🙌 Say hello to Katie, our new Account Coordinator! With a well-rounded background in all areas of advertising and strong communication skills, she brings insight, teamwork, and enthusiasm to every project. We’re excited to have her on the team!

Meet Anmiao, our Public Relations Coordinator! 🙌

With a passion for PR and comms, Anmiao started out at spark* as an intern in 2024. From social media to earned media, she creates engaging content and tells our clients’ stories.

Say hello to Crystal! 👋

She joins spark* as Managing Director, Accounts. Her career spans over 20 years, working at various ad agencies and on the client side. She combines big-picture thinking with disciplined execution, always keeping collaboration and shared vision at the core of how she works.

👋 Meet Lauren, our Social Media and Content Marketing Strategist! She crafts data-driven strategies and engaging content to connect with audiences across every social platform.

✨ Meet Katie, our Senior Web Developer! With 10+ years of experience in creating web solutions, she brings ideas to life with a focus on seamless user experiences.

🙌 Meet Alexa, our Media Planning and Campaign Specialist! With experience across sectors, she makes sure the right stories reach the right audiences. At spark*, she’s now levelling up her expertise in public affairs and letter-writing campaigns to deliver even greater impact.

Say hello to Kyle, spark*’s newest Account Director! 👋

Skilled at leading national communications strategies and managing fast-moving files, we’re thrilled to have him join our team.

Our President and CEO @perrytsergas.bsky.social joined Fred DeLorey and @petermansbridge.bsky.social on Smoke, Mirrors, and The Truth to chat about the First Ministers' meeting in Saskatoon – and how it sets the expectation for Carney’s government. www.youtube.com/watch?v=kMAn...

Next up in spark* insider:

👉 What Mark Carney’s rise tells us about the future of political comms

👉 The behind-the-scenes operators who quietly shape policy and influence outcomes

👉 Plus, keep up with what’s new at spark*

There’s still time to subscribe: sparkadvocacy.ca/subscribe

Meet Tyler, our new Senior Media Planning & Digital Advertising Analyst 👋

Since 2015, he’s helped hundreds of clients across industries with his versatile, solutions-focused marketing expertise.

Say hello to our newest Senior Creative, Cindy! ✨

She believes that great design isn’t just about making things look good—it’s about balancing aesthetics with purpose to communicate clearly, solve problems, and spark emotion.

We’re thrilled to have her on team spark* 🙌

Say hello to Laura Pennell, our new Head of Business Operations! ✨ With experience as Publisher of iPolitics and as a senior advisor in government, she brings sharp strategy, cross-functional leadership & a deep understanding of media, politics, and public affairs.

Join us in welcoming Jessica! 🙌

From managing calendars, to coordinating travel, planning events and everything else in between, she finds a way to make things happen. We’re thrilled to introduce her as our Executive Assistant and Office Manager!

Say hi to Jéda! 👋

Our newest Creative, Jéda, is a Toronto-based graphic designer who grabs inspiration from the city's vibrant culture. Her background includes working as both an in-house and agency designer. We couldn’t be happier to have her on team spark*!

Meet Emily! 🤝

A trusted comms pro, Emily has worked at the highest levels of government, including in the Prime Minister’s Office, the Liberal Research Bureau, and on federal election campaigns. We’re thrilled to have her as spark*’s newest Senior Account Director.