Ben Sherry
@bensherry.bsky.social
Webby-losing reporter at Inc. Magazine
Reposted by Ben Sherry
What’s the deal with Muse?
I spoke to AI expert @mtrc.bsky.social and Dr Katja Hofmann, Microsoft’s research team lead, and visited Microsoft Research in Cambridge in an attempt to figure out one of the strangest, most controversial ‘gameplay’ reveals in games: www.eurogamer.net/inside-muse-...
I spoke to AI expert @mtrc.bsky.social and Dr Katja Hofmann, Microsoft’s research team lead, and visited Microsoft Research in Cambridge in an attempt to figure out one of the strangest, most controversial ‘gameplay’ reveals in games: www.eurogamer.net/inside-muse-...
Inside Muse, Microsoft's gen-AI game tool everyone hates - what's really going on and why is it being marketed at Xbox fans?
Every new AI reveal is met with disdain by the gaming community. What is Microsoft's aim with Muse if it isn't a video game creation tool? And should we care?
www.eurogamer.net
April 16, 2025 at 4:38 PM
What’s the deal with Muse?
I spoke to AI expert @mtrc.bsky.social and Dr Katja Hofmann, Microsoft’s research team lead, and visited Microsoft Research in Cambridge in an attempt to figure out one of the strangest, most controversial ‘gameplay’ reveals in games: www.eurogamer.net/inside-muse-...
I spoke to AI expert @mtrc.bsky.social and Dr Katja Hofmann, Microsoft’s research team lead, and visited Microsoft Research in Cambridge in an attempt to figure out one of the strangest, most controversial ‘gameplay’ reveals in games: www.eurogamer.net/inside-muse-...
Reposted by Ben Sherry
NEW: A leaked copy of Scale AI's internal Gen AI Ops Hub details what it's working on for Big Tech Clients.
It appears Meta is still developing AI characters, Google is focused of human reasoning and safeguarding the Polish elections from misinfo.
www.inc.com/sam-blum/lea...
It appears Meta is still developing AI characters, Google is focused of human reasoning and safeguarding the Polish elections from misinfo.
www.inc.com/sam-blum/lea...
Leaked Scale AI Database Offers New Details into Projects for Meta, Google, and X.ai
Meta’s AI-powered characters, human reasoning, “harmful themes,” and the Polish elections are all categories AI developers are exploring with the help of the industry’s foremost data-labeller.
www.inc.com
April 15, 2025 at 2:47 PM
NEW: A leaked copy of Scale AI's internal Gen AI Ops Hub details what it's working on for Big Tech Clients.
It appears Meta is still developing AI characters, Google is focused of human reasoning and safeguarding the Polish elections from misinfo.
www.inc.com/sam-blum/lea...
It appears Meta is still developing AI characters, Google is focused of human reasoning and safeguarding the Polish elections from misinfo.
www.inc.com/sam-blum/lea...
Reposted by Ben Sherry
It's now du jour to log on and tell the your employees—and consequently, the world—that AI is making their jobs expendable. www.inc.com/sam-blum/ceo...
CEOs Are Telling Their Employees to Embrace AI–or Become Irrelevant
Shopfy’s Toby Lütke and Fiverr’s Micha Kaufman told their workforces that understanding AI tools is more critical to their careers, and survival, than ever before.
www.inc.com
April 10, 2025 at 8:09 PM
It's now du jour to log on and tell the your employees—and consequently, the world—that AI is making their jobs expendable. www.inc.com/sam-blum/ceo...
Reposted by Ben Sherry
Hell no!
I will buy it for $500 with a digital download for Mario Kart World packed in.
I will buy it for $500 with a digital download for Mario Kart World packed in.
Will you buy a Switch 2 for $449.99?
Will you buy a Switch 2 for $449.99?
Last time we asked, you predicted it’d be $399…
www.polygon.com
April 3, 2025 at 2:28 PM
Hell no!
I will buy it for $500 with a digital download for Mario Kart World packed in.
I will buy it for $500 with a digital download for Mario Kart World packed in.
Reposted by Ben Sherry
The game show that I hosted for @inc.com got nominated for a Webby! Please vote for me please please vote.webbyawards.com/PublicVoting...
Vote for the best of the internet
I just voted in The Webby People's Voice Awards and checked my voter registration.
vote.webbyawards.com
April 1, 2025 at 4:14 PM
The game show that I hosted for @inc.com got nominated for a Webby! Please vote for me please please vote.webbyawards.com/PublicVoting...
The game show that I hosted for @inc.com got nominated for a Webby! Please vote for me please please vote.webbyawards.com/PublicVoting...
Vote for the best of the internet
I just voted in The Webby People's Voice Awards and checked my voter registration.
vote.webbyawards.com
April 1, 2025 at 4:14 PM
The game show that I hosted for @inc.com got nominated for a Webby! Please vote for me please please vote.webbyawards.com/PublicVoting...
Reposted by Ben Sherry
This seems like a great time to talk about some best practices when communicating sensitive information with others! For @inc.com, @bensherry.bsky.social provides a quick guide on what apps like Signal, which offer end-to-end encryption, actually do—and how to use them the smart way.
Are Your Messages Really Secure? How to Use Encrypted Apps Safely
Encrypted apps like Signal offer privacy, but simple mistakes can put your data at risk. Follow these best practices to stay protected.
www.inc.com
March 25, 2025 at 8:29 PM
This seems like a great time to talk about some best practices when communicating sensitive information with others! For @inc.com, @bensherry.bsky.social provides a quick guide on what apps like Signal, which offer end-to-end encryption, actually do—and how to use them the smart way.
“Just like 007 receives a mission and gets equipped with gadgets specifically designed to help him carry out that mission, AI models are given a purpose and then equipped with the tools needed to carry out that purpose.”
If you've been seeing terms like "AI agent" or "agentic AI" around and wondered what they mean, you're in luck— @bensherry.bsky.social wrote you an explainer in @inc.com
Is an AI agent like a secret agent? A travel agent perhaps?
Give it a read for all the answers.
Is an AI agent like a secret agent? A travel agent perhaps?
Give it a read for all the answers.
What Are AI Agents? Here's How They Can Help You Get Stuff Done
Agentic AI is a buzzy and powerful technology. Let's break down what AI agents are, and how they can be useful.
www.inc.com
March 21, 2025 at 8:12 PM
“Just like 007 receives a mission and gets equipped with gadgets specifically designed to help him carry out that mission, AI models are given a purpose and then equipped with the tools needed to carry out that purpose.”
Has your company's AI rollout been a total shitshow? Blame Gen-Z! www.inc.com/ben-sherry/e...
Some Employees Are 'Sabotaging' Their Company’s AI Strategy, According to a New Survey
The survey found that 41 percent of Millennial and Gen-Z employees said they'd done some form of sabotage. Here's what that means.
www.inc.com
March 19, 2025 at 5:15 PM
Has your company's AI rollout been a total shitshow? Blame Gen-Z! www.inc.com/ben-sherry/e...
Chatted with senior execs at OpenAI and Box about the new Agents SDK and Responses API: www.inc.com/ben-sherry/o...
OpenAI’s New Developer Tools Make Building AI Agents Easy
Here's how one company is already using the tools designed to help businesses create helpful AI agents.
www.inc.com
March 14, 2025 at 9:18 PM
Chatted with senior execs at OpenAI and Box about the new Agents SDK and Responses API: www.inc.com/ben-sherry/o...
It was always a matter of time before something like this happened
China seems to have used Llama to build an AI surveillance tool to collect anti-China social media posts, and presumably intimidate at least some of the people who posted them. The power of open weights www.nytimes.com/2025/02/21/t...
OpenAI Uncovers Evidence of A.I.-Powered Chinese Surveillance Tool
The company said a Chinese operation had built the tool to identify anti-Chinese posts on social media services in Western countries.
www.nytimes.com
February 21, 2025 at 7:21 PM
It was always a matter of time before something like this happened
OpenAI continues their proud tradition of being absolutely horrible at naming shit @inc.com
www.inc.com/ben-sherry/o...
www.inc.com/ben-sherry/o...
OpenAI Just Released o3-mini, Its Most Cost-Efficient Model Yet
The release caps a big week that also saw the OpenAI making announcements related to U.S. government work.
www.inc.com
January 31, 2025 at 8:34 PM
OpenAI continues their proud tradition of being absolutely horrible at naming shit @inc.com
www.inc.com/ben-sherry/o...
www.inc.com/ben-sherry/o...
Reposted by Ben Sherry
"Everything I say leaks," Zuckerberg says in leaked meeting audio. "It sucks"
www.404media.co/zuckerberg-s...
www.404media.co/zuckerberg-s...
Zuckerberg Says 'Everything I Say Leaks' in Leaked Meeting Audio
"There are a bunch of things that I think are value-destroying for me to talk about, so I’m not going to talk about those."
www.404media.co
January 30, 2025 at 9:42 PM
"Everything I say leaks," Zuckerberg says in leaked meeting audio. "It sucks"
www.404media.co/zuckerberg-s...
www.404media.co/zuckerberg-s...
Incredible things are happening with Apple Intelligence
January 30, 2025 at 5:38 PM
Incredible things are happening with Apple Intelligence
TLDR: it’s the AI boy who called wolf except both of them are wolves
DeepSeek built a ChatGPT competitor with few resources. But some AI leaders think the company might not be telling the whole truth. (📝: @bensherry.bsky.social)
AI Leaders in the U.S. React to DeepSeek, Calling It ‘Impressive’ but Staying Skeptical
Sam Altman, Elon Musk, and others have thoughts about the news from DeepSeek.
www.inc.com
January 29, 2025 at 5:34 PM
TLDR: it’s the AI boy who called wolf except both of them are wolves
I’m sorry this is a fucking outrage
I wrote about the drama w the "Ladies and gentleman, the weekend" account. The guy who started the whole thing tried to join Bluesky and was shut down for impersonation, even though it's an imposter running the Bluesky account! Now he's forced to quit the whole thing www.usermag.co/p/tiktok-cut...
January 25, 2025 at 5:32 PM
I’m sorry this is a fucking outrage
Reposted by Ben Sherry
So what exactly is Project Stargate? @inc.com's @bensherry.bsky.social takes a look at the Trump-blessed AI initiative www.inc.com/ben-sherry/p...
Trump Announces Project Stargate, a Massive New Investment in AI
The venture involves OpenAI, Softbank, and Oracle, and starts with an investment of $100 billion.
www.inc.com
January 22, 2025 at 5:26 PM
So what exactly is Project Stargate? @inc.com's @bensherry.bsky.social takes a look at the Trump-blessed AI initiative www.inc.com/ben-sherry/p...
Talked with some tech founders about how they can’t really prepare for Trump/Musk because things are so chaotic rn
Entrepreneurs believe Trump won't heavily regulate AI, but his tariffs could hurt all but the richest AI companies. They also have to deal with a wild card: Elon Musk. (📝: @bensherry.bsky.social)
The Tech Industry Is Preparing for Trump 2.0 by Not Preparing
Big tech helped Trump win the election, but will small-medium tech reap the benefits?
www.inc.com
January 17, 2025 at 2:40 AM
Talked with some tech founders about how they can’t really prepare for Trump/Musk because things are so chaotic rn
Reposted by Ben Sherry
The day before fire tore through LA I was at Huntington Gardens, having a nostalgic visit with my mom.
The toll of this catastrophe is only starting to sink in. This one is personal, and about the economic implications of insurance in the age of climate change.
www.inc.com/sam-blum/los...
The toll of this catastrophe is only starting to sink in. This one is personal, and about the economic implications of insurance in the age of climate change.
www.inc.com/sam-blum/los...
Small Businesses and Homeowners in My Hometown Are Grappling With California’s Broken Insurance Market
One business owner in Altadena, where I once lived, would love to rebuild. But all of her customers lost their homes.
www.inc.com
January 13, 2025 at 5:25 PM
The day before fire tore through LA I was at Huntington Gardens, having a nostalgic visit with my mom.
The toll of this catastrophe is only starting to sink in. This one is personal, and about the economic implications of insurance in the age of climate change.
www.inc.com/sam-blum/los...
The toll of this catastrophe is only starting to sink in. This one is personal, and about the economic implications of insurance in the age of climate change.
www.inc.com/sam-blum/los...
Reposted by Ben Sherry
this guy went on the Joe Rogan podcast to accuse other companies of insufficient innovation
January 11, 2025 at 9:03 PM
this guy went on the Joe Rogan podcast to accuse other companies of insufficient innovation
Reposted by Ben Sherry
NEW: Platformer has obtained the dehumanizing new guidelines moderating what people can now say about trans people on Facebook and Instagram. Employees tell me these changes are likely to inspire more violence against LGBT people: www.platformer.news/meta-new-tra...
January 10, 2025 at 1:06 AM
NEW: Platformer has obtained the dehumanizing new guidelines moderating what people can now say about trans people on Facebook and Instagram. Employees tell me these changes are likely to inspire more violence against LGBT people: www.platformer.news/meta-new-tra...
Reposted by Ben Sherry
Tom Holland’s non-alcoholic beer brand Bero launched in Target. How will it stand out on shelves?
Tom Holland’s Nonalcoholic Beer Brand Bero Launched in Target. How Will It Stand Out on Shelves?
Amid the rapidly expanding non-alcoholic category, Bero intends to attract customers with a smart retail strategy.
www.inc.com
January 7, 2025 at 8:37 PM
Tom Holland’s non-alcoholic beer brand Bero launched in Target. How will it stand out on shelves?
Reposted by Ben Sherry
Just like the “male loneliness epidemic” the imbalance in men going to college is entirely their own doing. A whole generation has decided to make themselves uneducated and unfuckable because they’re addicted to resentment. Manosphere influencers line their pockets by ensuring they stay that way.
i hate to be a monocausal guy but i really think this discussion of masculinity, trade school, the gendering of education etc is beating around the bush. male democrats have seen no sizable drop in their desire to attend college. female republicans have. it’s about politics.
January 2, 2025 at 9:52 PM
Just like the “male loneliness epidemic” the imbalance in men going to college is entirely their own doing. A whole generation has decided to make themselves uneducated and unfuckable because they’re addicted to resentment. Manosphere influencers line their pockets by ensuring they stay that way.
Reposted by Ben Sherry
Hi! Today is my birthday and it’d mean a lot to me if you check out and share my story about ayrloom, the NY-based cannabis company taking over the state. I worked on this for over a year and imo it’s the best thing I’ve ever written: www.inc.com/ben-sherry/a...
How a Struggling Apple Orchard Became New York’s Top Cannabis Company
Ten years ago, Beak & Skiff Apple Orchards was on the verge of collapse. Today, the family-owned company is building an empire.
www.inc.com
December 31, 2024 at 5:25 PM
Hi! Today is my birthday and it’d mean a lot to me if you check out and share my story about ayrloom, the NY-based cannabis company taking over the state. I worked on this for over a year and imo it’s the best thing I’ve ever written: www.inc.com/ben-sherry/a...