(I tried not to include any movie & TV show promos aside from Severance since films always have a ton of budget for marketing. But that could be a separate thread).

5. Last one! I mean, these guerilla marketing campaigns probably weren't too expensive for Nike... were they?

Anything weird or funny that people see in real life has a chance to go viral since everyone is ready to whip out their phones any minute these days.

4. Remember when @netflix.com tweeted: "what’s something you can say during sex but also when you manage a brand twitter account?"

You'd think that's a niche joke for other marketers, but—152K Retweets, $0.

I cry-laughed when reading other brands' replies: x.com/netflix/stat...

3. Lots of budget, but wasn't it epic when @redbull.com sent a guy to space and recorded his jump?

38M views.

RedBull made supporting extreme sports athletes part of its brand identity from day one, and it's been working wonders for the past 35 years.

2. Can't forget Duolingo. They're brilliant for leaning into the joke about the app sending notifications too often and how it makes users feel watched.

Now Duo has one of the strongest mascots on earth - the one of the blood-thirsty unhinged owl.

(too scared to tag them)

1. Sometimes to think outside the box, you need to bring the glass box to the NYC Grand Central Terminal.

The new season of Severance is coming out on
AppleTV today!

I LOVE a good interactive TV show/film promo, and just watching this made me giddy:

You can microwave a spoon and survive. Just not foil / fork. Don’t quote me on this tho…

- you're in denial that you're not 19 anymore, and try to squeeze into clothes of smaller sizes or do horrible comb-overs that do not even begin to hide your baldness.

Stop it.

Get an L-size jeans and shave your head.

I promise you, it'll make you much hotter.

Yeah, I guess it’s time for me to retire my Ravenclaw robe 💀🐦‍⬛