Worth the hype? Or do we need actual solutions instead of viral land grabs?

,The reality: crypto scams, humans pretending to be bots, zero guardrails. Security researchers downloaded 25K emails on day one.
This feels less like AI infrastructure and more like "claim your bot's username" engagement bait. Gmail invites but make it agents.

**Privacy isn't a feature we bolted on - it's why the app feels lightweight and instant.**

Most location apps treat your data as the product. We built PIN IT so the product is the tool itself. It's free right now on the App Store, and your pins belong to you.

No mental friction about who's watching. No cookie banners. No opt-out forms. No privacy settings to configure.
It's also faster. No network calls to our servers. No analytics pings. Just you and the location you want to remember.

PIN IT works offline, stores locally, syncs to *your* maps. That's the entire architecture.
No data collection means zero cognitive overhead. You don't pause before saving a spot wondering what you're agreeing to.

Your pins stay on your device and sync only to your personal Google/Apple Maps if and only if you do it. Why zero data collection is a UX decision:
If we don't need your data to deliver value, we shouldn't ask for it.

happy to answer questions about designing for Apple Watch or building in public

If you lose great spots you discover, PIN IT fixes this:
if you're building for wearables, the constraint is the feature. embrace it.
building in public. shipping fast. making the watch actually useful for everyday life.

Lesson: Solve a different problem than competitors.
apple's waypoints = fitness tracking during planned workouts
PIN IT = capturing spontaneous discoveries during normal life
same technology. completely different use case. zero competition.

launched 6 weeks ago. 400 downloads. Zero paid marketing.
the surprising metric: 55% of downloads come from word-of-mouth.
when people "get it," they immediately think of 3 friends who need it.
that's how you know the UX actually solved the problem.

built PIN IT around one gesture: double-tap anywhere on the watch face.
location saved. done.
no menus. no typing. no pulling out your phone.
the entire interaction happens in the 2 seconds between "oh that's cool" and "keep walking."

The insight: your watch is already on your wrist when discovery happens.
if the interaction takes longer than 3 seconds, you won't do it.
if it requires your phone, you won't do it.
the UX constraint IS the design principle.

ByThe problem: you're walking through a neighborhood, spot an amazing coffee shop. You think, "I'll remember this."

You won't.

by the time you're ready to go back, you have no idea where it was. classic spontaneous discovery problem.