Christine Orchard
@xtineorchard.bsky.social
Writes about content marketing, startup growth, and remote work 🇺🇸 🇹🇼 American Expat in Taiwan
Fresh ideas from two high-energy B2B marketers
Content | Growth | Branding
www.marketersdocoffee.com
Fresh ideas from two high-energy B2B marketers
Content | Growth | Branding
www.marketersdocoffee.com
Results?
It made the team confident.
Built their content muscle.
And turned LinkedIn video into their #1 inbound channel.
New episode of Marketers Do Coffee is live!
"This is why your team doesn’t post on LinkedIn (and how to fix it)"
youtu.be/6S-u-51FmhA
It made the team confident.
Built their content muscle.
And turned LinkedIn video into their #1 inbound channel.
New episode of Marketers Do Coffee is live!
"This is why your team doesn’t post on LinkedIn (and how to fix it)"
youtu.be/6S-u-51FmhA
October 30, 2025 at 1:18 PM
Results?
It made the team confident.
Built their content muscle.
And turned LinkedIn video into their #1 inbound channel.
New episode of Marketers Do Coffee is live!
"This is why your team doesn’t post on LinkedIn (and how to fix it)"
youtu.be/6S-u-51FmhA
It made the team confident.
Built their content muscle.
And turned LinkedIn video into their #1 inbound channel.
New episode of Marketers Do Coffee is live!
"This is why your team doesn’t post on LinkedIn (and how to fix it)"
youtu.be/6S-u-51FmhA
Here's what usually happens...
They post once.
The video feels awkward.
No one knows what to say.
Momentum dies.
But when it works?
It’s a compounding growth engine.
Especially with video.
They post once.
The video feels awkward.
No one knows what to say.
Momentum dies.
But when it works?
It’s a compounding growth engine.
Especially with video.
October 30, 2025 at 1:18 PM
Here's what usually happens...
They post once.
The video feels awkward.
No one knows what to say.
Momentum dies.
But when it works?
It’s a compounding growth engine.
Especially with video.
They post once.
The video feels awkward.
No one knows what to say.
Momentum dies.
But when it works?
It’s a compounding growth engine.
Especially with video.
Mediocre content isn’t a content problem.
It’s a positioning problem in disguise.
Here’s why:
95% of buyers aren’t ready to buy today.
So it doesn’t matter how many posts you publish
if your message is forgettable, you’ll be invisible when it does matter.
It’s a positioning problem in disguise.
Here’s why:
95% of buyers aren’t ready to buy today.
So it doesn’t matter how many posts you publish
if your message is forgettable, you’ll be invisible when it does matter.
September 23, 2025 at 1:32 PM
Mediocre content isn’t a content problem.
It’s a positioning problem in disguise.
Here’s why:
95% of buyers aren’t ready to buy today.
So it doesn’t matter how many posts you publish
if your message is forgettable, you’ll be invisible when it does matter.
It’s a positioning problem in disguise.
Here’s why:
95% of buyers aren’t ready to buy today.
So it doesn’t matter how many posts you publish
if your message is forgettable, you’ll be invisible when it does matter.
I just talked to Justyna Ciecierska, creator of the Marketing Waiting Room™
She revealed the exact framework that turns forgettable content into pipeline gold.
This is next-level stuff 👇
She revealed the exact framework that turns forgettable content into pipeline gold.
This is next-level stuff 👇
September 16, 2025 at 1:08 PM
I just talked to Justyna Ciecierska, creator of the Marketing Waiting Room™
She revealed the exact framework that turns forgettable content into pipeline gold.
This is next-level stuff 👇
She revealed the exact framework that turns forgettable content into pipeline gold.
This is next-level stuff 👇
Her approach breaks it into concrete, measurable elements:
→ Tone
→ Cadence
→ Punctuation
→ Structure
→ “Banned” words
→ Unspoken rules you follow without even noticing
→ Tone
→ Cadence
→ Punctuation
→ Structure
→ “Banned” words
→ Unspoken rules you follow without even noticing
August 12, 2025 at 1:59 PM
Her approach breaks it into concrete, measurable elements:
→ Tone
→ Cadence
→ Punctuation
→ Structure
→ “Banned” words
→ Unspoken rules you follow without even noticing
→ Tone
→ Cadence
→ Punctuation
→ Structure
→ “Banned” words
→ Unspoken rules you follow without even noticing
When a client says, “This doesn’t feel like me” — but can’t explain why — you’ve got a brand voice problem.
It’s surprisingly hard to diagnose.
Even for yourself.
It’s surprisingly hard to diagnose.
Even for yourself.
August 12, 2025 at 1:59 PM
When a client says, “This doesn’t feel like me” — but can’t explain why — you’ve got a brand voice problem.
It’s surprisingly hard to diagnose.
Even for yourself.
It’s surprisingly hard to diagnose.
Even for yourself.
The prompt came from Ines Lee.
She used it with Ali Abdaal and other top creators to scale their voice
without losing what made it them.
She used it with Ali Abdaal and other top creators to scale their voice
without losing what made it them.
August 7, 2025 at 1:57 PM
The prompt came from Ines Lee.
She used it with Ali Abdaal and other top creators to scale their voice
without losing what made it them.
She used it with Ali Abdaal and other top creators to scale their voice
without losing what made it them.
You asked AI to write like you.
But could you explain what you even sound like?
I couldn’t.
So I ran a brand voice analysis on 2,000+ words of my own writing.
The results? Wildly specific. Useful as hell.
🧵
But could you explain what you even sound like?
I couldn’t.
So I ran a brand voice analysis on 2,000+ words of my own writing.
The results? Wildly specific. Useful as hell.
🧵
August 7, 2025 at 1:57 PM
You asked AI to write like you.
But could you explain what you even sound like?
I couldn’t.
So I ran a brand voice analysis on 2,000+ words of my own writing.
The results? Wildly specific. Useful as hell.
🧵
But could you explain what you even sound like?
I couldn’t.
So I ran a brand voice analysis on 2,000+ words of my own writing.
The results? Wildly specific. Useful as hell.
🧵
Ali Abdaal (6M). Veritasium (18M). Zain Kahn (1M).
Ines Lee ran content strategy behind all 3.
She’s not just a content operator. She’s a systems thinker who protects the founder’s voice.
🎙New Marketers Do Coffee episode drops Wednesday.
Ines Lee ran content strategy behind all 3.
She’s not just a content operator. She’s a systems thinker who protects the founder’s voice.
🎙New Marketers Do Coffee episode drops Wednesday.
August 4, 2025 at 2:02 PM
Ali Abdaal (6M). Veritasium (18M). Zain Kahn (1M).
Ines Lee ran content strategy behind all 3.
She’s not just a content operator. She’s a systems thinker who protects the founder’s voice.
🎙New Marketers Do Coffee episode drops Wednesday.
Ines Lee ran content strategy behind all 3.
She’s not just a content operator. She’s a systems thinker who protects the founder’s voice.
🎙New Marketers Do Coffee episode drops Wednesday.
3) Use visual analogies.
They make the complex feel obvious and keep people swiping to the end.
They make the complex feel obvious and keep people swiping to the end.
July 2, 2025 at 1:49 PM
3) Use visual analogies.
They make the complex feel obvious and keep people swiping to the end.
They make the complex feel obvious and keep people swiping to the end.
2) Lead with a hook that pops.
Text plus graphic. Big. Bold. Clear.
If slide one flops, nothing else gets seen.
Text plus graphic. Big. Bold. Clear.
If slide one flops, nothing else gets seen.
July 2, 2025 at 1:49 PM
2) Lead with a hook that pops.
Text plus graphic. Big. Bold. Clear.
If slide one flops, nothing else gets seen.
Text plus graphic. Big. Bold. Clear.
If slide one flops, nothing else gets seen.
1) Put your face on slide one.
It's psychology. Faces stop the scroll.
Posts with a face see up to 60% more engagement.
It's psychology. Faces stop the scroll.
Posts with a face see up to 60% more engagement.
July 2, 2025 at 1:49 PM
1) Put your face on slide one.
It's psychology. Faces stop the scroll.
Posts with a face see up to 60% more engagement.
It's psychology. Faces stop the scroll.
Posts with a face see up to 60% more engagement.
She's also behind Katelyn Bourgoin's
standout visual identity.
standout visual identity.
June 23, 2025 at 1:42 PM
She's also behind Katelyn Bourgoin's
standout visual identity.
standout visual identity.
Sarah is the genius behind Jonathan Crowder's awesomely distinctive visual brand.
June 23, 2025 at 1:42 PM
Sarah is the genius behind Jonathan Crowder's awesomely distinctive visual brand.
I sat down with Creative Director Sarah Hart this week on Marketers Do Coffee.
June 23, 2025 at 1:42 PM
I sat down with Creative Director Sarah Hart this week on Marketers Do Coffee.
The silent killer of brands today.
Visual sameness.
When everyone uses the same purple gradients and identical layouts, you become invisible.
If they can't remember you,
They won't buy from you.
Visual sameness.
When everyone uses the same purple gradients and identical layouts, you become invisible.
If they can't remember you,
They won't buy from you.
June 23, 2025 at 1:42 PM
The silent killer of brands today.
Visual sameness.
When everyone uses the same purple gradients and identical layouts, you become invisible.
If they can't remember you,
They won't buy from you.
Visual sameness.
When everyone uses the same purple gradients and identical layouts, you become invisible.
If they can't remember you,
They won't buy from you.
Nicole shares a story about stage fright here.
How do you react?
You likely paused, showing interest.
That pause is the key.
How do you react?
You likely paused, showing interest.
That pause is the key.
June 19, 2025 at 1:48 PM
Nicole shares a story about stage fright here.
How do you react?
You likely paused, showing interest.
That pause is the key.
How do you react?
You likely paused, showing interest.
That pause is the key.
So stop trying to sound like you have it all figured out.
Start sharing what you're actually learning.
The messy, imperfect, real stuff.
That's where trust lives.
Start sharing what you're actually learning.
The messy, imperfect, real stuff.
That's where trust lives.
June 9, 2025 at 1:31 PM
So stop trying to sound like you have it all figured out.
Start sharing what you're actually learning.
The messy, imperfect, real stuff.
That's where trust lives.
Start sharing what you're actually learning.
The messy, imperfect, real stuff.
That's where trust lives.
I faked being a beauty livestreamer for a year. It nearly broke me.
Not because I loved makeup. Because I could do it and they needed someone.
A paycheck for pretending to care about lipstick taught me something I'll never forget:
Not because I loved makeup. Because I could do it and they needed someone.
A paycheck for pretending to care about lipstick taught me something I'll never forget:
June 4, 2025 at 2:52 PM
I faked being a beauty livestreamer for a year. It nearly broke me.
Not because I loved makeup. Because I could do it and they needed someone.
A paycheck for pretending to care about lipstick taught me something I'll never forget:
Not because I loved makeup. Because I could do it and they needed someone.
A paycheck for pretending to care about lipstick taught me something I'll never forget:
This is what Good vs. Bad thumbnails actually look like.
If your video isn’t getting clicked, the issue might not be the content.
It’s how you’re packaging it.
If your video isn’t getting clicked, the issue might not be the content.
It’s how you’re packaging it.
May 22, 2025 at 1:15 PM
This is what Good vs. Bad thumbnails actually look like.
If your video isn’t getting clicked, the issue might not be the content.
It’s how you’re packaging it.
If your video isn’t getting clicked, the issue might not be the content.
It’s how you’re packaging it.
YouTube is B2B’s blind spot.
Microsoft scrapes 800 views while solo founders pull millions.
Here’s why ↓
Microsoft scrapes 800 views while solo founders pull millions.
Here’s why ↓
May 21, 2025 at 1:15 PM
YouTube is B2B’s blind spot.
Microsoft scrapes 800 views while solo founders pull millions.
Here’s why ↓
Microsoft scrapes 800 views while solo founders pull millions.
Here’s why ↓
Attribution modeling won’t get you clicks.
(let's be real, I'm already falling asleep)
But “What Kim Kardashian can teach you about attribution modeling” might.
It's called "niching up."
Learned this from Finn McKenty (Punk Rock MBA).
Smartest YouTube guy I know.
(let's be real, I'm already falling asleep)
But “What Kim Kardashian can teach you about attribution modeling” might.
It's called "niching up."
Learned this from Finn McKenty (Punk Rock MBA).
Smartest YouTube guy I know.
May 20, 2025 at 3:30 PM
Attribution modeling won’t get you clicks.
(let's be real, I'm already falling asleep)
But “What Kim Kardashian can teach you about attribution modeling” might.
It's called "niching up."
Learned this from Finn McKenty (Punk Rock MBA).
Smartest YouTube guy I know.
(let's be real, I'm already falling asleep)
But “What Kim Kardashian can teach you about attribution modeling” might.
It's called "niching up."
Learned this from Finn McKenty (Punk Rock MBA).
Smartest YouTube guy I know.
2/ When Lee Densmer left corporate, she didn’t start posting to build an audience or even her new business.
She posted to think.
She read more. Wrote more. Pushed her thinking further.
And the byproduct? Clients, momentum, clarity.
She posted to think.
She read more. Wrote more. Pushed her thinking further.
And the byproduct? Clients, momentum, clarity.
April 23, 2025 at 12:58 PM
2/ When Lee Densmer left corporate, she didn’t start posting to build an audience or even her new business.
She posted to think.
She read more. Wrote more. Pushed her thinking further.
And the byproduct? Clients, momentum, clarity.
She posted to think.
She read more. Wrote more. Pushed her thinking further.
And the byproduct? Clients, momentum, clarity.
Everyone says “just post more and the clients will come.”
But that’s not how LinkedIn actually works.
Content is what earns the conversation.
That’s how Lee Densmer sees it (founder of Globia content agency).
Every client she’s closed started in the DMs, not from the feed
But that’s not how LinkedIn actually works.
Content is what earns the conversation.
That’s how Lee Densmer sees it (founder of Globia content agency).
Every client she’s closed started in the DMs, not from the feed
April 11, 2025 at 2:20 PM
Everyone says “just post more and the clients will come.”
But that’s not how LinkedIn actually works.
Content is what earns the conversation.
That’s how Lee Densmer sees it (founder of Globia content agency).
Every client she’s closed started in the DMs, not from the feed
But that’s not how LinkedIn actually works.
Content is what earns the conversation.
That’s how Lee Densmer sees it (founder of Globia content agency).
Every client she’s closed started in the DMs, not from the feed
Most founders get brand dead wrong.
“I like purple” is not a strategy.
Brand ≠ your vibe.
Brand = your customer’s self-perception.
Great brands are mirrors, not megaphones.
Featuring Erica Bonser on Marketers Do Coffee.
“I like purple” is not a strategy.
Brand ≠ your vibe.
Brand = your customer’s self-perception.
Great brands are mirrors, not megaphones.
Featuring Erica Bonser on Marketers Do Coffee.
April 2, 2025 at 1:30 PM
Most founders get brand dead wrong.
“I like purple” is not a strategy.
Brand ≠ your vibe.
Brand = your customer’s self-perception.
Great brands are mirrors, not megaphones.
Featuring Erica Bonser on Marketers Do Coffee.
“I like purple” is not a strategy.
Brand ≠ your vibe.
Brand = your customer’s self-perception.
Great brands are mirrors, not megaphones.
Featuring Erica Bonser on Marketers Do Coffee.