Will Scott
@willscott.bsky.social
Veterans Day reminder: If AI can’t describe how you support veteran learners, your campaigns miss the mark.
Ask ChatGPT/Claude/Perplexity/Gemini what they know about your benefits.
Fill the gaps. Today.
Thank you to everyone who served.
#VeteransDay #HigherEd
Ask ChatGPT/Claude/Perplexity/Gemini what they know about your benefits.
Fill the gaps. Today.
Thank you to everyone who served.
#VeteransDay #HigherEd
November 11, 2025 at 8:48 PM
Veterans Day reminder: If AI can’t describe how you support veteran learners, your campaigns miss the mark.
Ask ChatGPT/Claude/Perplexity/Gemini what they know about your benefits.
Fill the gaps. Today.
Thank you to everyone who served.
#VeteransDay #HigherEd
Ask ChatGPT/Claude/Perplexity/Gemini what they know about your benefits.
Fill the gaps. Today.
Thank you to everyone who served.
#VeteransDay #HigherEd
Marine Corps turns 250 today.
Former Marine here—the ethos still shapes how I show up for my team.
Discipline. Clarity. Accountability.
Improvise. Adapt. Overcome.
The Only Easy Day Was Yesterday.
#MarineCorpsBirthday
Former Marine here—the ethos still shapes how I show up for my team.
Discipline. Clarity. Accountability.
Improvise. Adapt. Overcome.
The Only Easy Day Was Yesterday.
#MarineCorpsBirthday
November 10, 2025 at 5:07 PM
Marine Corps turns 250 today.
Former Marine here—the ethos still shapes how I show up for my team.
Discipline. Clarity. Accountability.
Improvise. Adapt. Overcome.
The Only Easy Day Was Yesterday.
#MarineCorpsBirthday
Former Marine here—the ethos still shapes how I show up for my team.
Discipline. Clarity. Accountability.
Improvise. Adapt. Overcome.
The Only Easy Day Was Yesterday.
#MarineCorpsBirthday
I built a single-page AI readability grader.
Drop a URL. See if it's got the features AI can parse.
I've tested 100+ program pages. I would love your feedback.
What should v2.0 check?
ai-grader.searchinfluence.com
#AISearch #BuildInPublic
Drop a URL. See if it's got the features AI can parse.
I've tested 100+ program pages. I would love your feedback.
What should v2.0 check?
ai-grader.searchinfluence.com
#AISearch #BuildInPublic
November 5, 2025 at 11:01 AM
I built a single-page AI readability grader.
Drop a URL. See if it's got the features AI can parse.
I've tested 100+ program pages. I would love your feedback.
What should v2.0 check?
ai-grader.searchinfluence.com
#AISearch #BuildInPublic
Drop a URL. See if it's got the features AI can parse.
I've tested 100+ program pages. I would love your feedback.
What should v2.0 check?
ai-grader.searchinfluence.com
#AISearch #BuildInPublic
Reddit suing Perplexity for scraping while licensing to OpenAI & Google tells you everything about the new content landscape.
Your research, courses, and expertise are training AI right now.
Will you have any say in how?
Or is content licensing the new SEO?
www.cnbc.com/2025/10/23/r...
Your research, courses, and expertise are training AI right now.
Will you have any say in how?
Or is content licensing the new SEO?
www.cnbc.com/2025/10/23/r...
November 3, 2025 at 5:20 PM
Reddit suing Perplexity for scraping while licensing to OpenAI & Google tells you everything about the new content landscape.
Your research, courses, and expertise are training AI right now.
Will you have any say in how?
Or is content licensing the new SEO?
www.cnbc.com/2025/10/23/r...
Your research, courses, and expertise are training AI right now.
Will you have any say in how?
Or is content licensing the new SEO?
www.cnbc.com/2025/10/23/r...
12 years ago, today, I had a heart attack.
That's why my calendar says "HA Day." Tomorrow it says "CABG Day."
I'm good now -- I need to lose a couple pounds, but I'm a 6x Ironman in the time since, so I think we got it.
PSA: see a doctor at least once a year. You just never know.
Happy HA Day!
That's why my calendar says "HA Day." Tomorrow it says "CABG Day."
I'm good now -- I need to lose a couple pounds, but I'm a 6x Ironman in the time since, so I think we got it.
PSA: see a doctor at least once a year. You just never know.
Happy HA Day!
October 15, 2025 at 8:14 AM
12 years ago, today, I had a heart attack.
That's why my calendar says "HA Day." Tomorrow it says "CABG Day."
I'm good now -- I need to lose a couple pounds, but I'm a 6x Ironman in the time since, so I think we got it.
PSA: see a doctor at least once a year. You just never know.
Happy HA Day!
That's why my calendar says "HA Day." Tomorrow it says "CABG Day."
I'm good now -- I need to lose a couple pounds, but I'm a 6x Ironman in the time since, so I think we got it.
PSA: see a doctor at least once a year. You just never know.
Happy HA Day!
Love that Carolyn Shelby is mirroring my view on LLMs.txt.
It’s not an alternative site map. It’s an opportunity to highlight content that supports your important entities.
It’s not an alternative site map. It’s an opportunity to highlight content that supports your important entities.
June 19, 2025 at 2:22 PM
Love that Carolyn Shelby is mirroring my view on LLMs.txt.
It’s not an alternative site map. It’s an opportunity to highlight content that supports your important entities.
It’s not an alternative site map. It’s an opportunity to highlight content that supports your important entities.
ChatGPT made me this nice image -- feel free to steal it.
May 11, 2025 at 5:58 PM
ChatGPT made me this nice image -- feel free to steal it.
Sometimes I go through old presentations and I'm like "man, that was good!"
The inspiration for my Zenith talk next week is one of those.
This one is more about the words. Images are a backdrop, not the story.
Hoping to inspire, assure, motivate.
www.linkedin.com/feed/update/...
The inspiration for my Zenith talk next week is one of those.
This one is more about the words. Images are a backdrop, not the story.
Hoping to inspire, assure, motivate.
www.linkedin.com/feed/update/...
April 2, 2025 at 1:04 PM
Sometimes I go through old presentations and I'm like "man, that was good!"
The inspiration for my Zenith talk next week is one of those.
This one is more about the words. Images are a backdrop, not the story.
Hoping to inspire, assure, motivate.
www.linkedin.com/feed/update/...
The inspiration for my Zenith talk next week is one of those.
This one is more about the words. Images are a backdrop, not the story.
Hoping to inspire, assure, motivate.
www.linkedin.com/feed/update/...
Apparently not in the "King's English," then. 🥷
March 13, 2025 at 9:27 PM
Apparently not in the "King's English," then. 🥷
🚨 Google AI Overviews = the Cliff Clavin of search.
So sure of themselves. So wrong.
Bad AI answers aren’t a problem — they’re an opportunity. Want to win AI SEO? Be authoritative and everywhere.
www.linkedin.com/feed/update/...
#AI #SEO #Google #Search #Marketing
So sure of themselves. So wrong.
Bad AI answers aren’t a problem — they’re an opportunity. Want to win AI SEO? Be authoritative and everywhere.
www.linkedin.com/feed/update/...
#AI #SEO #Google #Search #Marketing
February 21, 2025 at 1:25 PM
🚨 Google AI Overviews = the Cliff Clavin of search.
So sure of themselves. So wrong.
Bad AI answers aren’t a problem — they’re an opportunity. Want to win AI SEO? Be authoritative and everywhere.
www.linkedin.com/feed/update/...
#AI #SEO #Google #Search #Marketing
So sure of themselves. So wrong.
Bad AI answers aren’t a problem — they’re an opportunity. Want to win AI SEO? Be authoritative and everywhere.
www.linkedin.com/feed/update/...
#AI #SEO #Google #Search #Marketing
🎣 Give them a fish, they eat for a day. Teach them to automate, they free up hours.
I built an AI workflow to automate Google Business Profile posts - want it? Drop a comment.
Gotta clean up a l little but then I'll share.
#automation #AI
I built an AI workflow to automate Google Business Profile posts - want it? Drop a comment.
Gotta clean up a l little but then I'll share.
#automation #AI
February 20, 2025 at 1:42 PM
🎣 Give them a fish, they eat for a day. Teach them to automate, they free up hours.
I built an AI workflow to automate Google Business Profile posts - want it? Drop a comment.
Gotta clean up a l little but then I'll share.
#automation #AI
I built an AI workflow to automate Google Business Profile posts - want it? Drop a comment.
Gotta clean up a l little but then I'll share.
#automation #AI
No, my friends, this is not normal New Orleans weather.
January 21, 2025 at 2:11 PM
No, my friends, this is not normal New Orleans weather.
Why are 2025 Higher Ed Marketing predictions so hard to find? SEO has plenty, but higher ed marketers are left guessing.
It’s time to:
1️⃣ Share insights.
2️⃣ Learn from other industries.
3️⃣ Stay agile.
What’s your go-to for planning ahead?
It’s time to:
1️⃣ Share insights.
2️⃣ Learn from other industries.
3️⃣ Stay agile.
What’s your go-to for planning ahead?
January 6, 2025 at 2:00 PM
Why are 2025 Higher Ed Marketing predictions so hard to find? SEO has plenty, but higher ed marketers are left guessing.
It’s time to:
1️⃣ Share insights.
2️⃣ Learn from other industries.
3️⃣ Stay agile.
What’s your go-to for planning ahead?
It’s time to:
1️⃣ Share insights.
2️⃣ Learn from other industries.
3️⃣ Stay agile.
What’s your go-to for planning ahead?
I had a realization this weekend about “plan” vs. “budget.”
I’ve been guilty of focusing on budget first—because getting approval is a priority. The plan? Often comes later.
• Do I know when prospects are decision-making ?
• Am I planning and budgeting to be present then?
What about you?
I’ve been guilty of focusing on budget first—because getting approval is a priority. The plan? Often comes later.
• Do I know when prospects are decision-making ?
• Am I planning and budgeting to be present then?
What about you?
January 5, 2025 at 4:13 PM
I had a realization this weekend about “plan” vs. “budget.”
I’ve been guilty of focusing on budget first—because getting approval is a priority. The plan? Often comes later.
• Do I know when prospects are decision-making ?
• Am I planning and budgeting to be present then?
What about you?
I’ve been guilty of focusing on budget first—because getting approval is a priority. The plan? Often comes later.
• Do I know when prospects are decision-making ?
• Am I planning and budgeting to be present then?
What about you?
Some things are obvious.
November 19, 2024 at 4:20 PM
Some things are obvious.
I got some great SEO Podcast responses to my earlier request.
So I took your recommendations and asked ChatGPT to help me make a blog post out of them.
#SEO #Podcast #Bluesky #YallRock
willscott.me/2024/11/18/t...
So I took your recommendations and asked ChatGPT to help me make a blog post out of them.
#SEO #Podcast #Bluesky #YallRock
willscott.me/2024/11/18/t...
November 19, 2024 at 1:23 AM
I got some great SEO Podcast responses to my earlier request.
So I took your recommendations and asked ChatGPT to help me make a blog post out of them.
#SEO #Podcast #Bluesky #YallRock
willscott.me/2024/11/18/t...
So I took your recommendations and asked ChatGPT to help me make a blog post out of them.
#SEO #Podcast #Bluesky #YallRock
willscott.me/2024/11/18/t...
November 17, 2024 at 9:11 PM
Did anybody watch the Black Mirror Robot Dog episode?
Life copying art, apparently.
www.bbc.com/news/article...
Life copying art, apparently.
www.bbc.com/news/article...
November 17, 2024 at 7:55 PM
Did anybody watch the Black Mirror Robot Dog episode?
Life copying art, apparently.
www.bbc.com/news/article...
Life copying art, apparently.
www.bbc.com/news/article...
I made this thinking about Google killing the GBP Website.
Is there spam? Yes. There's always spam. There are real businesses, too, that seem to have no other presence.
www.google.com/search?q=jo+... www.google.com/search?q=yak...
Plumbing is a different story.
www.google.com/search?q=sit...
Is there spam? Yes. There's always spam. There are real businesses, too, that seem to have no other presence.
www.google.com/search?q=jo+... www.google.com/search?q=yak...
Plumbing is a different story.
www.google.com/search?q=sit...
January 11, 2024 at 10:48 AM
I made this thinking about Google killing the GBP Website.
Is there spam? Yes. There's always spam. There are real businesses, too, that seem to have no other presence.
www.google.com/search?q=jo+... www.google.com/search?q=yak...
Plumbing is a different story.
www.google.com/search?q=sit...
Is there spam? Yes. There's always spam. There are real businesses, too, that seem to have no other presence.
www.google.com/search?q=jo+... www.google.com/search?q=yak...
Plumbing is a different story.
www.google.com/search?q=sit...
Yes, you can talk to ChatGPT. ChatGPT has an iPhone App - Android, too, I bet - and you can use voice to talk to it.
This is the actual transcript.
willscott.me/2023/11/09/y...
This is the actual transcript.
willscott.me/2023/11/09/y...
November 10, 2023 at 12:28 AM
Yes, you can talk to ChatGPT. ChatGPT has an iPhone App - Android, too, I bet - and you can use voice to talk to it.
This is the actual transcript.
willscott.me/2023/11/09/y...
This is the actual transcript.
willscott.me/2023/11/09/y...
Robots and happy humans together on the streets of Disney World.
September 27, 2023 at 5:56 PM
Robots and happy humans together on the streets of Disney World.
Whenever I present, there's some great material left on the "cutting room floor."
This was a redo of a previous Midjourney image entitled "Robot Assault on The Magic Kingdom," and it didn't quite make the cut for my Pubcon presentation last week.
🤖 🔥 📈
This was a redo of a previous Midjourney image entitled "Robot Assault on The Magic Kingdom," and it didn't quite make the cut for my Pubcon presentation last week.
🤖 🔥 📈
September 25, 2023 at 7:39 PM
Whenever I present, there's some great material left on the "cutting room floor."
This was a redo of a previous Midjourney image entitled "Robot Assault on The Magic Kingdom," and it didn't quite make the cut for my Pubcon presentation last week.
🤖 🔥 📈
This was a redo of a previous Midjourney image entitled "Robot Assault on The Magic Kingdom," and it didn't quite make the cut for my Pubcon presentation last week.
🤖 🔥 📈
This point from Kevin Rowe of PureLinq is exactly the premise of my focus on ChatGPT data mining for SEO Skyscraper content.
#pubcon #linkbuilding
#pubcon #linkbuilding
September 20, 2023 at 2:54 PM
This point from Kevin Rowe of PureLinq is exactly the premise of my focus on ChatGPT data mining for SEO Skyscraper content.
#pubcon #linkbuilding
#pubcon #linkbuilding
Blue sky, blue ocean, green fields, happy to be here.
August 7, 2023 at 7:28 AM
Blue sky, blue ocean, green fields, happy to be here.