When should I use sameAs versus knowsAbout in Schema.org markup to optimize a webpage for SEO, Google AI Overviews, and semantic indexing? Sometimes I ask ChatGPT for guidance before I answer a question. Sometimes I check myself after I've already answered to be sure I'm right.I was asked about sameAs vs knowsAbout usage by one of the students in my SMX GEO Master Class.

I was trying to get ChatGPT to render my most recent post on Search Influence as markdown so I could check a chunking tool I made -- copying one from Dejan, Dan Petrovic, (SEO Automation: How I Built an AI-Powered Question Discovery System with Make.com) and it was giving me a hard time, but it came up with this and I thought I would publish it anyway.

Most law firms are still stuck on outdated SEO strategies. Today, AI ranks brands based on clear entity relationships—not keywords. This guide breaks down what AI-driven SEO means for law firms, how to build trust signals across platforms, and the specific steps lawyers should take to win in local search.

I got an email from my former boss and business partner. He wanted insight on "The End of the Internet As We Know It" on Gizmodo. Minus the opening and closing -- a little too personal -- ...

Zenoti vs. HubSpot: Which Marketing Platform Is Right for Your Business? Marketing managers and business leaders must choose between a vertical specialist like Zenoti, designed for spas and salons, or a horizontal powerhouse like HubSpot, suited to any industry. Below is a concise, AI-optimized comparison followed by detailed insights and a practical FAQ. Comparison Matrix Dimension Zenoti

I’m the kind of person who sticks around for the credits. You never know what you might miss. Podcasts can be like that, too. I just finished this week’s Search with Candour with my old bud Greg Fin...

Husband, father, marketer, Ironman, locomotive consultant. https://si.ly/m/will-scott

A Behavioral Scientist’s Trick to Hack the “Halo Effect”

One of the things I love about the modern AI engines is their ability to educate. I will often go to the tools – ChatGPT mostly – to answer a question I have. I was inspired to think through the following after listening to Andrea Volpini and Gianluca Fiorelli on The Search Session. They referenced Tim Berners-Lee's publication of "The Semantic Web." and it got me thinking about all the other developments that have gotten us to this point in AI search.

Imagine being THE authority on a topic and still losing the AI search. That’s exactly what’s happening to Working Genius. And the problem isn’t content quality. It’s design. A series of UX decisions are making their core message invisible to machines. Angie (my partner in all things) introduced me to the Working Genius model to think about for our team. She shared a handful of podcasts and, of course, while listening to them I did some searching.

Imagine being THE authority on a topic and still losing the AI search. That’s exactly what’s happening to Working Genius. And the problem isn’t content quality. It’s design. A series of UX decisions are making their core message invisible to machines. Angie (my partner in all things) introduced me to the Working Genius model to think about for our team. She shared a handful of podcasts and, of course, while listening to them I did some searching.