Saad Mir
@saadmir.bsky.social
Startups move fast. I make sure their brand keeps up.
Founder saasup.agency | ex-Dentsu
Sharp strategy. Clean design. Building better brands.
Founder saasup.agency | ex-Dentsu
Sharp strategy. Clean design. Building better brands.
If you’re sitting on something powerful but struggling to say it in a way that sticks…
DM me “brand clarity”.
Let’s make your positioning work as hard as your product does.
DM me “brand clarity”.
Let’s make your positioning work as hard as your product does.
May 6, 2025 at 4:24 PM
If you’re sitting on something powerful but struggling to say it in a way that sticks…
DM me “brand clarity”.
Let’s make your positioning work as hard as your product does.
DM me “brand clarity”.
Let’s make your positioning work as hard as your product does.
Branding is your conversion engine.
It’s not overhead. It’s leverage.
Done right, it lowers CAC, improves retention, and makes selling feel like a conversation, not a convincing act.
It’s not overhead. It’s leverage.
Done right, it lowers CAC, improves retention, and makes selling feel like a conversation, not a convincing act.
May 6, 2025 at 4:24 PM
Branding is your conversion engine.
It’s not overhead. It’s leverage.
Done right, it lowers CAC, improves retention, and makes selling feel like a conversation, not a convincing act.
It’s not overhead. It’s leverage.
Done right, it lowers CAC, improves retention, and makes selling feel like a conversation, not a convincing act.
So if you’re seeing:
- Drop-offs after the landing page
- Confused leads
- Investors asking “wait, what do you do again?”
That’s your signal.
Don’t just tweak the colors.
Fix the story.
- Drop-offs after the landing page
- Confused leads
- Investors asking “wait, what do you do again?”
That’s your signal.
Don’t just tweak the colors.
Fix the story.
May 6, 2025 at 4:24 PM
So if you’re seeing:
- Drop-offs after the landing page
- Confused leads
- Investors asking “wait, what do you do again?”
That’s your signal.
Don’t just tweak the colors.
Fix the story.
- Drop-offs after the landing page
- Confused leads
- Investors asking “wait, what do you do again?”
That’s your signal.
Don’t just tweak the colors.
Fix the story.
Let’s be clear:
You don’t need to rebrand for fun.
You rebrand when your story has changed, but your surface hasn’t caught up.
That’s when messaging becomes a bottleneck, not just a branding issue.
You don’t need to rebrand for fun.
You rebrand when your story has changed, but your surface hasn’t caught up.
That’s when messaging becomes a bottleneck, not just a branding issue.
May 6, 2025 at 4:24 PM
Let’s be clear:
You don’t need to rebrand for fun.
You rebrand when your story has changed, but your surface hasn’t caught up.
That’s when messaging becomes a bottleneck, not just a branding issue.
You don’t need to rebrand for fun.
You rebrand when your story has changed, but your surface hasn’t caught up.
That’s when messaging becomes a bottleneck, not just a branding issue.
What made the difference?
We didn’t change everything.
We focused on:
• One sharp message
• One visual tone
• One consistent experience across touchpoints
That’s what brand actually is.
Not noise. Alignment.
We didn’t change everything.
We focused on:
• One sharp message
• One visual tone
• One consistent experience across touchpoints
That’s what brand actually is.
Not noise. Alignment.
May 6, 2025 at 4:24 PM
What made the difference?
We didn’t change everything.
We focused on:
• One sharp message
• One visual tone
• One consistent experience across touchpoints
That’s what brand actually is.
Not noise. Alignment.
We didn’t change everything.
We focused on:
• One sharp message
• One visual tone
• One consistent experience across touchpoints
That’s what brand actually is.
Not noise. Alignment.
Real-world proof?
• Airbnb introduced the Bélo symbol → brand trust exploded
• Evri (formerly Hermes) rebranded → business value doubled
• Slack simplified its identity → stronger recall, more consistency
These weren’t “makeovers”.
They were strategic resets.
• Airbnb introduced the Bélo symbol → brand trust exploded
• Evri (formerly Hermes) rebranded → business value doubled
• Slack simplified its identity → stronger recall, more consistency
These weren’t “makeovers”.
They were strategic resets.
May 6, 2025 at 4:24 PM
Real-world proof?
• Airbnb introduced the Bélo symbol → brand trust exploded
• Evri (formerly Hermes) rebranded → business value doubled
• Slack simplified its identity → stronger recall, more consistency
These weren’t “makeovers”.
They were strategic resets.
• Airbnb introduced the Bélo symbol → brand trust exploded
• Evri (formerly Hermes) rebranded → business value doubled
• Slack simplified its identity → stronger recall, more consistency
These weren’t “makeovers”.
They were strategic resets.
Why does this work?
Because humans don’t buy the best product.
They buy the clearest one.
Clarity reduces friction.
Consistency builds trust.
Emotion drives action.
Branding is the layer that makes your product click.
Because humans don’t buy the best product.
They buy the clearest one.
Clarity reduces friction.
Consistency builds trust.
Emotion drives action.
Branding is the layer that makes your product click.
May 6, 2025 at 4:24 PM
Why does this work?
Because humans don’t buy the best product.
They buy the clearest one.
Clarity reduces friction.
Consistency builds trust.
Emotion drives action.
Branding is the layer that makes your product click.
Because humans don’t buy the best product.
They buy the clearest one.
Clarity reduces friction.
Consistency builds trust.
Emotion drives action.
Branding is the layer that makes your product click.
Result?
✅ Conversion rate 2x’d within 60 days
✅ More qualified demos
✅ Less explaining on sales calls
✅ Higher close rate
Same product.
Same team.
Clearer brand.
✅ Conversion rate 2x’d within 60 days
✅ More qualified demos
✅ Less explaining on sales calls
✅ Higher close rate
Same product.
Same team.
Clearer brand.
May 6, 2025 at 4:24 PM
Result?
✅ Conversion rate 2x’d within 60 days
✅ More qualified demos
✅ Less explaining on sales calls
✅ Higher close rate
Same product.
Same team.
Clearer brand.
✅ Conversion rate 2x’d within 60 days
✅ More qualified demos
✅ Less explaining on sales calls
✅ Higher close rate
Same product.
Same team.
Clearer brand.
So we stripped it down.
→ Rewrote the homepage
→ Tightened the value prop
→ Focused the messaging on outcomes, not tech
→ Reworked visuals to match the narrative
→ Made it clear who it was for and why it mattered
Simple moves. Big results.
→ Rewrote the homepage
→ Tightened the value prop
→ Focused the messaging on outcomes, not tech
→ Reworked visuals to match the narrative
→ Made it clear who it was for and why it mattered
Simple moves. Big results.
May 6, 2025 at 4:24 PM
So we stripped it down.
→ Rewrote the homepage
→ Tightened the value prop
→ Focused the messaging on outcomes, not tech
→ Reworked visuals to match the narrative
→ Made it clear who it was for and why it mattered
Simple moves. Big results.
→ Rewrote the homepage
→ Tightened the value prop
→ Focused the messaging on outcomes, not tech
→ Reworked visuals to match the narrative
→ Made it clear who it was for and why it mattered
Simple moves. Big results.
Problem:
- Bounce rate was high
- Confused leads
- Homepage lacked clarity
- Messaging was too feature-heavy
They didn’t need more traffic.
They needed better translation, turning what they built into something customers understood.
- Bounce rate was high
- Confused leads
- Homepage lacked clarity
- Messaging was too feature-heavy
They didn’t need more traffic.
They needed better translation, turning what they built into something customers understood.
May 6, 2025 at 4:24 PM
Problem:
- Bounce rate was high
- Confused leads
- Homepage lacked clarity
- Messaging was too feature-heavy
They didn’t need more traffic.
They needed better translation, turning what they built into something customers understood.
- Bounce rate was high
- Confused leads
- Homepage lacked clarity
- Messaging was too feature-heavy
They didn’t need more traffic.
They needed better translation, turning what they built into something customers understood.
Rebranding isn’t about looking cooler.
It’s about connecting faster.
If your brand isn’t landing, your product won’t either.
We worked with a SaaS startup that had traction, but their conversions were stuck.
Here’s what we did.
It’s about connecting faster.
If your brand isn’t landing, your product won’t either.
We worked with a SaaS startup that had traction, but their conversions were stuck.
Here’s what we did.
May 6, 2025 at 4:24 PM
Rebranding isn’t about looking cooler.
It’s about connecting faster.
If your brand isn’t landing, your product won’t either.
We worked with a SaaS startup that had traction, but their conversions were stuck.
Here’s what we did.
It’s about connecting faster.
If your brand isn’t landing, your product won’t either.
We worked with a SaaS startup that had traction, but their conversions were stuck.
Here’s what we did.
Positioning wins minds.
Branding wins hearts.
You need both to win markets.
If your message isn’t landing or your brand feels flat, let’s fix it.
DM me “positioning” and I’ll share where most startups go wrong (and how to sharpen yours).
Branding wins hearts.
You need both to win markets.
If your message isn’t landing or your brand feels flat, let’s fix it.
DM me “positioning” and I’ll share where most startups go wrong (and how to sharpen yours).
April 17, 2025 at 4:54 PM
Positioning wins minds.
Branding wins hearts.
You need both to win markets.
If your message isn’t landing or your brand feels flat, let’s fix it.
DM me “positioning” and I’ll share where most startups go wrong (and how to sharpen yours).
Branding wins hearts.
You need both to win markets.
If your message isn’t landing or your brand feels flat, let’s fix it.
DM me “positioning” and I’ll share where most startups go wrong (and how to sharpen yours).
Takeaway for early-stage teams:
✅ Start with positioning
✅ Build your branding around it
✅ Test both with real users
✅ Let clarity guide everything
Your goal? Be the brand people understand and WANT to buy from.
✅ Start with positioning
✅ Build your branding around it
✅ Test both with real users
✅ Let clarity guide everything
Your goal? Be the brand people understand and WANT to buy from.
April 17, 2025 at 4:54 PM
Takeaway for early-stage teams:
✅ Start with positioning
✅ Build your branding around it
✅ Test both with real users
✅ Let clarity guide everything
Your goal? Be the brand people understand and WANT to buy from.
✅ Start with positioning
✅ Build your branding around it
✅ Test both with real users
✅ Let clarity guide everything
Your goal? Be the brand people understand and WANT to buy from.
Here’s what I tell every founder I work with:
• Brand without positioning = empty noise
• Positioning without brand = missed connection
• Both aligned = compound trust, faster conversions, stronger retention
This is how real growth starts.
• Brand without positioning = empty noise
• Positioning without brand = missed connection
• Both aligned = compound trust, faster conversions, stronger retention
This is how real growth starts.
April 17, 2025 at 4:54 PM
Here’s what I tell every founder I work with:
• Brand without positioning = empty noise
• Positioning without brand = missed connection
• Both aligned = compound trust, faster conversions, stronger retention
This is how real growth starts.
• Brand without positioning = empty noise
• Positioning without brand = missed connection
• Both aligned = compound trust, faster conversions, stronger retention
This is how real growth starts.
Psychology backs this up:
People are drawn to visuals, but they decide based on clarity.
If you don’t say the right thing, the design won’t save you.
If you don’t feel trustworthy, the words won’t convert.
You need both.
People are drawn to visuals, but they decide based on clarity.
If you don’t say the right thing, the design won’t save you.
If you don’t feel trustworthy, the words won’t convert.
You need both.
April 17, 2025 at 4:54 PM
Psychology backs this up:
People are drawn to visuals, but they decide based on clarity.
If you don’t say the right thing, the design won’t save you.
If you don’t feel trustworthy, the words won’t convert.
You need both.
People are drawn to visuals, but they decide based on clarity.
If you don’t say the right thing, the design won’t save you.
If you don’t feel trustworthy, the words won’t convert.
You need both.
Another one?
→ Microsoft Teams had great positioning early on.
→ But the branding? Stiff. Corporate. Unmemorable.
It solved a problem, but didn’t feel like a product people wanted to use.
→ Microsoft Teams had great positioning early on.
→ But the branding? Stiff. Corporate. Unmemorable.
It solved a problem, but didn’t feel like a product people wanted to use.
April 17, 2025 at 4:54 PM
Another one?
→ Microsoft Teams had great positioning early on.
→ But the branding? Stiff. Corporate. Unmemorable.
It solved a problem, but didn’t feel like a product people wanted to use.
→ Microsoft Teams had great positioning early on.
→ But the branding? Stiff. Corporate. Unmemorable.
It solved a problem, but didn’t feel like a product people wanted to use.
Real-world example:
→ Slack positioned itself as the simplest way for teams to communicate.
→ Its playful, friendly brand identity made that message feel fun, not boring.
Clear strategy, wrapped in a sticky story.
→ Slack positioned itself as the simplest way for teams to communicate.
→ Its playful, friendly brand identity made that message feel fun, not boring.
Clear strategy, wrapped in a sticky story.
April 17, 2025 at 4:54 PM
Real-world example:
→ Slack positioned itself as the simplest way for teams to communicate.
→ Its playful, friendly brand identity made that message feel fun, not boring.
Clear strategy, wrapped in a sticky story.
→ Slack positioned itself as the simplest way for teams to communicate.
→ Its playful, friendly brand identity made that message feel fun, not boring.
Clear strategy, wrapped in a sticky story.
Or the reverse:
Strong positioning. They solve a real problem.
But it feels forgettable. Bland copy. Weak visuals. No emotional hook.
You’ve built something valuable… and packaged it like a PDF manual.
Strong positioning. They solve a real problem.
But it feels forgettable. Bland copy. Weak visuals. No emotional hook.
You’ve built something valuable… and packaged it like a PDF manual.
April 17, 2025 at 4:54 PM
Or the reverse:
Strong positioning. They solve a real problem.
But it feels forgettable. Bland copy. Weak visuals. No emotional hook.
You’ve built something valuable… and packaged it like a PDF manual.
Strong positioning. They solve a real problem.
But it feels forgettable. Bland copy. Weak visuals. No emotional hook.
You’ve built something valuable… and packaged it like a PDF manual.
Here’s where most startups mess it up:
They start with branding.
Cool colors. Slick logo. Trendy voice.
But they never nail positioning.
So the brand looks nice but NO ONE KNOWS what they actually do.
They start with branding.
Cool colors. Slick logo. Trendy voice.
But they never nail positioning.
So the brand looks nice but NO ONE KNOWS what they actually do.
April 17, 2025 at 4:54 PM
Here’s where most startups mess it up:
They start with branding.
Cool colors. Slick logo. Trendy voice.
But they never nail positioning.
So the brand looks nice but NO ONE KNOWS what they actually do.
They start with branding.
Cool colors. Slick logo. Trendy voice.
But they never nail positioning.
So the brand looks nice but NO ONE KNOWS what they actually do.
Let’s compare:
🧠 Positioning = mind
❤️ Branding = heart
🧭 Positioning = clarity
🎨 Branding = connection
Positioning helps people understand you.
Branding helps people choose you.
🧠 Positioning = mind
❤️ Branding = heart
🧭 Positioning = clarity
🎨 Branding = connection
Positioning helps people understand you.
Branding helps people choose you.
April 17, 2025 at 4:54 PM
Let’s compare:
🧠 Positioning = mind
❤️ Branding = heart
🧭 Positioning = clarity
🎨 Branding = connection
Positioning helps people understand you.
Branding helps people choose you.
🧠 Positioning = mind
❤️ Branding = heart
🧭 Positioning = clarity
🎨 Branding = connection
Positioning helps people understand you.
Branding helps people choose you.