Ryan Phelan
@ryanpphelan.bsky.social
CEO of RPE Origin - Recipient 2023 Thought Leader of the Year. 25 years in email, Columnist, Investor, Mentor, Adviser and Emperor of Minds #emailgeek
Having a mountain of data isn't going to be helpful if it's not valid.
Old, out dated information can cause more harm than good, sending campaigns down the wrong path and leading you to come to the wrong conclusions.
bit.ly/3SU72I0
#EmailMarketing #EmailTips
Old, out dated information can cause more harm than good, sending campaigns down the wrong path and leading you to come to the wrong conclusions.
bit.ly/3SU72I0
#EmailMarketing #EmailTips
4 questions to launch your data-driven email strategy
Pondering bringing in additional data sources to enhance your email program? Here's some advice on getting started. I was at the grocery store getting
bit.ly
November 21, 2025 at 5:30 PM
Having a mountain of data isn't going to be helpful if it's not valid.
Old, out dated information can cause more harm than good, sending campaigns down the wrong path and leading you to come to the wrong conclusions.
bit.ly/3SU72I0
#EmailMarketing #EmailTips
Old, out dated information can cause more harm than good, sending campaigns down the wrong path and leading you to come to the wrong conclusions.
bit.ly/3SU72I0
#EmailMarketing #EmailTips
If you're looking to make the most of this season from a personal position you need to be able to point to your successes.
The first step is to make sure you know which business stats you need to be keeping track of.
bit.ly/3BFT7ey
#EmailMarketing #EmailTips
The first step is to make sure you know which business stats you need to be keeping track of.
bit.ly/3BFT7ey
#EmailMarketing #EmailTips
The business stats you must have on instant recall
Managing Director Ryan Phelan shares tips on how to further your job performance and career through growing intimately familiar with certain KPIs. When I
bit.ly
November 19, 2025 at 3:22 PM
If you're looking to make the most of this season from a personal position you need to be able to point to your successes.
The first step is to make sure you know which business stats you need to be keeping track of.
bit.ly/3BFT7ey
#EmailMarketing #EmailTips
The first step is to make sure you know which business stats you need to be keeping track of.
bit.ly/3BFT7ey
#EmailMarketing #EmailTips
If your plan for 2026 involves adding to or modifying your tech stack, you'll need a proposal that sells your vision to the decision-makers in your organization.
Here's a few things to think about: bit.ly/3YM3VC7
#EmailMarketing #EmailStrategy #EmailTech
Here's a few things to think about: bit.ly/3YM3VC7
#EmailMarketing #EmailStrategy #EmailTech
5 steps to building a winning tech project proposal
Being successful with martech is about more than technology. Here's how to propose a convincing tech development plan and build consensus for approval.
bit.ly
November 18, 2025 at 10:30 PM
If your plan for 2026 involves adding to or modifying your tech stack, you'll need a proposal that sells your vision to the decision-makers in your organization.
Here's a few things to think about: bit.ly/3YM3VC7
#EmailMarketing #EmailStrategy #EmailTech
Here's a few things to think about: bit.ly/3YM3VC7
#EmailMarketing #EmailStrategy #EmailTech
Dazed and confused is how many marketers I talk to describe the prospect of a tech migration, especially with email platforms.
A while back our company had a look at the issues people had. Here's what we found: bit.ly/3Woh0Dt
#EmailMarketing #EmailStrategy
A while back our company had a look at the issues people had. Here's what we found: bit.ly/3Woh0Dt
#EmailMarketing #EmailStrategy
Why ESP migration is “Lift and Innovate,” not “Lift and Shift” - Only Influencers
Almost everybody in the email world has gone through a technology platform migration. But few share my perspective as a tech user, platform vendor, and now head of an agency that shepherds enterprise-level companies through the migration maze. Today'
bit.ly
November 18, 2025 at 5:30 PM
Dazed and confused is how many marketers I talk to describe the prospect of a tech migration, especially with email platforms.
A while back our company had a look at the issues people had. Here's what we found: bit.ly/3Woh0Dt
#EmailMarketing #EmailStrategy
A while back our company had a look at the issues people had. Here's what we found: bit.ly/3Woh0Dt
#EmailMarketing #EmailStrategy
Last week I had the privilege of being part of the Guru 2025 conference. Being amongst so many email thought leaders reminded me of how much our industry is built on co-operation and a willingness to share ideas and how important that is.
bit.ly/33LqekU
#EmailTips #EmailMarketing
bit.ly/33LqekU
#EmailTips #EmailMarketing
Email marketers: Keep growing, but also take the time to teach others
Email marketing has a high burnout rate so to advance our industry, we must take more responsibility to educate our successors. It has been a heck of a
bit.ly
November 14, 2025 at 9:46 PM
Last week I had the privilege of being part of the Guru 2025 conference. Being amongst so many email thought leaders reminded me of how much our industry is built on co-operation and a willingness to share ideas and how important that is.
bit.ly/33LqekU
#EmailTips #EmailMarketing
bit.ly/33LqekU
#EmailTips #EmailMarketing
We've put out a white paper discussing how interactive email marketing - emails you can interact with beyond just clicking a link - can drive greater results.
Here's an article my colleague Evan Diaz wrote as an introduction: bit.ly/479xT9n
#EmailMarketing #EmailTips #EmailDesign
Here's an article my colleague Evan Diaz wrote as an introduction: bit.ly/479xT9n
#EmailMarketing #EmailTips #EmailDesign
Personalization and Interactive Emails: Level Up Your Email Marketing
Personalization and interactive emails can help brands cut through inbox noise, drive engagement, and build stronger customer connections.
bit.ly
November 12, 2025 at 9:00 PM
We've put out a white paper discussing how interactive email marketing - emails you can interact with beyond just clicking a link - can drive greater results.
Here's an article my colleague Evan Diaz wrote as an introduction: bit.ly/479xT9n
#EmailMarketing #EmailTips #EmailDesign
Here's an article my colleague Evan Diaz wrote as an introduction: bit.ly/479xT9n
#EmailMarketing #EmailTips #EmailDesign
Appearance, functionality, relevance - you can't skimp on any of these things in email. If they don't serve your customer's needs, don't work right or are frustrating to use your regard in their eyes will diminish.
bit.ly/35dd7cI
#EmailMarketing #EmailTips
bit.ly/35dd7cI
#EmailMarketing #EmailTips
Brand equity: Does your email build it up or tear it down?
Here are three questions to ask yourself before you send your next campaign. In my work with marketers, I emphasize strategy over tactics in managing
bit.ly
November 10, 2025 at 10:00 PM
Appearance, functionality, relevance - you can't skimp on any of these things in email. If they don't serve your customer's needs, don't work right or are frustrating to use your regard in their eyes will diminish.
bit.ly/35dd7cI
#EmailMarketing #EmailTips
bit.ly/35dd7cI
#EmailMarketing #EmailTips
Today's the day! Join me for The 8 1/2 Things You Should Never Ever, Ever, Ever Do in Email
This afternoon, 3:55 PM ET at GURU 2025 online!
See you there!
bit.ly/3rUqw56
#EmailMarketing #GuruConference #EmailEvents
This afternoon, 3:55 PM ET at GURU 2025 online!
See you there!
bit.ly/3rUqw56
#EmailMarketing #GuruConference #EmailEvents
November 6, 2025 at 3:30 PM
Today's the day! Join me for The 8 1/2 Things You Should Never Ever, Ever, Ever Do in Email
This afternoon, 3:55 PM ET at GURU 2025 online!
See you there!
bit.ly/3rUqw56
#EmailMarketing #GuruConference #EmailEvents
This afternoon, 3:55 PM ET at GURU 2025 online!
See you there!
bit.ly/3rUqw56
#EmailMarketing #GuruConference #EmailEvents
During this busy time of year, there's opportunity to capture a lot of data on your customers, what interests them and what motivates them to buy.
When the dust settles and the bosses want to know how things went, here's what they'll want to know:
bit.ly/3BFT7ey
When the dust settles and the bosses want to know how things went, here's what they'll want to know:
bit.ly/3BFT7ey
The business stats you must have on instant recall
Managing Director Ryan Phelan shares tips on how to further your job performance and career through growing intimately familiar with certain KPIs. When I
bit.ly
November 5, 2025 at 10:30 PM
During this busy time of year, there's opportunity to capture a lot of data on your customers, what interests them and what motivates them to buy.
When the dust settles and the bosses want to know how things went, here's what they'll want to know:
bit.ly/3BFT7ey
When the dust settles and the bosses want to know how things went, here's what they'll want to know:
bit.ly/3BFT7ey
Must attend.
Join me and Travis Hazlewood, Orrto’s Head of Email Deliverability, on Oct. 29 as we talk about how inbox providers are changing subscriber experiences and email deliverability calculus through the use of AI summaries and other new features. Register: streamyard.com/watch/SacUcV... #emailmarketing
AI and the Future of Email Marketing
Join Travis Hazlewood, our resident Email deliverability expert and Chad S. White, GVP of CRM Strategy at Zeta Global
As we discuss:
AI’s role in current and future iterations of the inbox, its effe...
streamyard.com
November 5, 2025 at 10:25 PM
Must attend.
It's almost here! GURU 2025 starts tomorrow!
I'm excited to host my panel "The 8 1/2 Thing You Should Never Ever, Ever, Ever Do in Email"
It'll be live at 3:55 PM ET!
See you there!
bit.ly/3rUqw56
#GuruConference #EmailEvents #EmailMarketing
I'm excited to host my panel "The 8 1/2 Thing You Should Never Ever, Ever, Ever Do in Email"
It'll be live at 3:55 PM ET!
See you there!
bit.ly/3rUqw56
#GuruConference #EmailEvents #EmailMarketing
November 5, 2025 at 3:30 PM
It's almost here! GURU 2025 starts tomorrow!
I'm excited to host my panel "The 8 1/2 Thing You Should Never Ever, Ever, Ever Do in Email"
It'll be live at 3:55 PM ET!
See you there!
bit.ly/3rUqw56
#GuruConference #EmailEvents #EmailMarketing
I'm excited to host my panel "The 8 1/2 Thing You Should Never Ever, Ever, Ever Do in Email"
It'll be live at 3:55 PM ET!
See you there!
bit.ly/3rUqw56
#GuruConference #EmailEvents #EmailMarketing
It's a tough time of year for marketers. You've got the holidays, often the make-or-break season for businesses, and with the rise of Black Friday and the days around it there's pressure there too.
Here's some tips for handling Fall.
bit.ly/3WGB838
#EmailMarketing
Here's some tips for handling Fall.
bit.ly/3WGB838
#EmailMarketing
4 Fall Email Marketing Tips to Boost Q4
Use these autumn-inspired email marketing tips to create campaigns, subject lines, and designs that keep customers clicking
bit.ly
November 4, 2025 at 10:30 PM
It's a tough time of year for marketers. You've got the holidays, often the make-or-break season for businesses, and with the rise of Black Friday and the days around it there's pressure there too.
Here's some tips for handling Fall.
bit.ly/3WGB838
#EmailMarketing
Here's some tips for handling Fall.
bit.ly/3WGB838
#EmailMarketing
In my experience, email marketers are facing two challenges at this time of year.
The ever-busy holiday season AND we're also expected to plan for next year!
A tough job yes but here's some tips that might help: bit.ly/3WxMypU
#EmailMarketing #EmailTips
The ever-busy holiday season AND we're also expected to plan for next year!
A tough job yes but here's some tips that might help: bit.ly/3WxMypU
#EmailMarketing #EmailTips
How to Get the Email Marketing Budget You Deserve in 2026
Discover a new way to build and optimize your 2026 email marketing budget. Spend smarter, prove email's value, and maximize ROI.
bit.ly
November 3, 2025 at 9:30 PM
In my experience, email marketers are facing two challenges at this time of year.
The ever-busy holiday season AND we're also expected to plan for next year!
A tough job yes but here's some tips that might help: bit.ly/3WxMypU
#EmailMarketing #EmailTips
The ever-busy holiday season AND we're also expected to plan for next year!
A tough job yes but here's some tips that might help: bit.ly/3WxMypU
#EmailMarketing #EmailTips
Just a few days more until GURU 2025. Starting Thursday!
It'll be a gold mine of great ideas from many of the most respected thought leaders across the industry, and I'm privileged to be in their company.
Get your spot here: bit.ly/3rUqw56
#GuruConference
It'll be a gold mine of great ideas from many of the most respected thought leaders across the industry, and I'm privileged to be in their company.
Get your spot here: bit.ly/3rUqw56
#GuruConference
November 3, 2025 at 4:30 PM
Just a few days more until GURU 2025. Starting Thursday!
It'll be a gold mine of great ideas from many of the most respected thought leaders across the industry, and I'm privileged to be in their company.
Get your spot here: bit.ly/3rUqw56
#GuruConference
It'll be a gold mine of great ideas from many of the most respected thought leaders across the industry, and I'm privileged to be in their company.
Get your spot here: bit.ly/3rUqw56
#GuruConference
AI for marketers isn't just about easy copy or subject lines. Like many new technologies over the channel's history it makes possible things that would have been prohibitive, if not outright impossible.
Our latest whitepaper examines more advanced uses for it.
bit.ly/47cTFJa
Our latest whitepaper examines more advanced uses for it.
bit.ly/47cTFJa
October 24, 2025 at 8:04 PM
AI for marketers isn't just about easy copy or subject lines. Like many new technologies over the channel's history it makes possible things that would have been prohibitive, if not outright impossible.
Our latest whitepaper examines more advanced uses for it.
bit.ly/47cTFJa
Our latest whitepaper examines more advanced uses for it.
bit.ly/47cTFJa
Two weeks left until GURU 2025! With so many big names in email marketing, it's hard not to be a little excited.
Not signed up yet? Here's a link: bit.ly/4oA2T9h
#emailmarketing #emailevents #Guruconference
Not signed up yet? Here's a link: bit.ly/4oA2T9h
#emailmarketing #emailevents #Guruconference
October 24, 2025 at 2:04 PM
Two weeks left until GURU 2025! With so many big names in email marketing, it's hard not to be a little excited.
Not signed up yet? Here's a link: bit.ly/4oA2T9h
#emailmarketing #emailevents #Guruconference
Not signed up yet? Here's a link: bit.ly/4oA2T9h
#emailmarketing #emailevents #Guruconference
You might be aware of the idea of brand equity. It's a bit like a stock or share your customer has in the idea of your business as being worth value to them.
Something to consider before you hit send - is this email going help or harm our reputation?
bit.ly/35dd7cI
#EmailMarketing
Something to consider before you hit send - is this email going help or harm our reputation?
bit.ly/35dd7cI
#EmailMarketing
Brand equity: Does your email build it up or tear it down?
Here are three questions to ask yourself before you send your next campaign. In my work with marketers, I emphasize strategy over tactics in managing
bit.ly
October 22, 2025 at 10:02 PM
You might be aware of the idea of brand equity. It's a bit like a stock or share your customer has in the idea of your business as being worth value to them.
Something to consider before you hit send - is this email going help or harm our reputation?
bit.ly/35dd7cI
#EmailMarketing
Something to consider before you hit send - is this email going help or harm our reputation?
bit.ly/35dd7cI
#EmailMarketing
Pssst! Hey email marketer! Want some of the good stuff?
Best emails of 2025. Right here TODAY, 2PM EDT!
Join us - bit.ly/4mPffsQ
#EmailMarketing #DigitalMarketing #EmailDesign
Best emails of 2025. Right here TODAY, 2PM EDT!
Join us - bit.ly/4mPffsQ
#EmailMarketing #DigitalMarketing #EmailDesign
October 22, 2025 at 2:38 PM
Pssst! Hey email marketer! Want some of the good stuff?
Best emails of 2025. Right here TODAY, 2PM EDT!
Join us - bit.ly/4mPffsQ
#EmailMarketing #DigitalMarketing #EmailDesign
Best emails of 2025. Right here TODAY, 2PM EDT!
Join us - bit.ly/4mPffsQ
#EmailMarketing #DigitalMarketing #EmailDesign
We've got envy coming up - Inbox Envy!
Inbox Envy: Enterprise Emails Worth Stealing in 2026 is tomorrow! Got some time tomorrow PM? Sign up and share as Kelly Haggard and I delve into some of the best emails we've seen in the past year!
bit.ly/4mPffsQ
#emailmarketing
Inbox Envy: Enterprise Emails Worth Stealing in 2026 is tomorrow! Got some time tomorrow PM? Sign up and share as Kelly Haggard and I delve into some of the best emails we've seen in the past year!
bit.ly/4mPffsQ
#emailmarketing
October 22, 2025 at 2:08 PM
We've got envy coming up - Inbox Envy!
Inbox Envy: Enterprise Emails Worth Stealing in 2026 is tomorrow! Got some time tomorrow PM? Sign up and share as Kelly Haggard and I delve into some of the best emails we've seen in the past year!
bit.ly/4mPffsQ
#emailmarketing
Inbox Envy: Enterprise Emails Worth Stealing in 2026 is tomorrow! Got some time tomorrow PM? Sign up and share as Kelly Haggard and I delve into some of the best emails we've seen in the past year!
bit.ly/4mPffsQ
#emailmarketing
My old colleague John Caldwell might be semi-retired these days, but that just means he's seen it all before.
The noisy voices pushing AI are the same as the ones pushing email in our infancy. And just like then, they were rarely the one's to heed.
bit.ly/47hSOH4
The noisy voices pushing AI are the same as the ones pushing email in our infancy. And just like then, they were rarely the one's to heed.
bit.ly/47hSOH4
October 21, 2025 at 2:03 PM
My old colleague John Caldwell might be semi-retired these days, but that just means he's seen it all before.
The noisy voices pushing AI are the same as the ones pushing email in our infancy. And just like then, they were rarely the one's to heed.
bit.ly/47hSOH4
The noisy voices pushing AI are the same as the ones pushing email in our infancy. And just like then, they were rarely the one's to heed.
bit.ly/47hSOH4
Remember - computers are a great way to do things fast. 🐇
Nothing can do mistakes faster than a computer can. 🔥
So email marketer - are your automations working right today? 🤖
bit.ly/3JiJTKu
#emailmarketing #emailtips #emailgeeks
Nothing can do mistakes faster than a computer can. 🔥
So email marketer - are your automations working right today? 🤖
bit.ly/3JiJTKu
#emailmarketing #emailtips #emailgeeks
3 ways to avoid email automation breakdowns
Your marketing automations must build in exclusions for people who don't receive a follow-up message. Back in February, I used a vacation-rental site to
bit.ly
October 20, 2025 at 2:24 PM
Remember - computers are a great way to do things fast. 🐇
Nothing can do mistakes faster than a computer can. 🔥
So email marketer - are your automations working right today? 🤖
bit.ly/3JiJTKu
#emailmarketing #emailtips #emailgeeks
Nothing can do mistakes faster than a computer can. 🔥
So email marketer - are your automations working right today? 🤖
bit.ly/3JiJTKu
#emailmarketing #emailtips #emailgeeks
Yes, I'm guilty of recommending AI in a lot of use cases, but that's the key: Use. Cases.
If you don't have a clear plan for how to use it, that shiny AI toy will be just like all the other useless shiny toys. Useless.
bit.ly/3ipbw6C
#emailmarketing #emailtips
If you don't have a clear plan for how to use it, that shiny AI toy will be just like all the other useless shiny toys. Useless.
bit.ly/3ipbw6C
#emailmarketing #emailtips
Email marketers don’t have time for shiny new things
How to diagnose if you're wasting your time chasing the bright-and-shiny. One of the issues email marketers face is the perennial “bright-and-shiny”
bit.ly
October 17, 2025 at 9:01 PM
Yes, I'm guilty of recommending AI in a lot of use cases, but that's the key: Use. Cases.
If you don't have a clear plan for how to use it, that shiny AI toy will be just like all the other useless shiny toys. Useless.
bit.ly/3ipbw6C
#emailmarketing #emailtips
If you don't have a clear plan for how to use it, that shiny AI toy will be just like all the other useless shiny toys. Useless.
bit.ly/3ipbw6C
#emailmarketing #emailtips
Holiday season is creeping closer and closer with Halloween nearby! 🎃
If you haven't gotten your strategy sorted yet, don't panic! Here's a whitepaper guide to holidays we've written to help you out! bit.ly/3W57iVH
#emailmarketing #emaildesign #emailstrategy
If you haven't gotten your strategy sorted yet, don't panic! Here's a whitepaper guide to holidays we've written to help you out! bit.ly/3W57iVH
#emailmarketing #emaildesign #emailstrategy
Building a Holiday Email Marketing Strategy
Building a Holiday Email Marketing Strategy
bit.ly
October 17, 2025 at 3:01 PM
Holiday season is creeping closer and closer with Halloween nearby! 🎃
If you haven't gotten your strategy sorted yet, don't panic! Here's a whitepaper guide to holidays we've written to help you out! bit.ly/3W57iVH
#emailmarketing #emaildesign #emailstrategy
If you haven't gotten your strategy sorted yet, don't panic! Here's a whitepaper guide to holidays we've written to help you out! bit.ly/3W57iVH
#emailmarketing #emaildesign #emailstrategy
Emails often look the worst on mobile - smaller devices especially often struggle with image and feature-heavy emails.
But since in most industries, almost half of emails are opened on a mobile device, it has to look good on the small screen.
bit.ly/4pnKyxL
#emaildesign
But since in most industries, almost half of emails are opened on a mobile device, it has to look good on the small screen.
bit.ly/4pnKyxL
#emaildesign
Best Practices for Email Design and Layout
Learn best practices for email design and layout. Discover tips on visual hierarchy, mobile-first design, accessibility, and more.
bit.ly
October 16, 2025 at 9:01 PM
Emails often look the worst on mobile - smaller devices especially often struggle with image and feature-heavy emails.
But since in most industries, almost half of emails are opened on a mobile device, it has to look good on the small screen.
bit.ly/4pnKyxL
#emaildesign
But since in most industries, almost half of emails are opened on a mobile device, it has to look good on the small screen.
bit.ly/4pnKyxL
#emaildesign
My colleague, Evan Diaz has a new article up on our site as an introduction to the topics in our recent white paper covering Personalization and Interaction in email.
That's how you stand out in today's cluttered inboxes
bit.ly/479xT9n
#emailmarketing #emailtips
That's how you stand out in today's cluttered inboxes
bit.ly/479xT9n
#emailmarketing #emailtips
October 16, 2025 at 2:15 PM
My colleague, Evan Diaz has a new article up on our site as an introduction to the topics in our recent white paper covering Personalization and Interaction in email.
That's how you stand out in today's cluttered inboxes
bit.ly/479xT9n
#emailmarketing #emailtips
That's how you stand out in today's cluttered inboxes
bit.ly/479xT9n
#emailmarketing #emailtips