Viads
@viads.bsky.social
AdTech & Programmatic 🚀
📊 Boost your campaigns with top ad formats
💡 Leading programmatic platform
🌍 Global solutions for advertisers & publishers
📊 Boost your campaigns with top ad formats
💡 Leading programmatic platform
🌍 Global solutions for advertisers & publishers
Viads Tips for Publishers 🧠
Loyal users are gold.
Use push notifications, newsletters, and community tools to retain them.
#Retention #Community #PublisherTips
Loyal users are gold.
Use push notifications, newsletters, and community tools to retain them.
#Retention #Community #PublisherTips
October 31, 2025 at 10:02 AM
Viads Tips for Publishers 🧠
Loyal users are gold.
Use push notifications, newsletters, and community tools to retain them.
#Retention #Community #PublisherTips
Loyal users are gold.
Use push notifications, newsletters, and community tools to retain them.
#Retention #Community #PublisherTips
Viads Tips for Publishers 🧠
Enable scroll-depth tracking in your analytics.
It shows how far users scroll and helps you place ads more effectively.
#Analytics #UserBehavior #AdOps
Enable scroll-depth tracking in your analytics.
It shows how far users scroll and helps you place ads more effectively.
#Analytics #UserBehavior #AdOps
October 24, 2025 at 9:02 AM
Viads Tips for Publishers 🧠
Enable scroll-depth tracking in your analytics.
It shows how far users scroll and helps you place ads more effectively.
#Analytics #UserBehavior #AdOps
Enable scroll-depth tracking in your analytics.
It shows how far users scroll and helps you place ads more effectively.
#Analytics #UserBehavior #AdOps
Viads Tips for Publishers 🧠
Optimize ad placement:
Above-the-fold, in-article, and sticky ads outperform sidebars.
#UX #AdPlacement #Programmatic
Optimize ad placement:
Above-the-fold, in-article, and sticky ads outperform sidebars.
#UX #AdPlacement #Programmatic
October 17, 2025 at 9:03 AM
Viads Tips for Publishers 🧠
Optimize ad placement:
Above-the-fold, in-article, and sticky ads outperform sidebars.
#UX #AdPlacement #Programmatic
Optimize ad placement:
Above-the-fold, in-article, and sticky ads outperform sidebars.
#UX #AdPlacement #Programmatic
Viads Tips for Publishers 🧠
Don’t rely on just one SSP.
More partners = more demand = higher competition = better fill and eCPM.
#HeaderBidding #SSP #AdTech
Don’t rely on just one SSP.
More partners = more demand = higher competition = better fill and eCPM.
#HeaderBidding #SSP #AdTech
October 10, 2025 at 9:02 AM
Viads Tips for Publishers 🧠
Don’t rely on just one SSP.
More partners = more demand = higher competition = better fill and eCPM.
#HeaderBidding #SSP #AdTech
Don’t rely on just one SSP.
More partners = more demand = higher competition = better fill and eCPM.
#HeaderBidding #SSP #AdTech
Viads Tips for Publishers 🧠
Getting traffic from social media?
Tag your links properly with UTM and track in GA4 which sources convert best.
#Analytics #GA4 #SEO #Publishers
Getting traffic from social media?
Tag your links properly with UTM and track in GA4 which sources convert best.
#Analytics #GA4 #SEO #Publishers
October 3, 2025 at 9:02 AM
Viads Tips for Publishers 🧠
Getting traffic from social media?
Tag your links properly with UTM and track in GA4 which sources convert best.
#Analytics #GA4 #SEO #Publishers
Getting traffic from social media?
Tag your links properly with UTM and track in GA4 which sources convert best.
#Analytics #GA4 #SEO #Publishers
Viads Tips for Publishers 🧠
👉 Choose partners with clear, real-time dashboards.
You can't optimize blindly.
Measure, test, improve.
#Programmatic #Data #AdOps #Viads
👉 Choose partners with clear, real-time dashboards.
You can't optimize blindly.
Measure, test, improve.
#Programmatic #Data #AdOps #Viads
September 19, 2025 at 9:02 AM
Viads Tips for Publishers 🧠
👉 Choose partners with clear, real-time dashboards.
You can't optimize blindly.
Measure, test, improve.
#Programmatic #Data #AdOps #Viads
👉 Choose partners with clear, real-time dashboards.
You can't optimize blindly.
Measure, test, improve.
#Programmatic #Data #AdOps #Viads
🇧🇷 VIADS no IAB Adtech & Branding 2025: 2 dias de debates sobre monetização e branding. Voltamos prontos para a próxima fase digital.
🇬🇧 VIADS at IAB Adtech & Branding 2025: 2 days of debates on monetization & branding. Ready for the next digital phase.
🇬🇧 VIADS at IAB Adtech & Branding 2025: 2 days of debates on monetization & branding. Ready for the next digital phase.
September 15, 2025 at 1:03 PM
🇧🇷 VIADS no IAB Adtech & Branding 2025: 2 dias de debates sobre monetização e branding. Voltamos prontos para a próxima fase digital.
🇬🇧 VIADS at IAB Adtech & Branding 2025: 2 days of debates on monetization & branding. Ready for the next digital phase.
🇬🇧 VIADS at IAB Adtech & Branding 2025: 2 days of debates on monetization & branding. Ready for the next digital phase.
Viads Tips for Publishers 🧠
Avoid “monetization 404s”.
💡 Redirect expired articles, update those still getting traffic, and optimize for trending SEO.
Evergreen content = steady traffic.
#SEO #ContentStrategy #Publishers
Avoid “monetization 404s”.
💡 Redirect expired articles, update those still getting traffic, and optimize for trending SEO.
Evergreen content = steady traffic.
#SEO #ContentStrategy #Publishers
September 12, 2025 at 9:02 AM
Viads Tips for Publishers 🧠
Avoid “monetization 404s”.
💡 Redirect expired articles, update those still getting traffic, and optimize for trending SEO.
Evergreen content = steady traffic.
#SEO #ContentStrategy #Publishers
Avoid “monetization 404s”.
💡 Redirect expired articles, update those still getting traffic, and optimize for trending SEO.
Evergreen content = steady traffic.
#SEO #ContentStrategy #Publishers
Viads Tips for Publishers 🧠
It’s not all about programmatic.
💥 Diversify:
– Affiliate marketing
– Subscriptions
– Digital products
Mixed income = stronger business.
#Monetization #PublisherTips #AdTech
It’s not all about programmatic.
💥 Diversify:
– Affiliate marketing
– Subscriptions
– Digital products
Mixed income = stronger business.
#Monetization #PublisherTips #AdTech
September 5, 2025 at 9:02 AM
Viads Tips for Publishers 🧠
It’s not all about programmatic.
💥 Diversify:
– Affiliate marketing
– Subscriptions
– Digital products
Mixed income = stronger business.
#Monetization #PublisherTips #AdTech
It’s not all about programmatic.
💥 Diversify:
– Affiliate marketing
– Subscriptions
– Digital products
Mixed income = stronger business.
#Monetization #PublisherTips #AdTech
Viads Tips for Publishers 🧠
Aggressive interstitials are dead.
🧠 Use respectful formats: sticky, in-article, native.
Better UX = more time on site = more revenue.
#UX #AdFormats #Programmatic #Publishers
Aggressive interstitials are dead.
🧠 Use respectful formats: sticky, in-article, native.
Better UX = more time on site = more revenue.
#UX #AdFormats #Programmatic #Publishers
August 29, 2025 at 9:02 AM
Viads Tips for Publishers 🧠
Aggressive interstitials are dead.
🧠 Use respectful formats: sticky, in-article, native.
Better UX = more time on site = more revenue.
#UX #AdFormats #Programmatic #Publishers
Aggressive interstitials are dead.
🧠 Use respectful formats: sticky, in-article, native.
Better UX = more time on site = more revenue.
#UX #AdFormats #Programmatic #Publishers
Did you know that ad placement can be the difference between performance and invisibility?
Today I’m breaking down the most effective sticky ad placements on desktop and mobile.
Spoiler: it’s not all about the header. 👇
Today I’m breaking down the most effective sticky ad placements on desktop and mobile.
Spoiler: it’s not all about the header. 👇
August 28, 2025 at 6:01 PM
Did you know that ad placement can be the difference between performance and invisibility?
Today I’m breaking down the most effective sticky ad placements on desktop and mobile.
Spoiler: it’s not all about the header. 👇
Today I’m breaking down the most effective sticky ad placements on desktop and mobile.
Spoiler: it’s not all about the header. 👇
What if your street ads only showed up when it rains? ☔️
That’s programmatic weather-based DOOH advertising.
Tech that triggers your campaign in real-time… based on the weather.
Let me explain in 8 tweets. 🧵👇
That’s programmatic weather-based DOOH advertising.
Tech that triggers your campaign in real-time… based on the weather.
Let me explain in 8 tweets. 🧵👇
August 21, 2025 at 6:01 PM
What if your street ads only showed up when it rains? ☔️
That’s programmatic weather-based DOOH advertising.
Tech that triggers your campaign in real-time… based on the weather.
Let me explain in 8 tweets. 🧵👇
That’s programmatic weather-based DOOH advertising.
Tech that triggers your campaign in real-time… based on the weather.
Let me explain in 8 tweets. 🧵👇
Viads Tips for Publishers 🧠
🔥 Enable in-view only ads:
Ads that aren’t seen = $0 value.
Work with platforms that prioritize viewability and avoid blind scrolling.
#Viewability #AdTech #Programmatic
🔥 Enable in-view only ads:
Ads that aren’t seen = $0 value.
Work with platforms that prioritize viewability and avoid blind scrolling.
#Viewability #AdTech #Programmatic
August 15, 2025 at 9:02 AM
Viads Tips for Publishers 🧠
🔥 Enable in-view only ads:
Ads that aren’t seen = $0 value.
Work with platforms that prioritize viewability and avoid blind scrolling.
#Viewability #AdTech #Programmatic
🔥 Enable in-view only ads:
Ads that aren’t seen = $0 value.
Work with platforms that prioritize viewability and avoid blind scrolling.
#Viewability #AdTech #Programmatic
Getting traffic from LATAM, Africa or Asia but your AdSense revenue won’t grow?
💸 The key is adapting your setup to emerging markets.
Here’s how to optimize and earn more with the same traffic. 👇
💸 The key is adapting your setup to emerging markets.
Here’s how to optimize and earn more with the same traffic. 👇
August 14, 2025 at 6:01 PM
Getting traffic from LATAM, Africa or Asia but your AdSense revenue won’t grow?
💸 The key is adapting your setup to emerging markets.
Here’s how to optimize and earn more with the same traffic. 👇
💸 The key is adapting your setup to emerging markets.
Here’s how to optimize and earn more with the same traffic. 👇
Viads Tips for Publishers 🧠
Lots of traffic but low revenue?
💡 Segment your pages by performance:
High-monetization content = double down
Low-traffic + high RPM = update
#AdTech #DataDriven #Programmatic #Viads
Lots of traffic but low revenue?
💡 Segment your pages by performance:
High-monetization content = double down
Low-traffic + high RPM = update
#AdTech #DataDriven #Programmatic #Viads
August 8, 2025 at 9:02 AM
Viads Tips for Publishers 🧠
Lots of traffic but low revenue?
💡 Segment your pages by performance:
High-monetization content = double down
Low-traffic + high RPM = update
#AdTech #DataDriven #Programmatic #Viads
Lots of traffic but low revenue?
💡 Segment your pages by performance:
High-monetization content = double down
Low-traffic + high RPM = update
#AdTech #DataDriven #Programmatic #Viads
Predictive programmatic combines big data with AI to anticipate who will see an ad, when, where, and how likely they are to convert.
It doesn’t wait for user action it gets ahead of it.
It doesn’t wait for user action it gets ahead of it.
August 7, 2025 at 6:01 PM
Predictive programmatic combines big data with AI to anticipate who will see an ad, when, where, and how likely they are to convert.
It doesn’t wait for user action it gets ahead of it.
It doesn’t wait for user action it gets ahead of it.
Viads Tips for Publishers 🧠
🔍 On-page SEO matters:
✅ Clear H1
✅ Clean URLs
✅ Balanced keyword use
Better indexing = more traffic = better fill rate.
#SEO #Traffic #Publishers #Programmatic
🔍 On-page SEO matters:
✅ Clear H1
✅ Clean URLs
✅ Balanced keyword use
Better indexing = more traffic = better fill rate.
#SEO #Traffic #Publishers #Programmatic
August 1, 2025 at 9:08 AM
Viads Tips for Publishers 🧠
🔍 On-page SEO matters:
✅ Clear H1
✅ Clean URLs
✅ Balanced keyword use
Better indexing = more traffic = better fill rate.
#SEO #Traffic #Publishers #Programmatic
🔍 On-page SEO matters:
✅ Clear H1
✅ Clean URLs
✅ Balanced keyword use
Better indexing = more traffic = better fill rate.
#SEO #Traffic #Publishers #Programmatic
Can you imagine talking to an ad like it’s a chatbot?
Conversational AI is transforming interactive advertising — and it’s not sci-fi. It’s already live in real campaigns.
Here are 3 powerful examples 👇
Conversational AI is transforming interactive advertising — and it’s not sci-fi. It’s already live in real campaigns.
Here are 3 powerful examples 👇
July 31, 2025 at 6:02 PM
Can you imagine talking to an ad like it’s a chatbot?
Conversational AI is transforming interactive advertising — and it’s not sci-fi. It’s already live in real campaigns.
Here are 3 powerful examples 👇
Conversational AI is transforming interactive advertising — and it’s not sci-fi. It’s already live in real campaigns.
Here are 3 powerful examples 👇
Viads Tips for Publishers 🧠
Low CTR? Check your design.
👉 Placement, size, color, and frequency impact visibility and click performance.
A small change = big revenue impact.
#Programmatic #UX #Monetization #AdOps #Viads
Low CTR? Check your design.
👉 Placement, size, color, and frequency impact visibility and click performance.
A small change = big revenue impact.
#Programmatic #UX #Monetization #AdOps #Viads
July 25, 2025 at 9:02 AM
Viads Tips for Publishers 🧠
Low CTR? Check your design.
👉 Placement, size, color, and frequency impact visibility and click performance.
A small change = big revenue impact.
#Programmatic #UX #Monetization #AdOps #Viads
Low CTR? Check your design.
👉 Placement, size, color, and frequency impact visibility and click performance.
A small change = big revenue impact.
#Programmatic #UX #Monetization #AdOps #Viads
🚀 Heard of the Waterfall model in programmatic advertising?
In this thread, we’ll break down why it’s becoming obsolete and when it might still make sense.
In this thread, we’ll break down why it’s becoming obsolete and when it might still make sense.
July 24, 2025 at 5:02 PM
🚀 Heard of the Waterfall model in programmatic advertising?
In this thread, we’ll break down why it’s becoming obsolete and when it might still make sense.
In this thread, we’ll break down why it’s becoming obsolete and when it might still make sense.
Viads Tips for Publishers 🧠
Don’t underestimate lazy loading: it speeds up your site, improves CLS, and boosts your Core Web Vitals score.
💡 Better metrics = more viewable impressions = more revenue.
#SEO #AdTech #Publishers #CoreWebVitals #Programmatic
Don’t underestimate lazy loading: it speeds up your site, improves CLS, and boosts your Core Web Vitals score.
💡 Better metrics = more viewable impressions = more revenue.
#SEO #AdTech #Publishers #CoreWebVitals #Programmatic
July 18, 2025 at 9:03 AM
Viads Tips for Publishers 🧠
Don’t underestimate lazy loading: it speeds up your site, improves CLS, and boosts your Core Web Vitals score.
💡 Better metrics = more viewable impressions = more revenue.
#SEO #AdTech #Publishers #CoreWebVitals #Programmatic
Don’t underestimate lazy loading: it speeds up your site, improves CLS, and boosts your Core Web Vitals score.
💡 Better metrics = more viewable impressions = more revenue.
#SEO #AdTech #Publishers #CoreWebVitals #Programmatic
🌙📈 Did you know nighttime traffic can be a goldmine for programmatic revenue?
Volume may dip, but CPMs don’t always follow if you know how to optimize.
Here’s how to unlock its full potential 👇
Volume may dip, but CPMs don’t always follow if you know how to optimize.
Here’s how to unlock its full potential 👇
July 17, 2025 at 5:02 PM
🌙📈 Did you know nighttime traffic can be a goldmine for programmatic revenue?
Volume may dip, but CPMs don’t always follow if you know how to optimize.
Here’s how to unlock its full potential 👇
Volume may dip, but CPMs don’t always follow if you know how to optimize.
Here’s how to unlock its full potential 👇