Jon Clark
jonclark.co
Jon Clark
@jonclark.co
#girldad, Agency Founder, Entrepreneur, Coffee Lover. Host of the Page 2 Podcast.
My favorite quote from the latest @page2podcast.bsky.social?

"LLMs = spicy autocomplete."

Useful? Yes.

Strategy? No.

@randfish.bsky.social's take on how to influence AI answers beats the traditional “ranking reports.”

Listen + subscribe: page2pod.com/episodes/ran...
Rand Fishkin on Escaping VC Culture, Google Leaks & AI Truths 🤖 | Episode 100 | The SEO Podcast: Page 2 Podcast Hosted by Jon Clark & Joe DeVita
Jon Clark and Joe DeVita welcome back Rand Fishkin, the founder of SparkToro, to discuss his journey from Moz to SparkToro, the evolution of the SEO industry, and the impact of AI on marketing. Rand s...
page2pod.com
November 3, 2025 at 3:59 PM
Search is dead. Long live the Answer Engine.

ChatGPT finds, Google validates.

If your brand isn’t showing up in both, you’re already behind.

Amos Ductan, SVP of Search at Razorfish breaks it down:

youtu.be/RtItwjLlY4M

#AIsearch #DigitalStrategy
Inside Razorfish’s AI Search Strategy 🧠 | Amos Ductan on Merging SEO, Paid Search & Answer Engines
YouTube video by The Page 2 Podcast
youtu.be
October 20, 2025 at 12:08 PM
This one’s for every SEO who’s ever been asked ...

“Do we still need SEO?”

Chris Reynolds says they’re more critical than ever, especially as AI, automation, and SERP changes shift the digital landscape.

Full episode: open.spotify.com/episode/3uin...

What's your take?
October 15, 2025 at 2:59 PM
🚨 Sitemaps are a crutch.

Chris Reynolds says if you need XML to get indexed, your internal linking is broken.

Tough love from the SEO head at Indeed.

More 🔥 insights in the latest @page2podcast.bsky.social.

Listen: open.spotify.com/episode/3uin...

#SEOTips #CrawlBudget #TechSEO
🤖 How Indeed Uses Machine Learning to Power Programmatic SEO at Scale with Chris Reynolds
Spotify video
open.spotify.com
October 14, 2025 at 2:21 PM
Why does Indeed not index every job post?

Because SEO bloat is real and not every listing deserves Google's attention.

Chris Reynolds (Indeed's SEO Director) explains how a ML model filters quality before indexing.

Smart #SEO at scale.

🎧 Dive in → open.spotify.com/episode/3uin...
Spotify – Web Player
open.spotify.com
October 13, 2025 at 1:00 PM
AJ Wilcox just dropped 🔥 on why LinkedIn’s ad defaults are basically booby traps.

Manual > Max bidding.

Small audience > Broad reach.

And CPRU is your new remarketing goal metric.

🎧 open.spotify.com/episode/5jod...

👀 youtu.be/EdxXCZ9B-DE

#LinkedInAds
LinkedIn Ads Mistakes to Avoid (From $200M Managed) ❌ AJ Wilcox’s Winning Setup
Spotify video
open.spotify.com
October 6, 2025 at 1:29 PM
You won’t beat Zillow for “Seattle homes for sale.”

You can win “homes near [landmark], 3BR, school X.”

Matt McGee, founder of the SEO Savvy Agent, promotes niching down to earn demand.

Full episode on @page2podcast.bsky.social: page2pod.com/episodes/mat...

Or on YouTube: youtu.be/KDrpla62lY0
Why Most Realtors Fail at SEO (And How to Fix It) 🏡 | Matt McGee on Building Real Authority
YouTube video by The Page 2 Podcast
youtu.be
September 29, 2025 at 3:23 PM
Rankings matter less. Trust matters more.

@kevin-indig.bsky.social on @page2podcast.bsky.social: “Clicks are noisy—AI is filtering them. Final clicks go to brands people already trust.”

👉 Full episode: open.spotify.com/episode/3wii...

#SEO #AI
SEO in the Age of AI 🤖 | Kevin Indig on Google Overviews, E-Commerce & The Future of Search
open.spotify.com
September 15, 2025 at 2:06 PM
YouTube ads ≠ Google Search.

Michelle Morgan says stop pretending they work the same.

Sequence video > qualify lead > retarget.

2025 PPC playbook --> open.spotify.com/episode/3VQo...

#PageTwoPodcast
How Michelle Morgan Builds High-Converting B2B Funnels with YouTube Ads 🎯
open.spotify.com
September 8, 2025 at 2:27 PM
If your SEO and SEM teams aren’t in the same room, you’re losing.

One SERP. One click.

🎧 Luigi Ferguson breaks it down on @page2podcast.bsky.socialopen.spotify.com/episode/34Gw...
SEO vs SEM is Dead 💥 Luigi Ferguson on Winning Holistic Search at Intuit
open.spotify.com
September 1, 2025 at 5:24 PM
SEO isn’t dead. But it is having an existential crisis.

Marshall Simmonds breaks it all down on The Page 2 Podcast.

Dark traffic. LLM crawlers. About[.]com lore. 🔥

open.spotify.com/episode/0sBA...

#SEO #AIsearch #Page2Podcast
SEO Then & Now: Marshall Simmonds on AI, Dark Traffic , LLM.txt & the Future of Search 🚀
Spotify video
open.spotify.com
August 25, 2025 at 3:21 PM
Digitaloft found the sweet spot for category page content: 200–300 words.

Keep it short, structured, and below the product grid.

Your UX and conversions will thank you.

digitaloft.co.uk/category-pag...
How much content do top-ranking eCommerce category pages really have?
Our latest study reveals how much content the average eCommerce category page that's ranking top on Google has on it.
digitaloft.co.uk
August 17, 2025 at 3:21 PM
Headless #SEO works when every tag, URL, and rule is intentional.

Meta tags, slugs, canonicals, sitemaps, schema, and headings—done right—turn a decoupled site into an SEO powerhouse.

Skip the setup, and search engines skip you.
August 8, 2025 at 5:25 PM
Two SEO cultures. One merger.

Tyson Stockton made it work.

Link building’s back. Org charts are chaos.

And AI is changing everything.

🎧 Dive in: open.spotify.com/episode/70Na...
August 4, 2025 at 12:15 PM
Reddit outranks your blog.

And AI controls distribution.

Lou Cohen, CDO at EY, shares how he's building marketing that survives both.

👂https://open.spotify.com/episode/3m0S0BXJj2yOdrF7qZSurx?si=0c93caf0561440ce
👀 youtu.be/tmctK6w0Hs8
📈 Inside EY’s AI & Content Strategy: Lou Cohen’s Guide to Winning in 2025 | Page 2 Podcast
YouTube video by The Page 2 Podcast
youtu.be
July 28, 2025 at 5:29 PM
SEO ≠ rankings.

It's empathy, authorship, and fixing your internal mess.

Stephan Bajaio nails it on the latest episode of the @page2podcast.bsky.social: "Most brands lose to themselves."

open.spotify.com/episode/786V...

#Marketing #SEO #Podcast
SEO Masterclass with Stephan Bajaio: Intention, Empathy & Lessons from WeWork 🚀
The Page 2 Podcast: An SEO Podcast · Episode
open.spotify.com
July 21, 2025 at 12:26 PM
Said no. Got invited to dinner with Richard Branson.

The art of politely walking away. Akvile DeFazio origin story
is wild.

Also: Meta’s AI ads still think ski hats belong on beaches.

Listen here 👉 open.spotify.com/episode/1Bcd...

Watch here 👉 youtu.be/LmWDnjk427k

#SocialAds #GrowthStrategy
Mastering Social Ads: Akvile DeFazio’s Tactics for Higher Engagement & Smarter Scaling 📊📱
The Page 2 Podcast: An SEO Podcast · Episode
open.spotify.com
July 14, 2025 at 11:50 AM
AI crawlers? Overrated.

Cursing in release notes? Essential.

SEO fundamentals? Still king.

@sitebulb.com’s @patrickhathaway.bsky.social gets it.

🎧 open.spotify.com/episode/4stt...

📺 youtu.be/u5xmPG4rSM8
Inside Sitebulb with Patrick Hathaway: AI, JavaScript & Smarter SEO Crawls 🚀
The Page 2 Podcast: An SEO Podcast · Episode
open.spotify.com
July 7, 2025 at 11:47 AM
Title tags still matter. Schema is alive. SEO's not dead—just grown up.

@zachchahalis.bsky.social explains how to scale SEO for 20M+ pages. Wild stuff.

open.spotify.com/episode/4eef...

#SEO #EnterpriseSEO #ContentStrategy #AI
🏢 Enterprise SEO Secrets for 20M+ Pages w/ Apartments.com VP of SEO Zach Chahalis
The Page 2 Podcast: An SEO Podcast · Episode
open.spotify.com
June 30, 2025 at 12:23 PM
Clicks are out. Personalization is in.

Discover > Search.

John Shehata ’s blueprint for surviving the AI news era is 🔥

🎧 Listen here → open.spotify.com/episode/2NG9...

📺 Watch here → youtu.be/_PgFVWGInC8

#SEO #AI #GoogleDiscover #NewsTech
June 23, 2025 at 11:52 AM
🚨 NEW: Mike King (@ipullrank) just changed how I think about SEO.

🎧 Full episode → the-page-2-podcast-3fea076d.simplecast.com/episodes/mik...

Here’s what I learned from his 🔥 Page 2 Podcast episode:
🧵
👇
Mike King on Relevance Engineering, AI Search & the Query Fan Out Technique | Page 2 Podcast 🚀 | The Page 2 Podcast: An SEO Podcast
In this high-impact episode of the Page 2 Podcast, Jon Clark and co-host Joe DeVita are joined by Mike King, founder and managing director of iPullRank, to talk about the seismic shifts happening in s...
the-page-2-podcast-3fea076d.simplecast.com
May 27, 2025 at 2:48 PM
🎙️ New on the Page 2 Podcast: @nickleroy.com discusses ...

1/ Why SEO KPIs should evolve
2/ Reddit as an organic channel
3/ How link building is back
4/ “SEO can’t polish turds anymore” 👀
5/ Why attribution is broken

🎧 Full episode: the-page-2-podcast-3fea076d.simplecast.com/episodes/nic...
Nick LeRoy on Link Building, Reddit SEO, and Reframing SEO as Non-Paid Marketing | The Page 2 Podcast: An SEO Podcast
In the Season 4 premiere of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with Nick LeRoy—longtime SEO consultant, newsletter publisher, and founder of SEOJobs.com. Known for his weekly SEO fo...
the-page-2-podcast-3fea076d.simplecast.com
May 26, 2025 at 6:39 PM
🔥 Mike King (@ipullrank) joins the Page 2 Podcast next week.

We’ll cover:

- The making of SEO Week
- Relevance Engineering vs. LLM fatigue
- Agency life in the age of AI
- Much more!

Got a question for Mike?

Reply and we’ll ask our favorites.

#SEO #AI #FutureofSearch #DigitalMarketing #SEOWeek
May 22, 2025 at 4:34 PM
🎧 Exciting news! @nickleroy.com joins the Page 2 Podcast tomorrow.

We'll discuss:
- Acquiring a subreddit
- State of the SEO job market
- Building a successful SEO newsletter
- Journey from agency to freelance SEO

Have a question for Nick? Let me know, and we might ask it on the show!
May 19, 2025 at 2:38 PM
The best SEO advice I NEVER got early in my career?
Look outside your site.

Everyone talks about audits, keywords, technical fixes...

They're tablestakes for success.

But the real wins?
May 6, 2025 at 5:35 PM