Google Mobile Ads Next-Gen SDK for Android reduces ad latency by 27% while cutting device footprint by 17% in beta release for Ad Manager.

Google Mobile Ads Next-Gen SDK for Android reduces ad latency by 27% while cutting device footprint by 17% in beta release for Ad Manager.

Cost per mille (CPM) mobile ads are a popular form of online advertising that helps businesses reach their target audience and generate brand awareness. CPM stands for cost per thousand impressions, where advertisers pay a predetermined rate for every thousand ad impressions delivered. This advertising model has a rich history, dating back to the early […]

Geofencing advertising is a powerful and innovative tool that has revolutionized the world of online advertising. By definition, geofencing advertising refers to the practice of creating a virtual boundary around a specific location, such as a store, event venue, or city block, and sending targeted advertisements to individuals within that location. This technology uses GPS, […]

Block Video Ads Android is a feature that allows users to prevent video advertisements from playing on their Android devices. Video ads have become increasingly common in recent years, with advertisers recognizing their effectiveness in engaging viewers and conveying their messages. However, many users find these ads intrusive and disruptive to their browsing experience. Hence, […]

Gdn Mobile Ad Specs play a pivotal role in the world of online advertising, ensuring that mobile ads are displayed and optimized for various devices and platforms. This ever-evolving field has come a long way, adapting to the changing needs and preferences of mobile users. Did you know that it is estimated that by 2025, […]

AdMob mediation platform receives significant feature expansion including new bidding partnerships and optimization tools.

AdMob mediation platform receives significant feature expansion including new bidding partnerships and optimization tools.

Mobile advertising formats have become an essential part of the online advertising landscape. The rise of smartphones and the increasing amount of time people spend on their mobile devices have compelled advertisers to develop innovative ways to reach their target audience effectively. One such format that has gained significant popularity is mobile banner ads. According […]

Apple adds multiple conversion tracking, custom attribution rules, and location data to mobile ad measurement framework.

Apple adds multiple conversion tracking, custom attribution rules, and location data to mobile ad measurement framework.

Apple adds multiple conversion tracking, custom attribution rules, and location data to mobile ad measurement framework.

Apple adds multiple conversion tracking, custom attribution rules, and location data to mobile ad measurement framework.

Apple adds multiple conversion tracking, custom attribution rules, and location data to mobile ad measurement framework.

Apple adds multiple conversion tracking, custom attribution rules, and location data to mobile ad measurement framework.

Pop-up ads on cell phones have become an increasingly prevalent annoyance for mobile users. These intrusive advertisements not only interrupt the user experience but also consume valuable data and drain the battery life of our devices. Given that mobile advertising expenditure is projected to reach $247 billion globally by 2023, finding effective ways to combat […]

Apple responds to developer demands with significant change to mobile ad measurement amid regulatory pressure.

Apple responds to developer demands with significant change to mobile ad measurement amid regulatory pressure.

By Florence Loeve and Foo Yun Chee PARIS (Reuters) -Apple was hit with a 150 million euro ($162.42 million)fine by French antitrust regulators on Monday for abusing its dominant position in mobile app advertising on its devices between 2021 and 2023 thanks to a privacy control tool. The French competition watchdog however did not order Apple (NASDAQ:AAPL) to change the tool. The fine is the first by any antitrust regulator against Apple over its App Tracking Transparency (ATT). ATT allows iPhone and iPad users to decide which apps can track user activity but it has been criticised by advertisers and rivals dependant on online advertising. The French case was triggered by complaints from several associations for online advertisers, publishers and internet networks accusing Apple of allegedly abusing its market power. "While the objective pursued by ATT is not in itself open to criticism, the way it is implemented is neither necessary nor proportionate to Apple’s stated objective of protecting personal data," the regulator said in a statement. It added that the privacy tool "particularly penalized smaller publishers," as they depend to a large extent on the collection of third-party data to fund their business.The French watchdog also ordered Apple to publish the decision on its website for seven days. The fine is much smaller than the 1.8 billion euro penalty meted out by the EU competition enforcer to Apple last year for hindering music streaming rivals via restrictions on its App Store, a case triggered by a complaint from Swedish streaming service Spotify (NYSE:SPOT). Apple said it was disappointed with the French fine but that the regulator had not required any specific changes to its privacy control tool.Apple’s ATT is also in the German antitrust agency’s crosshairs which in February charged the company with giving itself preferential treatment. Monday’s decision confirmed a Reuters story from last month. ($1 = 0.9239 euros)

Pop-up ads have been a major nuisance for mobile phone users for years. These intrusive advertisements can disrupt our online experience by appearing out of nowhere when browsing websites or using apps. Thankfully, there are effective ways to block pop-ups on our phones and regain control over our device’s screen real estate. The concept of […]

Ad monetization is a crucial aspect of creating successful Android applications. One widely used method to generate revenue is by adding ads to the Android app. As an online advertising service or advertising network, learning how to seamlessly…