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sparkadvocacy.bsky.social
spark*advocacy
@sparkadvocacy.bsky.social
A public affairs, communications + advertising agency in Ottawa.

🔗 https://sparkadvocacy.ca
🙌 Say hello to Katie, our new Account Coordinator! With a well-rounded background in all areas of advertising and strong communication skills, she brings insight, teamwork, and enthusiasm to every project. We’re excited to have her on the team!
November 19, 2025 at 3:12 PM
We’re looking for a senior creative to join the spark team!

If you have 8+ years of experience and the creative chops to execute projects from conception to production, we would love to hear from you.

Find out more and apply: sparkadvocacy.ca/careers/seni...
November 17, 2025 at 3:55 PM
Do Canadians want another election?

69% think the opposition parties should let the budget pass, including 73% on the left and 51% on the right.

📊 Read more: sparkadvocacy.ca/insights/202...
November 17, 2025 at 2:28 PM
When asked in our latest spark*insights survey what would be best for the Conservative Party, 64% of respondents said the party would be better off to change leaders.

📊 Read more: sparkadvocacy.ca/insights/202...
47% of those on the right believe it's best to choose a new leader…
Betting on Poilievre is betting that someone who’s been in politics for 20 years will grow more popular, and the odds tell us that only rarely happens.
sparkadvocacy.ca
November 11, 2025 at 8:43 PM
Reposted by spark*advocacy
How do Canadians feel about the royal family? Kate, Will, and Harry are a lot more popular than Charles and Camilla.

📊 See the results from our latest spark*insights survey: sparkadvocacy.ca/insights/202...
Royal Family among Canadians? Affection is much stronger for the next…
Kate, Will, and to a lesser degree Harry, are a lot more popular than Charles and Camilla.
sparkadvocacy.ca
October 21, 2025 at 6:18 PM
For many young conservative voters, Poilievre is highly favoured - and Harper is no longer a touchstone.

More on this in our latest spark*insights: sparkadvocacy.ca/insights/202...
Poilievre: many Conservatives admire his traits that many other…
The Conservative coalition in 2025 includes a lot of younger voters for whom Stephen Harper is not a touchstone.
sparkadvocacy.ca
October 20, 2025 at 1:41 PM
Our latest polling shows 71% of Canadians said the Trump-Carney meeting went well, or “as well as can be expected in the circumstances”.

See the full insights 📊 👇
sparkadvocacy.ca/insights/202...
Canadians: the Carney Trump meeting went as well as could be expected
Oval Office rapport between leaders is highly sensitive; 71% said this exchange went well, or as well as the circumstances made possible.
sparkadvocacy.ca
October 16, 2025 at 1:46 PM
Meet Anmiao, our Public Relations Coordinator! 🙌

With a passion for PR and comms, Anmiao started out at spark* as an intern in 2024. From social media to earned media, she creates engaging content and tells our clients’ stories.
October 15, 2025 at 3:03 PM
Say hello to Crystal! 👋

She joins spark* as Managing Director, Accounts. Her career spans over 20 years, working at various ad agencies and on the client side. She combines big-picture thinking with disciplined execution, always keeping collaboration and shared vision at the core of how she works.
October 10, 2025 at 6:12 PM
Canadians prefer “heads down” to “elbows up” when it comes to a trade deal with the U.S. 🇨🇦 🇺🇸

Read more, and see the survey results: sparkadvocacy.ca/insights/202...
October 6, 2025 at 2:39 PM
Canadians across party lines are broadly united on one point: when companies move jobs out of the country, there should be consequences.

Read more from our latest spark*insights national survey: sparkadvocacy.ca/insights/202...
On Crown Royal Canadians are raising their glasses to Premier Ford:…
Canadians across party lines are broadly united on one point: when companies move jobs out of the country, there should be consequences.
sparkadvocacy.ca
October 1, 2025 at 2:02 PM
Ruthless, arrogant, reckless and hot tempered. People seldom vote for someone they describe this way. In Canada, anyway.

See which traits Canadians associate with the leaders of the two biggest national parties, in our latest insights: sparkadvocacy.ca/insights/202...
A tale of two leaders
Ruthless, arrogant, reckless and hot tempered. People seldom vote for someone they describe this way. In Canada, anyway.
sparkadvocacy.ca
September 22, 2025 at 1:43 PM
Economic anxiety, misinformation, and defeatism are re-drawing the political landscape when it comes to climate policy.

Read more from Bruce Anderson, and see our national survey results: sparkadvocacy.ca/insights/202...
Canada's climate consensus isn't broken, but it's bending.
Economic anxiety, climate misinformation, and defeatism are re-drawing the political landscape when it comes to climate policy.
sparkadvocacy.ca
September 16, 2025 at 2:06 PM
The latest spark*insights research shows that most Canadians give Carney’s government a passing grade, even though 92% say the economy is more challenging than in previous years.

📊 Read more from Bruce Anderson and see the survey results: sparkadvocacy.ca/insights/202...
September 5, 2025 at 3:04 PM
👋 Meet Lauren, our Social Media and Content Marketing Strategist! She crafts data-driven strategies and engaging content to connect with audiences across every social platform.
August 18, 2025 at 3:04 PM
✨ Meet Katie, our Senior Web Developer! With 10+ years of experience in creating web solutions, she brings ideas to life with a focus on seamless user experiences.
August 7, 2025 at 4:48 PM
🙌 Meet Alexa, our Media Planning and Campaign Specialist! With experience across sectors, she makes sure the right stories reach the right audiences. At spark*, she’s now levelling up her expertise in public affairs and letter-writing campaigns to deliver even greater impact.
July 23, 2025 at 1:50 PM
Say hello to Kyle, spark*’s newest Account Director! 👋

Skilled at leading national communications strategies and managing fast-moving files, we’re thrilled to have him join our team.
June 19, 2025 at 2:15 PM
Newly elected leaders often see their support fade, but our data shows Mark Carney is building political capital, not spending it.

📊 Read the full insights by Bruce Anderson: sparkadvocacy.ca/insights/202...
June 18, 2025 at 3:11 PM
The spark* team came together last week for our spring retreat! We kicked it off at Beckta with wine tasting and inspiring conversations on connection, then enjoyed some friendly competition at archery tag 🏹✨
June 10, 2025 at 3:07 PM
After just 136 days, even non-Liberals are warming to Carney, seeing him as intelligent, decent, and driven. Cynicism might not run as deep as we think. See the survey results and complete insights by Bruce Anderson: sparkadvocacy.ca/insights/202...
June 9, 2025 at 7:53 PM
Our President and CEO @perrytsergas.bsky.social joined Fred DeLorey and @petermansbridge.bsky.social on Smoke, Mirrors, and The Truth to chat about the First Ministers' meeting in Saskatoon – and how it sets the expectation for Carney’s government. www.youtube.com/watch?v=kMAn...
June 4, 2025 at 6:03 PM
Most voters in Canada don’t want to choose sides - they prefer to choose solutions. So far, Carney is drawing optimism and limiting political polarization in Canada.

Read more from Bruce Anderson, and see the spark*insights survey results: sparkadvocacy.ca/insights/202...
US style polarization in Canada? Maybe not.
So far, Mark Carney has drawn optimism across the spectrum as many Canadians want to pick solutions, not sides.
sparkadvocacy.ca
June 4, 2025 at 4:01 PM
Next up in spark* insider:

👉 What Mark Carney’s rise tells us about the future of political comms

👉 The behind-the-scenes operators who quietly shape policy and influence outcomes

👉 Plus, keep up with what’s new at spark*

There’s still time to subscribe: sparkadvocacy.ca/subscribe
May 30, 2025 at 8:22 PM