Sara Fernández 🐝
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sarafdez.bsky.social
Sara Fernández 🐝
@sarafdez.bsky.social
610 followers 400 following 110 posts
I help teams build products that people find, understand and love | Book Author (#libroSXO), Conference Speaker and Professor | Polyglot
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sarafdez.bsky.social
Adobe is acquiring Semrush (~$1.9B) 🤯
Combining AI-driven marketing with SEO & GEO expertise to give marketers a full view of brand visibility across search, AI and web!

investors.semrush.com/news/news-de... #SEMR #ADBE
Adobe and Semrush.
November 19, 2025 at 2:22 PM
sarafdez.bsky.social
As Alive As You Need Me To Be ❤️

For me, this felt like experiencing an album, not just watching a movie. Hopefully this masterpiece will be the third Oscar for Trent Reznor and Atticus Ross.

#TronAres #NineInchNails
October 10, 2025 at 10:23 PM
Reposted by Sara Fernández 🐝
majestic.com
Sara Fernández Carmona (@sarafdez.bsky.social) explains that designing for accessibility improves SEO, expands your market, boosts brand reputation, and enhances search rankings, benefiting both users and businesses.

maj.to/40qbLE9
August 24, 2025 at 11:00 AM
sarafdez.bsky.social
Siguiente parada de mi tour por Madrid: ¡Casa del Libro Alcalá! 😊

¿Te gustaría echarle un vistazo a mi libro "SXO: Optimización de la experiencia de búsqueda con SEO y UX"? Puedes encontrarlo aquí 👇

anayamultimedia.es/libro/social...

#libroSXO #casadellibro #anayamultimedia
July 22, 2025 at 1:21 PM
sarafdez.bsky.social
I stopped by Casa del Libro on Gran Vía (Madrid) and saw so many copies of my book on the shelves! 😍🤯

‘SXO: Optimización de la experiencia de búsqueda con SEO y UX’ is out there!

Not in Madrid? Order it here 👇
anayamultimedia.es/libro/social...

#libroSXO
July 21, 2025 at 7:01 AM
sarafdez.bsky.social
My book spotted in Mallorca! 🏝️

More precisely, at Casa del Libro in Palma.

Moltes gràcies to @gonzicks.bsky.social for the photo!

Grab it online: anayamultimedia.es/libro/social...

#libroSXO
July 21, 2025 at 6:56 AM
Reposted by Sara Fernández 🐝
antonshulke.bsky.social
Always great to see here new faces!

#seocharity

@eikhart.com
Jane Hunt @markwilliamscook.com @sarafdez.bsky.social
Richard Nazarewicz...

buymeacoffee.com/antonshulke/...
June 27, 2025 at 1:12 PM
sarafdez.bsky.social
‘Localization SEO That Works: 10 Real-World Lessons from 14 Markets’

Loved this article by Mateusz Makosiewicz for @ahrefs.bsky.social!

ahrefs.com/blog/localiz...
Localization SEO That Works: 10 Real-World Lessons from 14 Markets
Proven localization SEO tips from Ahrefs to help you grow organic traffic globally with smart, data-led strategies.
ahrefs.com
June 22, 2025 at 10:17 PM
sarafdez.bsky.social
What an event!!! 🤩

Curious about AI Mode? So were we — and our meetup yesterday delivered!

Great conversations, panelists, thoughtful contributions from the audience + the perfect combo of rooftop views & networking! 🍻

Thanks Adsmurai for sponsoring us!

#SEOBarcelona
June 6, 2025 at 11:05 PM
sarafdez.bsky.social
I’ve always been an advocate of the Oxford comma and the em dash, but since people now associate them with AI-generated content, I’ve been using them less and less. It’s a shame that good grammar and style are now linked to AI when they should just be the standard.
May 19, 2025 at 1:34 PM
sarafdez.bsky.social
Big news from Figma! 🔥
They’re launching Figma Sites — a full site builder with integrated CMS, so you can design and manage dynamic content all in one place. #config25 #Config2025 @figma.com
Figma Sites. Figma Sites.
May 7, 2025 at 4:56 PM
sarafdez.bsky.social
ChatGPT is giving me real-time flight information! Check out my LinkedIn post to learn more:

www.linkedin.com/posts/intern...
May 4, 2025 at 7:42 PM
sarafdez.bsky.social
My first Sant Jordi as a book author! What a great afternoon—thanks to Friends of Figma Barcelona!!!! 🌹📖 #FoFBarcelona #FriendsofFigma @figma.com
My first Sant Jordi as a book author. Signing my book. Signing my book. Friends of Figma Barcelona community.
April 25, 2025 at 2:23 PM
sarafdez.bsky.social
I miss Poland!!! The solution? Eating pierogi and żurek at my favorite Polish restaurant in Barcelona—Wawel Restobar! 🇵🇱
Pierogi. Pierogi. Żurek. Żurek.
April 22, 2025 at 8:36 PM
sarafdez.bsky.social
Happy Easter! In Catalonia we had our Mona de Pasqua today—no matter where you’re based, hope everyone had a lovely break! 🐣
Mona de Pasqua. Family selfie with Mona de Pasqua. Easter Eggs, Sonny Angel version.
April 21, 2025 at 7:16 PM
Reposted by Sara Fernández 🐝
antonshulke.bsky.social
#catoftheday #dogoftheday #seocharity

There is no option to DM images in BSky, so please use my email: anton . shulke at gmail

Please only pictures of cats and dogs, no people on the pictures:)
April 16, 2025 at 7:48 PM
sarafdez.bsky.social
ccTLDs aren’t dead. Hreflang isn’t dead. Nothing’s changed.

Yes, Google is starting to redirect their ccTLDs to google.com — but that doesn’t mean ccTLDs are suddenly obsolete, or that you should do the same.
April 17, 2025 at 10:52 AM
Reposted by Sara Fernández 🐝
johnmu.com
Correct. Nothing with hreflang changes.
April 16, 2025 at 9:11 PM
Reposted by Sara Fernández 🐝
aleyda.bsky.social
👀 Google just announced the ultimate ccTLD to gTLD consolidation and they're going to redirect all their Google ccTLDs to google(.)com over the next months. They've clarified this won't affect how search works though! Announcement: blog.google/products/sea...
April 15, 2025 at 7:27 PM
sarafdez.bsky.social
Google Search is redirecting its ccTLDs (like google.es) to google.com

blog.google/products/sea...
Here’s an update on our use of country code top-level domains.
When you’re searching on Google, we aim to provide the most useful information, and many times that includes providing locally relevant search results. Historically, as …
blog.google
April 15, 2025 at 1:45 PM
sarafdez.bsky.social
Can I talk about SXO in just 15 mins?
Somehow I covered dark patterns, accessibility, UX laws, international SEO and more. Mission accomplished!! 🤣

Thanks @ahrefs.bsky.social, Erik Sarissky, Marian Rodríguez & all who joined! ❤️

#ahrefsbcn #SEO
Ahrefs Barcelona Meetup. Ahrefs Barcelona Meetup. Ahrefs Barcelona Meetup. Ahrefs Barcelona Meetup.
April 9, 2025 at 10:07 AM
Reposted by Sara Fernández 🐝
aleyda.bsky.social
My action figure comes not only with me in SEOFOMO hoodie and my gadgets (coffee cup included) but also my mini clones for maximum SEO productivity 💪😎

Thanks @sarafdez.bsky.social for the prompt 😂 took a bit but worked well 👏
April 5, 2025 at 12:43 PM
sarafdez.bsky.social
Here’s my action figure! 🤣

Find the prompt I used — and how to create your own — in my LinkedIn post:

www.linkedin.com/posts/intern...

#ChatGPT
Sara Fernández the SEO: action figure created with ChatGPT.
April 3, 2025 at 3:56 PM
Reposted by Sara Fernández 🐝
antonshulke.bsky.social
. @sarafdez.bsky.social @fajela.bsky.social Cooper and me

Missed Sara's sesion in #seocharity conference March 2025?

Dark Patterns in SEO and UX: How to avoid them and build a more ethical web

www.youtube.com/live/CJI7t_4...
April 2, 2025 at 10:46 AM
Reposted by Sara Fernández 🐝
oncrawl.bsky.social
👩🏽‍💻 Whether you're in #SEO, #marketing, or #tech, having a mentor can fast-track your career.

In our latest blog, Silvia Martin explores why mentorship is a must-have for competitive companies and SEO pros.

📖 Read more: www.oncrawl.com/oncrawl-seo-...
Competitive companies prioritize mentorship: Here’s why you should too
Discover how mentorship drives success in tech and SEO companies like Google and Adobe and explore free and paid mentoring opportunities.
www.oncrawl.com
April 1, 2025 at 1:40 PM