Sara Fernández 🐝
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sarafdez.bsky.social
Sara Fernández 🐝
@sarafdez.bsky.social
610 followers 400 following 110 posts
I help teams build products that people find, understand and love | Book Author (#libroSXO), Conference Speaker and Professor | Polyglot
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sarafdez.bsky.social
Adobe is acquiring Semrush (~$1.9B) 🤯
Combining AI-driven marketing with SEO & GEO expertise to give marketers a full view of brand visibility across search, AI and web!

investors.semrush.com/news/news-de... #SEMR #ADBE
Adobe and Semrush.
November 19, 2025 at 2:22 PM
sarafdez.bsky.social
As Alive As You Need Me To Be ❤️

For me, this felt like experiencing an album, not just watching a movie. Hopefully this masterpiece will be the third Oscar for Trent Reznor and Atticus Ross.

#TronAres #NineInchNails
October 10, 2025 at 10:23 PM
sarafdez.bsky.social
Siguiente parada de mi tour por Madrid: ¡Casa del Libro Alcalá! 😊

¿Te gustaría echarle un vistazo a mi libro "SXO: Optimización de la experiencia de búsqueda con SEO y UX"? Puedes encontrarlo aquí 👇

anayamultimedia.es/libro/social...

#libroSXO #casadellibro #anayamultimedia
July 22, 2025 at 1:21 PM
sarafdez.bsky.social
I stopped by Casa del Libro on Gran Vía (Madrid) and saw so many copies of my book on the shelves! 😍🤯

‘SXO: Optimización de la experiencia de búsqueda con SEO y UX’ is out there!

Not in Madrid? Order it here 👇
anayamultimedia.es/libro/social...

#libroSXO
July 21, 2025 at 7:01 AM
sarafdez.bsky.social
My book spotted in Mallorca! 🏝️

More precisely, at Casa del Libro in Palma.

Moltes gràcies to @gonzicks.bsky.social for the photo!

Grab it online: anayamultimedia.es/libro/social...

#libroSXO
July 21, 2025 at 6:56 AM
sarafdez.bsky.social
What an event!!! 🤩

Curious about AI Mode? So were we — and our meetup yesterday delivered!

Great conversations, panelists, thoughtful contributions from the audience + the perfect combo of rooftop views & networking! 🍻

Thanks Adsmurai for sponsoring us!

#SEOBarcelona
June 6, 2025 at 11:05 PM
sarafdez.bsky.social
Big news from Figma! 🔥
They’re launching Figma Sites — a full site builder with integrated CMS, so you can design and manage dynamic content all in one place. #config25 #Config2025 @figma.com
Figma Sites. Figma Sites.
May 7, 2025 at 4:56 PM
sarafdez.bsky.social
ChatGPT is giving me real-time flight information! Check out my LinkedIn post to learn more:

www.linkedin.com/posts/intern...
May 4, 2025 at 7:42 PM
sarafdez.bsky.social
My first Sant Jordi as a book author! What a great afternoon—thanks to Friends of Figma Barcelona!!!! 🌹📖 #FoFBarcelona #FriendsofFigma @figma.com
My first Sant Jordi as a book author. Signing my book. Signing my book. Friends of Figma Barcelona community.
April 25, 2025 at 2:23 PM
sarafdez.bsky.social
I miss Poland!!! The solution? Eating pierogi and żurek at my favorite Polish restaurant in Barcelona—Wawel Restobar! 🇵🇱
Pierogi. Pierogi. Żurek. Żurek.
April 22, 2025 at 8:36 PM
sarafdez.bsky.social
Happy Easter! In Catalonia we had our Mona de Pasqua today—no matter where you’re based, hope everyone had a lovely break! 🐣
Mona de Pasqua. Family selfie with Mona de Pasqua. Easter Eggs, Sonny Angel version.
April 21, 2025 at 7:16 PM
sarafdez.bsky.social
ccTLDs aren’t dead. Hreflang isn’t dead. Nothing’s changed.

Yes, Google is starting to redirect their ccTLDs to google.com — but that doesn’t mean ccTLDs are suddenly obsolete, or that you should do the same.
April 17, 2025 at 10:52 AM
sarafdez.bsky.social
Can I talk about SXO in just 15 mins?
Somehow I covered dark patterns, accessibility, UX laws, international SEO and more. Mission accomplished!! 🤣

Thanks @ahrefs.bsky.social, Erik Sarissky, Marian Rodríguez & all who joined! ❤️

#ahrefsbcn #SEO
Ahrefs Barcelona Meetup. Ahrefs Barcelona Meetup. Ahrefs Barcelona Meetup. Ahrefs Barcelona Meetup.
April 9, 2025 at 10:07 AM
sarafdez.bsky.social
And this is me outside of work 🤣
April 3, 2025 at 4:09 PM
sarafdez.bsky.social
Here’s my action figure! 🤣

Find the prompt I used — and how to create your own — in my LinkedIn post:

www.linkedin.com/posts/intern...

#ChatGPT
Sara Fernández the SEO: action figure created with ChatGPT.
April 3, 2025 at 3:56 PM
sarafdez.bsky.social
Cooper and I are ready for SEOcharity, are you? Join us on YouTube! 👇

www.youtube.com/watch?v=CJI7...

#SEOCharity #SEOForPaws @antonshulke.bsky.social @fajela.bsky.social
Sara Fernández (SEO) and Cooper, her Siamese cat.
March 27, 2025 at 5:15 PM
sarafdez.bsky.social
Why doesn't Japan have green traffic lights? 🚦
In Japan, "green" traffic lights are actually blue, because the Japanese word "ao" (青) traditionally refers to both blue & green shades! Even today, "ao" describes things we'd call green, like leaves or unripe fruit. #localization
traffic lights: the world vs Japan.
March 24, 2025 at 1:27 PM
sarafdez.bsky.social
Yesterday was Father's Day in Spain, and someone got my book as a gift! 😍 It honestly made my week! Moments like this mean so much, definitely one of the nicest surprises since the book was published! 😭 #libroSXO #SEOyUX
A photo shows a handmade Father's Day card and a book titled "SXO: Optimización de la experiencia de búsqueda con SEO y UX" by Sara Fernández Carmona. The card features childlike drawings of three smiling figures with the words "PAPA FELICIDADES" written in blue marker. The book has an orange cover with a honeycomb design and a search icon in the center. Both items are placed on a textured grey surface.
March 20, 2025 at 8:54 AM
sarafdez.bsky.social
Signing my book! ✍️🐝

Seeing it in the hands of readers is still something I’m processing. It’s truly a mix of happiness and a bit of shyness, but it feels amazing…!!! 🥹

Thank you so much @guelug.bsky.social! 😍 #libroSXO #SXO
Sara Fernández signing her SXO book. Sara Fernández signing her SXO book, posing with Pedro Caparrós. Sara Fernández signing her SXO book.
March 19, 2025 at 12:22 PM
sarafdez.bsky.social
I can never have enough SEO swag!

Huge thanks to @markwilliamscook.com for sending me this awesome @alsoasked.com hoodie — I think it’s officially my favorite now! 😍 #AlsoAsked #SEO
Sara Fernández (SEO) wearing an AlsoAsked hoodie.
March 13, 2025 at 2:08 PM
sarafdez.bsky.social
¡¡¡¡MI LIBRO YA ESTÁ A LA VENTA!!!! 📖🐝

Mi primer libro, "SXO: Optimización de la experiencia de búsqueda con SEO y UX", ya ha llegado a las principales librerías españolas y plataformas online. ¡Gracias a todos por la acogida que está teniendo! 😍

#AnayaMultimedia #SXO #SEOyUX
Libro SXO: Optimización de la experiencia de búsqueda con SEO y UX y su autora, Sara Fernández Carmona
February 27, 2025 at 3:06 PM
sarafdez.bsky.social
Outfit of the day, hospital edition. Minor surgery today—everything went well! Huge thanks to Hospital Universitari de Bellvitge for their care, patience and support. Feeling grateful for such excellent public healthcare right next to home. Onward and upward! 🐝
February 12, 2025 at 8:50 PM
sarafdez.bsky.social
Imagine walking into a pub in Barcelona—good beer, music and SEOs from all over the world.

A meetup where you can be 100% yourself, share experiences and connect—no matter your background.

Last week we had another great event with SEO Barcelona. Thanks to everyone who joined❤️
SEO Barcelona Meetup. SEO Barcelona Meetup.
February 7, 2025 at 12:53 PM
sarafdez.bsky.social
I support SEOCharity, and you? 🐶😺

On 27th March, I’ll be speaking at SEO for Paws, a free online event supporting animal shelters in Ukraine. These shelters need our help now more than ever! 🐾

📢 Join us: www.seocharity.com

#SEOCharity #SEOForPaws #SupportUkraine
Sara Fernández, an SEO professional, holds her Siamese cat, Cooper, close to her face while smiling as he nuzzles her cheek. She is wearing a bright orange floral t-shirt featuring blue and orange patterns. The image is part of a campaign supporting SEOCharity’s 'SEO for Paws' event, which raises funds for animal shelters in Ukraine. Sara Fernández, an SEO professional, holds her Siamese cat, Cooper, close to her face while smiling as he nuzzles her cheek. She is wearing a bright orange floral t-shirt featuring blue and orange patterns. The image is part of a campaign supporting SEOCharity’s 'SEO for Paws' event, which raises funds for animal shelters in Ukraine. Sara Fernández, an SEO professional, holds her Siamese cat, Cooper, close to her face while smiling as he nuzzles her cheek. She is wearing a bright orange floral t-shirt featuring blue and orange patterns. The image is part of a campaign supporting SEOCharity’s 'SEO for Paws' event, which raises funds for animal shelters in Ukraine.
February 6, 2025 at 1:38 PM
sarafdez.bsky.social
My book truly reflects who I am—both personally and professionally. It captures my passions, my personal branding, my dedication to SXO and the things I deeply care about, even beyond SEO and UX! 🐱

#SXO #AnayaMultimedia
A Siamese cat with brown fur and dark brown ears is curiously inspecting an open book, partially covering the text with its head. The book appears to be about SEO optimization, with visible sections on "Optimización" and "Card sorting: técnica para mejorar la arquitectura de la información." There is a screenshot of Google search results related to Siamese cats on one of the pages. A person’s hand is holding the book open at the bottom right corner. The setting is indoors, with a soft surface underneath the book.
February 5, 2025 at 4:38 PM