Founder saasup.agency | ex-Dentsu
Sharp strategy. Clean design. Building better brands.
Not with a new logo.
Not with a full redesign.
But with sharper positioning and clearer messaging.
Let me break it down 🧵
Not with a new logo.
Not with a full redesign.
But with sharper positioning and clearer messaging.
Let me break it down 🧵
And I get it.
They’re close cousins. But they’re NOT the same.
Mix them up and you’ll either sound hollow or look great but convert no one.
Here’s the difference (and why it matters) 🧵
And I get it.
They’re close cousins. But they’re NOT the same.
Mix them up and you’ll either sound hollow or look great but convert no one.
Here’s the difference (and why it matters) 🧵
If your brand messaging is vague, inconsistent, or trying to say too much, you’re leaving money on the table.
Here’s the playbook I use to turn messy ideas into clear, high-converting messaging 🧵
If your brand messaging is vague, inconsistent, or trying to say too much, you’re leaving money on the table.
Here’s the playbook I use to turn messy ideas into clear, high-converting messaging 🧵
…and still lose deals because your brand is confusing.
Startups don’t fail from bad tech alone.
They fail when no one gets what they do or WHY it matters.
Let’s talk branding mistakes. 👇
…and still lose deals because your brand is confusing.
Startups don’t fail from bad tech alone.
They fail when no one gets what they do or WHY it matters.
Let’s talk branding mistakes. 👇
Now I help scrappy startups do the same, without the bloat.
Here's what big-brand thinking taught me about startup branding... and how I’ve adapted it for speed, clarity, and traction 🧵
Now I help scrappy startups do the same, without the bloat.
Here's what big-brand thinking taught me about startup branding... and how I’ve adapted it for speed, clarity, and traction 🧵
It’s a multiplier.
If you think brand doesn’t matter until later... you’re already behind.
Let me show you why. 👇
It’s a multiplier.
If you think brand doesn’t matter until later... you’re already behind.
Let me show you why. 👇
It’s what people think of you as when you're not talking.
It’s what people think of you as when you're not talking.
Not because your customers are liars.
Because you're asking questions logical question & not emotional ones.
❌ Stop asking 'why did you buy?'
➡️ Start asking 'what were you doing when you realized you needed this?'
Truth lives in moments, not reasons.
Not because your customers are liars.
Because you're asking questions logical question & not emotional ones.
❌ Stop asking 'why did you buy?'
➡️ Start asking 'what were you doing when you realized you needed this?'
Truth lives in moments, not reasons.
Keep seeing founders pitch:
- "We boost revenue with AI"
- "We target all businesses"
- "We're different (we use AI)"
- "We do SEO, ads, email, affiliate"
Translation: "we do everything for everyone"
This isn't an offer. It's desperation.
Keep seeing founders pitch:
- "We boost revenue with AI"
- "We target all businesses"
- "We're different (we use AI)"
- "We do SEO, ads, email, affiliate"
Translation: "we do everything for everyone"
This isn't an offer. It's desperation.
> Ebooks
> Checklists
> Templates
> Webinars
Capture email addresses. Nurture those leads.
Convert them into customers.
> Ebooks
> Checklists
> Templates
> Webinars
Capture email addresses. Nurture those leads.
Convert them into customers.