✨Jane ✨
@caff.bsky.social
Creative, Branding & Strategy ✨Ad Geek & Marketing Nerd ✨Dog mom 🐕 Food fan 🌮 Hodophile ✈️ Gardener 🪴 TV/Movies 🍿 Books 📚 Science & Nature 🔭 Inspiration & more 🙌🏼
Available for hire: Creative Direction, Brand, Creative & Content Strategy, Copywriting
Available for hire: Creative Direction, Brand, Creative & Content Strategy, Copywriting
Pinned
✨Jane ✨
@caff.bsky.social
· 6d
The Ethics of Brand Signals: Why What You Broadcast Actually Matters
Every brand is broadcasting constantly.
findingconnection.substack.com
Every message, design choice, and silence is a brand signal. Some signals build trust. Others quietly erode it.
This week’s Finding Connection digs into how to audit your brand signals & make sure the story you’re telling matches the one you’re living.
findingconnection.substack.com/p/the-ethics...
This week’s Finding Connection digs into how to audit your brand signals & make sure the story you’re telling matches the one you’re living.
findingconnection.substack.com/p/the-ethics...
Oatmeal for breakfast with a little tahini and maple syrup, topped with flax, slivered almonds, and pumpkin seeds is now one of my go-tos.
November 11, 2025 at 2:32 PM
Oatmeal for breakfast with a little tahini and maple syrup, topped with flax, slivered almonds, and pumpkin seeds is now one of my go-tos.
“Chasm” is a weird word.
November 11, 2025 at 3:25 AM
“Chasm” is a weird word.
Stay up and ready 20+ pages to finish my book or head to bed. Yawning but, tempted.
November 11, 2025 at 2:41 AM
Stay up and ready 20+ pages to finish my book or head to bed. Yawning but, tempted.
Matzo ball soup for dinner with rainbow carrots that colored the broth 🤣
November 11, 2025 at 1:00 AM
Matzo ball soup for dinner with rainbow carrots that colored the broth 🤣
Things that make me cringe: Talking about "shipping" creative - like we're fucking pirates or something. Whhyyyyy??
November 10, 2025 at 8:16 PM
Things that make me cringe: Talking about "shipping" creative - like we're fucking pirates or something. Whhyyyyy??
Haven’t made these Ginger Crack(le) cookies in ages. Came out ok but since it’s been such a long time since I’ve had them, hard to compare to memory.
Good molasses, ginger, cinnamon, and clove flavor.
Good molasses, ginger, cinnamon, and clove flavor.
November 10, 2025 at 12:15 AM
Haven’t made these Ginger Crack(le) cookies in ages. Came out ok but since it’s been such a long time since I’ve had them, hard to compare to memory.
Good molasses, ginger, cinnamon, and clove flavor.
Good molasses, ginger, cinnamon, and clove flavor.
Pluribus is an interesting concept.
A lot of scenes without talking in the first two episodes which was different.
A lot of scenes without talking in the first two episodes which was different.
November 9, 2025 at 11:45 PM
Pluribus is an interesting concept.
A lot of scenes without talking in the first two episodes which was different.
A lot of scenes without talking in the first two episodes which was different.
Reposted by ✨Jane ✨
How do so many democrats still not understand that the ACA *was* the compromise.
November 9, 2025 at 10:14 PM
How do so many democrats still not understand that the ACA *was* the compromise.
Reposted by ✨Jane ✨
“We're seeing a level of proliferation of bodies & body piles from space that's unlike anything I've ever seen…”
Human rights investigator Nathaniel Raymond explains how more people could be killed within a week in Sudan, compared to the past two years in Gaza.
🔗 zeteo.com/p/sudans-dea...
Human rights investigator Nathaniel Raymond explains how more people could be killed within a week in Sudan, compared to the past two years in Gaza.
🔗 zeteo.com/p/sudans-dea...
November 9, 2025 at 4:00 PM
“We're seeing a level of proliferation of bodies & body piles from space that's unlike anything I've ever seen…”
Human rights investigator Nathaniel Raymond explains how more people could be killed within a week in Sudan, compared to the past two years in Gaza.
🔗 zeteo.com/p/sudans-dea...
Human rights investigator Nathaniel Raymond explains how more people could be killed within a week in Sudan, compared to the past two years in Gaza.
🔗 zeteo.com/p/sudans-dea...
Reposted by ✨Jane ✨
A new study shows #AI ads have higher CTRs until they’re disclosed as AI. Inside the AI transparency paradox, holiday ads and more in this week’s Sunday Strategy
open.substack.com/pub/thesunda...
open.substack.com/pub/thesunda...
Sunday Strategy: AI's Transparency Paradox, New Holiday Ads + More
Volume 2: Issue 45 // November 9th, 2025
open.substack.com
November 9, 2025 at 6:22 PM
A new study shows #AI ads have higher CTRs until they’re disclosed as AI. Inside the AI transparency paradox, holiday ads and more in this week’s Sunday Strategy
open.substack.com/pub/thesunda...
open.substack.com/pub/thesunda...
Today’s success: giving the dog a bath
Today’s failure: trimming dog’s nails
Time to make some cookie is for my reward.
Today’s failure: trimming dog’s nails
Time to make some cookie is for my reward.
November 9, 2025 at 6:04 PM
Today’s success: giving the dog a bath
Today’s failure: trimming dog’s nails
Time to make some cookie is for my reward.
Today’s failure: trimming dog’s nails
Time to make some cookie is for my reward.
Waffles are the spreadsheets of breakfast. Little cells to hold the butter, syrup and other toppings.
November 9, 2025 at 3:49 AM
Waffles are the spreadsheets of breakfast. Little cells to hold the butter, syrup and other toppings.
Reposted by ✨Jane ✨
“This industry hands out job titles with more reckless abandon than a sports doctor handed out painkillers in the 60s.” Why I tried to define what makes a CCO a CCO. Well, one of the reasons: www.martinbihl.com/business-thi... #advertising #creative #advertisingagencies
10 things to Look for in a Chief Creative Officer — Martin Bihl
Nobody asked me what makes a good CCO, so here you go. Advertising agencies beware.
www.martinbihl.com
November 9, 2025 at 12:09 AM
“This industry hands out job titles with more reckless abandon than a sports doctor handed out painkillers in the 60s.” Why I tried to define what makes a CCO a CCO. Well, one of the reasons: www.martinbihl.com/business-thi... #advertising #creative #advertisingagencies
Why does it feel like it’s 5 hours later than it currently is?
November 9, 2025 at 12:41 AM
Why does it feel like it’s 5 hours later than it currently is?
This weekend I need to season my new molcajete and comal pan so I can start using them!
November 8, 2025 at 2:44 PM
This weekend I need to season my new molcajete and comal pan so I can start using them!
If you see this, post an album cover with a motor vehicle on it.
November 8, 2025 at 2:39 PM
If you see this, post an album cover with a motor vehicle on it.
Reposted by ✨Jane ✨
If you see this, post an album cover with a motor vehicle on it.
November 8, 2025 at 10:00 AM
If you see this, post an album cover with a motor vehicle on it.
The BBC America channel should play more British shows. They did on mice upon a time. Now they syndicate American shows. Why?
November 8, 2025 at 4:22 AM
The BBC America channel should play more British shows. They did on mice upon a time. Now they syndicate American shows. Why?
Do people actually drink beverages with sparklers in them? Seems dangerous.
November 8, 2025 at 3:49 AM
Do people actually drink beverages with sparklers in them? Seems dangerous.
Watching S1E1 of The Chair Company and I’m not really digging it yet. Maybe it’s not my kind of comedy.
November 8, 2025 at 2:09 AM
Watching S1E1 of The Chair Company and I’m not really digging it yet. Maybe it’s not my kind of comedy.
Knew I’d be crying tonight watching the Bake Off finale. Looking forward to the holiday episodes in a few weeks.
November 8, 2025 at 1:18 AM
Knew I’d be crying tonight watching the Bake Off finale. Looking forward to the holiday episodes in a few weeks.
So sick of this Amazon ad already and it’s got another two months of air time (holiday gifting).
November 8, 2025 at 1:17 AM
So sick of this Amazon ad already and it’s got another two months of air time (holiday gifting).
Every message, design choice, and silence is a brand signal. Some signals build trust. Others quietly erode it.
This week’s Finding Connection digs into how to audit your brand signals & make sure the story you’re telling matches the one you’re living.
findingconnection.substack.com/p/the-ethics...
This week’s Finding Connection digs into how to audit your brand signals & make sure the story you’re telling matches the one you’re living.
findingconnection.substack.com/p/the-ethics...
The Ethics of Brand Signals: Why What You Broadcast Actually Matters
Every brand is broadcasting constantly.
findingconnection.substack.com
November 5, 2025 at 1:29 PM
Every message, design choice, and silence is a brand signal. Some signals build trust. Others quietly erode it.
This week’s Finding Connection digs into how to audit your brand signals & make sure the story you’re telling matches the one you’re living.
findingconnection.substack.com/p/the-ethics...
This week’s Finding Connection digs into how to audit your brand signals & make sure the story you’re telling matches the one you’re living.
findingconnection.substack.com/p/the-ethics...
Survey says people care about fonts, says font company.
www.monotype.com/company/pres...
www.monotype.com/company/pres...
Generation Font: New Monotype Research Reveals Generational Divide in Typeface Preferences on Social Media
New global research report Fonts, Feels, & Reels: Generational Attitudes to Type reveals younger generations around the world see font choice as central to thei
www.monotype.com
November 5, 2025 at 3:47 AM
Survey says people care about fonts, says font company.
www.monotype.com/company/pres...
www.monotype.com/company/pres...