Shawna Bruce
sbcrisis.bsky.social
Shawna Bruce
@sbcrisis.bsky.social
I am passionate about crisis communications and public information and all things emergency management and disaster related. I am a veteran, (Canadian Army), PIO instructor, and I love black labs. 🐾
#MediaInterviews

DYK the best way to improve at doing #media interviews is to review your own clips?

1. Prepare your messages

2. Practice

3. Perform based on your media training

4. Playback the clip and check for tone, posture, & delivery

5. Polish your performance for the next one!
April 2, 2025 at 2:01 PM
Reposted by Shawna Bruce
Kendall Brown, Oklahoma constituent fighting for her husband (active duty soldier currently in Yemen), fighting for herself and her country…

Great video showing how it’s done!
@kendallyb.bsky.social
March 26, 2025 at 1:13 AM
Reposted by Shawna Bruce
I found this to be helpful in the Sonoma fires. Please stay safe. #LAFires
January 8, 2025 at 8:13 PM
Is anyone else inching their way to the end of 2024, and falling over the finish line?

Asking for a friend.
December 14, 2024 at 7:46 PM
We don’t need to move mountains daily - we just need to keep moving forward.
December 11, 2024 at 2:15 PM
I just want to say that decorating the Christmas tree was a lot more fun when the kids were little and could bend down to hang the decorations on the lower branches. Just saying…
December 4, 2024 at 4:58 AM
The holidays are coming up fast.

Start thinking about who is going to be where, and how to manage comms support for your org in case of a #crisis or #emergency.

⭐️Get your team together and know how to contact back ups.

⭐️Establish a process to connect virtually.

⭐️Be #prepared to #respond.
December 3, 2024 at 12:51 PM
Yesterday, I was invited to deliver a "fast and focused" session to a group that supports social well-being in their community. I introduced message maps to create empathetic and focused messaging and the need to understand the rule of "three."

Are you using Message Maps in your organization?
November 21, 2024 at 4:09 PM
During the delivery of a #Crisis and Emergency Comms workshop today, I discussed the concept of a Community Outreach Info Network - COIN to help with message dissemination.

The group did amazing work #preparing these!

Your message will never reach everyone - but, a COIN will help!

#CrisisComms
November 19, 2024 at 1:44 AM
When #disasters strike communities and they begin #re-building there is often a gap with tax revenues due to residential and biz losses.

#Jasper is now grappling to meet budget needs with less funds - when they need the $$$ to do more.

Could this be considered a cascading impact?
November 17, 2024 at 12:34 PM
I don't know who needs to hear this, but, having a Trusted Travellers card to navigate airport security in 🇨🇦 is worth it.

Heading to #Ontario to deliver #CrisisComms workshops this week.

How #prepared is your organization?
November 16, 2024 at 5:34 PM
I am not sure what we did before #Canva?

I can’t draw a straight line with a ruler.

And, I was often without graphic arts support in my #comms jobs but now, even I can make a PESTLE analysis appear somewhat professional.

Do you use it?
November 15, 2024 at 6:35 PM
I am not sure what we did before #Canva?

I can’t draw a straight line with a ruler.

And, I was often without graphic arts support in my #comms jobs but now, even I can make a PESTLE analysis appear somewhat professional.

Do you use it?
November 15, 2024 at 6:20 PM
Today is “#Rock your Mocs Day.”

Mine were made by Jorja Mulder of Fort Resolution, NT- who now resides in Fort Smith, NT.

I have linked to her page in the comments below.

I love them! ❤️

#IndigenousArtists
#LandOfTheMidnightSun
November 15, 2024 at 3:55 PM
I may be crunching a deadline for a report and procrastinating, but, it’s kind of fun connecting with new people and finding old friends on this platform! 😁
a cartoon cat with a pink ear is standing with its paw up
Alt: a cartoon cat with a pink ear is standing with its paw up
media.tenor.com
November 15, 2024 at 4:23 AM
When I first read this headline, I thought there was a mine collapse, with trapped miners still inside.

But, this is local authorities cracking down on illegal mining.

What is happening to humanity???

#Crisis
#Disaster
#BasicNeeds

www.ctvnews.ca/world/south-...
South Africa's government says it won't help a group of illegal miners inside a closed mine
South Africa's government says it won't help a group of illegal miners inside a closed mine in the country's North West province who have been denied access to basic supplies as part of an official st...
www.ctvnews.ca
November 15, 2024 at 12:01 AM
Oban had a little medical issue yesterday, and has been underperforming in his office assistant role today.

The vet tech said, “he acted like we were amputating his leg instead of just clipping back his nail! “

Regardless, treats and naps for this little guy. 🐾
November 14, 2024 at 8:39 PM
I was chatting with a friend this morning who is heading to the #TaylorSwift concert in #Toronto. A few prep tips:

- Ensure cell is fully charged

- Apple tag your kids!

- Identify two exit routes
at the venue

- Pre-determine a meeting if you get separated

- Take cash

#Swifties
November 14, 2024 at 2:45 PM
Is anyone interested in learning some #CrisisCommunications tips?

Anyone else working to support better Comms during #emergencies and #disasters?

Let’s connect!
November 14, 2024 at 2:39 PM