✨Jane ✨
@caff.bsky.social
Creative, Branding & Strategy ✨Ad Geek & Marketing Nerd ✨Dog mom 🐕 Food fan 🌮 Hodophile ✈️ Gardener 🪴 TV/Movies 🍿 Books 📚 Science & Nature 🔭 Inspiration & more 🙌🏼
Available for hire: Creative Direction, Brand, Creative & Content Strategy, Copywriting
Available for hire: Creative Direction, Brand, Creative & Content Strategy, Copywriting
Pinned
✨Jane ✨
@caff.bsky.social
· 8d
The Ethics of Brand Signals: Why What You Broadcast Actually Matters
Every brand is broadcasting constantly.
findingconnection.substack.com
Every message, design choice, and silence is a brand signal. Some signals build trust. Others quietly erode it.
This week’s Finding Connection digs into how to audit your brand signals & make sure the story you’re telling matches the one you’re living.
findingconnection.substack.com/p/the-ethics...
This week’s Finding Connection digs into how to audit your brand signals & make sure the story you’re telling matches the one you’re living.
findingconnection.substack.com/p/the-ethics...
Reposted by ✨Jane ✨
Couldn’t do any worse than the current mob tbf
November 13, 2025 at 6:59 PM
Couldn’t do any worse than the current mob tbf
New book. Love the cover art.
November 13, 2025 at 2:55 AM
New book. Love the cover art.
When people confuse what vertebra’s day and Memorial Day celebrate…
November 13, 2025 at 2:52 AM
When people confuse what vertebra’s day and Memorial Day celebrate…
True for creative too. They can’t write a brief to describe what they want you to make for them let alone know what to make themselves.
November 13, 2025 at 1:23 AM
True for creative too. They can’t write a brief to describe what they want you to make for them let alone know what to make themselves.
The long term AI business model is the grift
November 13, 2025 at 1:06 AM
The long term AI business model is the grift
Just explained the stupid craze around the Starbucks barista bear cup to my husband. He asked why, I said I don’t know.
November 12, 2025 at 11:33 PM
Just explained the stupid craze around the Starbucks barista bear cup to my husband. He asked why, I said I don’t know.
The joy of today’s shower is unexpected. Maybe it’s the cold weather
November 12, 2025 at 11:11 PM
The joy of today’s shower is unexpected. Maybe it’s the cold weather
Actual photo (Gif) of me when I find out of date food at the back of the cupboard
November 12, 2025 at 4:59 PM
Actual photo (Gif) of me when I find out of date food at the back of the cupboard
This week I wrote about business’ obsession with tech and thr desire to use agile for everything. Can It be a viable choice for creative? findingconnection.substack.com/p/the-sprint...
The Sprint Trap: When Moving Fast Means Thinking Slow
We’ve borrowed a lot from product and tech culture over the years.
findingconnection.substack.com
November 12, 2025 at 12:40 PM
This week I wrote about business’ obsession with tech and thr desire to use agile for everything. Can It be a viable choice for creative? findingconnection.substack.com/p/the-sprint...
AI CEO is different from the other CEOs? How many do they have? 🤣
November 12, 2025 at 12:22 PM
AI CEO is different from the other CEOs? How many do they have? 🤣
Looking to see if I could see the aurora when I took the dog out. Looks like maybe a little bit. Would be better if I was in a darker location, I think.
November 12, 2025 at 3:13 AM
Looking to see if I could see the aurora when I took the dog out. Looks like maybe a little bit. Would be better if I was in a darker location, I think.
Ooh there’s a lot on AppleTv right now.
The Morning Show
Loot
Down Cemetery Road
Pluribus
Palm Royale
The Morning Show
Loot
Down Cemetery Road
Pluribus
Palm Royale
November 12, 2025 at 2:56 AM
Ooh there’s a lot on AppleTv right now.
The Morning Show
Loot
Down Cemetery Road
Pluribus
Palm Royale
The Morning Show
Loot
Down Cemetery Road
Pluribus
Palm Royale
Oatmeal for breakfast with a little tahini and maple syrup, topped with flax, slivered almonds, and pumpkin seeds is now one of my go-tos.
November 11, 2025 at 2:32 PM
Oatmeal for breakfast with a little tahini and maple syrup, topped with flax, slivered almonds, and pumpkin seeds is now one of my go-tos.
“Chasm” is a weird word.
November 11, 2025 at 3:25 AM
“Chasm” is a weird word.
Stay up and ready 20+ pages to finish my book or head to bed. Yawning but, tempted.
November 11, 2025 at 2:41 AM
Stay up and ready 20+ pages to finish my book or head to bed. Yawning but, tempted.
Matzo ball soup for dinner with rainbow carrots that colored the broth 🤣
November 11, 2025 at 1:00 AM
Matzo ball soup for dinner with rainbow carrots that colored the broth 🤣
Things that make me cringe: Talking about "shipping" creative - like we're fucking pirates or something. Whhyyyyy??
November 10, 2025 at 8:16 PM
Things that make me cringe: Talking about "shipping" creative - like we're fucking pirates or something. Whhyyyyy??
Haven’t made these Ginger Crack(le) cookies in ages. Came out ok but since it’s been such a long time since I’ve had them, hard to compare to memory.
Good molasses, ginger, cinnamon, and clove flavor.
Good molasses, ginger, cinnamon, and clove flavor.
November 10, 2025 at 12:15 AM
Haven’t made these Ginger Crack(le) cookies in ages. Came out ok but since it’s been such a long time since I’ve had them, hard to compare to memory.
Good molasses, ginger, cinnamon, and clove flavor.
Good molasses, ginger, cinnamon, and clove flavor.
Pluribus is an interesting concept.
A lot of scenes without talking in the first two episodes which was different.
A lot of scenes without talking in the first two episodes which was different.
November 9, 2025 at 11:45 PM
Pluribus is an interesting concept.
A lot of scenes without talking in the first two episodes which was different.
A lot of scenes without talking in the first two episodes which was different.
Reposted by ✨Jane ✨
How do so many democrats still not understand that the ACA *was* the compromise.
November 9, 2025 at 10:14 PM
How do so many democrats still not understand that the ACA *was* the compromise.
Reposted by ✨Jane ✨
“We're seeing a level of proliferation of bodies & body piles from space that's unlike anything I've ever seen…”
Human rights investigator Nathaniel Raymond explains how more people could be killed within a week in Sudan, compared to the past two years in Gaza.
🔗 zeteo.com/p/sudans-dea...
Human rights investigator Nathaniel Raymond explains how more people could be killed within a week in Sudan, compared to the past two years in Gaza.
🔗 zeteo.com/p/sudans-dea...
November 9, 2025 at 4:00 PM
“We're seeing a level of proliferation of bodies & body piles from space that's unlike anything I've ever seen…”
Human rights investigator Nathaniel Raymond explains how more people could be killed within a week in Sudan, compared to the past two years in Gaza.
🔗 zeteo.com/p/sudans-dea...
Human rights investigator Nathaniel Raymond explains how more people could be killed within a week in Sudan, compared to the past two years in Gaza.
🔗 zeteo.com/p/sudans-dea...
Reposted by ✨Jane ✨
A new study shows #AI ads have higher CTRs until they’re disclosed as AI. Inside the AI transparency paradox, holiday ads and more in this week’s Sunday Strategy
open.substack.com/pub/thesunda...
open.substack.com/pub/thesunda...
Sunday Strategy: AI's Transparency Paradox, New Holiday Ads + More
Volume 2: Issue 45 // November 9th, 2025
open.substack.com
November 9, 2025 at 6:22 PM
A new study shows #AI ads have higher CTRs until they’re disclosed as AI. Inside the AI transparency paradox, holiday ads and more in this week’s Sunday Strategy
open.substack.com/pub/thesunda...
open.substack.com/pub/thesunda...