Theory of YouTube
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theoryofyoutube.bsky.social
Theory of YouTube
@theoryofyoutube.bsky.social
aka Jess
Changing the way you think about social media
🧐 • Psychology Marketing
🧠 • Brain hacking
Takeaway: This Works Beyond C.S. Lewis 📈
This is the first time I’ve seen a faceless C.S. Lewis channel, but it’s a model that can work with any high-profile author.

For $4.6K in 45 days, it’s a tidy channel to build and scale.

💭 Would you ever launch a faceless YouTube channel?
December 17, 2024 at 10:01 AM
3. A-Roll & Visuals: AI-Powered Efficiency 🖼️

AI-generated images (using tools like Leonardo AI) are stitched together.
Add motion to images (simple tools available), then compile into seamless visuals.
Visual subtitles are overlaid using basic editing software.
December 17, 2024 at 10:01 AM
2. Scripts: Straight Out of the Author’s Style ✍️

The scripts sound like C.S. Lewis excerpts—probably extended or polished using tools like Claude AI.
Videos are 30+ minutes long to optimize for higher RPMs.
December 17, 2024 at 10:01 AM
1. Thumbnails: Simple, Effective Packaging 🎨

Every thumbnail features C.S. Lewis.
The video title (or a shorter version) appears clearly.
Relevant images based on the video topic are added for context.
The formula works: recognizable + clear + scroll-stopping.
December 17, 2024 at 10:01 AM
December 16, 2024 at 2:22 PM
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But the team took back control:
✅ Kept leadership
✅ Planned Live events & expansion
✅ Sold for $82.5M

LESSONS for creators:
1️⃣ Focus on audience FIRST
2️⃣ Scale cheap, evergreen formats
3️⃣ Expand only when ready
4️⃣ Retain control

Entertainment is KING 👑
December 13, 2024 at 12:02 PM
yes! everything started from my blog growing 100% organically and now moving into content creation world
November 26, 2024 at 11:11 AM
5️⃣ Continuous Improvement: Each video is a step toward mastering the game. Use data and analytics to refine your content—because even small tweaks can lead to big wins.
November 15, 2024 at 10:40 AM
4️⃣ Content That Hooks: The first 10 seconds of your video make or break it. A strong hook keeps viewers locked in, and a compelling thumbnail gets them to click in the first place.
November 15, 2024 at 10:40 AM
2️⃣ Treat Attention Like Currency: Every view is a battle for time. Winning means delivering the right content, not just more content. Quality > Quantity.

3️⃣ Collaborate and Grow: Want to expand your reach? Collaboration is key. Connect with other creators to reach new audiences
November 15, 2024 at 10:40 AM