Unify Brand Marketing
@unifybranding.bsky.social
Get your brand moving.
Develop & differentiate your brand so you can be in a position to establish the momentum you need to create new growth.
Founded by @mordyoberstein.bsky.social
https://www.unifybrandmarketing.com/
#BrandMarketing #MarketingStrate
Develop & differentiate your brand so you can be in a position to establish the momentum you need to create new growth.
Founded by @mordyoberstein.bsky.social
https://www.unifybrandmarketing.com/
#BrandMarketing #MarketingStrate
Reposted by Unify Brand Marketing
No, I don't think everything should be a KPI and that your data should determine all of your decisions.
"But how do I win consumers then?"
I'm trying to get you a "win"
"But how do I win consumers then?"
I'm trying to get you a "win"
September 9, 2025 at 12:21 PM
No, I don't think everything should be a KPI and that your data should determine all of your decisions.
"But how do I win consumers then?"
I'm trying to get you a "win"
"But how do I win consumers then?"
I'm trying to get you a "win"
Reposted by Unify Brand Marketing
Adapting to LLMs Start with C-Level - via @unifybranding.bsky.social & @mordyoberstein.bsky.social #seo
LLMs Success Starts with C-Level
Whether the CMO knows it or not, companies are facing a crisis. Love them or hate them, Large Language Models (LLMs) have upended the internet in a variety of ways. Companies that used to see leads coming from Google Search aren't (to the same extent
bit.ly
July 23, 2025 at 2:15 PM
Adapting to LLMs Start with C-Level - via @unifybranding.bsky.social & @mordyoberstein.bsky.social #seo
Reposted by Unify Brand Marketing
Why did Max go back to HBO Max?
Because the erosion of the perception was starting to make it cost more for each sign-up.
Is that what they said? No. Of course, not.
How do I know then? 👇
youtu.be/aT2rCthGZJ8
Because the erosion of the perception was starting to make it cost more for each sign-up.
Is that what they said? No. Of course, not.
How do I know then? 👇
youtu.be/aT2rCthGZJ8
Max Is Now HBO Max... Again!
YouTube video by Unify Brand Marketing
youtu.be
May 15, 2025 at 3:15 PM
Why did Max go back to HBO Max?
Because the erosion of the perception was starting to make it cost more for each sign-up.
Is that what they said? No. Of course, not.
How do I know then? 👇
youtu.be/aT2rCthGZJ8
Because the erosion of the perception was starting to make it cost more for each sign-up.
Is that what they said? No. Of course, not.
How do I know then? 👇
youtu.be/aT2rCthGZJ8
Reposted by Unify Brand Marketing
I don't like the idea of brands heavily relying on referral traffic.
I think it's a necessary "evil" when you're first trying to get some traction & traffic, but it's a drug you should get away from
It's a 2X vulnerability.
You are relying on the traffic source AND the channel.
I think it's a necessary "evil" when you're first trying to get some traction & traffic, but it's a drug you should get away from
It's a 2X vulnerability.
You are relying on the traffic source AND the channel.
May 13, 2025 at 3:21 PM
I don't like the idea of brands heavily relying on referral traffic.
I think it's a necessary "evil" when you're first trying to get some traction & traffic, but it's a drug you should get away from
It's a 2X vulnerability.
You are relying on the traffic source AND the channel.
I think it's a necessary "evil" when you're first trying to get some traction & traffic, but it's a drug you should get away from
It's a 2X vulnerability.
You are relying on the traffic source AND the channel.
Reposted by Unify Brand Marketing
I've been loving doing these free 30-minute brand consultations!
It's been incredibly rewarding to be able to give folks some direction about where they should be going with their brand and marketing strategies.
Sign up for a free brand consult! ⬇️
www.unifybrandmarketing.com/brand-consul...
It's been incredibly rewarding to be able to give folks some direction about where they should be going with their brand and marketing strategies.
Sign up for a free brand consult! ⬇️
www.unifybrandmarketing.com/brand-consul...
May 6, 2025 at 2:55 PM
I've been loving doing these free 30-minute brand consultations!
It's been incredibly rewarding to be able to give folks some direction about where they should be going with their brand and marketing strategies.
Sign up for a free brand consult! ⬇️
www.unifybrandmarketing.com/brand-consul...
It's been incredibly rewarding to be able to give folks some direction about where they should be going with their brand and marketing strategies.
Sign up for a free brand consult! ⬇️
www.unifybrandmarketing.com/brand-consul...
What are the questions that you need to be asking yourself (and your marketing team) to develop your brand? Developing your brand is a process. There is a method & there is a process.
Download the framework to get yourself started on this process.
www.unifybrandmarketing.com/resources/br...
Download the framework to get yourself started on this process.
www.unifybrandmarketing.com/resources/br...
Brand Development Workflow
Your guide to the stages of core brand development without all of the lingo & jargon.
Get past the cliches & catchphrases. Learn how to develop brand identity, positioning, & messaging in plain term...
www.unifybrandmarketing.com
May 5, 2025 at 3:03 PM
What are the questions that you need to be asking yourself (and your marketing team) to develop your brand? Developing your brand is a process. There is a method & there is a process.
Download the framework to get yourself started on this process.
www.unifybrandmarketing.com/resources/br...
Download the framework to get yourself started on this process.
www.unifybrandmarketing.com/resources/br...
Reposted by Unify Brand Marketing
Don't mistake CMOs being bold for being stupid.
I get it, as a marketer on a team, this can be really frustrating sometimes (a lot of the time).
Frustration aside, how do you get buy-in?
www.searchenginejournal.com/ask-an-seo-c...
I get it, as a marketer on a team, this can be really frustrating sometimes (a lot of the time).
Frustration aside, how do you get buy-in?
www.searchenginejournal.com/ask-an-seo-c...
Ask An SEO: How To Convince C-Suite To Support Brand-Based SEO
Mordy discusses how a strategic shift toward brand building can redefine your marketing approach. Learn how to pitch that vision effectively.
www.searchenginejournal.com
May 2, 2025 at 10:35 AM
Don't mistake CMOs being bold for being stupid.
I get it, as a marketer on a team, this can be really frustrating sometimes (a lot of the time).
Frustration aside, how do you get buy-in?
www.searchenginejournal.com/ask-an-seo-c...
I get it, as a marketer on a team, this can be really frustrating sometimes (a lot of the time).
Frustration aside, how do you get buy-in?
www.searchenginejournal.com/ask-an-seo-c...
Reposted by Unify Brand Marketing
Are you a digital marketing agency in the UK & want some good social proof for your clients (I'm just calling it like it is) -
Submissions for the Don't Panic Events UK Agency Awards are open!
Fees go up after May 8th!
Looking forward to reviewing your submission (if it's good)!
#UKAgencyAwards
Submissions for the Don't Panic Events UK Agency Awards are open!
Fees go up after May 8th!
Looking forward to reviewing your submission (if it's good)!
#UKAgencyAwards
April 29, 2025 at 12:33 PM
Are you a digital marketing agency in the UK & want some good social proof for your clients (I'm just calling it like it is) -
Submissions for the Don't Panic Events UK Agency Awards are open!
Fees go up after May 8th!
Looking forward to reviewing your submission (if it's good)!
#UKAgencyAwards
Submissions for the Don't Panic Events UK Agency Awards are open!
Fees go up after May 8th!
Looking forward to reviewing your submission (if it's good)!
#UKAgencyAwards
Reposted by Unify Brand Marketing
After a short break w. the fam, I'm back at it & free to take on client work
If your marketing team is stuck I can help:
🟣 Diagnose what's preventing you from gaining momentum
🟣 Find opportunities the competition leaves
🟣 Figure out what you should do NEXT
Email: mordy@unifybrandmarketing.com
If your marketing team is stuck I can help:
🟣 Diagnose what's preventing you from gaining momentum
🟣 Find opportunities the competition leaves
🟣 Figure out what you should do NEXT
Email: mordy@unifybrandmarketing.com
April 23, 2025 at 6:27 AM
After a short break w. the fam, I'm back at it & free to take on client work
If your marketing team is stuck I can help:
🟣 Diagnose what's preventing you from gaining momentum
🟣 Find opportunities the competition leaves
🟣 Figure out what you should do NEXT
Email: mordy@unifybrandmarketing.com
If your marketing team is stuck I can help:
🟣 Diagnose what's preventing you from gaining momentum
🟣 Find opportunities the competition leaves
🟣 Figure out what you should do NEXT
Email: mordy@unifybrandmarketing.com
Check out @mordyoberstein.bsky.social's advice on how to leverage your authors on your website to drive your brand strategy in his latest column on @sejournal.bsky.social
www.searchenginejournal.com/ask-an-seo-w...
www.searchenginejournal.com/ask-an-seo-w...
Ask An SEO: What Should Be On Your Author Pages?
Author pages help establish trust and authority. Find out how to leverage them for maximum impact within your industry.
www.searchenginejournal.com
March 20, 2025 at 3:47 PM
Check out @mordyoberstein.bsky.social's advice on how to leverage your authors on your website to drive your brand strategy in his latest column on @sejournal.bsky.social
www.searchenginejournal.com/ask-an-seo-w...
www.searchenginejournal.com/ask-an-seo-w...
Watch as @mordyoberstein.bsky.social walks you through the problems DraftKings Inc. faces in the market, with its product, & with its main competitor
Learn how to use performance-based data (@semrushofficial.bsky.social & @alsoasked.com ) for brand sentiment analysis!
youtu.be/uca0vb8w6Kc
Learn how to use performance-based data (@semrushofficial.bsky.social & @alsoasked.com ) for brand sentiment analysis!
youtu.be/uca0vb8w6Kc
DraftKings New Ad Spot Work! Marketing Analysis
YouTube video by Unify Brand Marketing
youtu.be
March 20, 2025 at 3:42 PM
Watch as @mordyoberstein.bsky.social walks you through the problems DraftKings Inc. faces in the market, with its product, & with its main competitor
Learn how to use performance-based data (@semrushofficial.bsky.social & @alsoasked.com ) for brand sentiment analysis!
youtu.be/uca0vb8w6Kc
Learn how to use performance-based data (@semrushofficial.bsky.social & @alsoasked.com ) for brand sentiment analysis!
youtu.be/uca0vb8w6Kc
Reposted by Unify Brand Marketing
Spend 30 minutes with me developing your brand strategy ...for free.
🟣 Tap into brand identity that has meaning
🟣 Refine your brand positioning
🟣 Develop messaging themes
🟣 Outline how to leverage your brand
Fill out the intake form
⬇️
www.unifybrandmarketing.com/brand-consul...
🟣 Tap into brand identity that has meaning
🟣 Refine your brand positioning
🟣 Develop messaging themes
🟣 Outline how to leverage your brand
Fill out the intake form
⬇️
www.unifybrandmarketing.com/brand-consul...
Free Brand Consultation | Unify
Register for a free brand stategy consultation. Get a sense of direction as we explore ways you can make your brand more meaningful so you can start resonating with your audience in new ways. We'll he...
www.unifybrandmarketing.com
March 19, 2025 at 3:17 PM
Spend 30 minutes with me developing your brand strategy ...for free.
🟣 Tap into brand identity that has meaning
🟣 Refine your brand positioning
🟣 Develop messaging themes
🟣 Outline how to leverage your brand
Fill out the intake form
⬇️
www.unifybrandmarketing.com/brand-consul...
🟣 Tap into brand identity that has meaning
🟣 Refine your brand positioning
🟣 Develop messaging themes
🟣 Outline how to leverage your brand
Fill out the intake form
⬇️
www.unifybrandmarketing.com/brand-consul...
Performance should never be divorced from brand.
Brand is an engine that drives performance.
It's a 3-phase process:
1. Know who you are in a deep way
2. Use that to start speaking to audiences in a way that resonates
3. Use resonance to start generating momentum
And leverage hell out of it
Brand is an engine that drives performance.
It's a 3-phase process:
1. Know who you are in a deep way
2. Use that to start speaking to audiences in a way that resonates
3. Use resonance to start generating momentum
And leverage hell out of it
March 13, 2025 at 1:30 PM
Performance should never be divorced from brand.
Brand is an engine that drives performance.
It's a 3-phase process:
1. Know who you are in a deep way
2. Use that to start speaking to audiences in a way that resonates
3. Use resonance to start generating momentum
And leverage hell out of it
Brand is an engine that drives performance.
It's a 3-phase process:
1. Know who you are in a deep way
2. Use that to start speaking to audiences in a way that resonates
3. Use resonance to start generating momentum
And leverage hell out of it
Don't just "develop your brand" - it's not a set it and forget it kind of thing.
You need to integrate and leverage it... here are 3 integral things to focus on to make that happen!
#marketing
You need to integrate and leverage it... here are 3 integral things to focus on to make that happen!
#marketing
March 12, 2025 at 3:43 PM
Don't just "develop your brand" - it's not a set it and forget it kind of thing.
You need to integrate and leverage it... here are 3 integral things to focus on to make that happen!
#marketing
You need to integrate and leverage it... here are 3 integral things to focus on to make that happen!
#marketing
You can assess how deeply your brand's messaging resonates with your audience.
Use this rubric to help isolate the difference between messaging that not only resonates but is deeply impactful...
www.unifybrandmarketing.com/resources/me...
Use this rubric to help isolate the difference between messaging that not only resonates but is deeply impactful...
www.unifybrandmarketing.com/resources/me...
Messaging Rubric
Score how deeply your brand's messaging resonates with your audience.
Resonance is often seen as intangible. Use this rubric to make assessing resonance more concrete.
Download the rubric.
www.unifybrandmarketing.com
March 7, 2025 at 10:59 AM
You can assess how deeply your brand's messaging resonates with your audience.
Use this rubric to help isolate the difference between messaging that not only resonates but is deeply impactful...
www.unifybrandmarketing.com/resources/me...
Use this rubric to help isolate the difference between messaging that not only resonates but is deeply impactful...
www.unifybrandmarketing.com/resources/me...
Your brand has the power to impact your performance.
@mordyoberstein.bsky.social joins the @withcandour.co.uk podcast w/@jlwchambers.bsky.social
🔥 What matters about your brand on Google
🔥 How to measure your brand's performance
🔥 The state of the web
www.youtube.com/watch?v=SQBU...
@mordyoberstein.bsky.social joins the @withcandour.co.uk podcast w/@jlwchambers.bsky.social
🔥 What matters about your brand on Google
🔥 How to measure your brand's performance
🔥 The state of the web
www.youtube.com/watch?v=SQBU...
Your brand is VERY important for SEO | Mordy Oberstein | Search with Candour
YouTube video by Candour Agency
www.youtube.com
March 5, 2025 at 2:31 PM
Your brand has the power to impact your performance.
@mordyoberstein.bsky.social joins the @withcandour.co.uk podcast w/@jlwchambers.bsky.social
🔥 What matters about your brand on Google
🔥 How to measure your brand's performance
🔥 The state of the web
www.youtube.com/watch?v=SQBU...
@mordyoberstein.bsky.social joins the @withcandour.co.uk podcast w/@jlwchambers.bsky.social
🔥 What matters about your brand on Google
🔥 How to measure your brand's performance
🔥 The state of the web
www.youtube.com/watch?v=SQBU...
Well, @cnn.com is the latest publisher to get into the product review space & erode its brand & business model
This is why brand marketers need to leverage performance data (see how @mordyoberstein.bsky.social uses @semrushofficial.bsky.social data to expose CNN).
www.youtube.com/watch?v=2e3A...
This is why brand marketers need to leverage performance data (see how @mordyoberstein.bsky.social uses @semrushofficial.bsky.social data to expose CNN).
www.youtube.com/watch?v=2e3A...
Brand Audit: Why CNN's Brand Is Sinking
YouTube video by Unify Brand Marketing
www.youtube.com
March 3, 2025 at 2:53 PM
Well, @cnn.com is the latest publisher to get into the product review space & erode its brand & business model
This is why brand marketers need to leverage performance data (see how @mordyoberstein.bsky.social uses @semrushofficial.bsky.social data to expose CNN).
www.youtube.com/watch?v=2e3A...
This is why brand marketers need to leverage performance data (see how @mordyoberstein.bsky.social uses @semrushofficial.bsky.social data to expose CNN).
www.youtube.com/watch?v=2e3A...
How do you create content that resonates with your audience?
1️⃣ Target the existential
2️⃣ Be aware of yourself.
3️⃣ Develop a brand narrative.
More as @mordyoberstein.bsky.social joins the Content in the Kitchen Podcast by ContentYum and Ashley Segura!
contentyum.com/episode-30-h...
1️⃣ Target the existential
2️⃣ Be aware of yourself.
3️⃣ Develop a brand narrative.
More as @mordyoberstein.bsky.social joins the Content in the Kitchen Podcast by ContentYum and Ashley Segura!
contentyum.com/episode-30-h...
Episode 30: Stop Creating Noise: How to Make Content That Resonates - ContentYum
Episode 30: Stop Creating Noise: How to Make Content That Resonateshttps://youtu.be/ge4EkoybtPI?si=GDez2nN7pV1cVV_W Meet The Guest Postcast Episode Notes
contentyum.com
February 26, 2025 at 4:01 PM
How do you create content that resonates with your audience?
1️⃣ Target the existential
2️⃣ Be aware of yourself.
3️⃣ Develop a brand narrative.
More as @mordyoberstein.bsky.social joins the Content in the Kitchen Podcast by ContentYum and Ashley Segura!
contentyum.com/episode-30-h...
1️⃣ Target the existential
2️⃣ Be aware of yourself.
3️⃣ Develop a brand narrative.
More as @mordyoberstein.bsky.social joins the Content in the Kitchen Podcast by ContentYum and Ashley Segura!
contentyum.com/episode-30-h...
Reposted by Unify Brand Marketing
How do you create a logo that doesn't look generic?
It's the wrong question.
How do we give a bit of meaning to our logo?
That is a question that has an in-built direction.
Let me give you an example you can actually see. Unify Brand Marketing.
Do you see the "design"? It's very subtle.
It's the wrong question.
How do we give a bit of meaning to our logo?
That is a question that has an in-built direction.
Let me give you an example you can actually see. Unify Brand Marketing.
Do you see the "design"? It's very subtle.
February 25, 2025 at 2:48 PM
How do you create a logo that doesn't look generic?
It's the wrong question.
How do we give a bit of meaning to our logo?
That is a question that has an in-built direction.
Let me give you an example you can actually see. Unify Brand Marketing.
Do you see the "design"? It's very subtle.
It's the wrong question.
How do we give a bit of meaning to our logo?
That is a question that has an in-built direction.
Let me give you an example you can actually see. Unify Brand Marketing.
Do you see the "design"? It's very subtle.
Did Nike make the right move by joining forces with SKIMS?
@mordyoberstein.bsky.social explains what goes on behind the scenes at enterprise organizations and what that means for Nike's new partnership.
www.youtube.com/watch?v=VqVA...
#Nike #SKIMS #marketing
@mordyoberstein.bsky.social explains what goes on behind the scenes at enterprise organizations and what that means for Nike's new partnership.
www.youtube.com/watch?v=VqVA...
#Nike #SKIMS #marketing
Nike & SKIMS Who Wins? Is It the Right Move?
YouTube video by Unify Brand Marketing
www.youtube.com
February 20, 2025 at 2:12 PM
Did Nike make the right move by joining forces with SKIMS?
@mordyoberstein.bsky.social explains what goes on behind the scenes at enterprise organizations and what that means for Nike's new partnership.
www.youtube.com/watch?v=VqVA...
#Nike #SKIMS #marketing
@mordyoberstein.bsky.social explains what goes on behind the scenes at enterprise organizations and what that means for Nike's new partnership.
www.youtube.com/watch?v=VqVA...
#Nike #SKIMS #marketing
What do you need to do to build brand identity?
This framework focuses on the essentials that define your ability to develop brand identity.
It's a simple framework anyone can implement.
Download the framework and its explainer to get started.
www.unifybrandmarketing.com/resources/br...
This framework focuses on the essentials that define your ability to develop brand identity.
It's a simple framework anyone can implement.
Download the framework and its explainer to get started.
www.unifybrandmarketing.com/resources/br...
February 19, 2025 at 4:47 PM
What do you need to do to build brand identity?
This framework focuses on the essentials that define your ability to develop brand identity.
It's a simple framework anyone can implement.
Download the framework and its explainer to get started.
www.unifybrandmarketing.com/resources/br...
This framework focuses on the essentials that define your ability to develop brand identity.
It's a simple framework anyone can implement.
Download the framework and its explainer to get started.
www.unifybrandmarketing.com/resources/br...
When Nike forgot about "brand" & went full performance they lost 20% of their stock value.
Nike, intelligently went back to brand.
As our founder, @mordyoberstein.bsky.social explains in this @sejournal.bsky.social webinar - most brands wouldn't.
Find out why.
#marketingstrategy
Nike, intelligently went back to brand.
As our founder, @mordyoberstein.bsky.social explains in this @sejournal.bsky.social webinar - most brands wouldn't.
Find out why.
#marketingstrategy
February 18, 2025 at 1:32 PM
When Nike forgot about "brand" & went full performance they lost 20% of their stock value.
Nike, intelligently went back to brand.
As our founder, @mordyoberstein.bsky.social explains in this @sejournal.bsky.social webinar - most brands wouldn't.
Find out why.
#marketingstrategy
Nike, intelligently went back to brand.
As our founder, @mordyoberstein.bsky.social explains in this @sejournal.bsky.social webinar - most brands wouldn't.
Find out why.
#marketingstrategy
Reposted by Unify Brand Marketing
I've been talking a lot about how brand impacts performance.
But I feel a need to show you how that actually happens.
Not just because that's what I've been doing for big companies for the past decade but because it also leads right into how I make money now (Just being honest.)
But I feel a need to show you how that actually happens.
Not just because that's what I've been doing for big companies for the past decade but because it also leads right into how I make money now (Just being honest.)
February 14, 2025 at 2:53 PM
I've been talking a lot about how brand impacts performance.
But I feel a need to show you how that actually happens.
Not just because that's what I've been doing for big companies for the past decade but because it also leads right into how I make money now (Just being honest.)
But I feel a need to show you how that actually happens.
Not just because that's what I've been doing for big companies for the past decade but because it also leads right into how I make money now (Just being honest.)
Reposted by Unify Brand Marketing
"CMOs split between unifying brand and demonstrating ROI"
According to Frontify 39% of CMOs say brand is most important while another 39% say ROI is
Brand & performance aren’t 2 separate things. It's why I named my consultancy @unifybranding.bsky.social
www.unifybrandmarketing.com/brand-market...
According to Frontify 39% of CMOs say brand is most important while another 39% say ROI is
Brand & performance aren’t 2 separate things. It's why I named my consultancy @unifybranding.bsky.social
www.unifybrandmarketing.com/brand-market...
February 11, 2025 at 5:25 PM
"CMOs split between unifying brand and demonstrating ROI"
According to Frontify 39% of CMOs say brand is most important while another 39% say ROI is
Brand & performance aren’t 2 separate things. It's why I named my consultancy @unifybranding.bsky.social
www.unifybrandmarketing.com/brand-market...
According to Frontify 39% of CMOs say brand is most important while another 39% say ROI is
Brand & performance aren’t 2 separate things. It's why I named my consultancy @unifybranding.bsky.social
www.unifybrandmarketing.com/brand-market...
Reposted by Unify Brand Marketing
Do you want a site ranking for your brand name to change their content to be in your favor?
Here’s what you need to do & it’s not fun.
My latest on @sejournal.bsky.social 🔥
www.searchenginejournal.com/ask-an-seo-r...
Here’s what you need to do & it’s not fun.
My latest on @sejournal.bsky.social 🔥
www.searchenginejournal.com/ask-an-seo-r...
Ask An SEO: How To Repair & Recover Negative Brand Mentions In SERPs
Rebuild your brand reputation. Learn practical strategies to overcome negative listings and mend the broader brand relationship.
www.searchenginejournal.com
February 6, 2025 at 8:54 PM
Do you want a site ranking for your brand name to change their content to be in your favor?
Here’s what you need to do & it’s not fun.
My latest on @sejournal.bsky.social 🔥
www.searchenginejournal.com/ask-an-seo-r...
Here’s what you need to do & it’s not fun.
My latest on @sejournal.bsky.social 🔥
www.searchenginejournal.com/ask-an-seo-r...