Gray Dot Co
thegray.company
Gray Dot Co
@thegray.company
SEO Consulting Firm lead by @tory.thegray.co and @sam.thegray.co

Crafting custom SEO, tech & data solutions to teach & carry out your roadmap.
Reposted by Gray Dot Co
Want detailed insights into whether most companies have an SEO Product Manager or not, where the SEO PM typically falls within company structure, and how knowledgeable most Engineering teams are about SEO? Click thegray.company/seo-pm-surve... for all of that, and more!
Benchmarking SEO Product Management: A Gray Dot Co Survey
See results and analysis from our survey of SEOs, PMs, & Marketing leaders. Gauge SEO PM adoption, implementation, & sophistication across brands.
thegray.company
August 25, 2025 at 6:50 PM
ICYMI, after years of JavaScript SEO audits, we created the tool we wished we had all along — and made it FREE for everyone to use! Click here to get the Chrome extension ➡️ tinyurl.com/mr2paddj and click here to learn more about how it works ➡️ thegray.company/resources/js...
September 4, 2025 at 3:20 PM
Reposted by Gray Dot Co
In the era of AI search, our JavaScript SEO training course has extra-special relevance! Upskill yourself for free and on demand: sitebulb.com/javascript-seo...

Huge thanks to @womenintechseo.bsky.social & @sam.thegray.co @tory.thegray.co for partnering with us on this initiative.
Free JavaScript SEO Training Course | Sitebulb
This free training, delivered by Sam Torres and Tory Gray, will cover the understanding, investigation, and auditing of JavaScript for SEO.
sitebulb.com
August 29, 2025 at 12:21 PM
Reposted by Gray Dot Co
💌 11 updates & 5 open roles in this week's #WTSNewsletter!

Check out the latest happenings from our industry, featuring WTS community members ⬇️

women-in-tech-seo.kit.com/posts/wtsnew...
August 27, 2025 at 10:26 AM
ICYMI: In their JavaScript for AI session with Sitebulb @tory.thegray.co and @sam.thegray.co covered what to audit for LLM accessibility. If you did miss it, it's not too late! Catch the recording here ⬇️ sitebulb.com/resources/gu...
Webinar! JavaScript SEO for AI Search: Training with Gray Dot Co | Sitebulb
Sam Torres and Tory Gray from Gray Dot Co are back to deliver a live training session on JavaScript SEO in the era of AI Search. This is ESSENTIAL viewing!
sitebulb.com
August 26, 2025 at 4:13 PM
Want detailed insights into whether most companies have an SEO Product Manager or not, where the SEO PM typically falls within company structure, and how knowledgeable most Engineering teams are about SEO? Click thegray.company/seo-pm-surve... for all of that, and more!
Benchmarking SEO Product Management: A Gray Dot Co Survey
See results and analysis from our survey of SEOs, PMs, & Marketing leaders. Gauge SEO PM adoption, implementation, & sophistication across brands.
thegray.company
August 25, 2025 at 6:50 PM
If you're not already signed up for the weekly #SEOFOMO newsletter, there's no better time to change that than now! It's an excellent way to stay informed on SEO and AI search. Thank you, @aleyda.bsky.social, for including our SEO PM survey benchmarking report in this week's edition! 🫶
🚨 Let's go Through The latest in SEO & AI Search News of the Week from Today's #SEOFOMO [Sent to +38.1K Subscribers] 👇 Check it out: seofomo.co/posts/the-la...
July 29, 2025 at 4:02 PM
ICYMI: Back in March we asked you to take an SEO Product Management survey and promised we'd share the final results. The results are here, including valuable data that helps benchmark the state of the industry! 🎉 Get the SEO Product Management benchmarking report here: thegray.company/seo-pm-survey
Benchmarking SEO Product Management: A Gray Dot Co Survey
See results and analysis from our survey of SEOs, PMs, & Marketing leaders. Gauge SEO PM adoption, implementation, & sophistication across brands.
thegray.company
July 28, 2025 at 1:52 PM
It's hard to know which new AI tools are worth your time. We just think the Genspark Super Agent AI tool is neat. It helps you build decks, among other helpful stuff. No kickbacks, we just like spreading the word about tools we like. Check it out for yourself here ➡️ www.genspark.ai
July 22, 2025 at 1:48 PM
Thank you, @aleyda.bsky.social for sharing this 💙 We're so happy to hear you're finding our Rendering Difference Engine extension so helpful!
🤖 Want to easily troubleshoot CSR JS Reliance and Differences with raw HTML easily? There's a new Free Chrome Extension You can use! The Rendering Difference Engine by Gray Dot Company (aka, @tory.thegray.co & team)

Check it out: chromewebstore.google.com/detail/rende...
July 21, 2025 at 2:03 PM
Reposted by Gray Dot Co
Brand new AI module coming soon to our JavaScript SEO course! Catch up on the earlier modules: sitebulb.com/javascript-seo...

Huge thanks to @womenintechseo.bsky.social & @sam.thegray.co @tory.thegray.co for partnering with us on this initiative.
Free JavaScript SEO Training Course | Sitebulb
This free training, delivered by Sam Torres and Tory Gray, will cover the understanding, investigation, and auditing of JavaScript for SEO.
sitebulb.com
July 14, 2025 at 6:00 AM
Reposted by Gray Dot Co
We have 7 virtual meetups over the next few weeks!

Head to our #wts-meetups channel in our Slack community for details on how and when to join!

We hope to see you at one soon!
July 7, 2025 at 4:07 PM
We're so excited to announce that our very own CDO, @sam.thegray.co, is speaking at MozCon 2025 in New York!!! 🎉 Don't miss your chance to see her share her technical SEO and development expertise this November 🧑‍💻
July 8, 2025 at 4:04 PM
Reposted by Gray Dot Co
Has your technical #SEO team taken our JavaScript SEO course yet? It's free & on-demand: sitebulb.com/javascript-seo...

Huge thanks to @womenintechseo.bsky.social & @sam.thegray.co @tory.thegray.co for partnering with us on this initiative.
Free JavaScript SEO Training Course | Sitebulb
This free training, delivered by Sam Torres and Tory Gray, will cover the understanding, investigation, and auditing of JavaScript for SEO.
sitebulb.com
July 7, 2025 at 6:00 AM
ICYMI @tory.thegray.co and @sam.thegray.co pulled from their combined years of experience optimizing SEO for JavaScript-powered sites across different frameworks to create a super in-depth guide to diagnosing JavaScript issues 💙 Click the link in the comments to get started diagnosing ⬇️
July 1, 2025 at 6:40 PM
Reposted by Gray Dot Co
Proud to share DigitalContentTuner, a custom GPT for SEOs and content marketers creating regionally relevant content across UK US CA AUS.

Tested by SEOs & content strategists. Easy to use.
Try it: chatgpt.com/g/g-6803a5ba...
More: montserrat-cano.com/building-cus...
#SEO #ContentStrategy #CustomGPT
ChatGPT - DigitalContentTuner
DigitalContentTuner assists SEOs and content strategists find region-specific examples of content angles for the UK, US, Canada and Australia. Built and tested with native experts, it fine-tunes tone,...
chatgpt.com
June 17, 2025 at 8:55 AM
Curious about what our Digital Market Intelligence service can do for you? We put together a sample intelligence report, including:

✅ Market Demand
✅ Competitive Landscape
✅ Competitor Deep-Dive
✅ Trends & Opportunities

See what Digital Market Intelligence can do for your business ⬇️
Digital Market Intelligence Sample Report | Gray Dot Co
This free report was prepared as an example of our Digital Market Intelligence service. Pulling from a rich set of behavioral and interest data, it assesses the current market landscape for grills.
thegray.company
June 17, 2025 at 3:47 PM
Reposted by Gray Dot Co
Think user-generated content is just for marketing on social? 🤔 In my most recent article for @searchengineland.bsky.social, I show you how to effectively harness UGC for SEO, including reviews, forums, and organic social posts.
Help your users by letting them help you! Check out the article here ⬇️
Why user-generated content works well for SEO
Google wants helpful, trustworthy content – and UGC delivers. Find out how to harness reviews, forums, and social posts for SEO.
searchengineland.com
June 11, 2025 at 1:44 PM
Reposted by Gray Dot Co
🚨 #LearningAISearch is here: Learn to Optimize for AI Search with a roadmap of reliable free guides & resources! 👇

I created a new section in #LearningSEO (soon to be a new site) for AI search optimization, which I'll frequently update & expand with new resources:

learningseo.io/seo_roadmap/...
June 9, 2025 at 2:41 PM
Share Local Media is looking for an experienced senior marketing manager with a focus on demand generation! Sound like you? Check it out ⬇️
Recruitment
workforcenow.adp.com
June 5, 2025 at 1:59 PM
Reposted by Gray Dot Co
This week's WTSNewsletter just dropped with 6 articles and 13 events for SEOs and digital marketers!

Catch up here ⬇️
mailchi.mp/womenintechs...
June 4, 2025 at 12:17 PM
Reposted by Gray Dot Co
🚨 Start the week with the top SEO & AI Search News, Resources, Jobs with #SEOFOMO 👇

Check it out (and subscribe to avoid missing out): seofomo.co/posts/your-s...
June 2, 2025 at 6:28 AM
Reposted by Gray Dot Co
Has your technical #SEO team taken our JavaScript SEO course yet? It's free & on-demand: sitebulb.com/javascript-seo...

Huge thanks to @womenintechseo.bsky.social & @sam.thegray.co @tory.thegray.co for partnering with us on this initiative.
Free JavaScript SEO Training Course | Sitebulb
This free training, delivered by Sam Torres and Tory Gray, will cover the understanding, investigation, and auditing of JavaScript for SEO.
sitebulb.com
May 13, 2025 at 7:20 AM
Reposted by Gray Dot Co
Valuable advice from ‪@ilovechoclates.bsky.social in her post for ‪@sitebulb.com‬! Especially with so much evidence showing LLMs are pulling from a wide range of sources. Check out the full article ⬇️
Why SMBs Must Think Beyond Google & Build Brand | Sitebulb
Preeti Gupta goes through how SEO has evolved and how to build a brand presence outside of your website in this step-by-step guide.
sitebulb.com
May 29, 2025 at 2:25 PM
Wishing Women in Tech SEO a very happy 6th birthday! 🎂 🥳 We can't say enough about how wonderful this community is 💙 Definitely check them out!
🎂 Our 6th birthday edition of #WTSNewsletter:

✔️ 5 brilliant pieces by members
✔️ Dii Pooler's WTSInterview
✔️ International SEO & PPC harmony via ICS-digital
✔️ Research from Profound on ChatGPT & Google gap
✔️ WTSMerch - 5 days left!
✔️ 2025 WTS survey results

---
Catch up ⬇
mailchi.mp/womenintechs...
May 28, 2025 at 1:11 PM