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sparkadvocacy.bsky.social
spark*advocacy
@sparkadvocacy.bsky.social
A public affairs, communications + advertising agency in Ottawa.

🔗 https://sparkadvocacy.ca
🙌 Say hello to Katie, our new Account Coordinator! With a well-rounded background in all areas of advertising and strong communication skills, she brings insight, teamwork, and enthusiasm to every project. We’re excited to have her on the team!
November 19, 2025 at 3:12 PM
We’re looking for a senior creative to join the spark team!

If you have 8+ years of experience and the creative chops to execute projects from conception to production, we would love to hear from you.

Find out more and apply: sparkadvocacy.ca/careers/seni...
November 17, 2025 at 3:55 PM
Do Canadians want another election?

69% think the opposition parties should let the budget pass, including 73% on the left and 51% on the right.

📊 Read more: sparkadvocacy.ca/insights/202...
November 17, 2025 at 2:28 PM
Meet Anmiao, our Public Relations Coordinator! 🙌

With a passion for PR and comms, Anmiao started out at spark* as an intern in 2024. From social media to earned media, she creates engaging content and tells our clients’ stories.
October 15, 2025 at 3:03 PM
Say hello to Crystal! 👋

She joins spark* as Managing Director, Accounts. Her career spans over 20 years, working at various ad agencies and on the client side. She combines big-picture thinking with disciplined execution, always keeping collaboration and shared vision at the core of how she works.
October 10, 2025 at 6:12 PM
Canadians prefer “heads down” to “elbows up” when it comes to a trade deal with the U.S. 🇨🇦 🇺🇸

Read more, and see the survey results: sparkadvocacy.ca/insights/202...
October 6, 2025 at 2:39 PM
The latest spark*insights research shows that most Canadians give Carney’s government a passing grade, even though 92% say the economy is more challenging than in previous years.

📊 Read more from Bruce Anderson and see the survey results: sparkadvocacy.ca/insights/202...
September 5, 2025 at 3:04 PM
👋 Meet Lauren, our Social Media and Content Marketing Strategist! She crafts data-driven strategies and engaging content to connect with audiences across every social platform.
August 18, 2025 at 3:04 PM
✨ Meet Katie, our Senior Web Developer! With 10+ years of experience in creating web solutions, she brings ideas to life with a focus on seamless user experiences.
August 7, 2025 at 4:48 PM
🙌 Meet Alexa, our Media Planning and Campaign Specialist! With experience across sectors, she makes sure the right stories reach the right audiences. At spark*, she’s now levelling up her expertise in public affairs and letter-writing campaigns to deliver even greater impact.
July 23, 2025 at 1:50 PM
Say hello to Kyle, spark*’s newest Account Director! 👋

Skilled at leading national communications strategies and managing fast-moving files, we’re thrilled to have him join our team.
June 19, 2025 at 2:15 PM
Newly elected leaders often see their support fade, but our data shows Mark Carney is building political capital, not spending it.

📊 Read the full insights by Bruce Anderson: sparkadvocacy.ca/insights/202...
June 18, 2025 at 3:11 PM
The spark* team came together last week for our spring retreat! We kicked it off at Beckta with wine tasting and inspiring conversations on connection, then enjoyed some friendly competition at archery tag 🏹✨
June 10, 2025 at 3:07 PM
After just 136 days, even non-Liberals are warming to Carney, seeing him as intelligent, decent, and driven. Cynicism might not run as deep as we think. See the survey results and complete insights by Bruce Anderson: sparkadvocacy.ca/insights/202...
June 9, 2025 at 7:53 PM
Our President and CEO @perrytsergas.bsky.social joined Fred DeLorey and @petermansbridge.bsky.social on Smoke, Mirrors, and The Truth to chat about the First Ministers' meeting in Saskatoon – and how it sets the expectation for Carney’s government. www.youtube.com/watch?v=kMAn...
June 4, 2025 at 6:03 PM
Next up in spark* insider:

👉 What Mark Carney’s rise tells us about the future of political comms

👉 The behind-the-scenes operators who quietly shape policy and influence outcomes

👉 Plus, keep up with what’s new at spark*

There’s still time to subscribe: sparkadvocacy.ca/subscribe
May 30, 2025 at 8:22 PM
📢 From Trudeau’s slide to Carney’s rise, one thing’s clear: Canadians are done with spin. They want clarity, not cleverness. Find out what this means for your next campaign, in our latest blog: sparkadvocacy.ca/blog/2025/05...
May 23, 2025 at 6:13 PM
Meet Tyler, our new Senior Media Planning & Digital Advertising Analyst 👋

Since 2015, he’s helped hundreds of clients across industries with his versatile, solutions-focused marketing expertise.
May 12, 2025 at 7:45 PM
What were Canadians Googling during the 2025 election? 🗳️ From housing to immigration, to U.S. tensions, search trends reveal what voters were most curious about.

📈 See our latest insights to learn more: www.sparkadvocacy.ca/insights/202...
May 7, 2025 at 2:58 PM
Say hello to our newest Senior Creative, Cindy! ✨

She believes that great design isn’t just about making things look good—it’s about balancing aesthetics with purpose to communicate clearly, solve problems, and spark emotion.

We’re thrilled to have her on team spark* 🙌
May 5, 2025 at 5:40 PM
Say hello to Laura Pennell, our new Head of Business Operations! ✨ With experience as Publisher of iPolitics and as a senior advisor in government, she brings sharp strategy, cross-functional leadership & a deep understanding of media, politics, and public affairs.
May 1, 2025 at 7:58 PM
Join us in welcoming Jessica! 🙌

From managing calendars, to coordinating travel, planning events and everything else in between, she finds a way to make things happen. We’re thrilled to introduce her as our Executive Assistant and Office Manager!
March 13, 2025 at 1:34 PM
Say hi to Jéda! 👋

Our newest Creative, Jéda, is a Toronto-based graphic designer who grabs inspiration from the city's vibrant culture. Her background includes working as both an in-house and agency designer. We couldn’t be happier to have her on team spark*!
March 12, 2025 at 2:40 PM
Meet Emily! 🤝

A trusted comms pro, Emily has worked at the highest levels of government, including in the Prime Minister’s Office, the Liberal Research Bureau, and on federal election campaigns. We’re thrilled to have her as spark*’s newest Senior Account Director.
March 11, 2025 at 1:34 PM
Happy #IWD2025! Today and every day, we celebrate the incredible women at spark* and the women we have the privilege of working with—our clients, partners, and collaborators.
March 8, 2025 at 2:15 PM