Pilots aren't about getting feedback.
They're about getting commitments.
Pilots aren't about getting feedback.
They're about getting commitments.
I'll be live on Substack at noon today for our weekly office hours, where we chat startups, traction, fundraising — whatever’s on your mind.
Let’s gooooo 🚀
open.substack.com/live-stream/...
I'll be live on Substack at noon today for our weekly office hours, where we chat startups, traction, fundraising — whatever’s on your mind.
Let’s gooooo 🚀
open.substack.com/live-stream/...
Completely unrelated, let me read this message 7 more times before I hit Post
Used to be that even to send a letter, you'd need paper, a stamp, etc, and in the time it took, the impulse would pass.
Completely unrelated, let me read this message 7 more times before I hit Post
The usual suspects:
- Counting likes & shares like revenue
- Measuring "interest" before intent
- Asking leading questions
A real test must unambiguously succeed or fail.
Everything else? Just another rerun of Validation Theatre.
The usual suspects:
- Counting likes & shares like revenue
- Measuring "interest" before intent
- Asking leading questions
A real test must unambiguously succeed or fail.
Everything else? Just another rerun of Validation Theatre.
I don't know where this has been all my life.
And you're welcome.
I don't know where this has been all my life.
And you're welcome.
And one hit doesn't make you the Beatles.
New podcast episode breaks down why scalability requires repeatability, which requires predictability.
Spoiler: Most "validation" is expensive theater.
Listen to "Zero to Traction" now
And one hit doesn't make you the Beatles.
New podcast episode breaks down why scalability requires repeatability, which requires predictability.
Spoiler: Most "validation" is expensive theater.
Listen to "Zero to Traction" now
Investors don’t want Canva art projects, they want proof your startup isn’t cosplay.
On this week's Zero to Traction: less Canva, more data.
Investors don’t want Canva art projects, they want proof your startup isn’t cosplay.
On this week's Zero to Traction: less Canva, more data.
You stop falling in love with bad ideas
Because evidence kills delusion faster than anything else.
You stop falling in love with bad ideas
Because evidence kills delusion faster than anything else.
Whether it takes you 2 days or 2 years to find out... doesn't change the outcome.
Prove yourself wrong today, and you get 2 years of your life back.
Why wait?
Whether it takes you 2 days or 2 years to find out... doesn't change the outcome.
Prove yourself wrong today, and you get 2 years of your life back.
Why wait?
Test your riskiest assumption first.
Don't waste time building "cool" features hoping customers want them.
Instead, validate the core problem exists — with enough severity and urgency to motivate customers to buy.
Life is short.
Don’t waste it building something no one wants.
Test your riskiest assumption first.
Don't waste time building "cool" features hoping customers want them.
Instead, validate the core problem exists — with enough severity and urgency to motivate customers to buy.
Life is short.
Don’t waste it building something no one wants.
• Talk to 5 customers this week
• Test your riskiest assumption first
• Measure what actually matters
• Iterate based on evidence
If you do? Congrats.
You just validated smarter than 90% of founders.
• Talk to 5 customers this week
• Test your riskiest assumption first
• Measure what actually matters
• Iterate based on evidence
If you do? Congrats.
You just validated smarter than 90% of founders.
• Asking good questions
• Creating hypothesis
• Interpreting data
• Asking good questions
• Creating hypothesis
• Interpreting data
• Test your riskiest assumption first
• Talk to customers before building
• Measure what matters, not feels good
• Fail fast, learn faster
• Iterate based on evidence, not ego
Turns out, the only real experiment hacks…
…aren't really hacks at all.
• Test your riskiest assumption first
• Talk to customers before building
• Measure what matters, not feels good
• Fail fast, learn faster
• Iterate based on evidence, not ego
Turns out, the only real experiment hacks…
…aren't really hacks at all.
No more market research paralysis
No more perfect pitch deck obsession
No more "just one more feature"
Just you, your hypothesis, and your willingness to be wrong.
It works every time.
No more market research paralysis
No more perfect pitch deck obsession
No more "just one more feature"
Just you, your hypothesis, and your willingness to be wrong.
It works every time.
The fonts? Beautiful.
The gradient? Tasteful.
The story? Dead on arrival.
5 slides I see over and over again that should be charged with killing investor interest — and how to fix them.
🔎 Bring gloves:
tractionthinking.substack.com/p/your-pitch...
The fonts? Beautiful.
The gradient? Tasteful.
The story? Dead on arrival.
5 slides I see over and over again that should be charged with killing investor interest — and how to fix them.
🔎 Bring gloves:
tractionthinking.substack.com/p/your-pitch...
We're doing another venture science #ama over on LinkedIn. Bring your questions, snark, hot takes, and a cup of coffee... You're gonna need it.
Noon PDT on Fridays.
jdm.bio/calendar
We're doing another venture science #ama over on LinkedIn. Bring your questions, snark, hot takes, and a cup of coffee... You're gonna need it.
Noon PDT on Fridays.
jdm.bio/calendar
“The possibilities range from bad to worse” — especially for what they suggest about the country’s legal leadership, writes former federal prosecutor Ankush Khardori.
“The possibilities range from bad to worse” — especially for what they suggest about the country’s legal leadership, writes former federal prosecutor Ankush Khardori.
The parties have re-convened for oral argument on Abrego’s motion to be returned to Maryland if he’s released from criminal custody in TN next week.
Follow along ⬇️ 🧵
The parties have re-convened for oral argument on Abrego’s motion to be returned to Maryland if he’s released from criminal custody in TN next week.
Follow along ⬇️ 🧵
That means birthright citizenship, non-delegation, age verification for porn websites, and three other major rulings will all come down in quick succession starting tomorrow at 10 ET.
That means birthright citizenship, non-delegation, age verification for porn websites, and three other major rulings will all come down in quick succession starting tomorrow at 10 ET.
It was nice knowing you all
It was nice knowing you all
They die from wandering in circles — chasing vibes instead of proof.
Here’s how we help founders stop guessing and start proving:
The Traction Model
🧵
They die from wandering in circles — chasing vibes instead of proof.
Here’s how we help founders stop guessing and start proving:
The Traction Model
🧵