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thesaasreport.bsky.social
Sales Science
@thesaasreport.bsky.social
Follow along with Matt Aird for deep dives into everything SaaS metrics, trends, and insights to elevate your SaaS business
You can’t win a deal if you don’t know how you’re being judged.
That’s why decision criteria - the first D in MEDDIC - matters more than most reps think.

Watch the full breakdown - https://youtu.be/75RDEn92GSo

#MEDDIC #SaaS #DecisionCriteria
November 24, 2025 at 11:31 PM
Public SaaS companies are adjusting to slower growth.

Full data in our Q2 State of SaaS Report - https://www.send.co/a/draft-state-of-saas-report-q2-2025-FQjWkvqP

#SaaS
November 18, 2025 at 2:34 AM
Watch the full breakdown on Youtube - https://youtu.be/bJEtWMT9h1E

If you’re not aligned with the economic buyer, you’re selling from the sidelines.

They’re not a box to check - they’re the one who gets your deal signed.

#MEDDIC #EconomicBuyer #SaaS #SalesTips
November 14, 2025 at 4:02 AM
SaaS companies are cutting go-to-market budgets faster than ever.

What does it mean for growth, cash flow, and the next earnings season?

We break it down in the full State of SaaS Q2 episode → https://youtu.be/Y4Jd6o-AGPQ

#SalesandMarketing #SaaS #Metrics
November 14, 2025 at 12:02 AM
Want to find the economic buyer faster?
Ask these 5 questions 👇

Watch the full breakdown on Youtube - https://youtu.be/bJEtWMT9h1E

#MEDDIC #SaaS #EconomicBuyer
November 13, 2025 at 4:02 AM
When you hear “budget approval,” it’s too late.

The economic buyer decides what gets funded - not your champion.

Watch → https://youtu.be/bJEtWMT9h1E

#EconomicBuyer #MEDDIC
November 12, 2025 at 12:02 AM
Watch the full breakdown on Youtube to find out what economic buyer actually cares about → https://youtu.be/bJEtWMT9h1E

#EconomicBuyer #MEDDIC #SaaS
November 11, 2025 at 12:02 AM
Everyone knows MEDDIC.
Few understand the E.

This week’s breakdown: the Economic Buyer - who they are, why they matter, and how to stop wasting time on deals that won’t close.

Watch → https://youtu.be/bJEtWMT9h1E

#MEDDIC #EconomicBuyer #SaaS
November 10, 2025 at 12:02 AM
SaaS go-to-market efficiency is slipping fast.

Median CAC payback → 29mo (Q2 ‘23) → 35mo (Q2 ‘25)

Applovin + Palantir are outliers, but most SaaS names are spending more and growing slower.

Full breakdown here - https://youtu.be/Y4Jd6o-AGPQ

#CACpayback #SaaS #Applovin
November 6, 2025 at 4:02 AM
SaaS companies have flipped from burn to build.

Free cash flow margins are up 57% YoY (14% → 22%), with names like Figma, Box & Appian swinging from negative to positive.

Full breakdown in The SaaS Report Ep. 30 → https://youtu.be/Y4Jd6o-AGPQ

#FreeCashFlow #SaaS
November 5, 2025 at 4:02 AM
Go-to-market efficiency keeps slipping.

Median CAC payback hit 35 months in Q2 2025 - up from 29 two years ago (+21%).

Applovin (4) & Palantir (11) are leading; Zoom (100) & Asana (78) dragging the median higher.

Full breakdown in The SaaS Report Ep. 30 → https://youtu.be/Y4Jd6o-AGPQ

#CACpayback
November 4, 2025 at 4:01 AM
Median FCF margins: 14% → 22% (+57%) in 2 years.
Only 2 companies still negative (SentinelOne, Semrush).

Big turnarounds:
Box -1 → 15%
Figma -7 → 24%
Appian -12 → 26%

Full breakdown here - https://youtu.be/Y4Jd6o-AGPQ

#FreeCashFlow #SaaS #Tech #Finance
November 4, 2025 at 12:04 AM
Big SaaS is slashing go-to-market spend 

Rubrik - 78% → 59%
Confluent - 68 → 54
GitLab - 66 → 46
Okta - 47 → 34

Efficiency > growth in 2025.

Full breakdown in The SaaS Report Ep. 30 → https://youtu.be/Y4Jd6o-AGPQ

#SaaS #Tech #Finance
November 3, 2025 at 4:02 AM
SaaS is tightening the belt.

Sales & marketing spend as % of revenue is down 17% over two years.

Full breakdown in The SaaS Report Ep. 30 → https://youtu.be/Y4Jd6o-AGPQ

#Salesandmarketing #SaaS #Tech #Finance
November 3, 2025 at 12:03 AM
Even strong SaaS performers are slipping

Sprout Social - 30 → 57 months
Procore - 30 → 55
SentinelOne - 30 → 47
CrowdStrike - 20 → 34

Go-to-market efficiency is fading fast.
Full breakdown in The SaaS Report Ep. 30 → https://youtu.be/Y4Jd6o-AGPQ

#SaaS #Tech #Finance #Startups
October 31, 2025 at 3:02 AM
SaaS go-to-market efficiency is breaking down.

Median CAC payback has blown out from 29 → 35 months in two years - up 21%.

Even top performers like CrowdStrike are slipping.

Full breakdown in The SaaS Report Ep. 30 → https://youtu.be/Y4Jd6o-AGPQ

#SaaS #Tech #Finance
October 31, 2025 at 12:03 AM
We track 40 public SaaS companies across 15 key metrics - from CAC payback to free cash flow margins.

It’s all in our State of SaaS Report, breaking down the real trends in public SaaS - https://www.send.co/a/draft-state-of-saas-report-q2-2025-FQjWkvqP

#TheSaaSReport
October 30, 2025 at 12:03 AM
Go-to-market efficiency is sliding.

Median CAC payback across public SaaS has stretched from 29 → 35 months in just two years - a 21% jump in acquisition cost.

Full episode here - https://youtu.be/Y4Jd6o-AGPQ?si=FBh6E5zdQwzAFquw

#CACpayback #GTM
October 29, 2025 at 2:30 AM
SaaS growth is slowing.

Median ARR growth:
→ 25% (2023)
→ 23% (2024)
→ 20% (2025)

Full State of SaaS breakdown → https://youtu.be/4Vwk5jM6haE

#SaaS #Growth #Metrics #ARR #SaaSInsights
October 28, 2025 at 12:31 AM
AppLovin 77% ARR growth
Rubrik 55%
Palantir 48%

Top 3 fastest-growing public SaaS companies in Q2 - from our new State of SaaS report.

Watch the full breakdown → https://youtu.be/4Vwk5jM6haE

#SaaS #ARR #Growth #Metrics #SaaSInsights
October 27, 2025 at 1:49 AM
UiPath’s push upmarket hasn’t paid off just yet.

Net new $100K+ customer adds have been steady - but no real spike so far.

One to watch closely as UiPath looks to reaccelerate ARR growth.

Full analysis here - https://youtu.be/4Vwk5jM6haE

#UiPath #GoToMarket #SaaSmetrics #SaaS
October 24, 2025 at 12:02 AM
Asana’s trimming hard:

S&M spend ↓ from 80% → 60%
R&D ↓ from 57% → 42%

Efficiency’s up - growth still the question.

Full context in last week’s State of SaaS episode →https://youtu.be/4Vwk5jM6haE

#SaaS #OperatingMargins #Efficiency #Asana
October 23, 2025 at 12:02 AM
Rubrik grew ARR 55% YoY, but operating losses are still 30% vs peers at -3%. 

Efficiency is improving, but growth can’t slow without risk.

Watch the full episode for the complete breakdown - https://youtu.be/4Vwk5jM6haE

#SaaS #ARR #OperatingMargin #Metrics #Rubrik
October 22, 2025 at 12:02 AM
PagerDuty’s Net Revenue Retention tells the story of slowing growth:

From 126% in Q2 ’22 → 102% in Q2 ’25

Watch the breakdown here - https://youtu.be/4Vwk5jM6haE

#SaaS #NRR #ARR #Pagerduty
October 21, 2025 at 12:02 AM
In our Q2 data, the median ARR growth rate across 40+ public SaaS companies dropped from 25% to 20% over the last two years - a 20% decline.

We break it down in last weeks episode of The SaaS Report - https://youtu.be/4Vwk5jM6haE

#ARR #SaaS #Metrics
October 20, 2025 at 12:03 AM