Where do YOU place your sticky ads?
Got a secret placement that always delivers?

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#MediaMonetization #DigitalAds #StickyAds #UX #MobileAds #DesktopAds

🎯 Key: optimize every placement for both device and content type.
A good sticky ad is visible, non-intrusive, and loads fast.
Test A/B, and track: visibility, CTR, viewability, and time-in-view.

❌ Avoid sticky headers on mobile.
They take up too much space, increase bounce rates, and may hurt Core Web Vitals.
On desktop, though, they can work, if they don’t clash with the main menu.

📌 Mobile – Sticky In-Feed
Ads that lock for a few seconds within the scroll.
Great for branding without hurting experience.
Works well with native ads and rich media.

📌 Mobile – Bottom Sticky Banner
⭐️ The king of mobile performance.
Present but not annoying.
The 320x50 is the standard, but 320x100 boosts visibility without harming UX.

📌 Desktop – Bottom Sticky Banner
Anchored to the bottom of the content.
Non-intrusive but very visible.
Works well with horizontal banners (970x90 / 728x90).
Perfect for strong CTAs.

📌 Desktop – Sticky Sidebar (Right Rail)
One of the top performers.
Always visible without disrupting UX.
Great for vertical formats (300x600 / 160x600) and often sees solid CTRs on news/media sites.

Programmatic ads are no longer just on your phone.
They’re out there, reading the sky. 🌤
Would you launch a campaign like this?
#ProgrammaticAdvertising #DOOH #MarTech #AdTech #OutOfHome #DigitalSignage #AI #DataDrivenMarketing

🔗 This is just one layer of the future of programmatic DOOH.
Add geolocation, foot traffic, demographics…
The streets have never been this smart.

💡 Another idea:
A soup brand shows ads when it’s below 10°C.
An outdoor gym promotes offers only when it’s not raining.
Weather becomes a smart trigger for action.

🎯 Why does it work?
➡ Contextual relevance
➡ Higher user attention
➡ Budget optimization
➡ Creative that fits the environment