3.📱 There is now a ‘Friends’ feed in the Reels tab where you’ll see content your friends are enjoying.

2, 🗺 Friend Map, you can choose to share your location with friends. The Head of Instagram has already come out with a clarification on this. It's set to off by default, but can be switched on if you share a location in Stories and posts. You can choose to share with specific friends or everyone.

🚨 3 new features announced by Instagram this week that you may not know about:

1. Reposts: You can now reshare public content from your favourite creators, and it will appear in a new tab on your profile or in your friends’ recommendations.

🧵 Continued in the next post...

The media landscape is shifting. Audiences aren’t loyal to platforms; they’re loyal to stories that resonate. What does this mean for design and architecture brands? A new way to show up, connect, and stay relevant.

Read our latest Substack for the full take: https://f.mtr.cool/edrwhyroop

TikTok’s new content filters offer more user control over what they consume, but also highlight how platforms subtly shape what we see. As recommendation systems evolve, where’s the line between personalisation and passive content steering? Read more here: https://f.mtr.cool/omqbgcoaop

Meta is testing new ad features across Facebook, Instagram, and Threads. These include new tools to help businesses connect with top creators and expand their reach across platforms, whilst boosting their overall performance: https://f.mtr.cool/rvjstbxjgd

YouTube has introduced a game-changing AI-powered tool to help brands discover the right creators for their campaigns. The new feature uses Google’s tech to refine creator searches based on specific topics and conversational queries: https://f.mtr.cool/xmqxyflmrf

LinkedIn reports record engagement again, with sessions up 9% and 985M members globally. At Sandford, we're leveraging this momentum to craft impactful B2B strategies that resonate. Let's connect and elevate your brand's presence. Visit https://f.mtr.cool/beaemunfcu to find out more.

💫 NEW CLIENT 💫

We’re delighted to welcome @_foresso, a Birmingham-based company renowned for creating innovative materials from wood waste. Their flagship product, the Timber Terrazzo, exemplifies circular design by transforming offcuts and wood waste into functional surface solutions.

We're delighted to welcome @jennifermannersdesign to the Sandford digital roster 💫

Renowned for exceptional luxury rugs for residential and commercial projects that blend craftsmanship with sustainability, Jennifer Manners is synonymous with timeless elegance and responsible design.

We have launched a Substack 💬 becoming part of a growing community of design enthusiasts and joining some of our favourite writers and content creators on the new-ish platform!

When it comes to hotel interior design, the debate between minimalism & maximalism continues to shape guest experiences. Minimalist interiors, characterised by simplicity & uncluttered spaces, emphasise architectural features & create a serene environment.

Merry Christmas and Happy Holidays from the Sandford team 🎄

We look forward to connecting and collaborating with the design community in 2025! 💫

It’s the season of gratitude, & we’re reflecting on some of the incredible client activities we’ve had the privilege to promote this year. From timeless interiors & beautiful products to cutting-edge architecture, here’s a festive shoutout to our lovely clients for their creativity & collaboration.