Sandford | PR and Digital Communications Agency
@sandfordpr.bsky.social
London-based PR and digital communications agency, specialising in the interiors, architecture and design sectors.
Pinned
We've created this Starter Pack for anyone new to the platform to help discover design, architecture and interiors journalists, publications and more. We'll keep updating it as more people join ☺️ Let us know if there are more to add! go.bsky.app/4AuYaXg
🚨 3 new features announced by Instagram this week that you may not know about:
1. Reposts: You can now reshare public content from your favourite creators, and it will appear in a new tab on your profile or in your friends’ recommendations.
🧵 Continued in the next post...
1. Reposts: You can now reshare public content from your favourite creators, and it will appear in a new tab on your profile or in your friends’ recommendations.
🧵 Continued in the next post...
August 8, 2025 at 7:02 AM
🚨 3 new features announced by Instagram this week that you may not know about:
1. Reposts: You can now reshare public content from your favourite creators, and it will appear in a new tab on your profile or in your friends’ recommendations.
🧵 Continued in the next post...
1. Reposts: You can now reshare public content from your favourite creators, and it will appear in a new tab on your profile or in your friends’ recommendations.
🧵 Continued in the next post...
Have you read our latest #substack?
We delve into the events and cultural moments the team is looking forward to most this summer, and discuss the importance of keeping up with news beyond our sector.
Have a read: sandfordpr.substack.com/p/art-theatr...
We delve into the events and cultural moments the team is looking forward to most this summer, and discuss the importance of keeping up with news beyond our sector.
Have a read: sandfordpr.substack.com/p/art-theatr...
Art, Theatre, Film: A Cultural Catch-Up That Isn’t About the Kardashians
Why it's important to have a look at what's happening in adjacent sectors, and what our team is looking forward to for summer and beyond.
sandfordpr.substack.com
July 23, 2025 at 9:08 AM
Have you read our latest #substack?
We delve into the events and cultural moments the team is looking forward to most this summer, and discuss the importance of keeping up with news beyond our sector.
Have a read: sandfordpr.substack.com/p/art-theatr...
We delve into the events and cultural moments the team is looking forward to most this summer, and discuss the importance of keeping up with news beyond our sector.
Have a read: sandfordpr.substack.com/p/art-theatr...
YouTube expands Hype to 19+ new regions, helping boost smaller creators through viewer upvotes. The Trending tab is being replaced with category-based Charts to reflect more personalised and relevant content discovery:
YouTube Expands Hype Creator Support Program, Adds Summer-Themed Stickers
YouTube's Hype program aims to help boost exposure for lesser-known channels.
shorturl.at
July 21, 2025 at 1:25 PM
YouTube expands Hype to 19+ new regions, helping boost smaller creators through viewer upvotes. The Trending tab is being replaced with category-based Charts to reflect more personalised and relevant content discovery:
Instagram is making it easier for users to express themselves through music, reels, and says it’s “exploring” ways to support posts that can appear on your profile without being pushed to followers’ feeds.
Instagram grid customization is coming next week
Choose your own profile layout.
f.mtr.cool
July 14, 2025 at 8:03 AM
Instagram is making it easier for users to express themselves through music, reels, and says it’s “exploring” ways to support posts that can appear on your profile without being pushed to followers’ feeds.
Meta is reshaping business messaging: WhatsApp will now support AI chat, in-app browsing, and voice calls, plus unified ad tools across all Meta apps.
A clear step toward turning messaging into a primary space for commerce and customer experience.
More:
A clear step toward turning messaging into a primary space for commerce and customer experience.
More:
Meta Adds More Business Messaging Features
With messaging use on the rise, it may be worth digging into Meta’s latest business messaging options.
f.mtr.cool
July 8, 2025 at 4:31 PM
Meta is reshaping business messaging: WhatsApp will now support AI chat, in-app browsing, and voice calls, plus unified ad tools across all Meta apps.
A clear step toward turning messaging into a primary space for commerce and customer experience.
More:
A clear step toward turning messaging into a primary space for commerce and customer experience.
More:
TikTok is testing Bulletin Boards, a new broadcast messaging tool for creators and brands. It’s a one-way DM feed where profiles share updates that fans can follow and react to. Still early days, but it could become a powerful way to boost audience engagement:
TikTok Launches Bulletin Boards for Broadcast Messaging From Creator and Brand Profiles
The option is similar to Instagram's Broadcast Channels.
f.mtr.cool
July 4, 2025 at 3:51 PM
TikTok is testing Bulletin Boards, a new broadcast messaging tool for creators and brands. It’s a one-way DM feed where profiles share updates that fans can follow and react to. Still early days, but it could become a powerful way to boost audience engagement:
Elon’s X will soon charge more for ads that take up more screen space. Larger images and videos will mean higher costs.
No official rollout date yet, but the change is coming.
Time to reassess creative strategy and ad format efficiency on X before these take effect:
No official rollout date yet, but the change is coming.
Time to reassess creative strategy and ad format efficiency on X before these take effect:
X Will Soon Charge for Ads Based on the Size of Visuals
Another consideration for your X campaigns.
f.mtr.cool
July 1, 2025 at 4:16 PM
Elon’s X will soon charge more for ads that take up more screen space. Larger images and videos will mean higher costs.
No official rollout date yet, but the change is coming.
Time to reassess creative strategy and ad format efficiency on X before these take effect:
No official rollout date yet, but the change is coming.
Time to reassess creative strategy and ad format efficiency on X before these take effect:
Social media is now the top news source in the U.S., and influencers are rising as trusted news voices. Traditional media is losing ground, especially with younger audiences. Get the latest info:
Report on Digital Media Consumption Highlights the Rise of Influencers as News Providers
Online personalities are increasingly being cited as a news source.
f.mtr.cool
June 27, 2025 at 8:02 AM
Social media is now the top news source in the U.S., and influencers are rising as trusted news voices. Traditional media is losing ground, especially with younger audiences. Get the latest info:
Pinterest partners with Instacart to boost ad targeting. Brands can now use real purchase data to reach high-intent shoppers, and users can shop directly from Pins via Instacart.
🛍 Big win for consumer packaged goods:
🛍 Big win for consumer packaged goods:
Pinterest Partners With Instacart To Help Maximize Ad Targeting for Retailers
The collaboration will provide more data for Pinterest ad targeting.
f.mtr.cool
June 23, 2025 at 11:31 AM
Pinterest partners with Instacart to boost ad targeting. Brands can now use real purchase data to reach high-intent shoppers, and users can shop directly from Pins via Instacart.
🛍 Big win for consumer packaged goods:
🛍 Big win for consumer packaged goods:
Meta may invest $10B in Scale AI to supercharge its AI infrastructure in its bid to lead the global AI race. Big implications for Meta's future in VR, wearables & beyond. We'll be watching this space!
Meta Looks To Invest in AI Infrastructure Partnership
A potential investment in Scale AI could better position Meta as a provider.
f.mtr.cool
June 20, 2025 at 12:16 PM
Meta may invest $10B in Scale AI to supercharge its AI infrastructure in its bid to lead the global AI race. Big implications for Meta's future in VR, wearables & beyond. We'll be watching this space!
The media landscape is shifting. Audiences aren’t loyal to platforms; they’re loyal to stories that resonate. What does this mean for design and architecture brands? A new way to show up, connect, and stay relevant.
Read our latest Substack for the full take: https://f.mtr.cool/edrwhyroop
Read our latest Substack for the full take: https://f.mtr.cool/edrwhyroop
June 17, 2025 at 4:02 PM
The media landscape is shifting. Audiences aren’t loyal to platforms; they’re loyal to stories that resonate. What does this mean for design and architecture brands? A new way to show up, connect, and stay relevant.
Read our latest Substack for the full take: https://f.mtr.cool/edrwhyroop
Read our latest Substack for the full take: https://f.mtr.cool/edrwhyroop
Pinterest is rolling out AI-powered shoppable collages alongside trend tools. What do the new changes entail?
- The platform will automatically group products into shoppable visual collections
- New insights will be available to help marketers stay ahead of the curve
- The platform will automatically group products into shoppable visual collections
- New insights will be available to help marketers stay ahead of the curve
Pinterest Adds AI-Powered Collages, Updated Trend Insights
Some new AI-powered tools to help customize and optimize your Pin displays.
f.mtr.cool
June 16, 2025 at 8:36 AM
Pinterest is rolling out AI-powered shoppable collages alongside trend tools. What do the new changes entail?
- The platform will automatically group products into shoppable visual collections
- New insights will be available to help marketers stay ahead of the curve
- The platform will automatically group products into shoppable visual collections
- New insights will be available to help marketers stay ahead of the curve
The AIA has just unveiled the winners of its 2025 Architecture Awards, and the lineup is incredible. From a solar-topped steel mill in Pittsburgh to a cosmic museum in Shanghai, these 10 projects are redefining what architecture can be.
Read more about the winning projects:
Read more about the winning projects:
AIA reveals winners of 2025 architecture awards
The AIA has named ten winners for its 2025 Architecture Awards program including a campus in Rwanda by MASS Design Group and an astronomy museum in Shanghai
shorturl.at
June 13, 2025 at 11:31 AM
The AIA has just unveiled the winners of its 2025 Architecture Awards, and the lineup is incredible. From a solar-topped steel mill in Pittsburgh to a cosmic museum in Shanghai, these 10 projects are redefining what architecture can be.
Read more about the winning projects:
Read more about the winning projects:
TikTok’s new content filters offer more user control over what they consume, but also highlight how platforms subtly shape what we see. As recommendation systems evolve, where’s the line between personalisation and passive content steering? Read more here: https://f.mtr.cool/omqbgcoaop
June 9, 2025 at 8:03 AM
TikTok’s new content filters offer more user control over what they consume, but also highlight how platforms subtly shape what we see. As recommendation systems evolve, where’s the line between personalisation and passive content steering? Read more here: https://f.mtr.cool/omqbgcoaop
🎙️ Instagram just updated their DMs. Now, you can read transcriptions of voice messages, send audio clips up to 5 minutes long and quickly follow everyone in group chats with one tap.
A small change to align with routines, where communication happens on the go:
A small change to align with routines, where communication happens on the go:
Instagram Adds New DM Options, Including Voice Clip Transcription
Also, longer audio messages for all users.
f.mtr.cool
June 6, 2025 at 10:02 AM
🎙️ Instagram just updated their DMs. Now, you can read transcriptions of voice messages, send audio clips up to 5 minutes long and quickly follow everyone in group chats with one tap.
A small change to align with routines, where communication happens on the go:
A small change to align with routines, where communication happens on the go:
[DRAFT] LinkedIn’s levelling up post analytics 📊 You can now track how your content drives profile views, new followers, and link clicks — helping you understand what really sparks engagement and grows your network. Will this make your content strategy smarter?
Surli redirect page
f.mtr.cool
June 3, 2025 at 11:31 AM
[DRAFT] LinkedIn’s levelling up post analytics 📊 You can now track how your content drives profile views, new followers, and link clicks — helping you understand what really sparks engagement and grows your network. Will this make your content strategy smarter?
X has introduced new safeguards to detect and limit coordinated manipulation of its Community Notes system, aiming to preserve the integrity of crowd-sourced fact-checking:
X Implements New Measures To Detect Manipulation of Community Notes
X has added a new method to detect coordinated notes activity.
f.mtr.cool
May 22, 2025 at 11:31 AM
X has introduced new safeguards to detect and limit coordinated manipulation of its Community Notes system, aiming to preserve the integrity of crowd-sourced fact-checking:
Meta is testing new ad features across Facebook, Instagram, and Threads. These include new tools to help businesses connect with top creators and expand their reach across platforms, whilst boosting their overall performance: https://f.mtr.cool/rvjstbxjgd
May 21, 2025 at 11:30 AM
Meta is testing new ad features across Facebook, Instagram, and Threads. These include new tools to help businesses connect with top creators and expand their reach across platforms, whilst boosting their overall performance: https://f.mtr.cool/rvjstbxjgd
🤖✨ AI is revolutionising design - but at what cost? From copyright chaos to creativity crises, this piece dives deep into the real issues. Designers, this one’s for you!
sandfordpr.substack.com/p/ai-in-the-...
#AI #DesignEthics #CreativeAI #DesignCommunity
sandfordpr.substack.com/p/ai-in-the-...
#AI #DesignEthics #CreativeAI #DesignCommunity
AI in the design world: problematic or practical?
How AI is Changing the Design, PR, and Marketing Landscape
sandfordpr.substack.com
May 19, 2025 at 9:14 AM
🤖✨ AI is revolutionising design - but at what cost? From copyright chaos to creativity crises, this piece dives deep into the real issues. Designers, this one’s for you!
sandfordpr.substack.com/p/ai-in-the-...
#AI #DesignEthics #CreativeAI #DesignCommunity
sandfordpr.substack.com/p/ai-in-the-...
#AI #DesignEthics #CreativeAI #DesignCommunity
YouTube has introduced a game-changing AI-powered tool to help brands discover the right creators for their campaigns. The new feature uses Google’s tech to refine creator searches based on specific topics and conversational queries: https://f.mtr.cool/xmqxyflmrf
May 14, 2025 at 10:01 AM
YouTube has introduced a game-changing AI-powered tool to help brands discover the right creators for their campaigns. The new feature uses Google’s tech to refine creator searches based on specific topics and conversational queries: https://f.mtr.cool/xmqxyflmrf
Meta recently shared five key stats aimed at helping advertisers succeed on its platform. While these insights may prove useful, they highlight the platform’s growing shift towards a ‘pay-to-play’ model.
Read here:
Read here:
Meta Provides Guidance for Advertisers Based on Latest Engagement Trends
Some recommendations for your Meta promotions based on the latest engagement trends.
f.mtr.cool
May 12, 2025 at 10:51 AM
Meta recently shared five key stats aimed at helping advertisers succeed on its platform. While these insights may prove useful, they highlight the platform’s growing shift towards a ‘pay-to-play’ model.
Read here:
Read here:
LinkedIn reports record engagement again, with sessions up 9% and 985M members globally. At Sandford, we're leveraging this momentum to craft impactful B2B strategies that resonate. Let's connect and elevate your brand's presence. Visit https://f.mtr.cool/beaemunfcu to find out more.
May 9, 2025 at 8:30 AM
LinkedIn reports record engagement again, with sessions up 9% and 985M members globally. At Sandford, we're leveraging this momentum to craft impactful B2B strategies that resonate. Let's connect and elevate your brand's presence. Visit https://f.mtr.cool/beaemunfcu to find out more.
Threads just hit 350M monthly active users and a +35% in time spent on the platform in the last quarter. Could Threads be positioning itself as a top alternative to X?
Threads Reaches 350M Active Users
Threads is closing the gap on X as the real-time social media platform of choice.
f.mtr.cool
May 7, 2025 at 8:09 AM
Threads just hit 350M monthly active users and a +35% in time spent on the platform in the last quarter. Could Threads be positioning itself as a top alternative to X?
💫 NEW CLIENT 💫
We’re delighted to welcome @_foresso, a Birmingham-based company renowned for creating innovative materials from wood waste. Their flagship product, the Timber Terrazzo, exemplifies circular design by transforming offcuts and wood waste into functional surface solutions.
We’re delighted to welcome @_foresso, a Birmingham-based company renowned for creating innovative materials from wood waste. Their flagship product, the Timber Terrazzo, exemplifies circular design by transforming offcuts and wood waste into functional surface solutions.
March 24, 2025 at 4:19 PM
💫 NEW CLIENT 💫
We’re delighted to welcome @_foresso, a Birmingham-based company renowned for creating innovative materials from wood waste. Their flagship product, the Timber Terrazzo, exemplifies circular design by transforming offcuts and wood waste into functional surface solutions.
We’re delighted to welcome @_foresso, a Birmingham-based company renowned for creating innovative materials from wood waste. Their flagship product, the Timber Terrazzo, exemplifies circular design by transforming offcuts and wood waste into functional surface solutions.
We're delighted to welcome @jennifermannersdesign to the Sandford digital roster 💫
Renowned for exceptional luxury rugs for residential and commercial projects that blend craftsmanship with sustainability, Jennifer Manners is synonymous with timeless elegance and responsible design.
Renowned for exceptional luxury rugs for residential and commercial projects that blend craftsmanship with sustainability, Jennifer Manners is synonymous with timeless elegance and responsible design.
February 10, 2025 at 4:31 PM
We're delighted to welcome @jennifermannersdesign to the Sandford digital roster 💫
Renowned for exceptional luxury rugs for residential and commercial projects that blend craftsmanship with sustainability, Jennifer Manners is synonymous with timeless elegance and responsible design.
Renowned for exceptional luxury rugs for residential and commercial projects that blend craftsmanship with sustainability, Jennifer Manners is synonymous with timeless elegance and responsible design.