Theory of YouTube
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theoryofyoutube.bsky.social
Theory of YouTube
@theoryofyoutube.bsky.social
aka Jess
Changing the way you think about social media
🧐 • Psychology Marketing
🧠 • Brain hacking
I just stumbled across something fascinating: a C.S. Lewis faceless channel blowing up.

🚀 923K total views in just 45 days. $4,615 generated.

Here’s the exact playbook they’re using—and how you can replicate it for other high-profile authors 👇
December 17, 2024 at 10:01 AM
December 16, 2024 at 2:22 PM
💥 "Hot Ones" just sold for $82.5 MILLION.

A DELICIOUS win for YouTube creators. Here's the spicy breakdown:

Sean Evans & A+ guests (Will Smith, Tom Holland)
4B+ views, 14M subs

Buzzfeed’s struggles almost derailed it
December 13, 2024 at 12:02 PM
YouTube is a platform BUILT on controversy. 🚨

The more SHOCKING your claim, the more views you get. Think about it: it's a strategy that's been leveraged for years by creators to get noticed.
December 11, 2024 at 10:36 AM
It drives me CRAZY every time I see a thumbnail PACKED with text!
Why overwhelm your audience with words when the title can do the job?
Take a page out of Ryan Trahan's playbook. His thumbnails are masterclasses in simplicity—never more than 3-5 words.
#YouTubeTips #ContentCreation #ThumbnailDesign
November 26, 2024 at 11:02 AM
Maybe I need to get out more 🤦🏼‍♀️
November 26, 2024 at 9:44 AM
Content strategy = frozen pizza 🍕
✅ Consistency: Be the go-to.
⚡ Instant value: Quick wins = loyalty.
🛠️ Reliability: Familiar formats build trust.
🚪 Accessibility: Lower barriers, broaden reach.
Keep it simple, satisfying, and consistent for lasting engagement.
November 26, 2024 at 9:32 AM
🎮 YouTube isn’t just a platform—it’s a game, and here’s how you can win it.

1️⃣ Understand the Game: The YouTube algorithm isn’t the enemy—it’s your teammate. Focus on your audience, not tricks to beat the system. Keep up with platform updates to stay ahead.
November 15, 2024 at 10:40 AM
🎬 Thumbnails are the new billboards, and creators are taking cues from Hollywood!

MrBeast’s thumbnail mirrors the Inside Out 2 poster—bold, emotional, and eye-catching.

🎥 Movie posters sell stories in a glance, and YouTubers are using this to grab attention.

Thoughts? 👇
November 15, 2024 at 9:32 AM