Shawna Bruce
LightNews LightNews
sbcrisis.bsky.social
Shawna Bruce
@sbcrisis.bsky.social
800 followers 94 following 26 posts
I am passionate about crisis communications and public information and all things emergency management and disaster related. I am a veteran, (Canadian Army), PIO instructor, and I love black labs. 🐾
Posts Replies Media Videos
sbcrisis.bsky.social
#MediaInterviews

DYK the best way to improve at doing #media interviews is to review your own clips?

1. Prepare your messages

2. Practice

3. Perform based on your media training

4. Playback the clip and check for tone, posture, & delivery

5. Polish your performance for the next one!
Media collage of camera annd reporters, microphones, and on air sign and an I formation officer supporting an interview between media and a spokesperson.
April 2, 2025 at 2:01 PM
sbcrisis.bsky.social
We don’t need to move mountains daily - we just need to keep moving forward.
A little brown hedgehog pushing snow into two white balls that become a snowman - one smaller ball on top of the other.
December 11, 2024 at 2:15 PM
sbcrisis.bsky.social
I just want to say that decorating the Christmas tree was a lot more fun when the kids were little and could bend down to hang the decorations on the lower branches. Just saying…
Christmas tree with many handmade and eclectic ornaments with amber lights.
December 4, 2024 at 4:58 AM
sbcrisis.bsky.social
The holidays are coming up fast.

Start thinking about who is going to be where, and how to manage comms support for your org in case of a #crisis or #emergency.

⭐️Get your team together and know how to contact back ups.

⭐️Establish a process to connect virtually.

⭐️Be #prepared to #respond.
A snow scene with a snowman wearing a black top hat and striped scarf holding a small green tree with forest friends all around including Mr.Moose, a rabbit, fox, penguin rolling a big snowball, and a polar bear. All friend of the snowman!
December 3, 2024 at 12:51 PM
sbcrisis.bsky.social
Yesterday, I was invited to deliver a "fast and focused" session to a group that supports social well-being in their community. I introduced message maps to create empathetic and focused messaging and the need to understand the rule of "three."

Are you using Message Maps in your organization?
November 21, 2024 at 4:09 PM
sbcrisis.bsky.social
During the delivery of a #Crisis and Emergency Comms workshop today, I discussed the concept of a Community Outreach Info Network - COIN to help with message dissemination.

The group did amazing work #preparing these!

Your message will never reach everyone - but, a COIN will help!

#CrisisComms
A sheet of a flip chart with red and black marker showcasing the social networks on a community. A sheet of a flip chart with blue and black marker showcasing the social networks on a community. A sheet of a flip chart with blue marker showcasing the social networks on a community. A sheet of a flip chart with red and black marker showcasing the social networks on a community.
November 19, 2024 at 1:44 AM
sbcrisis.bsky.social
I am not sure what we did before #Canva?

I can’t draw a straight line with a ruler.

And, I was often without graphic arts support in my #comms jobs but now, even I can make a PESTLE analysis appear somewhat professional.

Do you use it?
Photo of a PESTLE chart for a report
November 15, 2024 at 6:35 PM
sbcrisis.bsky.social
I am not sure what we did before #Canva?

I can’t draw a straight line with a ruler.

And, I was often without graphic arts support in my #comms jobs but now, even I can make a PESTLE analysis appear somewhat professional.

Do you use it?
Photo of a PESTLE chart for a report
November 15, 2024 at 6:20 PM
sbcrisis.bsky.social
Today is “#Rock your Mocs Day.”

Mine were made by Jorja Mulder of Fort Resolution, NT- who now resides in Fort Smith, NT.

I have linked to her page in the comments below.

I love them! ❤️

#IndigenousArtists
#LandOfTheMidnightSun
Black moccasins with black fur and beaded beautiful red poppies.
November 15, 2024 at 3:55 PM
sbcrisis.bsky.social
Oban had a little medical issue yesterday, and has been underperforming in his office assistant role today.

The vet tech said, “he acted like we were amputating his leg instead of just clipping back his nail! “

Regardless, treats and naps for this little guy. 🐾
Black Labrador holding up his front paw standing on a wood floor. Black lab lying on brown carpet with an injured paw raised on a white blanket.
November 14, 2024 at 8:39 PM