Subbu Vincent
@subbuvincent.bsky.social
I direct Journalism & Media Ethics at Santa Clara University’s Markkula Center for Applied Ethics. Focus: sourcing standards; role of algorithms/AI in news distribution; democratic culture.
https://www.linkedin.com/in/subbuvincent/
https://www.linkedin.com/in/subbuvincent/
Pinned
Subbu Vincent
@subbuvincent.bsky.social
· Nov 25
bsky.app
Hello! This is a brief thread to (re)introduce myself to all of you as BlueSky takes off. My everyday work is building clarity in media ethics, policy, and sourcing standards. I went from internet engineering to civic media entrepreneurship before ethics and policy. bsky.app/profile/scue...
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Reposted by Subbu Vincent
So many people are asking how they can support me..
The best way .. is to support @resistanceschool.bsky.social!
I’ll be teaching Race, Media and International Affairs 101 and 102 next month.
Sign up for lectures by me and guest speakers!
www.resistancesummerschool.com/fall-2025-re...
The best way .. is to support @resistanceschool.bsky.social!
I’ll be teaching Race, Media and International Affairs 101 and 102 next month.
Sign up for lectures by me and guest speakers!
www.resistancesummerschool.com/fall-2025-re...
Fall Registration for Race, Media & International Affairs with Karen Attiah — Resistance Study Series
A virtual, seven week beginner and intermediate course on the history of race, mass media, and the modern world order.
www.resistancesummerschool.com
September 15, 2025 at 6:49 PM
So many people are asking how they can support me..
The best way .. is to support @resistanceschool.bsky.social!
I’ll be teaching Race, Media and International Affairs 101 and 102 next month.
Sign up for lectures by me and guest speakers!
www.resistancesummerschool.com/fall-2025-re...
The best way .. is to support @resistanceschool.bsky.social!
I’ll be teaching Race, Media and International Affairs 101 and 102 next month.
Sign up for lectures by me and guest speakers!
www.resistancesummerschool.com/fall-2025-re...
Reposted by Subbu Vincent
Statement from @postguild.bsky.social on the firing of Karen Attiah:
September 15, 2025 at 7:02 PM
Statement from @postguild.bsky.social on the firing of Karen Attiah:
Reposted by Subbu Vincent
"The executive branch cannot be both the arbiter of legality of media content, and the issuer of takedown notices" @subbuvincent.bsky.social says as @reuters.com documents scope of Indian government crackdown - including on inconvenient news, satire, cartoons, etc. www.reuters.com/business/med...
www.reuters.com
August 6, 2025 at 8:35 AM
"The executive branch cannot be both the arbiter of legality of media content, and the issuer of takedown notices" @subbuvincent.bsky.social says as @reuters.com documents scope of Indian government crackdown - including on inconvenient news, satire, cartoons, etc. www.reuters.com/business/med...
Reposted by Subbu Vincent
All star group on how journalism is failing to respond to authoritarian elites, fake news, and AI--and how it can pivot to meet the moment. @subbuvincent.bsky.social @jayrosen.bsky.social @joelsimonsays.bsky.social and others. www.cjr.org/feature/thir...
Thirteen Journalists on How They Are Rethinking Ethics
We asked newsroom leaders and ethicists what they’re keeping or changing in an era of Trump, “fake news,” AI, and industry decline.
www.cjr.org
August 21, 2025 at 5:55 PM
All star group on how journalism is failing to respond to authoritarian elites, fake news, and AI--and how it can pivot to meet the moment. @subbuvincent.bsky.social @jayrosen.bsky.social @joelsimonsays.bsky.social and others. www.cjr.org/feature/thir...
Reposted by Subbu Vincent
Great piece by @subbuvincent.bsky.social on avoiding both-sidesism and ignoring fake controversies!
"Once you take somebody else’s framing, and you make it part of your controversy, you’ve legitimized the controversy... A better approach is: Determine whether something is a controversy or not."
"Once you take somebody else’s framing, and you make it part of your controversy, you’ve legitimized the controversy... A better approach is: Determine whether something is a controversy or not."
We asked newsroom leaders and ethicists what they’re keeping or changing in an era of Trump, “fake news,” AI, and industry decline. Read Julie Gerstein and Margaret Sullivan. www.cjr.org/feature/thir...
Thirteen Journalists on How They Are Rethinking Ethics
We asked newsroom leaders and ethicists what they’re keeping or changing in an era of Trump, “fake news,” AI, and industry decline.
www.cjr.org
August 21, 2025 at 9:31 PM
Great piece by @subbuvincent.bsky.social on avoiding both-sidesism and ignoring fake controversies!
"Once you take somebody else’s framing, and you make it part of your controversy, you’ve legitimized the controversy... A better approach is: Determine whether something is a controversy or not."
"Once you take somebody else’s framing, and you make it part of your controversy, you’ve legitimized the controversy... A better approach is: Determine whether something is a controversy or not."
Reposted by Subbu Vincent
Subbu's piece builds on the framework he developed in this June 2024 piece on pro-democracy journalism. kettering.org/to-counter-a...
To Counter Authoritarianism, Can Journalism Promote Democratic Culture?
kettering.org
July 22, 2025 at 4:56 PM
Subbu's piece builds on the framework he developed in this June 2024 piece on pro-democracy journalism. kettering.org/to-counter-a...
Reposted by Subbu Vincent
New on our blog: How can news media resist authoritarian efforts to control the narrative? Journalism scholar @subbuvincent.bsky.social shows a new model is starting to emerge in recent coverage of the Trump admin.
July 22, 2025 at 4:53 PM
New on our blog: How can news media resist authoritarian efforts to control the narrative? Journalism scholar @subbuvincent.bsky.social shows a new model is starting to emerge in recent coverage of the Trump admin.
Reposted by Subbu Vincent
News headlines are the first and most important interface between readers and journalists, but few news organizations address the mechanics of headline writing in their ethics codes. Read our latest with @subbuvincent.bsky.social on his new guidance for newsrooms balancing ethics and SEO:
How to Write Fairer, More Accurate Headlines - Ethics and Journalism
New guidance from the Markkula Center for Applied Ethics lays out three principles for ethical headline writing and offers guidance for newsrooms that want to achieve them.
ethicsandjournalism.org
July 1, 2025 at 7:04 PM
News headlines are the first and most important interface between readers and journalists, but few news organizations address the mechanics of headline writing in their ethics codes. Read our latest with @subbuvincent.bsky.social on his new guidance for newsrooms balancing ethics and SEO:
I’m looking to leading this session and meeting fellow Hacks/Hackers summiteers at Baltimore soon!
On Wed, May 7 at our upcoming AI x Journalism Summit in Baltimore, @subbuvincent.bsky.social explores how LLMs are revolutionizing the analysis of source attribution in journalism.
See the daily Summit session schedule here: www.hackshackers.com/join-us-for-...
See the daily Summit session schedule here: www.hackshackers.com/join-us-for-...
April 21, 2025 at 5:04 PM
I’m looking to leading this session and meeting fellow Hacks/Hackers summiteers at Baltimore soon!
Reposted by Subbu Vincent
JSK alum Paulette Brown-Hinds and her team at Mapping Black California build data visualization tools that expose systemic inequalities and hold institutions accountable. How they give communities the necessary information to push for real change...
How a Black-led journalism project uses technology to address systemic inequalities in California
By Nevin Thompson, Hacks/Hackers Marketing & Communications Lead In the years following the 2020 murder of Black American George Floyd by a police officer in Minneapolis, Minnesota, racism was…
buff.ly
February 22, 2025 at 4:08 PM
JSK alum Paulette Brown-Hinds and her team at Mapping Black California build data visualization tools that expose systemic inequalities and hold institutions accountable. How they give communities the necessary information to push for real change...
Reposted by Subbu Vincent
I've resigned from the jury for the duPont-Columbia Journalism Awards in response to Columbia's capitulation to Trump.
www.poynter.org/commentary/2...
www.poynter.org/commentary/2...
Oscar-nominated filmmaker resigns from duPont-Columbia journalism awards over school’s concessions to Trump - Poynter
Julie Cohen, co-director of ‘RGB,’ resigned from the duPont-Columbia Awards committee, saying, ‘In dangerous times, honest people need to stand up.’
www.poynter.org
March 26, 2025 at 1:33 PM
I've resigned from the jury for the duPont-Columbia Journalism Awards in response to Columbia's capitulation to Trump.
www.poynter.org/commentary/2...
www.poynter.org/commentary/2...
UT Dallas tried to squelch the students who ran the campus newspaper. They decided to do their own thing and launch an independent counter-news outlet. American muckraking at work?
www.texastribune.org/2025/02/07/u...
www.texastribune.org/2025/02/07/u...
February 10, 2025 at 9:42 PM
UT Dallas tried to squelch the students who ran the campus newspaper. They decided to do their own thing and launch an independent counter-news outlet. American muckraking at work?
www.texastribune.org/2025/02/07/u...
www.texastribune.org/2025/02/07/u...
This feels like eons ago now, and so much water down the rivers since then!
Interesting to look now at an #ethics case study/exercise drafted by @subbuvincent.bsky.social in 2020 and used with students in conversations back then: "Open Source #AI: To Release or Not To Release the GPT-2 Synthetic Text Generator": www.scu.edu/ethics/focus... #tech #LLMs #highered #business
Open Source AI: To Release or Not To Release the GPT-2 Synthetic Text Generator
Concern is high over possible misuses of new AI technology which generates text without human intervention.
www.scu.edu
February 10, 2025 at 9:31 PM
This feels like eons ago now, and so much water down the rivers since then!
Reposted by Subbu Vincent
Neutrality has a role in journalism when the facts are legitimately in dispute. Fact-finding and diverse sourcing need to determine the truths on the ground.
January 13, 2025 at 3:29 PM
Neutrality has a role in journalism when the facts are legitimately in dispute. Fact-finding and diverse sourcing need to determine the truths on the ground.
Reposted by Subbu Vincent
Second part of our three-part series on the climate impacts of AI just dropped! 👇🏻
What is the carbon cost of using an AI bot? The companies stopped disclosing it in 2022.
In the latest installment in our series on the climate costs of AI, we estimate a year of ChatGPT use may emit the same amount of CO2 as driving 2 million miles.
www.youtube.com/watch?v=yekA...
In the latest installment in our series on the climate costs of AI, we estimate a year of ChatGPT use may emit the same amount of CO2 as driving 2 million miles.
www.youtube.com/watch?v=yekA...
How AI is Killing Climate Goals
YouTube video by Proof News
www.youtube.com
December 5, 2024 at 8:04 PM
Second part of our three-part series on the climate impacts of AI just dropped! 👇🏻
Reposted by Subbu Vincent
What is the role of newspapers when the threats to democracy are not equivalent? New piece on our blog by @subbuvincent.bsky.social.
kettering.org/what-jeff-be...
kettering.org/what-jeff-be...
What Jeff Bezos Missed: Newspapers Cannot Be Neutral About Democracy
kettering.org
December 3, 2024 at 3:28 PM
What is the role of newspapers when the threats to democracy are not equivalent? New piece on our blog by @subbuvincent.bsky.social.
kettering.org/what-jeff-be...
kettering.org/what-jeff-be...
Reposted by Subbu Vincent
Really enjoyed this conversation between @soumayakeynes.bsky.social and @kclausing.bsky.social about what trade and tariffs might look like under Trump 2.0. Lots of great question and lots of great answers.
open.spotify.com/episode/0ah9...
open.spotify.com/episode/0ah9...
Would Trump’s tariffs really be that bad? With Kimberly Clausing
The Economics Show with Soumaya Keynes · Episode
open.spotify.com
November 26, 2024 at 7:27 AM
Really enjoyed this conversation between @soumayakeynes.bsky.social and @kclausing.bsky.social about what trade and tariffs might look like under Trump 2.0. Lots of great question and lots of great answers.
open.spotify.com/episode/0ah9...
open.spotify.com/episode/0ah9...
Reposted by Subbu Vincent
Thousands of Amazon workers across 20 countries are going to protest or strike this Black Friday.
Workers from the US to India to Brazil to Japan and beyond plan to take action to demand workers’ rights and climate action from the corporate giant.
www.theguardian.com/business/202...
Workers from the US to India to Brazil to Japan and beyond plan to take action to demand workers’ rights and climate action from the corporate giant.
www.theguardian.com/business/202...
Amazon workers in 20 countries to protest or strike on Black Friday
Workers and their representatives to press US retailer to respect their rights and take action on the climate crisis
www.theguardian.com
November 25, 2024 at 4:53 PM
Thousands of Amazon workers across 20 countries are going to protest or strike this Black Friday.
Workers from the US to India to Brazil to Japan and beyond plan to take action to demand workers’ rights and climate action from the corporate giant.
www.theguardian.com/business/202...
Workers from the US to India to Brazil to Japan and beyond plan to take action to demand workers’ rights and climate action from the corporate giant.
www.theguardian.com/business/202...
Hello! This is a brief thread to (re)introduce myself to all of you as BlueSky takes off. My everyday work is building clarity in media ethics, policy, and sourcing standards. I went from internet engineering to civic media entrepreneurship before ethics and policy. bsky.app/profile/scue...
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1/
bsky.app
November 25, 2024 at 8:51 PM
Hello! This is a brief thread to (re)introduce myself to all of you as BlueSky takes off. My everyday work is building clarity in media ethics, policy, and sourcing standards. I went from internet engineering to civic media entrepreneurship before ethics and policy. bsky.app/profile/scue...
1/
1/
Reposted by Subbu Vincent
Great article on the digital ad marketplace and the DOJ case against Google. As a former marketing executive, Lisa Macpherson has insider perspective and provides a helpful discussion of the tech stack for digital ads and why they are problematic for publishers, the public, and advertisers.
Why the DOJ’s Google Ad Tech Case Matters to You | TechPolicy.Press
Digital ads erode privacy and hurt publishers. DOJ’s antitrust suit exemplifies Google’s role in creating and sustaining these issues, writes Lisa Macpherson.
www.techpolicy.press
November 21, 2024 at 7:06 PM
Great article on the digital ad marketplace and the DOJ case against Google. As a former marketing executive, Lisa Macpherson has insider perspective and provides a helpful discussion of the tech stack for digital ads and why they are problematic for publishers, the public, and advertisers.
Reposted by Subbu Vincent
Black women have consistently voted for the Democratic party for decades.
Why did the affordability crisis, misinformation, immigration chaos, and treasury-draining endless wars not split the Black women’s vote?
Hear what a range of Black women have to say!
www.forbes.com/sites/subram...
Why did the affordability crisis, misinformation, immigration chaos, and treasury-draining endless wars not split the Black women’s vote?
Hear what a range of Black women have to say!
www.forbes.com/sites/subram...
How Journalists Can Better Explain Why Black Women Vote The Way They Do
Why did the affordability crisis, misinformation, immigration chaos, and endless wars not split the Black women’s vote? Civic duty and protecting hard-won freedoms.
www.forbes.com
November 18, 2024 at 7:38 PM
Black women have consistently voted for the Democratic party for decades.
Why did the affordability crisis, misinformation, immigration chaos, and treasury-draining endless wars not split the Black women’s vote?
Hear what a range of Black women have to say!
www.forbes.com/sites/subram...
Why did the affordability crisis, misinformation, immigration chaos, and treasury-draining endless wars not split the Black women’s vote?
Hear what a range of Black women have to say!
www.forbes.com/sites/subram...
Black women have consistently voted for the Democratic party for decades.
Why did the affordability crisis, misinformation, immigration chaos, and treasury-draining endless wars not split the Black women’s vote?
Hear what a range of Black women have to say!
www.forbes.com/sites/subram...
Why did the affordability crisis, misinformation, immigration chaos, and treasury-draining endless wars not split the Black women’s vote?
Hear what a range of Black women have to say!
www.forbes.com/sites/subram...
How Journalists Can Better Explain Why Black Women Vote The Way They Do
Why did the affordability crisis, misinformation, immigration chaos, and endless wars not split the Black women’s vote? Civic duty and protecting hard-won freedoms.
www.forbes.com
November 18, 2024 at 7:38 PM
Black women have consistently voted for the Democratic party for decades.
Why did the affordability crisis, misinformation, immigration chaos, and treasury-draining endless wars not split the Black women’s vote?
Hear what a range of Black women have to say!
www.forbes.com/sites/subram...
Why did the affordability crisis, misinformation, immigration chaos, and treasury-draining endless wars not split the Black women’s vote?
Hear what a range of Black women have to say!
www.forbes.com/sites/subram...
Reposted by Subbu Vincent
It's FOIA Friday from @jasonleopold.bsky.social:
Read the FOIA'd text messages from Dr. Fauci's government-issued mobile phone in the early days of the Covid pandemic — but don't expect any bombshells
Read the FOIA'd text messages from Dr. Fauci's government-issued mobile phone in the early days of the Covid pandemic — but don't expect any bombshells
Anthony Fauci's Covid Text Messages Revealed
Don’t expect any bombshells. Fauci appeared to be aware that his correspondence would be scrutinized and avoided saying anything controversial.
www.bloomberg.com
June 21, 2024 at 3:46 PM
It's FOIA Friday from @jasonleopold.bsky.social:
Read the FOIA'd text messages from Dr. Fauci's government-issued mobile phone in the early days of the Covid pandemic — but don't expect any bombshells
Read the FOIA'd text messages from Dr. Fauci's government-issued mobile phone in the early days of the Covid pandemic — but don't expect any bombshells
Reposted by Subbu Vincent
Only a tiny portion of Black Americans were granted the land they were owed after the civil war. And then, almost immediately, the government took it back. Here’s where the people, and the land, ended up.
Remarkable investigative reporting from the Reveal folks here:
Remarkable investigative reporting from the Reveal folks here:
40 Acres and a Lie
40ACRES AND A LIE A government program gave formerly enslaved people land after the Civil War, only to take nearly all of it back a year and a half later. We used artificial intelligence to track down...
www.motherjones.com
June 19, 2024 at 3:33 PM
Only a tiny portion of Black Americans were granted the land they were owed after the civil war. And then, almost immediately, the government took it back. Here’s where the people, and the land, ended up.
Remarkable investigative reporting from the Reveal folks here:
Remarkable investigative reporting from the Reveal folks here: