I want to tell you a story.
One you might know a little too well.

🧵

#buildinpublic

This, right there, is poetry.

Magical.

The best thing I've ever read in a long time.

Me: “We have an hour before the podcast. What should we do?”

Brain: “Dye your hair a colour you’ve never tried before.”

Me: “Perfect.”

My inner monologue is Pinkie and the Brain - if Pinkie was frozen by executive dysfunction for 59 mins and Brain used the last one to burn it all down.

#ADHD

You don’t need another hack, habit tracker, or motivational reel.
You need to remember you have a body.

🧵

#buildinpublic #ADHD

An important lesson from Jean-Luc Picard that I’m still sharing all these years later.

Ever feel like the world just isn’t built for your ADHD brain?

Even the things that help us cope… somehow get taken away.

🧵

#buildinpublic #ADHD

How many times have you heard - or thought - “Maybe I’m just lazy”?

Laziness is what the world sees when they look at someone struggling.
But underneath it is overwhelm, shame, executive dysfunction, and a brain working overtime just to hold it together.

🧵

#buindinpublic #behaviorchange

Movement is hard to stick with when your brain’s reward system wants results now, especially if you’ve got ADHD, low energy, or just a chaotic life.

Here’s how we’re using gamification in @outsetwellness.bsky.social to make movement actually happen. 🧵

#buildinpublic #startuplife #behaviorchange

I’ve always said that movement saved me.

But I didn’t realise how literal that was until I started connecting the dots - the restlessness, the emotional regulation issues, the calendar obsession,
the need to pace (even when I really shouldn't) just to think clearly. 🧵

#buildinpublic #startuplife

Sometimes the best thing you can do for your work…
is to walk away from it.
(literally)

🧵

#buildinpublic #startuplife

Most people think user activation is a moment.
But in health products - it’s usually a loop.

And if you miss the loop, users bounce before the value lands.

🧵 Here’s what we learned from obsessing over activation inside @outsetwellness.bsky.social 👇

#buildinpublic

A paying user cancelled yesterday.
Here’s what happened - and what I’m learning about building health products that don’t suck.

#buildinpublic

Great example of simple things that massively improve UX by @sainsburys.bsky.social

Most behaviour change tools focus on one moment:
The moment you “do the thing.”

But what if the real shift happens before that?

The weird thing about being a founder is that what’s usually seen as a time-waster - hanging out on social media - ends up being half the job.

I’ve been building @outsetwellness.bsky.social for about a year now. It helps people stay consistent with exercise - by adapting to real life, not demanding more discipline.
Here are 9 mistakes I wish I hadn’t made (or at least made faster) 🧵