Christine Orchard
@xtineorchard.bsky.social
Writes about content marketing, startup growth, and remote work 🇺🇸 🇹🇼 American Expat in Taiwan
Fresh ideas from two high-energy B2B marketers
Content | Growth | Branding
www.marketersdocoffee.com
Fresh ideas from two high-energy B2B marketers
Content | Growth | Branding
www.marketersdocoffee.com
Results?
It made the team confident.
Built their content muscle.
And turned LinkedIn video into their #1 inbound channel.
New episode of Marketers Do Coffee is live!
"This is why your team doesn’t post on LinkedIn (and how to fix it)"
youtu.be/6S-u-51FmhA
It made the team confident.
Built their content muscle.
And turned LinkedIn video into their #1 inbound channel.
New episode of Marketers Do Coffee is live!
"This is why your team doesn’t post on LinkedIn (and how to fix it)"
youtu.be/6S-u-51FmhA
October 30, 2025 at 1:18 PM
Results?
It made the team confident.
Built their content muscle.
And turned LinkedIn video into their #1 inbound channel.
New episode of Marketers Do Coffee is live!
"This is why your team doesn’t post on LinkedIn (and how to fix it)"
youtu.be/6S-u-51FmhA
It made the team confident.
Built their content muscle.
And turned LinkedIn video into their #1 inbound channel.
New episode of Marketers Do Coffee is live!
"This is why your team doesn’t post on LinkedIn (and how to fix it)"
youtu.be/6S-u-51FmhA
Here’s the 30-day sprint he uses to get your team posting:
- Week 1: Nail the POV + build a 30-topic bank
- Week 2: Record low-pressure drafts (no posting yet)
- Week 3: Everyone posts 2-3x (video + text or carousel)
- Week 4: Review what hit, reward participation, repeat
- Week 1: Nail the POV + build a 30-topic bank
- Week 2: Record low-pressure drafts (no posting yet)
- Week 3: Everyone posts 2-3x (video + text or carousel)
- Week 4: Review what hit, reward participation, repeat
October 30, 2025 at 1:18 PM
Here’s the 30-day sprint he uses to get your team posting:
- Week 1: Nail the POV + build a 30-topic bank
- Week 2: Record low-pressure drafts (no posting yet)
- Week 3: Everyone posts 2-3x (video + text or carousel)
- Week 4: Review what hit, reward participation, repeat
- Week 1: Nail the POV + build a 30-topic bank
- Week 2: Record low-pressure drafts (no posting yet)
- Week 3: Everyone posts 2-3x (video + text or carousel)
- Week 4: Review what hit, reward participation, repeat
Here's what usually happens...
They post once.
The video feels awkward.
No one knows what to say.
Momentum dies.
But when it works?
It’s a compounding growth engine.
Especially with video.
They post once.
The video feels awkward.
No one knows what to say.
Momentum dies.
But when it works?
It’s a compounding growth engine.
Especially with video.
October 30, 2025 at 1:18 PM
Here's what usually happens...
They post once.
The video feels awkward.
No one knows what to say.
Momentum dies.
But when it works?
It’s a compounding growth engine.
Especially with video.
They post once.
The video feels awkward.
No one knows what to say.
Momentum dies.
But when it works?
It’s a compounding growth engine.
Especially with video.
If your content feels like it’s not landing—
the issue isn’t the copy.
It’s the positioning behind it.
🎥 Full conversation here
www.youtube.com/watch?v=H8Z...
the issue isn’t the copy.
It’s the positioning behind it.
🎥 Full conversation here
www.youtube.com/watch?v=H8Z...
Why AI won’t save you from bad positioning (and what will) | Justyna Ciecierska
Good content gets attention in the moment. But when 95% of buyers aren’t ready now, recall is what drives revenue later.In this episode, Justyna Ciecierska —...
www.youtube.com
September 23, 2025 at 1:32 PM
If your content feels like it’s not landing—
the issue isn’t the copy.
It’s the positioning behind it.
🎥 Full conversation here
www.youtube.com/watch?v=H8Z...
the issue isn’t the copy.
It’s the positioning behind it.
🎥 Full conversation here
www.youtube.com/watch?v=H8Z...
I sat down with Justyna Ciecierska
creator of the Marketing Waiting Room™
to break this down:
• Why funnels are outdated
• The two-room model (marketing vs. sales)
• The enemy test for refining positioning
• How to use AI as a sparring partner, not a cure-all
creator of the Marketing Waiting Room™
to break this down:
• Why funnels are outdated
• The two-room model (marketing vs. sales)
• The enemy test for refining positioning
• How to use AI as a sparring partner, not a cure-all
September 23, 2025 at 1:32 PM
I sat down with Justyna Ciecierska
creator of the Marketing Waiting Room™
to break this down:
• Why funnels are outdated
• The two-room model (marketing vs. sales)
• The enemy test for refining positioning
• How to use AI as a sparring partner, not a cure-all
creator of the Marketing Waiting Room™
to break this down:
• Why funnels are outdated
• The two-room model (marketing vs. sales)
• The enemy test for refining positioning
• How to use AI as a sparring partner, not a cure-all
Content only works if it’s memorable enough to stick.
And memorability comes from positioning.
Weak positioning = forgettable content.
Sharp positioning = content that resurfaces when buyers are finally ready.
And memorability comes from positioning.
Weak positioning = forgettable content.
Sharp positioning = content that resurfaces when buyers are finally ready.
September 23, 2025 at 1:32 PM
Content only works if it’s memorable enough to stick.
And memorability comes from positioning.
Weak positioning = forgettable content.
Sharp positioning = content that resurfaces when buyers are finally ready.
And memorability comes from positioning.
Weak positioning = forgettable content.
Sharp positioning = content that resurfaces when buyers are finally ready.
Your buyers aren't broken.
Your system is.
Fix the system, fix the results.
Thanks to our friends at @getskedsocial for making this conversation possible 🙏
Your system is.
Fix the system, fix the results.
Thanks to our friends at @getskedsocial for making this conversation possible 🙏
September 16, 2025 at 1:08 PM
Your buyers aren't broken.
Your system is.
Fix the system, fix the results.
Thanks to our friends at @getskedsocial for making this conversation possible 🙏
Your system is.
Fix the system, fix the results.
Thanks to our friends at @getskedsocial for making this conversation possible 🙏
The harsh truth:
95% of content gets forgotten because creators focus on:
✅ Getting likes
✅ Going viral
✅ Building engagement
Instead of:
🎯 Building memory
🎯 Creating recall
🎯 Driving pipeline
95% of content gets forgotten because creators focus on:
✅ Getting likes
✅ Going viral
✅ Building engagement
Instead of:
🎯 Building memory
🎯 Creating recall
🎯 Driving pipeline
September 16, 2025 at 1:08 PM
The harsh truth:
95% of content gets forgotten because creators focus on:
✅ Getting likes
✅ Going viral
✅ Building engagement
Instead of:
🎯 Building memory
🎯 Creating recall
🎯 Driving pipeline
95% of content gets forgotten because creators focus on:
✅ Getting likes
✅ Going viral
✅ Building engagement
Instead of:
🎯 Building memory
🎯 Creating recall
🎯 Driving pipeline
Here's your wake-up call:
Go look at your last 10 posts right now.
If a buyer saw them today, what would they remember about:
• What you do
• Why it matters
• Why YOU specifically
Can't answer clearly? There's your problem.
Go look at your last 10 posts right now.
If a buyer saw them today, what would they remember about:
• What you do
• Why it matters
• Why YOU specifically
Can't answer clearly? There's your problem.
September 16, 2025 at 1:08 PM
Here's your wake-up call:
Go look at your last 10 posts right now.
If a buyer saw them today, what would they remember about:
• What you do
• Why it matters
• Why YOU specifically
Can't answer clearly? There's your problem.
Go look at your last 10 posts right now.
If a buyer saw them today, what would they remember about:
• What you do
• Why it matters
• Why YOU specifically
Can't answer clearly? There's your problem.
The 3 breakthrough strategies she shared:
1️⃣ Find TRUE entry points (not vanity metrics)
2️⃣ Pick an "enemy" that clarifies your value instantly
3️⃣ Use AI to stress-test your positioning (but know the limits)
1️⃣ Find TRUE entry points (not vanity metrics)
2️⃣ Pick an "enemy" that clarifies your value instantly
3️⃣ Use AI to stress-test your positioning (but know the limits)
September 16, 2025 at 1:08 PM
The 3 breakthrough strategies she shared:
1️⃣ Find TRUE entry points (not vanity metrics)
2️⃣ Pick an "enemy" that clarifies your value instantly
3️⃣ Use AI to stress-test your positioning (but know the limits)
1️⃣ Find TRUE entry points (not vanity metrics)
2️⃣ Pick an "enemy" that clarifies your value instantly
3️⃣ Use AI to stress-test your positioning (but know the limits)
Her "Two Room" system:
🧠 *Marketing Room* = Builds memory
💬 *Sales Room* = Answers questions
Most people only focus on the sales room.
Big mistake.
🧠 *Marketing Room* = Builds memory
💬 *Sales Room* = Answers questions
Most people only focus on the sales room.
Big mistake.
September 16, 2025 at 1:08 PM
Her "Two Room" system:
🧠 *Marketing Room* = Builds memory
💬 *Sales Room* = Answers questions
Most people only focus on the sales room.
Big mistake.
🧠 *Marketing Room* = Builds memory
💬 *Sales Room* = Answers questions
Most people only focus on the sales room.
Big mistake.
I just talked to Justyna Ciecierska, creator of the Marketing Waiting Room™
She revealed the exact framework that turns forgettable content into pipeline gold.
This is next-level stuff 👇
She revealed the exact framework that turns forgettable content into pipeline gold.
This is next-level stuff 👇
September 16, 2025 at 1:08 PM
I just talked to Justyna Ciecierska, creator of the Marketing Waiting Room™
She revealed the exact framework that turns forgettable content into pipeline gold.
This is next-level stuff 👇
She revealed the exact framework that turns forgettable content into pipeline gold.
This is next-level stuff 👇
Clear positioning.
This is the make-or-break factor for whether buyers can place you in their mind.
No positioning = No memory = No sales
It's that simple (and that brutal).
This is the make-or-break factor for whether buyers can place you in their mind.
No positioning = No memory = No sales
It's that simple (and that brutal).
September 16, 2025 at 1:08 PM
Clear positioning.
This is the make-or-break factor for whether buyers can place you in their mind.
No positioning = No memory = No sales
It's that simple (and that brutal).
This is the make-or-break factor for whether buyers can place you in their mind.
No positioning = No memory = No sales
It's that simple (and that brutal).
Plot twist:
The problem isn't that you need MORE content.
You need a SYSTEM.
And it all starts with one thing most people ignore...
The problem isn't that you need MORE content.
You need a SYSTEM.
And it all starts with one thing most people ignore...
September 16, 2025 at 1:08 PM
Plot twist:
The problem isn't that you need MORE content.
You need a SYSTEM.
And it all starts with one thing most people ignore...
The problem isn't that you need MORE content.
You need a SYSTEM.
And it all starts with one thing most people ignore...
I see this pattern everywhere:
❌ Random posts
❌ Scattered campaigns
❌ High engagement, zero recall
❌ Packed calendar, empty pipeline
You're not alone in this.
❌ Random posts
❌ Scattered campaigns
❌ High engagement, zero recall
❌ Packed calendar, empty pipeline
You're not alone in this.
September 16, 2025 at 1:08 PM
I see this pattern everywhere:
❌ Random posts
❌ Scattered campaigns
❌ High engagement, zero recall
❌ Packed calendar, empty pipeline
You're not alone in this.
❌ Random posts
❌ Scattered campaigns
❌ High engagement, zero recall
❌ Packed calendar, empty pipeline
You're not alone in this.
Once you can name those, you can teach AI to write like you — without losing the voice your audience trusts.
I shared the full prompt in last week’s Marketers Do Coffee newsletter.
Check it out here: www.marketersdocoffee.com/p/how-i-sca...
I shared the full prompt in last week’s Marketers Do Coffee newsletter.
Check it out here: www.marketersdocoffee.com/p/how-i-sca...
"How I scaled Ali Abdaal's content without losing his voice"
Lessons and AI prompt from his former head of content, Ines Lee
www.marketersdocoffee.com
August 12, 2025 at 1:59 PM
Once you can name those, you can teach AI to write like you — without losing the voice your audience trusts.
I shared the full prompt in last week’s Marketers Do Coffee newsletter.
Check it out here: www.marketersdocoffee.com/p/how-i-sca...
I shared the full prompt in last week’s Marketers Do Coffee newsletter.
Check it out here: www.marketersdocoffee.com/p/how-i-sca...
Her approach breaks it into concrete, measurable elements:
→ Tone
→ Cadence
→ Punctuation
→ Structure
→ “Banned” words
→ Unspoken rules you follow without even noticing
→ Tone
→ Cadence
→ Punctuation
→ Structure
→ “Banned” words
→ Unspoken rules you follow without even noticing
August 12, 2025 at 1:59 PM
Her approach breaks it into concrete, measurable elements:
→ Tone
→ Cadence
→ Punctuation
→ Structure
→ “Banned” words
→ Unspoken rules you follow without even noticing
→ Tone
→ Cadence
→ Punctuation
→ Structure
→ “Banned” words
→ Unspoken rules you follow without even noticing
That’s why Ines Lee built a process she’s used with Ali Abdaal and other top creators to scale their voice to millions.
It answers the real question behind “This doesn’t feel like me”:
What exactly makes something sound like you?
It answers the real question behind “This doesn’t feel like me”:
What exactly makes something sound like you?
August 12, 2025 at 1:59 PM
That’s why Ines Lee built a process she’s used with Ali Abdaal and other top creators to scale their voice to millions.
It answers the real question behind “This doesn’t feel like me”:
What exactly makes something sound like you?
It answers the real question behind “This doesn’t feel like me”:
What exactly makes something sound like you?
Want the brand voice analysis AI prompt?
It’s in today’s Marketers Do Coffee newsletter. For subscribers only.
www.marketersdocoffee.com/subscribe
It’s in today’s Marketers Do Coffee newsletter. For subscribers only.
www.marketersdocoffee.com/subscribe
Marketers Do Coffee
For marketers who think like founders. From the people who build, not just manage.
www.marketersdocoffee.com
August 7, 2025 at 1:57 PM
Want the brand voice analysis AI prompt?
It’s in today’s Marketers Do Coffee newsletter. For subscribers only.
www.marketersdocoffee.com/subscribe
It’s in today’s Marketers Do Coffee newsletter. For subscribers only.
www.marketersdocoffee.com/subscribe
It gave me 6 principles I now write with on autopilot.
Same voice.
Tighter rhythm.
Zero 11pm rewrites wondering, “Does this sound like me?”
Same voice.
Tighter rhythm.
Zero 11pm rewrites wondering, “Does this sound like me?”
August 7, 2025 at 1:57 PM
It gave me 6 principles I now write with on autopilot.
Same voice.
Tighter rhythm.
Zero 11pm rewrites wondering, “Does this sound like me?”
Same voice.
Tighter rhythm.
Zero 11pm rewrites wondering, “Does this sound like me?”