Theory of YouTube
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theoryofyoutube.bsky.social
Theory of YouTube
@theoryofyoutube.bsky.social
aka Jess
Changing the way you think about social media
🧐 • Psychology Marketing
🧠 • Brain hacking
I just stumbled across something fascinating: a C.S. Lewis faceless channel blowing up.

🚀 923K total views in just 45 days. $4,615 generated.

Here’s the exact playbook they’re using—and how you can replicate it for other high-profile authors 👇
December 17, 2024 at 10:01 AM
December 16, 2024 at 2:22 PM
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December 16, 2024 at 2:22 PM
💥 "Hot Ones" just sold for $82.5 MILLION.

A DELICIOUS win for YouTube creators. Here's the spicy breakdown:

Sean Evans & A+ guests (Will Smith, Tom Holland)
4B+ views, 14M subs

Buzzfeed’s struggles almost derailed it
December 13, 2024 at 12:02 PM
It drives me CRAZY every time I see a thumbnail PACKED with text!
Why overwhelm your audience with words when the title can do the job?
Take a page out of Ryan Trahan's playbook. His thumbnails are masterclasses in simplicity—never more than 3-5 words.
#YouTubeTips #ContentCreation #ThumbnailDesign
November 26, 2024 at 11:02 AM
Maybe I need to get out more 🤦🏼‍♀️
November 26, 2024 at 9:44 AM
Content strategy = frozen pizza 🍕
✅ Consistency: Be the go-to.
⚡ Instant value: Quick wins = loyalty.
🛠️ Reliability: Familiar formats build trust.
🚪 Accessibility: Lower barriers, broaden reach.
Keep it simple, satisfying, and consistent for lasting engagement.
November 26, 2024 at 9:32 AM
🎬 Thumbnails are the new billboards, and creators are taking cues from Hollywood!

MrBeast’s thumbnail mirrors the Inside Out 2 poster—bold, emotional, and eye-catching.

🎥 Movie posters sell stories in a glance, and YouTubers are using this to grab attention.

Thoughts? 👇
November 15, 2024 at 9:32 AM