Here's what usually happens...

They post once.
The video feels awkward.
No one knows what to say.
Momentum dies.

But when it works?

It’s a compounding growth engine.
Especially with video.

I just talked to Justyna Ciecierska, creator of the Marketing Waiting Room™

She revealed the exact framework that turns forgettable content into pipeline gold.

This is next-level stuff 👇

You asked AI to write like you.
But could you explain what you even sound like?

I couldn’t.
So I ran a brand voice analysis on 2,000+ words of my own writing.

The results? Wildly specific. Useful as hell.

🧵

Nicole shares a story about stage fright here.

How do you react?
You likely paused, showing interest.

That pause is the key.

So stop trying to sound like you have it all figured out.

Start sharing what you're actually learning.

The messy, imperfect, real stuff.

That's where trust lives.

YouTube is B2B’s blind spot.

Microsoft scrapes 800 views while solo founders pull millions.

Here’s why ↓

Attribution modeling won’t get you clicks.
(let's be real, I'm already falling asleep)

But “What Kim Kardashian can teach you about attribution modeling” might.
It's called "niching up."

Learned this from Finn McKenty (Punk Rock MBA).
Smartest YouTube guy I know.

2/ When Lee Densmer left corporate, she didn’t start posting to build an audience or even her new business.

She posted to think.

She read more. Wrote more. Pushed her thinking further.
And the byproduct? Clients, momentum, clarity.

Everyone says “just post more and the clients will come.”

But that’s not how LinkedIn actually works.

Content is what earns the conversation.
That’s how Lee Densmer sees it (founder of Globia content agency).

Every client she’s closed started in the DMs, not from the feed

Most founders get brand dead wrong.  

“I like purple” is not a strategy.  

Brand ≠ your vibe.
Brand = your customer’s self-perception.  

Great brands are mirrors, not megaphones.  

Featuring Erica Bonser on Marketers Do Coffee.