Unify Brand Marketing
@unifybranding.bsky.social
Get your brand moving.
Develop & differentiate your brand so you can be in a position to establish the momentum you need to create new growth.
Founded by @mordyoberstein.bsky.social
https://www.unifybrandmarketing.com/
#BrandMarketing #MarketingStrate
Develop & differentiate your brand so you can be in a position to establish the momentum you need to create new growth.
Founded by @mordyoberstein.bsky.social
https://www.unifybrandmarketing.com/
#BrandMarketing #MarketingStrate
Performance should never be divorced from brand.
Brand is an engine that drives performance.
It's a 3-phase process:
1. Know who you are in a deep way
2. Use that to start speaking to audiences in a way that resonates
3. Use resonance to start generating momentum
And leverage hell out of it
Brand is an engine that drives performance.
It's a 3-phase process:
1. Know who you are in a deep way
2. Use that to start speaking to audiences in a way that resonates
3. Use resonance to start generating momentum
And leverage hell out of it
March 13, 2025 at 1:30 PM
Performance should never be divorced from brand.
Brand is an engine that drives performance.
It's a 3-phase process:
1. Know who you are in a deep way
2. Use that to start speaking to audiences in a way that resonates
3. Use resonance to start generating momentum
And leverage hell out of it
Brand is an engine that drives performance.
It's a 3-phase process:
1. Know who you are in a deep way
2. Use that to start speaking to audiences in a way that resonates
3. Use resonance to start generating momentum
And leverage hell out of it
Don't just "develop your brand" - it's not a set it and forget it kind of thing.
You need to integrate and leverage it... here are 3 integral things to focus on to make that happen!
#marketing
You need to integrate and leverage it... here are 3 integral things to focus on to make that happen!
#marketing
March 12, 2025 at 3:43 PM
Don't just "develop your brand" - it's not a set it and forget it kind of thing.
You need to integrate and leverage it... here are 3 integral things to focus on to make that happen!
#marketing
You need to integrate and leverage it... here are 3 integral things to focus on to make that happen!
#marketing
What do you need to do to build brand identity?
This framework focuses on the essentials that define your ability to develop brand identity.
It's a simple framework anyone can implement.
Download the framework and its explainer to get started.
www.unifybrandmarketing.com/resources/br...
This framework focuses on the essentials that define your ability to develop brand identity.
It's a simple framework anyone can implement.
Download the framework and its explainer to get started.
www.unifybrandmarketing.com/resources/br...
February 19, 2025 at 4:47 PM
What do you need to do to build brand identity?
This framework focuses on the essentials that define your ability to develop brand identity.
It's a simple framework anyone can implement.
Download the framework and its explainer to get started.
www.unifybrandmarketing.com/resources/br...
This framework focuses on the essentials that define your ability to develop brand identity.
It's a simple framework anyone can implement.
Download the framework and its explainer to get started.
www.unifybrandmarketing.com/resources/br...
When Nike forgot about "brand" & went full performance they lost 20% of their stock value.
Nike, intelligently went back to brand.
As our founder, @mordyoberstein.bsky.social explains in this @sejournal.bsky.social webinar - most brands wouldn't.
Find out why.
#marketingstrategy
Nike, intelligently went back to brand.
As our founder, @mordyoberstein.bsky.social explains in this @sejournal.bsky.social webinar - most brands wouldn't.
Find out why.
#marketingstrategy
February 18, 2025 at 1:32 PM
When Nike forgot about "brand" & went full performance they lost 20% of their stock value.
Nike, intelligently went back to brand.
As our founder, @mordyoberstein.bsky.social explains in this @sejournal.bsky.social webinar - most brands wouldn't.
Find out why.
#marketingstrategy
Nike, intelligently went back to brand.
As our founder, @mordyoberstein.bsky.social explains in this @sejournal.bsky.social webinar - most brands wouldn't.
Find out why.
#marketingstrategy
How aligned are your products, services, assets & beyond with your brand's core identity?
Use this rubric to gauge how aligned (or unaligned) a brand's offering, marketing activities, web copy, etc are to its core identity!
Get your copy👇
www.unifybrandmarketing.com/resources/br...
#marketing
Use this rubric to gauge how aligned (or unaligned) a brand's offering, marketing activities, web copy, etc are to its core identity!
Get your copy👇
www.unifybrandmarketing.com/resources/br...
#marketing
February 6, 2025 at 3:19 PM
How aligned are your products, services, assets & beyond with your brand's core identity?
Use this rubric to gauge how aligned (or unaligned) a brand's offering, marketing activities, web copy, etc are to its core identity!
Get your copy👇
www.unifybrandmarketing.com/resources/br...
#marketing
Use this rubric to gauge how aligned (or unaligned) a brand's offering, marketing activities, web copy, etc are to its core identity!
Get your copy👇
www.unifybrandmarketing.com/resources/br...
#marketing
Think that getting your brand moving has to cost a ton?
Check out our starter package
🔵 Audit where your brand is at & what it can do to gain traction
🔵 Pick up on what the competition isn't
🔵 Know what you should prioritize
Full brand services👇
www.unifybrandmarketing.com/brand-market...
Check out our starter package
🔵 Audit where your brand is at & what it can do to gain traction
🔵 Pick up on what the competition isn't
🔵 Know what you should prioritize
Full brand services👇
www.unifybrandmarketing.com/brand-market...
January 30, 2025 at 6:10 PM
Think that getting your brand moving has to cost a ton?
Check out our starter package
🔵 Audit where your brand is at & what it can do to gain traction
🔵 Pick up on what the competition isn't
🔵 Know what you should prioritize
Full brand services👇
www.unifybrandmarketing.com/brand-market...
Check out our starter package
🔵 Audit where your brand is at & what it can do to gain traction
🔵 Pick up on what the competition isn't
🔵 Know what you should prioritize
Full brand services👇
www.unifybrandmarketing.com/brand-market...
What exactly are brand marketing services?
The term can be vague and mean a lot of different things depending on the provider.
Here's how we see it.
#brandmarketing
The term can be vague and mean a lot of different things depending on the provider.
Here's how we see it.
#brandmarketing
January 16, 2025 at 9:01 PM
What exactly are brand marketing services?
The term can be vague and mean a lot of different things depending on the provider.
Here's how we see it.
#brandmarketing
The term can be vague and mean a lot of different things depending on the provider.
Here's how we see it.
#brandmarketing
Is brand marketing the future of SEO?
SEO & content legend @alliberry.me shares her insights into:
✳️ The role of brand trust & digital performance
✳️ The connection between brand, higher quality resonance, & performance
✴️ How all of that is factored into to the SEO equation
#SEO #brandmarketing
SEO & content legend @alliberry.me shares her insights into:
✳️ The role of brand trust & digital performance
✳️ The connection between brand, higher quality resonance, & performance
✴️ How all of that is factored into to the SEO equation
#SEO #brandmarketing
January 15, 2025 at 9:22 AM
Is brand marketing the future of SEO?
SEO & content legend @alliberry.me shares her insights into:
✳️ The role of brand trust & digital performance
✳️ The connection between brand, higher quality resonance, & performance
✴️ How all of that is factored into to the SEO equation
#SEO #brandmarketing
SEO & content legend @alliberry.me shares her insights into:
✳️ The role of brand trust & digital performance
✳️ The connection between brand, higher quality resonance, & performance
✴️ How all of that is factored into to the SEO equation
#SEO #brandmarketing
There's such a strong pull to start your marketing strategy by looking at your competition 1st. Most people will probably say you should
But unless you're grounded in a mission & vision you're bound to get caught up in whatever the competition is doing & lose a sense of focus
#compeition
But unless you're grounded in a mission & vision you're bound to get caught up in whatever the competition is doing & lose a sense of focus
#compeition
January 8, 2025 at 4:00 PM
There's such a strong pull to start your marketing strategy by looking at your competition 1st. Most people will probably say you should
But unless you're grounded in a mission & vision you're bound to get caught up in whatever the competition is doing & lose a sense of focus
#compeition
But unless you're grounded in a mission & vision you're bound to get caught up in whatever the competition is doing & lose a sense of focus
#compeition
It's easy to think of your audience too narrowly. When we do, it results in thinking that our audience has only 1 need or disposition.
They don't & thinking this way can lead to your messaging pushing a certain button too hard.
Which is why sometimes messaging can go too far.
#brandstrategy
They don't & thinking this way can lead to your messaging pushing a certain button too hard.
Which is why sometimes messaging can go too far.
#brandstrategy
January 6, 2025 at 5:04 PM
It's easy to think of your audience too narrowly. When we do, it results in thinking that our audience has only 1 need or disposition.
They don't & thinking this way can lead to your messaging pushing a certain button too hard.
Which is why sometimes messaging can go too far.
#brandstrategy
They don't & thinking this way can lead to your messaging pushing a certain button too hard.
Which is why sometimes messaging can go too far.
#brandstrategy
December 20, 2024 at 1:30 PM
It's easy to get lost in your own offering when sitting down to draft your brand's positioning statement.
Don't take the easy way out. Focus on the consumer & put the emphasis on their life context.
Always operate within the context of your audience's actual life situation.
#marketing
Don't take the easy way out. Focus on the consumer & put the emphasis on their life context.
Always operate within the context of your audience's actual life situation.
#marketing
December 19, 2024 at 10:51 AM
It's easy to get lost in your own offering when sitting down to draft your brand's positioning statement.
Don't take the easy way out. Focus on the consumer & put the emphasis on their life context.
Always operate within the context of your audience's actual life situation.
#marketing
Don't take the easy way out. Focus on the consumer & put the emphasis on their life context.
Always operate within the context of your audience's actual life situation.
#marketing
How does brand marketing impact performance?
8 top marketers share
@kevin-indig.bsky.social Eli Schwartz, @alliberry.me Crystal Waddell, @anniemai.bsky.social, @nickleroy.bsky.social, @garrettsussman.bsky.social & @mordyoberstein.bsky.social Oberstein on the connection between brand & performance!
8 top marketers share
@kevin-indig.bsky.social Eli Schwartz, @alliberry.me Crystal Waddell, @anniemai.bsky.social, @nickleroy.bsky.social, @garrettsussman.bsky.social & @mordyoberstein.bsky.social Oberstein on the connection between brand & performance!
December 17, 2024 at 2:17 PM
How does brand marketing impact performance?
8 top marketers share
@kevin-indig.bsky.social Eli Schwartz, @alliberry.me Crystal Waddell, @anniemai.bsky.social, @nickleroy.bsky.social, @garrettsussman.bsky.social & @mordyoberstein.bsky.social Oberstein on the connection between brand & performance!
8 top marketers share
@kevin-indig.bsky.social Eli Schwartz, @alliberry.me Crystal Waddell, @anniemai.bsky.social, @nickleroy.bsky.social, @garrettsussman.bsky.social & @mordyoberstein.bsky.social Oberstein on the connection between brand & performance!
How you pair different assets can tell your audience what you are all about
Imagine on your website you had a blog about pets but all of the related articles were about "dogs" -would the audience get the sense that you cover ALL pets or just dogs?
Pairings are powerful!
#marketings
Imagine on your website you had a blog about pets but all of the related articles were about "dogs" -would the audience get the sense that you cover ALL pets or just dogs?
Pairings are powerful!
#marketings
December 11, 2024 at 3:53 PM
How you pair different assets can tell your audience what you are all about
Imagine on your website you had a blog about pets but all of the related articles were about "dogs" -would the audience get the sense that you cover ALL pets or just dogs?
Pairings are powerful!
#marketings
Imagine on your website you had a blog about pets but all of the related articles were about "dogs" -would the audience get the sense that you cover ALL pets or just dogs?
Pairings are powerful!
#marketings
When it becomes impossible to move forward you either have to pivot the brand or often refresh it completely.
There are endless number of reasons why you might hit such a wall but some pretty common ones are 👇
What are some reasons you think a brand should undertake a refresh?!
#brandmarketing
There are endless number of reasons why you might hit such a wall but some pretty common ones are 👇
What are some reasons you think a brand should undertake a refresh?!
#brandmarketing
December 10, 2024 at 8:12 PM
When it becomes impossible to move forward you either have to pivot the brand or often refresh it completely.
There are endless number of reasons why you might hit such a wall but some pretty common ones are 👇
What are some reasons you think a brand should undertake a refresh?!
#brandmarketing
There are endless number of reasons why you might hit such a wall but some pretty common ones are 👇
What are some reasons you think a brand should undertake a refresh?!
#brandmarketing
Join our founder @mordyoberstein.bsky.social on Traffic Think Tank this Thursday as he takes a look back at the year in search marketing and asks what went wrong and... what went really wrong!
Join in!
Join in!
December 10, 2024 at 2:22 PM
Join our founder @mordyoberstein.bsky.social on Traffic Think Tank this Thursday as he takes a look back at the year in search marketing and asks what went wrong and... what went really wrong!
Join in!
Join in!
Momentum isn't built in a day.
Nothing builds momentum like relationships. Building relationships and partnerships can not only position your brand in a certain way but it can create a certain energy.
That energy is infectious.
#marketingstrategy #brandmarketing #marketing
Nothing builds momentum like relationships. Building relationships and partnerships can not only position your brand in a certain way but it can create a certain energy.
That energy is infectious.
#marketingstrategy #brandmarketing #marketing
December 5, 2024 at 4:20 PM
Momentum isn't built in a day.
Nothing builds momentum like relationships. Building relationships and partnerships can not only position your brand in a certain way but it can create a certain energy.
That energy is infectious.
#marketingstrategy #brandmarketing #marketing
Nothing builds momentum like relationships. Building relationships and partnerships can not only position your brand in a certain way but it can create a certain energy.
That energy is infectious.
#marketingstrategy #brandmarketing #marketing
Audiences need to see continuity in order to buy into the new "you" that you're selling.
#brandstrategy #marketingstrategy
#brandstrategy #marketingstrategy
December 4, 2024 at 2:31 PM
Audiences need to see continuity in order to buy into the new "you" that you're selling.
#brandstrategy #marketingstrategy
#brandstrategy #marketingstrategy
Everyone worries about communicating messaging internally but did you know that your team understanding your positioning well is far more integral?
That's because positioning forces you to really understand the audience and the lives they live!
#marketing
That's because positioning forces you to really understand the audience and the lives they live!
#marketing
December 2, 2024 at 1:10 PM
Everyone worries about communicating messaging internally but did you know that your team understanding your positioning well is far more integral?
That's because positioning forces you to really understand the audience and the lives they live!
#marketing
That's because positioning forces you to really understand the audience and the lives they live!
#marketing
3 Questions to help audit brand identity:
🟡 Depth: Focus on being something that relates to a core human experience -one we can't live without
🟡 Refine! Get it crisp so you can communicate it!
🟡 Make sure brand identity is not just meaningful but differentiated
#marketingtips
🟡 Depth: Focus on being something that relates to a core human experience -one we can't live without
🟡 Refine! Get it crisp so you can communicate it!
🟡 Make sure brand identity is not just meaningful but differentiated
#marketingtips
November 29, 2024 at 11:59 AM
3 Questions to help audit brand identity:
🟡 Depth: Focus on being something that relates to a core human experience -one we can't live without
🟡 Refine! Get it crisp so you can communicate it!
🟡 Make sure brand identity is not just meaningful but differentiated
#marketingtips
🟡 Depth: Focus on being something that relates to a core human experience -one we can't live without
🟡 Refine! Get it crisp so you can communicate it!
🟡 Make sure brand identity is not just meaningful but differentiated
#marketingtips
What unconscious signals is your website design sending?
Are they the messages you want?
@mordyoberstein.bsky.social dives into the signals your website design sends & what it means for your brand in this from @thebrandingjournal.bsky.social
www.thebrandingjournal.com/2024/11/how-...
#marketing
Are they the messages you want?
@mordyoberstein.bsky.social dives into the signals your website design sends & what it means for your brand in this from @thebrandingjournal.bsky.social
www.thebrandingjournal.com/2024/11/how-...
#marketing
November 27, 2024 at 4:26 PM
What unconscious signals is your website design sending?
Are they the messages you want?
@mordyoberstein.bsky.social dives into the signals your website design sends & what it means for your brand in this from @thebrandingjournal.bsky.social
www.thebrandingjournal.com/2024/11/how-...
#marketing
Are they the messages you want?
@mordyoberstein.bsky.social dives into the signals your website design sends & what it means for your brand in this from @thebrandingjournal.bsky.social
www.thebrandingjournal.com/2024/11/how-...
#marketing