Analytics Unpacked
@analyticsunpacked.bsky.social
Insight and honesty about Google Analytics. Occasional forays into movies and combating climate change. Posts by James (he/him).
https://www.analyticsunpacked.com?utm_medium=social&utm_source=bluesky&utm_campaign=profile
https://www.analyticsunpacked.com?utm_medium=social&utm_source=bluesky&utm_campaign=profile
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New blog: In Google Analytics, is Organic Social traffic healthy?
www.analyticsunpacked.com/2025/09/is-o...
www.analyticsunpacked.com/2025/09/is-o...
One day I'll be able to say 'statistical significance'.
November 14, 2025 at 1:52 PM
One day I'll be able to say 'statistical significance'.
Reposted by Analytics Unpacked
"What is certain, and felt instinctively by almost everybody, is that things cannot go on in their present way" – The Times, May 1975
“It is difficult to imagine a previous period when such an all-pervasive hopelessness was exhibited at all levels of British life” – Professor Stephen Haseler, 1975
“It is difficult to imagine a previous period when such an all-pervasive hopelessness was exhibited at all levels of British life” – Professor Stephen Haseler, 1975
November 14, 2025 at 9:13 AM
"What is certain, and felt instinctively by almost everybody, is that things cannot go on in their present way" – The Times, May 1975
“It is difficult to imagine a previous period when such an all-pervasive hopelessness was exhibited at all levels of British life” – Professor Stephen Haseler, 1975
“It is difficult to imagine a previous period when such an all-pervasive hopelessness was exhibited at all levels of British life” – Professor Stephen Haseler, 1975
Why is the website black? A compromise in pursuit of a low carbon website. More info here: www.analyticsunpacked.com/2024/06/carb...
November 12, 2025 at 1:07 PM
Why is the website black? A compromise in pursuit of a low carbon website. More info here: www.analyticsunpacked.com/2024/06/carb...
Reposted by Analytics Unpacked
This is spot-on about what's being done to the BBC. The staggering hypocrisy of the people leading the attack is, well, staggering.
iandunt.substack.com/p/extra-edit...
"Why do they hate the BBC? It’s not for the reason they give... They do not hate its bias. They want it to adopt their bias."
iandunt.substack.com/p/extra-edit...
"Why do they hate the BBC? It’s not for the reason they give... They do not hate its bias. They want it to adopt their bias."
Extra edition: The populist assault on the BBC
Johnson, Gibb and the Telegraph are trying to turn the BBC into GB News.
iandunt.substack.com
November 10, 2025 at 4:26 PM
This is spot-on about what's being done to the BBC. The staggering hypocrisy of the people leading the attack is, well, staggering.
iandunt.substack.com/p/extra-edit...
"Why do they hate the BBC? It’s not for the reason they give... They do not hate its bias. They want it to adopt their bias."
iandunt.substack.com/p/extra-edit...
"Why do they hate the BBC? It’s not for the reason they give... They do not hate its bias. They want it to adopt their bias."
20 ways to use Google Analytics: 1. Work out your busiest month. Avoid scheduling routine maintenance then, in case it causes downtime.
November 11, 2025 at 8:07 AM
20 ways to use Google Analytics: 1. Work out your busiest month. Avoid scheduling routine maintenance then, in case it causes downtime.
I like the idea of Active Users in Google Analytics. However, it gets messy when you start combining it with data from elsewhere.
November 6, 2025 at 4:04 PM
I like the idea of Active Users in Google Analytics. However, it gets messy when you start combining it with data from elsewhere.
Reposted by Analytics Unpacked
#GoogleAds Enhanced Conversions server-side endpoint had minor issues with requests timing out yesterday. Seems to have stopped after 8 PM CET, but better check your monitoring...
November 6, 2025 at 6:40 AM
#GoogleAds Enhanced Conversions server-side endpoint had minor issues with requests timing out yesterday. Seems to have stopped after 8 PM CET, but better check your monitoring...
Reposted by Analytics Unpacked
Still one of the most amazing photos I've ever seen - aerial view of Central Park in Manhattan, #NewYorkCity.
November 6, 2025 at 4:44 AM
Still one of the most amazing photos I've ever seen - aerial view of Central Park in Manhattan, #NewYorkCity.
Remember, the data we have is often the result of multiple overlapping stories.
November 4, 2025 at 1:07 PM
Remember, the data we have is often the result of multiple overlapping stories.
If you have questions about GDPR and Google Analytics, then this series of posts will help you: www.analyticsunpacked.com/search/label...
November 4, 2025 at 8:32 AM
If you have questions about GDPR and Google Analytics, then this series of posts will help you: www.analyticsunpacked.com/search/label...
"tell someone else, then ask them to handle communications with the rest of the organisation" www.analyticsunpacked.com/2025/10/quic...
October 29, 2025 at 12:03 PM
"tell someone else, then ask them to handle communications with the rest of the organisation" www.analyticsunpacked.com/2025/10/quic...
An emergency guide if you ever find your website goes viral: www.analyticsunpacked.com/2025/10/quic...
Have I missed anything?
Have I missed anything?
October 28, 2025 at 7:18 AM
An emergency guide if you ever find your website goes viral: www.analyticsunpacked.com/2025/10/quic...
Have I missed anything?
Have I missed anything?
Reposted by Analytics Unpacked
New post: 9 things to do when your website goes viral www.analyticsunpacked.com/2025/10/quic...
October 27, 2025 at 8:00 AM
New post: 9 things to do when your website goes viral www.analyticsunpacked.com/2025/10/quic...
In case you missed it earlier ⬇️
New post: 9 things to do when your website goes viral www.analyticsunpacked.com/2025/10/quic...
October 27, 2025 at 11:51 AM
In case you missed it earlier ⬇️
New post: 9 things to do when your website goes viral www.analyticsunpacked.com/2025/10/quic...
October 27, 2025 at 8:00 AM
New post: 9 things to do when your website goes viral www.analyticsunpacked.com/2025/10/quic...
A website I monitor is going viral right now. I'm getting spammed by Google Analytics, because I can't remember how to disable the notifications. 😂
New blog: Can Google Analytics give an early warning of going viral?
www.analyticsunpacked.com/2025/02/can-...
www.analyticsunpacked.com/2025/02/can-...
October 24, 2025 at 5:44 AM
A website I monitor is going viral right now. I'm getting spammed by Google Analytics, because I can't remember how to disable the notifications. 😂
I still miss annotations in Google Analytics 4. They were sooooo useful in Universal Analytics.
October 16, 2025 at 6:30 AM
I still miss annotations in Google Analytics 4. They were sooooo useful in Universal Analytics.
Hey Google Analytics, can you not insert these lines when I export data? I delete them every. single. time.
October 14, 2025 at 1:08 PM
Hey Google Analytics, can you not insert these lines when I export data? I delete them every. single. time.
I want to read up on the carbon emissions associated with different forms of AI. Seen anything about this?
October 9, 2025 at 6:45 AM
I want to read up on the carbon emissions associated with different forms of AI. Seen anything about this?
The most popular post on my blog in Q3 this year:
Can Google Analytics help us measure user satisfaction?
Can Google Analytics help us measure user satisfaction?
Can Google Analytics help us measure user satisfaction?
Insight and grumbles about Google Analytics
www.analyticsunpacked.com
October 7, 2025 at 6:32 AM
The most popular post on my blog in Q3 this year:
Can Google Analytics help us measure user satisfaction?
Can Google Analytics help us measure user satisfaction?
I wonder why Google Analytics went with the orange colour scheme.
October 3, 2025 at 8:01 AM
I wonder why Google Analytics went with the orange colour scheme.
This still happens. Is it my biggest GA bugbear? I don't know.
It's certainly the one I think about most.
It's certainly the one I think about most.
Grumbles about Google Analytics no. 13 - Why do explorations default to 10 rows? Does anybody ever want just want 10 rows? [sigh]
October 1, 2025 at 8:50 AM
This still happens. Is it my biggest GA bugbear? I don't know.
It's certainly the one I think about most.
It's certainly the one I think about most.
From yesterday - what goes 'organic social' mean in Google Analytics?
Is Organic Social traffic healthy?
Insight and grumbles about Google Analytics
www.analyticsunpacked.com
September 25, 2025 at 6:32 AM
From yesterday - what goes 'organic social' mean in Google Analytics?
From earlier today ⬇️
New blog: In Google Analytics, is Organic Social traffic healthy?
www.analyticsunpacked.com/2025/09/is-o...
www.analyticsunpacked.com/2025/09/is-o...
September 24, 2025 at 12:20 PM
From earlier today ⬇️
New blog: In Google Analytics, is Organic Social traffic healthy?
www.analyticsunpacked.com/2025/09/is-o...
www.analyticsunpacked.com/2025/09/is-o...
September 24, 2025 at 6:32 AM
New blog: In Google Analytics, is Organic Social traffic healthy?
www.analyticsunpacked.com/2025/09/is-o...
www.analyticsunpacked.com/2025/09/is-o...