Sara Fernández 🐝
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sarafdez.bsky.social
Sara Fernández 🐝
@sarafdez.bsky.social
I help teams build products that people find, understand and love | Book Author (#libroSXO), Conference Speaker and Professor | Polyglot
Muchísimas gracias, Gastón!!!! 🦘🦘🦘😃
July 21, 2025 at 9:04 AM
You’re awesome!!!!!!!! And you totally deserve this, can’t wait to see your talk!! 😻👏
June 5, 2025 at 11:33 PM
Definitely!!!!! 😮‍💨
April 17, 2025 at 4:50 PM
@mattgsouthern.bsky.social just read your article on the topic. Tagging you in case it helps adding some extra insights!
April 17, 2025 at 4:45 PM
So let’s stop jumping to conclusions or reshaping client strategies just because “Google does it.”

Every site has its own context, goals, and reasons for how international targeting is set up. Let’s respect that. 🙂

#hreflang #ccTLDs #Google #internationalSEO
April 17, 2025 at 10:54 AM
They’ve said this is about streamlining UX, not about changing how Search works. And John Mueller (@johnmu.com) himself confirmed: “nothing with hreflang changes.”

This is a Google-specific decision, based on their infrastructure, not a new best practice.
April 17, 2025 at 10:53 AM
Reposted by Sara Fernández 🐝
Correct. Nothing with hreflang changes.
April 16, 2025 at 9:11 PM