More often than not the business partners will already assume that "the question of whether they should even be doing it is assumed settled."
However the designers will often disagree.
an engineer's job is to figure out how to do something at all, or how to do it quantitatively "better"
when they start work, the question of whether they should even be doing it is assumed settled
cutlefish.substack.com/p/tbm-324-go...