2025 at 11:32 AM
"I wasn't even that creative." The amazing @louisebrogan shares her experience of following your passion, despite the odds. Sometimes the wrong start leads to the right path. Full video here 👉 www.youtube.com/watch?v=-S2f...
Why It’s Called The Tenth Man
If nine people agree on a plan, you appoint one person to argue the opposite. That’s the tenth man. It stops groupthink and catches bad decisions early.
Follow for more UK Marketing Tips.
#UKBusiness #Marketing #BrandStrategy
If nine people agree on a plan, you appoint one person to argue the opposite. That’s the tenth man. It stops groupthink and catches bad decisions early.
Follow for more UK Marketing Tips.
#UKBusiness #Marketing #BrandStrategy
November 7, 2025 at 2:19 PM
Why It’s Called The Tenth Man
If nine people agree on a plan, you appoint one person to argue the opposite. That’s the tenth man. It stops groupthink and catches bad decisions early.
Follow for more UK Marketing Tips.
#UKBusiness #Marketing #BrandStrategy
If nine people agree on a plan, you appoint one person to argue the opposite. That’s the tenth man. It stops groupthink and catches bad decisions early.
Follow for more UK Marketing Tips.
#UKBusiness #Marketing #BrandStrategy
“I’m not even looking at the camera, I’m sitting sideways,” she laughs but that awkward start was the key to her growth. Sometimes, it’s the uncomfortable moments that lead to the biggest breakthroughs.
#OvercomingFear #MarketingTips #MarketingHacks #ProhibitionPR #EmbracingMarketingMistakes
#OvercomingFear #MarketingTips #MarketingHacks #ProhibitionPR #EmbracingMarketingMistakes
November 6, 2025 at 5:00 PM
“I’m not even looking at the camera, I’m sitting sideways,” she laughs but that awkward start was the key to her growth. Sometimes, it’s the uncomfortable moments that lead to the biggest breakthroughs.
#OvercomingFear #MarketingTips #MarketingHacks #ProhibitionPR #EmbracingMarketingMistakes
#OvercomingFear #MarketingTips #MarketingHacks #ProhibitionPR #EmbracingMarketingMistakes
Fresh issue of my LinkedIN Newsletter's up: The Cookie CFOs Hate, The Citations PR Can’t Live Without.
We're talking cookies, citations, and how AI is quietly rewriting what good PR looks like.
www.linkedin.com/pulse/cookie...
We're talking cookies, citations, and how AI is quietly rewriting what good PR looks like.
www.linkedin.com/pulse/cookie...
The Cookie CFOs Hate, The Citations PR Can’t Live Without
Hi Mistake Fans, 👋 I’ve just come back from a short break in Corfu with the kids, so I'm trying to get back up to speed. Plenty of sun and too much tzatziki.
www.linkedin.com
November 5, 2025 at 11:36 AM
Fresh issue of my LinkedIN Newsletter's up: The Cookie CFOs Hate, The Citations PR Can’t Live Without.
We're talking cookies, citations, and how AI is quietly rewriting what good PR looks like.
www.linkedin.com/pulse/cookie...
We're talking cookies, citations, and how AI is quietly rewriting what good PR looks like.
www.linkedin.com/pulse/cookie...
I was pretty shocked to see that our little podcast has made it to the 2nd position in the Apple Marketing Chart today.
Thanks to everyone who has been listening to the show, I am so thrilled you like it, and it's days like this that make working on it worthwhile.
I suppose we should look for the
Thanks to everyone who has been listening to the show, I am so thrilled you like it, and it's days like this that make working on it worthwhile.
I suppose we should look for the
November 4, 2025 at 9:37 AM
I was pretty shocked to see that our little podcast has made it to the 2nd position in the Apple Marketing Chart today.
Thanks to everyone who has been listening to the show, I am so thrilled you like it, and it's days like this that make working on it worthwhile.
I suppose we should look for the
Thanks to everyone who has been listening to the show, I am so thrilled you like it, and it's days like this that make working on it worthwhile.
I suppose we should look for the
𝗚𝗼𝗼𝗴𝗹𝗲’𝘀 not a search engine anymore; it’s an answer engine. You can rank first and still get zero clicks because users find everything, they need before visiting your site.
𝗖𝗹𝗶𝗰𝗸 𝗼𝗻 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸 𝘁𝗼 𝗿𝗲𝗮𝗱 𝗺𝘆 𝗹𝗮𝘁𝗲𝘀𝘁 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 to know why.
𝗖𝗹𝗶𝗰𝗸 𝗼𝗻 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸 𝘁𝗼 𝗿𝗲𝗮𝗱 𝗺𝘆 𝗹𝗮𝘁𝗲𝘀𝘁 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 to know why.
Why your position one ranking on Google now gets zero clicks
Hi Mistakes Lovers, A quick update from the front lines down here in Leeds. Prohibition PR has just been appointed by Burgess Pet Care to handle its UK public relations, which we are excited about.
www.linkedin.com
October 22, 2025 at 10:16 AM
𝗚𝗼𝗼𝗴𝗹𝗲’𝘀 not a search engine anymore; it’s an answer engine. You can rank first and still get zero clicks because users find everything, they need before visiting your site.
𝗖𝗹𝗶𝗰𝗸 𝗼𝗻 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸 𝘁𝗼 𝗿𝗲𝗮𝗱 𝗺𝘆 𝗹𝗮𝘁𝗲𝘀𝘁 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 to know why.
𝗖𝗹𝗶𝗰𝗸 𝗼𝗻 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸 𝘁𝗼 𝗿𝗲𝗮𝗱 𝗺𝘆 𝗹𝗮𝘁𝗲𝘀𝘁 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 to know why.
Burgess Pet Care, one of the UK’s leading family-run pet food manufacturers, has appointed Prohibition PR to lead its public relations activity as part of its growth strategy. 👋
Pet project: Leeds agency lands PR brief with animal nutrition specialist - Prolific North
Burgess Pet Care, one of the UK’s leading family-run pet food manufacturers, has appointed Prohibition PR to lead its public relations activity as part of its growth strategy.
www.prolificnorth.co.uk
October 21, 2025 at 8:10 AM
Burgess Pet Care, one of the UK’s leading family-run pet food manufacturers, has appointed Prohibition PR to lead its public relations activity as part of its growth strategy. 👋