Because in the end, people don’t stay loyal to what’s cheapest… They stay loyal to what they believe in. 💡
#BeyondDistinction #ScottMcKain #CustomerExperience #BrandLoyalty #Leadership #CX #BusinessGrowth #Trust #PerceivedValue #UltimateCustomerExperience

What are your strategies to increase your clients’ perceived value of you, so you can increase your profit margin?

#solopreneur #freelancer #SmallBusiness #PricingStrategy #ValueBasedPricing #PerceivedValue #ProfitMargin #Payday

getpayday.in/blog/competi...

FRAMING transforms cost into VALUE.
"$30 per month" feels lighter than "$360 per year."
Same price, different perception.
The story you tell around the number matters more than the number itself.

#Framing #PricingPsychology #PerceivedValue #BehavioralEconomics #MarketingStrategy