Zach Chahalis
@zachchahalis.bsky.social
VP of SEO, Apartments.com and experienced Technical SEO. Data-driven digital marketing and anything automotive are my passions. Opinions are my own.
Figured we were about due with the recent volatility I've seen in some of the volatility tools.
Remember, it can often take anywhere from a few days to a few weeks to roll out a core update. These are product releases for Google. Don't rush to judgment until it's fully rolled out. #SEO #google
Remember, it can often take anywhere from a few days to a few weeks to roll out a core update. These are product releases for Google. Don't rush to judgment until it's fully rolled out. #SEO #google
June 30, 2025 at 3:05 PM
This was a fun conversation! Thanks to @jonclark.co for having me back on the Page 2 Podcast! Highly recommend checking this episode out!
Title tags still matter. Schema is alive. SEO's not dead—just grown up.
@zachchahalis.bsky.social explains how to scale SEO for 20M+ pages. Wild stuff.
open.spotify.com/episode/4eef...
#SEO #EnterpriseSEO #ContentStrategy #AI
@zachchahalis.bsky.social explains how to scale SEO for 20M+ pages. Wild stuff.
open.spotify.com/episode/4eef...
#SEO #EnterpriseSEO #ContentStrategy #AI
🏢 Enterprise SEO Secrets for 20M+ Pages w/ Apartments.com VP of SEO Zach Chahalis
The Page 2 Podcast: An SEO Podcast · Episode
open.spotify.com
June 30, 2025 at 12:51 PM
This was a fun conversation! Thanks to @jonclark.co for having me back on the Page 2 Podcast! Highly recommend checking this episode out!
Reposted by Zach Chahalis
Last chance to sign up for our Marketplace SEO Webinar: sitebulb.com/resources/guid...
@zachchahalis.bsky.social, VP of SEO at Apartments.com will be discussing the major challenges & SEO wins for large websites.
There's going to be LOTS to learn from this one so grab your seat now!
@zachchahalis.bsky.social, VP of SEO at Apartments.com will be discussing the major challenges & SEO wins for large websites.
There's going to be LOTS to learn from this one so grab your seat now!
April 15, 2025 at 5:28 AM
Last chance to sign up for our Marketplace SEO Webinar: sitebulb.com/resources/guid...
@zachchahalis.bsky.social, VP of SEO at Apartments.com will be discussing the major challenges & SEO wins for large websites.
There's going to be LOTS to learn from this one so grab your seat now!
@zachchahalis.bsky.social, VP of SEO at Apartments.com will be discussing the major challenges & SEO wins for large websites.
There's going to be LOTS to learn from this one so grab your seat now!
Not even a month after Google rolled out the last update, it's time for the next one.
General reminder for folks: don't make drastic changes to account for fluctuations during rollout. This is essentially a product rollout and things will change or be adjusted during the process. #SEO
General reminder for folks: don't make drastic changes to account for fluctuations during rollout. This is essentially a product rollout and things will change or be adjusted during the process. #SEO
The Dec. 2024 core update is rolling out, and we expect it will complete in two weeks.
If you're wondering why there's a core update this month after one last month, we have different core systems we're always improving. This past blog post explains more: developers.google.com/search/blog/...
If you're wondering why there's a core update this month after one last month, we have different core systems we're always improving. This past blog post explains more: developers.google.com/search/blog/...
A Q&A on Google Search updates | Google Search Central Blog | Google for Developers
developers.google.com
December 12, 2024 at 5:02 PM
Not even a month after Google rolled out the last update, it's time for the next one.
General reminder for folks: don't make drastic changes to account for fluctuations during rollout. This is essentially a product rollout and things will change or be adjusted during the process. #SEO
General reminder for folks: don't make drastic changes to account for fluctuations during rollout. This is essentially a product rollout and things will change or be adjusted during the process. #SEO
For folks doing daily data analysis from GSC, GSC might be struggling this morning with yesterday's (12/10) partial dataset. Seeing sites halved across the board. #SEO #GSC #GoogleSearchConsole
December 11, 2024 at 1:21 PM
For folks doing daily data analysis from GSC, GSC might be struggling this morning with yesterday's (12/10) partial dataset. Seeing sites halved across the board. #SEO #GSC #GoogleSearchConsole
Missed Pubcon this year? No worries—I’ve got you covered! Website migrations can be tricky, but they don’t have to be. I’ve recorded my Pubcon session on Website Replatforming and SEO to help you confidently navigate the process. youtu.be/zKZrER7acBc?... #SEO #replatforming
How To Incorporate SEO In Website Replatformings - 2024 Pubcon - Zach Chahalis
YouTube video by Zach Chahalis
youtu.be
December 9, 2024 at 1:16 PM
Missed Pubcon this year? No worries—I’ve got you covered! Website migrations can be tricky, but they don’t have to be. I’ve recorded my Pubcon session on Website Replatforming and SEO to help you confidently navigate the process. youtu.be/zKZrER7acBc?... #SEO #replatforming
The number of Bill Slawski fake profiles I keep seeing here hurts my heart…
November 21, 2024 at 9:31 PM
The number of Bill Slawski fake profiles I keep seeing here hurts my heart…
Looks like Google has retired the Page Experience reports in GSC. If you were a fan of these, they mainly curated CWV and HTTPs reporting, which can be found elsewhere in GSC.
November 18, 2024 at 2:51 PM
Looks like Google has retired the Page Experience reports in GSC. If you were a fan of these, they mainly curated CWV and HTTPs reporting, which can be found elsewhere in GSC.
Moving platforms makes it hard to find the folks you wanted from the last one. Thanks to @jesseseogeek.bsky.social for curating this list!
I’ve updated my personal SEO started pack. The system for adding people is pretty clunky so if I’ve missed anyone just let me know. It’s certainly not intentional. go.bsky.app/VaRuREQ
November 17, 2024 at 8:43 PM
Moving platforms makes it hard to find the folks you wanted from the last one. Thanks to @jesseseogeek.bsky.social for curating this list!