Toni Hopponen
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tonihopponen.bsky.social
Toni Hopponen
@tonihopponen.bsky.social
SaaS entrepreneur in London 🇬🇧

Posting about SaaS marketing, copywriting, and startups.

Previously Founder at Flockler (exit -23), and now building the next one, https://LandingRabbit.com
Yes! 🇬🇧🇫🇮 hybrid @landingrabbit.com
December 21, 2024 at 12:59 PM
Being curious about new things can sometimes be a blessing and a curse 😅
December 17, 2024 at 11:40 PM
I like to use ChatGPT or Claude to evaluate my work's strengths and weaknesses.

But as you said, the prompting is not worth it for a small task.

It will be interesting to see if LLMs start to choose the verticals they focus on in the future.
December 15, 2024 at 11:32 PM
The same experience here. One-off chats with a lot of data shared at the start.

Also, time spent and frequency have decreased quite a bit.
December 15, 2024 at 6:46 PM
It’s the constant questioning of “What if I’d do this?”.

And calculating the ROI of every other action in life.

I’ve learned to accept it over the ~15 years as an entrepreneur.

Gift cards for Xmas 😂
December 15, 2024 at 6:11 PM
Interesting takes! I sold my previous one (after 13 years of SaaS grind) last year. I had a month or two with a relaxed schedule, and I could not wait to start a new one.

For me, it’s all about building products. Not a hobby, does not feel like work either.
December 15, 2024 at 10:51 AM
The landing page can wait.

To me, getting started is all about gathering data (mostly by talking to people) and writing.

POV and intuition supported by data.
December 15, 2024 at 12:14 AM
Tinkering and Google Ads only lead to 💸 - but not to the benefit of the tinkerer
December 14, 2024 at 9:32 PM
In my opinion, it makes it difficult to plan what type of posts to create in the future.

It has also made me realise how difficult it is to build an AI-powered system that can truly beat the choices we make.

AI-powered ones are easily geared towards the short-term and clear/clean/too obvious data
December 13, 2024 at 12:29 PM
Great tip! I’m wondering how reliable it is, but that’s another topic altogether.
December 13, 2024 at 10:10 AM
and at least on social media, it’s not easy to say what’s a miss.

Something with fewer than usual likes and engagement might build trust with a niche audience.
December 13, 2024 at 12:30 AM
Itellä aika vähäistä ja koko ajan hiipuu chatin käyttö. Helppoja taskeja pääosin. Onko samat kokemukset?

Taustalla toki sovelluksissa toki 👍
December 13, 2024 at 12:27 AM
This reminds me of one London Airbnb flat with a bathtub and a thick/soft carpet. Almost forgot it already 😅
December 13, 2024 at 12:18 AM
Do you mean you get reliable results on what the consensus is? 👀
December 13, 2024 at 12:14 AM
I call them product pages and I wrote a blog post on what makes the best possible product page. With examples 🙌

landingrabbit.com/blog/saas-pr...
14 SaaS Product Landing Page Examples You Can Copy
Get a high-converting product page template to publish better SaaS landing pages faster
landingrabbit.com
December 13, 2024 at 12:12 AM
You don’t need to solve your own problem to be successful, but making product decisions is harder.

No data and discussions help you make thousands of small decisions.

Imagining how customers feel is not easy.
December 13, 2024 at 12:08 AM
I agree. You increase your chances by constantly sharing your progress and interviewing your ideal customers, though
December 11, 2024 at 12:27 AM
ChatGPT or Claude, but I like to use them to evaluate the strengths and weaknesses of my plan compared to the competition (SEO).

Also, after writing the good stuff, AI can write intros and summaries really quickly. Needs good prompting and past examples, though.
December 11, 2024 at 12:24 AM