Read the full story:

I'd expect people may be less inclined to interact, as they won't want people to see what they're engaging in all the time. Not to hide things, but you may not want to share certain personal interests, such as political views, with everyone. You can't switch this off either. Some refinement needed!"

Our Digital Director, Christina, says, "Three quite significant updates for the platform that not everyone seems thrilled about. Not everyone has these features as yet, but it will be interesting to see how the 'Friends' feed is used in particular.

3.📱 There is now a ‘Friends’ feed in the Reels tab where you’ll see content your friends are enjoying.

2, 🗺 Friend Map, you can choose to share your location with friends. The Head of Instagram has already come out with a clarification on this. It's set to off by default, but can be switched on if you share a location in Stories and posts. You can choose to share with specific friends or everyone.